Partner story - Merkle

Closing the gaps in marketing data through a flexible client-friendly approach.

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Closing marketing data gaps

Merkle supports businesses with a wide range of performance marketing activities inside Google Ads, Facebook advertising, and Google Analytics.

Due to the advent of ad blockers, browsers with tracking prevention, and privacy legislation, performance marketers are missing between 5% and 10% of their data in those platforms.

Merkle needed a solution that would close the missing first-party data gaps and was flexible enough to accommodate their client’s different situations.

Find out how they solved this through the implementation of TraceDock.