Guide: SMS messaging for business communication

Get all the best practices, benefits and more.


On the surface, SMS marketing is a simple strategy.

But there is plenty to know and to do to ensure your SMS campaign succeeds.

Though there are newer methods of communicating with your audience (WhatsApp for example) SMS still remains a vital channel inside your marketing mix.

In this guide:

• SMS use cases.

• How to use SMS inside different industries.

• Choosing or improving your SMS service.

• SMS success factors: integration, connections, SMS routes, compliance, analytics, and support.

• Checklist: questions to ask your SMS provider.

• Going beyond SMS with media rich mobile landing pages.