CM.com

SafariNow.com uses CM's messaging solution for booking notifications

SafariNow.com, the largest eCommerce and hotel accommodations website in Southern Africa, has partnered with CM.com for booking-related SMS and email notifications. Partnering with CM.com means SafariNow.com can rely on stable and fast SMS messaging routes throughout the African continent and the rest of the world.

Safarinow website

What is SafariNow?

SafariNow.com was founded in 1999 and has become Southern Africa's largest accommodation booking website representing accommodation over both the informal sector (including self-catering and vacation rentals) and the formal sector (including hotels, guesthouses and bed and breakfasts.

How do CM's tools and services support this partnership?

SafariNow.com uses CM's messaging as a platform solution to notify its bookers and sellers of booking confirmations, incoming quotes, inquiries and cancellations. Each month, hundreds of thousands of these actions are taking place within the SafariNow.com platform. 

Matthew Evans, CTO of SafariNow.com, says: "The bookers and sellers at SafariNow.com rely on interaction. Not all of the sellers have a global distribution system that distributes the information. Partnering with CM.com gives them a stable and fast communication channel."

For SafariNow.com, reliability and high delivery rates are critical. "The delivery rates must be very high", Mr Evans continues. "CM.com provides an analytics tool that shows real-time information regarding delivery time and rates via CM Analytics. Due to the customer-centric approach that CM.com offers, we chose CM to deliver our bookers and sellers quick mobile communications."

New ways of managing customer service

SafariNow.com and CM.com are already preparing to set up new ways of managing customer service with CM.com's Customer Contact dashboard and SMS portal, which combines multiple channels and chat apps in one dashboard for customer service.

Safarinow.com is geared for continued customer excellence

James Bayhack, CM.com's Country Manager in South Africa, about the partnership: "Since SafariNow.com's inception in 1999, they have led the way and are now recognized as the largest local booking service for South and East Africa. With mobile-first being at the forefront of all innovative business such as Safarinow.com and CM's experience in Mobile solutions to the Hospitality Industry, we are set to ensure that due to continued changes in mobile innovation and customer demands, Safarinow.com is geared for continued customer excellence."

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