SMS

Use Case: The Entertainer puts app downloads in the fast lane with mobile short codes

We’ve all seen the headlines of how spending is shifting from things to experiences. That’s because there is a lot more to be gained from sharing an experience than buying a thing. In short, people are placing much more emphasis on self-care and indulgence. But the balance between experience and saving can be a challenging one: how do you ensure you’re not compromising on your experiences? Enter the ENTERTAINER, a lifestyle solution geared towards eating, seeing and doing more in and around your area, whilst saving money too.

The entertainer and CM.com

The ENTERTAINER is an App full of exciting Buy One Get One Free offers. Simply put, it is packed with great stuff to eat, see and do. The ENTERTAINER offers six well thought out categories which include food and restaurants, beauty and fitness, attractions and leisure, fashion and retail, everyday services and travel. Their App (which launched in November 2013 in South Africa) offers access to exclusive offers across all six categories. Some key features of the App include GPS mapping, advanced search capabilities (which allows you to filter against certain attributes) and social sharing. The App currently offers three separate city products for Cape Town, Johannesburg and Durban. Although the offers available to you are within your current city, the early bird SA Bundle 2019 (which includes a package for all three products) is already available for early bird purchase with the launch date being 2 January 2019 . The SA Bundle means access to more offers and deals throughout Johannesburg, Cape Town and Durban.

The Challenge

Whilst advertising via paid media & other digital channels provided detailed analytics around their App downloads. Tracking App downloads for traditional media was limited. For example, how do you track the effectiveness of magazine ads? In order to broaden their awareness in newer markets like Johannesburg & Durban, they wanted to use traditional media and event activations to create brand awareness.

The Solution

The Entertainer turned to CM’s short code service. Using the short code service, an interested user can SMS the keywords “SAVE” to the short code 49022. Thereafter, a trigger SMS is sent with a link to download the ENTERTAINER App. Through various print media campaigns, the ENTERTAINER was able to attract potential users to the app. The short code, keyword and rates were placed throughout various marketing material to motivate users to install the app. Their campaign was further optimised with the objective of converting app installations into subscriptions.

The Result

Jenny, Marketing Manager for the Entertainer South Africa said that “it was important for us to find an easy way to track engagement with our traditional media and event activations. By using CM Telecom, we’re able to get access to real-time data for our short code, and use it to improve our offline activities.”

Ready to save with the ultimate lifestyle app? Visit the ENTERTAINER for more info.

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