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Tag "Latest News"

Apr 12, 2021 • Latest News
5 Myths Busted For Automating The Customer Service
In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop DigitalCX: a platform for automated customer service.
Apr 09, 2021 • Latest News
The Differences Between CRM, CDP and DMP Platforms
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
Mar 30, 2021 • Latest News
How to Use WhatsApp for Business: 6 Creative Customer Case Studies
There’s no denying the popularity of WhatsApp as a communication channel for consumers. How can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that use WhatsApp Business to engage their customers and drive brand loyalty.
Mar 30, 2021 • Latest News
The What and Why of WhatsApp Customer Care
WhatsApp Customer Care enables companies and organisations to answer customers' questions through the chat app WhatsApp. The use of it is free of charge; the Customer Care part usually requires a fee from the providing organisation.
Mar 26, 2021 • Latest News
A Detailed Guide to Using WhatsApp Chatbots for Business
Imagine a team of employees who never call in sick or ask for days off to attend their child’s gala. This same team is always ready and excited to talk to your customers, no matter the day or time. They are stupendously efficient, perpetually polite, and never drop the ball. Okay, so these people don’t exist, and if they did, they’d probably work for Google. What we’re describing here is one of the most promising digital trends in recent history: chatbots. Specifically WhatsApp chatbots.
Mar 25, 2021 • Latest News
Platform Updates: March 2021
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Mar 24, 2021 • Latest News
Why 2021 Is the Year to Start With a Chatbot
While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?
Mar 10, 2021 • Latest News
Introduction of Sign 2.0 for software companies: digital signing, now easier than ever.
At CM.com we are always looking for ways to improve our products and enhance the collaborations with our partners. Because we constantly engage in dialogues with our partners, we can respond quickly to specific questions and needs. Sign 2.0 has made some major improvements that will be very helpful to our software partners. In addition, Sign 2.0 has been completely redesigned, based on the most recent UX insights. In this blog, you can read more about all these improvements.
Mar 05, 2021 • Latest News
8 customer service KPIs you need to measure for success
We know that customer centricity is nothing new. But do you really put your customers first? There is no better way to deliver consistently great customer service and challenge your team members to grow than by setting smart goals. But first, you need to set realistic KPIs in order to achieve your goals.
Mar 04, 2021 • Latest News
What is WhatsApp Business? Top benefits of the most popular messaging app
Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.
Mar 02, 2021 • Latest News
9 Mobile Marketing Trends To Watch For in 2021
Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.
Mar 02, 2021 • Latest News
Event organizers should own visitor data and communicate 1-1
Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights into the risks involved with promoting your events to your visitors and fans solely via social media and e-mail and explains why managing and owning your own data is best for your event business.
Feb 26, 2021 • Latest News
The Marketing Cloud - a toolkit for hyper-personalised communication
Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.
Jan 28, 2021 • Latest News
Platform updates: January 2021
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Jan 28, 2021 • Latest News
17 ways business messaging enhances your customer satisfaction
The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.
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