Tag "Analytics"

Jan 22, 2019 • Analytics
The 80/20 rule: Who are your loyal customers?
The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
Jan 22, 2019 • Analytics
QR codes: something for the museum or the key to a digital payment age?
For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!
Nov 09, 2018 • Analytics
How to get more leads with SMS and Email Marketing
If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don’t use SMS or email marketing to its full potential, and that's because they don’t always use the right techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
May 26, 2014 • Analytics
Takeaway.com learns when you want to order out
It’s still a pie in the sky, but Takeaway.com will learn when you are willing for ordering out food. And the service will pro-actively use this knowledge for its business, reveals Takeaway.com at Mobile Convention Amsterdam.

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