Oct 14, 2020 •
Mobile Marketing Cloud
Irrelevant advertising: What to avoid when marketing to modern consumers
We live in an age of digital convenience. This means that when we need something, it's often only a click away. But the same applies when we don’t want anything! If you’re being spammed with marketing communications from that one store you reluctantly handed your email address to, it's just as easy to click on the unsubscribe button and sever communication with the brand.