MWC 2019 has come to a end, and it was one of the most innovative events in recent history. The main trend in mobile communication is, without a doubt, Conversational Commerce.
How to gain rapid access to next-gen communication channels fully available integrated within existing applications?
A little throwback to the Mobile World Congress Barcelona 2019.
The way today’s customers interact with brands is fundamentally shifting to mobile. If you are constantly optimizing the many possibilities of Mobile Marketing, your customer loyalty and conversion rates will only improve.
Some tips to optimize your campaigns:
Be short and concise in your message
Have a clear call to action
Make it personal and conversational
Test, measure and improve
No longer run your business without a Customer Data Platform; the central hub where all data is stored and combined into 360° profiles of your customers. Use these profiles to have meaningful conversations. Then you'll be able to cut through the noise that we're experiencing and bring relevant information to people.
Be very, very, very relevant to be noticed
Aim for conversation instead of a marketing push
Combine different marketing data to understand your customers
Digital Transformation drives Brands to reach customers in real-time, via their preferred channels (SMS, Whatsapp, FB Messenger, etc). This can be realized by the brand’s existing systems within just minutes. How? Via a Communication Platform as a Service (CPaaS).
CPaaS vendors offer:
All messaging channels such as SMS, Whatsapp, Wechat, Viber, RCS
All the rich messaging features such as Buttons, Calendars, Maps
All leveraged through a single Business Messaging API
Your customers can directly reach your company via communication channels they already use every day. And vice versa!
Omni-channel: You simply need to support all channels
Conversational: Go beyond your customer’s expectations
In-channel commerce: Match your customers' needs
Behind setting up a VoIP call lies a world of complexity. Especially for companies that have focus on scaling internationally. It becomes increasingly challenging. The last thing you want to worry about is connectivity that withholds you from focusing on what matters most for your business.
So cover 3 things:
Mobile leads the way; customers find, compare and make purchases on their mobile phone. The customer's expectations have changed. The promise of 'conversational commerce' is being there exactly where customers are.
To implement Conversational Commerce you need three building blocks:
Business Messaging: Combination of all social chat apps
In-Channel Payments solutions: From conversation to conversion
Data Platform: enrich, personalize and automate the conversation
With chat apps, SMS & RCS there are so many possibilities to communicate with your customers, but what is the best way to get into contact with your audience and keep your customers hooked?
Using new communication channels makes it much easier to get into contact with your customers, using apps they know and trust.
Easy implementation of Bots
Decide what channel to use
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