How to improve employee engagement with the Mobile Marketing Cloud

Employee engagement statistics: the hard numbers

While it is no secret that employee engagement is crucial to business success, the statistics on the subject are alarming. 

According to Gallup's State of the Global Workplace report, worldwide employee engagement is only 15%. That figure varies widely by country, but the average is nowhere higher than 40%.

According to Dynamic Signal’s annual State of Employee Communication and Engagement Study, 80% of the U.S. workforce feels stressed because of ineffective company communication. This hinders 63% so much that they can’t perform their duties and are even willing to quit their jobs. This is where employee engagement software can make a difference.

Employee engagement software is key

Employee engagement software is perfect to assist organizations in effective company communication. According to Gartner’s Hype Cycle for the Digital Workplace report, the purpose of employee engagement software is to: 

“increase engagement and performance through such elements as recommendations, mindfulness, and connecting workers to others and to common purposes.”

In other words: they are tools that organizations can use to engage with employees. 

How? 

Let’s give a few examples:

• Keep everyone in the loop on company updates and announcements. From internal changes to product updates and so on.
• Celebrate employee- and team successes by sharing an employee of the month, anniversaries, and team accomplishments. 
• Allow employees to share their input and feedback in any form: from text messages to photos of fun team outings. 
• Enable employees to share how they feel about their work in a recurring survey.

With software, you can create a community feeling within your organization. When communicating in the right way, employees will feel valued and heard.

A big advantage of two-way communication with employees is that you collect actionable data. This way, you know if there are any pain points amongst your workforce.

Improve engagement with the Mobile Marketing Cloud

Improving engagement by effective company communication is an important strategy to empower your workforce. The Mobile Marketing Cloud contains all mobile messaging channels to communicate easily and timely with your employees, namely:

• Email; 
• SMS; 
• WhatsApp; 
• Twitter; 
• Facebook Messenger; 
• Telegram; 
• RCS; 
• Apple Messages for Business; and 
• Viber for Business.

Besides that, all employee data can be stored in the Customer Data Platform (CDP). This can be used to send all employees the right messages.

But the CDP also works the other way round. It collects data about what actions employees take based on the received communication. This way, it is possible to gather important data on which messages are received, opened and clicked on. If employees don’t receive your message, you can automatically resend your message to ensure every employee always is up-to-date. 



Engage employees with SMS

Especially SMS offers massive potential for company communication. 

First of all, no matter what mobile phone your employees own, any phone can receive an SMS. Besides that, an SMS is instantly delivered. In addition, it was found that the open rate of SMS is a staggering 98% and 90% of SMS are read within three minutes.

Another big difference between other mobile messaging channels and SMS is that SMS notifications tend to be enabled by default. This holds for both Android and iOS-users and users rarely disable these notifications. Contrary to other apps where users specifically must allow notifications when they use the app for the first time.

Especially the Mobile Marketing Cloud’s SMS Campaigns contains some promising features. Pages is the ideal tool for creating mobile landing pages. This way you are not limited by the character limit of 160 characters. 

In addition, Pages offers you the possibility of two-way traffic. By building Pages with surveys and forms, you can easily retrieve feedback from your employees.

Implement employee engagement in your day to day business

By now, it should be clear that employee engagement is not a one-off task. It’s no task to tick off your list causing all engagement issues to magically disappear.

Keeping employees engaged is not only important but also a topic that you should pay attention to on a day to day basis. If you don't do this effectively, the consequences can be catastrophic.

With good software such as the Mobile Marketing Cloud, increasing employee engagement is a manageable task.