Back to blog uses CM's messaging solution for booking notifications, the largest eCommerce and hotel accommodations website in Southern Africa, has partnered with for booking-related SMS and email notifications. Partnering with means can rely on stable and fast SMS messaging routes throughout the African continent and the rest of the world.

What is SafariNow? was founded in 1999 and has become Southern Africa's largest accommodation booking website representing accommodation over both the informal sector (including self-catering and vacation rentals) and the formal sector (including hotels, guesthouses and bed and breakfasts.

How do CM's tools and services support this partnership? uses CM's messaging as a platform solution to notify its bookers and sellers of booking confirmations, incoming quotes, inquiries and cancellations. Each month, hundreds of thousands of these actions are taking place within the platform. 

Matthew Evans, CTO of, says: "The bookers and sellers at rely on interaction. Not all of the sellers have a global distribution system that distributes the information. Partnering with gives them a stable and fast communication channel."

For, reliability and high delivery rates are critical. "The delivery rates must be very high", Mr Evans continues. " provides an analytics tool that shows real-time information regarding delivery time and rates via CM Analytics. Due to the customer-centric approach that offers, we chose CM to deliver our bookers and sellers quick mobile communications."

New ways of managing customer service and are already preparing to set up new ways of managing customer service with's Customer Contact dashboard and SMS portal, which combines multiple channels and chat apps in one dashboard for customer service. is geared for continued customer excellence

James Bayhack,'s Country Manager in South Africa, about the partnership: "Since's inception in 1999, they have led the way and are now recognized as the largest local booking service for South and East Africa. With mobile-first being at the forefront of all innovative business such as and CM's experience in Mobile solutions to the Hospitality Industry, we are set to ensure that due to continued changes in mobile innovation and customer demands, is geared for continued customer excellence."

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