How to optimize your mobile marketing in Retail and eCommerce
Working in retail and eCommerce as a marketer means access to a lot of data about your customers such as where they are from, birthdays, what they are interested in, and what they bought (online or offline). Moreover, your customers know exactly what they want, they expect a shopping experience that is seamless. Not only when it comes to when or how they shop, but today’s customer also expects to have a choice in how they communicate with brands, and how they prefer to be communicated to.
