Messaging

Our 7 tips to Successful SMS Marketing Campaigns in 2021

How do you make sure your SMS marketing campaigns are as successful as they can be? This 160-character marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect. Here, we will share our seven tips to successful SMS marketing campaigns for your business.

bulk sms

1.Creative usage of the SMS character limit

Unless you want to overload your audience with tons of messages, you will have to limit your message to 160 characters of one SMS. This means you have to find a creative use for the limited space to bring your message across. Make your text appealing without compromising on persuasion and comprehension. If you are looking for inspiration, you can look at the Twitter accounts of other companies dealing with the same character limitation, such as Amazon. Whatever you do, make sure you still communicate in a way that matches your audience and company.


2. Trigger an action from the receiver 

What do you want the receiver of your message to do after reading your carefully thought out SMS campaign? Make sure the goal of your message is reached by explicitly triggering an action from your receiver. That means you don't just send a discount code or an event announcement. Instead, it would help if you invited your receiver to click on the hyperlink and register for cash for the coupon within 24 hours.


3. Emphasise the exclusivity of the SMS 

If the offer you send is available to all customers, there will be no added value to the receiver's SMS. Make sure the receiver has a clear reason not to unsubscribe from your SMS list. Therefore, it is important to let him know that he has received an exclusive offer. You can mention this in the text, or you can choose to -for example- add the word SMS to the discount code or by stating this is a VIP only offer.


4. Personalise the message 

Because bulk SMS marketing campaigns are a powerful tool, your company is not the only one asking for your customer's attention via bulk SMS. Your message should be worth the read. Therefore, personalisation is crucial. There are several ways to personalise a message to increase its value successfully. Consider adding the name of the receiver, but also adding your own. Also, you could consider adding subcategories to your SMS list. This way, you can personalise your message on more than just the name. Here, you can read more about sending personalised SMS.


5. Encourage interaction and engagement

Nowadays, there is no need for SMS campaigns to be one-way. If you use the right platform, you can easily enable the receiver to reply to your campaign. This way, you can have an actual conversation with your audience. This will make your company more approachable, which can be of significant influence on brand loyalty. Also, it will allow you to receive feedback and ask questions, giving you the insights to take your business to the next level.


6. Send out questionnaires 

Of course, there are more ways to receive this feedback from your customers. As a very accessible communication tool, SMS is most suitable for sending out questionnaires. With CM's Marketing Campaigns, you will shortly easily send out questionnaires to everybody in your SMS list. Read more about CM's Marketing Campaigns.


7. Time your SMS campaigns correctly

A final but not unimportant point is timing. You can imagine that if you send out a carefully thought out SMS at the wrong time, this is a waste of time, money and efforts. Therefore, you need to make sure you know what time is best for your target audience. This can vary per group. Here, you can read more about the perfect timing of SMS messages. It is not just in regards to timing that the perfect SMS campaign depends on your target audience. Don't hesitate to experiment a little with all the mentioned variables and keep a close eye on results such as open ratio and click rates. Data analysis will tell you what messages are most effective for your target audience by giving detailed SMS campaign performance insights.


Our SMS marketing tips will help you send out a successful SMS marketing campaign - every time. 

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