Tag "SMS Campaigns"

Nov 30, 2018 • SMS Campaigns
5 tips on how to do mobile marketing right this Christmas
As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.
Nov 09, 2018 • SMS Campaigns
How to get more leads with SMS and Email Marketing
If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don’t use SMS or email marketing to its full potential, and that's because they don’t always use the right techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
Sep 25, 2018 • SMS Campaigns
7 powerful tips to drive more sales with mobile this Black Friday
With the most important shopping day of the year fast approaching, there’s no better way to reach your customers than with SMS. Consumers are more connected than ever and constantly attached to their phones. This is exactly why Google’s attempts to force improvement in mobile is so important for brands. An opportunity to start thinking clearly about their approach to mobile. As mobile commerce continues to grow, SMSs 98% open rate + Black Friday = A perfect match.
Sep 13, 2018 • SMS Campaigns
A world of possibilities: Add rich mobile landing pages to your SMS Campaigns
Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of every day life. Now, imagine adding a rich mobile landing page as an addition to your SMS campaigns, an opportunity to stand out from your competitors and increase your ROI.
Jul 28, 2017 • SMS Campaigns
5 ways to improve your SMS campaigns
In spite of technological developments in mobile communications over the years, SMS remains a key player in communication due to the higher delivery rates of SMS compared to alternatives like WhatsApp, Facebook Messenger and Push messaging. A couple of new developments make SMS campaigns even more valuable now.
Jun 26, 2017 • SMS Campaigns
How to convince consumers in a maximum of 160 characters?
With SMS Marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?
Jun 26, 2017 • SMS Campaigns
The 7 secrets to successful SMS campaigns
How do you make sure your SMS marketing campaigns are as successful as they can be? This 160-digit marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect. Here, we will share the 7 secrets to successful SMS marketing campaigns with you.
Oct 19, 2016 • SMS Campaigns
Timing is key: When is the best time to reach your audience?
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?
Dec 10, 2015 • SMS Campaigns
Using SMS? Reconsider ending your message with a full stop
The role of the periode (.) in text messaging might be more more significant than previously thought. Text messages that ended with a periode were rated less sincere than those that did not, a study finds.
Jun 19, 2015 • SMS Campaigns
Mark Fidelman: The success behind viral marketing campaigns
Don’t we all like to see our mobile marketing campaigns go viral and boost our revenue’s? Sure, but that only happens rarely. What is the philosophy that underlies the success of a mobile marketing campaign?
Apr 02, 2015 • SMS Campaigns
New mobile frontiers: Out of our pockets and into the wild
Robot toasters, connected refrigerators, coffee maker temperature sensors telling your mobile it’s time for coffee. Our lives become more connected by the day; especially the kitchen is a true technology hotspot.
Jul 31, 2014 • SMS Campaigns
SMS Marketing: 4 Ways to Improve Customer Loyalty
In today’s world marketers are using smart ways to build relationships with customers. One of those smart ways is a simple, solid, cheap and already proven way to get to your customers: SMS marketing with the plain old text message!

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