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Tag "Events"

Aug 12, 2022 • Events

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Mar 08, 2022 • Events

Absa Cape Epic 2022 interview with CM.com rider - Kate Slegrova

From 2022, CM.com will be known as the headline sponsor of Women's category at the Absa Cape Epic in South Africa. The leaders will be immediately recognisable on the trails and on television screens across the world in the brand new orange CM.com Women’s jersey. CM.com aims to help grow the stature of the Women’s category, increase participation and inspire more young women to take up the sport.

Jul 14, 2020 • Events

Technology from CM.com enables first corona-proof events

CM.com makes it possible for visitors of 'De Tuin en Het Strand van 2020' to attend corona-proof concerts. With a chatbot for a health check and safe ordering and payment of food and drinks via mobile phone, CM.com ensures that no one has to worry about health risks.

Jul 10, 2019 • Events

The KLM Open: sell 50.000 tickets in 30 seconds

The 100th edition of the KLM Open golf tournament, also known as the Dutch Open will take place from 12 to 15 September 2019. With 50,000 expected visitors, ticket sales and entrance control should run as smoothly as possible. We talked about this with Demi Schreuder, Project Manager at TIG Sports, who has been organising the KLM Open for the past 16 years. With their innovative approach, nothing should stand in the way of a successful golf event.

Apr 17, 2019 • Events

A full stadium: secondary ticketing is the solution

Those who visit a festival regularly, are familiar with the online platforms on which you can buy and sell second-hand tickets. For consumers an easy way to sell a ticket or to take over a ticket - even just before the event takes place - from someone else. This resale phenomenon is called secondary ticketing, and has entered the sports market.

Feb 26, 2019 • Events

The greatest innovations at MWC 2019

The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.

Jan 22, 2019 • Events

QR codes: something for the museum or the key to a digital payment age?

For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!

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