In the last few years, interactions between consumers and brands have considerably changed, moving not only into the digital era but also into the mobile and conversational era.
WhatsApp Business, RCS, Apple Business Chat, Viber, Facebook Messenger, Instagram Messaging and Google’s Business Messaging are just 7 messaging channels used by more and more brands. Their emergence generates many questions from businesses.
Are you familiar with the features and opportunities of each of these messaging channels for your business? Get to know them in our miniguide.