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        <title><![CDATA[Inside CM.com]]></title>
        <link>https://www.cm.com/en-za/</link>
        <description><![CDATA[CM.com's official feed with the latest news, press releases, blogs, and insights on the future of conversational commerce, AI-driven customer engagement, messaging, and digital payments.]]></description>
        <language>en</language>
        <pubDate>Tue, 14 Apr 2026 15:31:04 +0200</pubDate>

                    <item>
                <title><![CDATA[Introducing your customisable verification solution]]></title>
                <link>https://www.cm.com/en-za/blog/build-your-own-verification/</link>
                <description><![CDATA[In today's digital world, ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting their digital space and their customer interactions - and different needs require different solutions. That's why CM.com introduces "Build Your Own Verification" - flexible and customisable verification that can be tailored to your specific needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>10a9375c33ba3405f58f4f2793af815c</guid>
                <pubDate>Thu, 19 Feb 2026 11:29:00 +0100</pubDate>
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                <title><![CDATA[CM.com among the first tech companies to achieve ISO 42001 Certification for responsible AI]]></title>
                <link>https://www.cm.com/en-za/press/among-the-first-tech-companies-to-achieve-iso-42001-certification-for-responsible-ai/</link>
                <description><![CDATA[At our HQ on January 6, 2026 – CM.com is among the first technology companies worldwide to obtain ISO 42001 certification, the international standard for the responsible development and management of artificial intelligence. With this milestone, CM.com positions itself as a European leader in AI governance, an area where many AI service providers are still not certified.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>120ca63791444bfe99d91c9e43d03fd9</guid>
                <pubDate>Thu, 19 Feb 2026 10:37:03 +0100</pubDate>
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                <title><![CDATA[The business impact of agentic AI: Now and in the future]]></title>
                <link>https://www.cm.com/en-za/blog/agentic-ai-now-and-in-the-future/</link>
                <description><![CDATA[Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve.

In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f2fd90cb27a3f610738f91a15987212e</guid>
                <pubDate>Thu, 18 Dec 2025 08:37:48 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[An e-commerce Christmas carol: The customer journey in one package]]></title>
                <link>https://www.cm.com/en-za/blog/ecommerce-carol/</link>
                <description><![CDATA['Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>630637ff5198ba2d2d38c6c09e8eb3c3</guid>
                <pubDate>Wed, 19 Nov 2025 10:58:24 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why templated AI agents are a game-changer]]></title>
                <link>https://www.cm.com/en-za/blog/templated-ai-agents-game-changer/</link>
                <description><![CDATA[In today’s fast-paced world, customers expect instant, seamless service. Whether it’s tracking an order, scheduling an appointment, or managing a return, businesses are under pressure to deliver quick and accurate responses, without driving up costs or overloading their teams. 
Templated AI agents, powered by agentic AI, are stepping in to meet this challenge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>99dcd85c6822bc8de88817ce4cb5548c</guid>
                <pubDate>Wed, 08 Oct 2025 12:53:53 +0200</pubDate>
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                <title><![CDATA[From chatbots to virtual agents: The natural evolution of customer interaction]]></title>
                <link>https://www.cm.com/en-za/blog/chatbots-vs-virtual-agent/</link>
                <description><![CDATA[Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalised, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>ec4db4a5016b42aea67bbd5b630b90f2</guid>
                <pubDate>Wed, 08 Oct 2025 12:53:18 +0200</pubDate>
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                <title><![CDATA[AI agents: The accelerators of conversational commerce]]></title>
                <link>https://www.cm.com/en-za/blog/ai-agents-the-accelerators-of-conversational-commerce/</link>
                <description><![CDATA[The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the web shop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>9063a5f133d602df84b09a0180380cc4</guid>
                <pubDate>Wed, 08 Oct 2025 10:48:40 +0200</pubDate>
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                <title><![CDATA[From selection to success: How to choose the right AI platform]]></title>
                <link>https://www.cm.com/en-za/blog/from-selection-to-success-how-to-choose-the-right-ai-platform/</link>
                <description><![CDATA[An AI platform isn’t just another tool you purchase. It’s the foundation on which your organisation operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>0eaa87e1f6580a0079962fb2cf9a10f0</guid>
                <pubDate>Wed, 08 Oct 2025 10:46:18 +0200</pubDate>
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                <title><![CDATA[How AI agents are about to transform the music and events industry]]></title>
                <link>https://www.cm.com/en-za/blog/how-ai-agents-are-about-to-transform-the-music-and-sports-industry/</link>
                <description><![CDATA[The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>210be6dff7707f1fd085a834599af127</guid>
                <pubDate>Wed, 08 Oct 2025 10:01:16 +0200</pubDate>
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                <title><![CDATA[Your AI agent implementation checklist]]></title>
                <link>https://www.cm.com/en-za/blog/ai-implementation-checklist/</link>
                <description><![CDATA[AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>27de8cd3ff32ad240eef1aea3f2915a5</guid>
                <pubDate>Wed, 08 Oct 2025 09:50:12 +0200</pubDate>
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                <title><![CDATA[The agentic AI playbook: Unlock ideas for your new digital colleagues]]></title>
                <link>https://www.cm.com/en-za/blog/agentic-ai-playbook/</link>
                <description><![CDATA[In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customisable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realise could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>4fd7047c13f79f0b70263d80540e5eeb</guid>
                <pubDate>Mon, 18 Aug 2025 12:32:42 +0200</pubDate>
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                <title><![CDATA[How to choose the right AI platform for your business: A strategic guide]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-choose-the-right-ai-platform/</link>
                <description><![CDATA[Are your customer communication tools keeping up with today’s fast-changing expectations? In a world where seamless, personalised interactions are the norm, choosing the right AI platform has never been more critical. What was once an operational concern for service or marketing departments has now become a core strategic issue for leadership teams. In customer experience focused industries like e-commerce and travel the question is no longer just about improving efficiency, it’s about staying competitive in a market where customer expectations evolve daily.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bfa453318676e0f49a10235eef2af6d0</guid>
                <pubDate>Mon, 18 Aug 2025 11:12:45 +0200</pubDate>
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                <title><![CDATA[Meta's conversions API for marketers:  Knowledge is power]]></title>
                <link>https://www.cm.com/en-za/blog/conversions-api/</link>
                <description><![CDATA[In today's competitive digital landscape, data isn't just helpful - it's essential! Tracking data and measuring the results of your marketing efforts should be a vital step in every marketing plan, because marketing success isn’t about who shouts the loudest. It’s about who listens best to their data. That’s why Meta’s Conversions API is an indispensable tool for marketers worldwide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>af7f99c1728dee05b68e83113e648019</guid>
                <pubDate>Mon, 18 Aug 2025 11:06:12 +0200</pubDate>
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                <title><![CDATA[How WhatsApp Business Can Help With Abandoned Carts Recovery]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-abandoned-carts/</link>
                <description><![CDATA[Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>70f043689ec307516f85c8de39eb52de</guid>
                <pubDate>Mon, 30 Jun 2025 09:46:44 +0200</pubDate>
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                <title><![CDATA[Could your existing marketing budget drive better results on WhatsApp? Absolutely.]]></title>
                <link>https://www.cm.com/en-za/blog/roi-marketing-whatsapp/</link>
                <description><![CDATA[There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0f71d240b9f68098dc76f8fa2487e280</guid>
                <pubDate>Fri, 27 Jun 2025 10:51:26 +0200</pubDate>
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                <title><![CDATA[CM.com launches Safeguard Plus: A cutting-edge solution to combat Artificially Inflated Traffic (AIT)]]></title>
                <link>https://www.cm.com/en-za/press/safeguard-plus-launch/</link>
                <description><![CDATA[Breda, Netherlands, 07 May 2025 – CM.com, a global leader in cloud software for conversational commerce, is proud to announce the launch of Safeguard Plus, an advanced solution designed to protect enterprises from the growing threat of artificially inflated traffic (AIT) in SMS communications.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ad9684d92cd01ac3b78f1e8fb21c33d8</guid>
                <pubDate>Wed, 21 May 2025 13:31:35 +0200</pubDate>
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                <title><![CDATA[Chatting with the near future: AI's new role in the customer experience]]></title>
                <link>https://www.cm.com/en-za/blog/chatting-with-the-near-future-about-ai/</link>
                <description><![CDATA[AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>dbf7c1eccc11c1547251b9e0b10f181d</guid>
                <pubDate>Wed, 19 Mar 2025 13:48:22 +0100</pubDate>
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                <title><![CDATA[How to create AI agents in 5 easy steps]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-create-halo-agents/</link>
                <description><![CDATA[AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an agentic AI framework. What type of tasks? Pretty much anything you can think of, from analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>80161c5f93c62beccfb6f00a44cb3d1b</guid>
                <pubDate>Fri, 07 Mar 2025 11:34:10 +0100</pubDate>
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                <title><![CDATA[Agentic AI Agents: Helping you get things done]]></title>
                <link>https://www.cm.com/en-za/blog/agentic-ai-agents/</link>
                <description><![CDATA[Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realise! Discover agentic AI!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>972990e73b2ba02c1b4177e7dcae8065</guid>
                <pubDate>Thu, 06 Feb 2025 14:49:15 +0100</pubDate>
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                <title><![CDATA[Agents of change]]></title>
                <link>https://www.cm.com/en-za/blog/agents-of-change/</link>
                <description><![CDATA[A contemplation on CM.com in the era of AI agents.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Rutger de Ruiter]]></author>
                <guid>6df62b66d321ccdcce28abc7353db80e</guid>
                <pubDate>Wed, 05 Feb 2025 05:48:07 +0100</pubDate>
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                <title><![CDATA[Customer engagement technology trends 2025]]></title>
                <link>https://www.cm.com/en-za/blog/customer-engagement-technology-2025/</link>
                <description><![CDATA[As we begin 2025, the customer experience (CX) landscape is moving faster than ever. Significant progress is being made in advancing Generative AI towards Agentic AI, driving efficiencies from service to marketing, Apple has also launched RCS on iOS, leading to new channels to engage customers, and finally, businesses are using automation to meet customers’ demands of personalised interactions and instant responses across every channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>75672f45aaa55d34c158a8b6b012a2fd</guid>
                <pubDate>Wed, 08 Jan 2025 10:49:15 +0100</pubDate>
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                <title><![CDATA[Make your contact page irresistible: 8 essential tips for improved customer service]]></title>
                <link>https://www.cm.com/en-za/blog/contact-page-improvements/</link>
                <description><![CDATA[Your contact page is the ultimate business card for your customer service and provides a direct connection to your customer service team. It's a crucial part of the customer experience where you have the chance to significantly enhance the experience right away! To make this happen, the page needs to be well-designed. In this blog, you'll discover 8 steps you can take to make your contact page irresistible!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>b5dbcc2c4f28585c3223c4a94559cf54</guid>
                <pubDate>Wed, 08 Jan 2025 07:36:00 +0100</pubDate>
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                <title><![CDATA[Convert customer conversations this Festive Season: 5 insightful use cases]]></title>
                <link>https://www.cm.com/en-za/blog/conversational-christmas-engagement/</link>
                <description><![CDATA[The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalised ways. Messaging channels like WhatsApp and SMS can help you create an unforgettable customer experience this Festive Season. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. Learn how to leverage channels will not only enhance customer satisfaction but also drive sales during the busiest time of the year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>58a6c73308775140c44b6a87a324ae5c</guid>
                <pubDate>Wed, 11 Dec 2024 13:05:00 +0100</pubDate>
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                <title><![CDATA[Mobile Identity Services: Know your users]]></title>
                <link>https://www.cm.com/en-za/blog/mobile-identity-services/</link>
                <description><![CDATA[Verifying online users and accounts has become indispensable in today's business landscape. You want to know who has access to your (online) services and data, but even if you couldn't care less, rules and regulations will definitely care! Whether it's to protect yourself and your customers from harm, or making sure you abide by the local law - making sure you know who the person on the other end of the internet is, is paramount.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>57c5f50e1055d0cb0fa834f67cb193f2</guid>
                <pubDate>Thu, 05 Dec 2024 12:51:03 +0100</pubDate>
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                <title><![CDATA[Turning shoppers into loyal fans: How to retain customers post-Black Friday]]></title>
                <link>https://www.cm.com/en-za/blog/black-friday-customer-retention/</link>
                <description><![CDATA[Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e4cad800e08fb321f954a1e23ade47e8</guid>
                <pubDate>Mon, 11 Nov 2024 11:57:41 +0100</pubDate>
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                <title><![CDATA[WhatsApp Business Platform: Pricing Changes 2024/2025]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-platform-pricing/</link>
                <description><![CDATA[WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9045a281903d9240558ec3885d443ed1</guid>
                <pubDate>Mon, 04 Nov 2024 07:00:00 +0100</pubDate>
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                <title><![CDATA[The art of simplicity: Helping your customers make quick decisions this Black Friday]]></title>
                <link>https://www.cm.com/en-za/blog/enable-quick-decisions-during-black-friday/</link>
                <description><![CDATA[Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise their sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries, and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service. Discover the best strategies to ensure a seamless experience and increase customer loyalty. Don’t fall behind this Black Friday!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>b416fea6d0c6ab17f83a984abdfaf7e5</guid>
                <pubDate>Wed, 16 Oct 2024 12:37:59 +0200</pubDate>
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                <title><![CDATA[Prevent text messaging fraud and simplify verification processes with number verify]]></title>
                <link>https://www.cm.com/en-za/blog/number-verify/</link>
                <description><![CDATA[Customer communication via text messaging has become an integral part of the modern business landscape. In recent years however, criminals have figured out that they can abuse SMS communication to scam both your business and your customers out of data and money. But not to worry, there's a new, convenient, and fast verification method that can help secure your online accounts: Number Verify!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0f3864d2f81a5cab5bf8b3b6724de127</guid>
                <pubDate>Mon, 14 Oct 2024 09:39:07 +0200</pubDate>
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                <title><![CDATA[Your one-stop-shop for verification services]]></title>
                <link>https://www.cm.com/en-za/blog/verification-as-a-service/</link>
                <description><![CDATA[Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headliner in the papers. But simply implementing a bunch of security measures isn't always enough. Loose apps and services become vulnerable for fraud, and are often cost-inefficient. That's why we now offer a one-stop-shop to safely secure your business: Verification API.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1c479bb4395ac4dc5d6a5895fee85a1d</guid>
                <pubDate>Mon, 14 Oct 2024 09:38:24 +0200</pubDate>
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                <title><![CDATA[Pushing boundaries: The path to global success]]></title>
                <link>https://www.cm.com/en-za/blog/crossing-boundaries/</link>
                <description><![CDATA[By 2010, CM.com knew it was time to expand beyond our roots. What begun in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs, and lessons.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4762a20dc2a14f48837754f8d40a92c3</guid>
                <pubDate>Tue, 01 Oct 2024 07:33:36 +0200</pubDate>
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                <title><![CDATA[CM.com’s journey from DIY solutions to a world-class operation]]></title>
                <link>https://www.cm.com/en-za/blog/diy-solutions-to-world-class/</link>
                <description><![CDATA[What started as ClubMessage —  focused on SMS marketing for nightclubs — quickly evolved into a technology powerhouse capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>eeae8aa41e9a71e70383eb0ad2224cb8</guid>
                <pubDate>Mon, 30 Sep 2024 09:40:20 +0200</pubDate>
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                <title><![CDATA[The puzzle comes together: From pieces to platform]]></title>
                <link>https://www.cm.com/en-za/blog/from-pieces-to-platform/</link>
                <description><![CDATA[We started by offering just SMS services, but today we offer an integrated platform where communication, commerce, and customer engagement come together to drive meaningful business interactions. Over the past 25 years, CM.com has been assembling this platform piece by piece, with each innovation, product, and acquisition adding to the bigger picture. Let’s explore how these puzzle pieces have come together to build the CM.com of today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>c8f1b0d53ff890f5c26938689dbfbaa6</guid>
                <pubDate>Mon, 30 Sep 2024 08:38:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to get the WhatsApp Business green tick ✅]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-get-whatsapp-business-greentick/</link>
                <description><![CDATA[The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>684ba3b459f06d4af1dda31e8da1db17</guid>
                <pubDate>Mon, 15 Jul 2024 10:58:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Will you join me at Highstreet?]]></title>
                <link>https://www.cm.com/en-za/blog/will-you-join-me-at-highstreet/</link>
                <description><![CDATA[Picture this...you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e5c76c2e752d934e2d30b3c685d06edd</guid>
                <pubDate>Fri, 12 Jul 2024 07:25:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlock communication excellence with CPaaS]]></title>
                <link>https://www.cm.com/en-za/blog/unlock-communication-excellence-with-cpaas/</link>
                <description><![CDATA[Diving deeper into CM.com's CPaaS approach is empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with strategic business and growth advisory services.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e57d48df0a025413656a63f5d2322cf3</guid>
                <pubDate>Thu, 11 Jul 2024 08:39:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS vs MMS - What is the difference?]]></title>
                <link>https://www.cm.com/en-za/blog/sms-vs-mms-a-business-comparison/</link>
                <description><![CDATA[There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0178fd4c734706e246e85444d1763ea4</guid>
                <pubDate>Mon, 03 Jun 2024 10:28:47 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Streamline your business to success with SMS notifications]]></title>
                <link>https://www.cm.com/en-za/blog/sms-reminders-notifications/</link>
                <description><![CDATA[Appointment no-shows, delivery delays, abandoned online shopping carts, late payments - all of the above can be quite the headache for many businesses. SMS notifications offer a solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ada8dcc114aa95f45e0df0c1ba411bb6</guid>
                <pubDate>Thu, 16 May 2024 11:48:25 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Secure your business with SMS OTPs and alerts]]></title>
                <link>https://www.cm.com/en-za/blog/sms-security-otp-alerts/</link>
                <description><![CDATA[In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage with their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5c4b72356fad4f91335142fb8701022f</guid>
                <pubDate>Thu, 16 May 2024 08:19:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Happy clients, happy agents: The "platform effect" in customer service]]></title>
                <link>https://www.cm.com/en-za/blog/the-platform-effect/</link>
                <description><![CDATA[As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalised service - long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>0f8ee610a5a69279ae9989797a534382</guid>
                <pubDate>Fri, 10 May 2024 12:42:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimise the customer experience with valuable insights and direct live support via SMS]]></title>
                <link>https://www.cm.com/en-za/blog/sms-customer-support-feedback/</link>
                <description><![CDATA[Add SMS to your contact centre and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing the important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>22e5ad5363823a33f4110c1a580f7c7a</guid>
                <pubDate>Fri, 10 May 2024 12:23:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Quality customer engagement with the WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-za/blog/quality-customer-engagement-whatsapp-business-platform/</link>
                <description><![CDATA[We all want to get our messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with existing and potential customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bcd7cbaffb955a529db2b50361105349</guid>
                <pubDate>Wed, 08 May 2024 07:44:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The value of RCS in retail & eCommerce]]></title>
                <link>https://www.cm.com/en-za/blog/rcs-messaging-boost-sales-retail-ecommerce/</link>
                <description><![CDATA[RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6d74194a0dcde43f7b19f8a6cdca0b40</guid>
                <pubDate>Fri, 03 May 2024 11:40:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Navigating AI Adoption in South Africa]]></title>
                <link>https://www.cm.com/en-za/blog/navigating-ai-adoption-in-south-africa/</link>
                <description><![CDATA[In this ever evolving landscape, businesses that proactively invest in AI capabilities stand to gain a significant competitive edge in the years to come. By embracing AI as a strategic imperative and overcoming the hurdles to adoption, South African businesses can unlock new opportunities, drive innovation, and position themselves for success in the digital era.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Havanna Wentzel]]></author>
                <guid>5f532b68b603ad261397fdf0f7376b00</guid>
                <pubDate>Wed, 27 Mar 2024 10:16:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 steps to MSP profitability with AI Chatbots]]></title>
                <link>https://www.cm.com/en-za/blog/msp-profitability-ai-chatbots/</link>
                <description><![CDATA[As the Managed Service Provider (MSP) landscape continues to evolve, staying ahead means embracing innovative solutions that not only enhance efficiency but also elevate customer service to new heights. Enter AI Chatbots from CM.com – a game-changing tool that can revolutionise how MSPs interact with clients. In this blog, we’ll provide you with a comprehensive roadmap consisting of six steps to boost profitability using AI Chatbots from CM.com.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>70be76cdec5898c29dbbe44938471772</guid>
                <pubDate>Mon, 11 Mar 2024 11:34:51 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform - What is a customer care window?]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-api-what-is-a-customer-care-window/</link>
                <description><![CDATA[With WhatsApp Business Platform, there are two ways to chat with your customer. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4ac41544878108ec802b96342941031e</guid>
                <pubDate>Mon, 04 Mar 2024 10:43:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How popular is SMS in 2024 and how does it add value to businesses?]]></title>
                <link>https://www.cm.com/en-za/blog/how-popular-is-sms/</link>
                <description><![CDATA[SMS is one of the oldest messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic with; plain text messages, no fluff and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value for modern business communication.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7f813ff5fd9e76abe07967589c11b392</guid>
                <pubDate>Fri, 01 Mar 2024 12:14:54 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of A2P Messaging for business]]></title>
                <link>https://www.cm.com/en-za/blog/benefits-a2p-messaging/</link>
                <description><![CDATA[Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>77c6520c8d77cb313eaa0ab13f7ec823</guid>
                <pubDate>Wed, 28 Feb 2024 12:48:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Rich, flexible, and functional interactions with WhatsApp Flows]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-flows/</link>
                <description><![CDATA[The WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. What is it and what can your business do with it? Let's take a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9f717a5db678955174ecc84626a8ca4e</guid>
                <pubDate>Mon, 26 Feb 2024 13:46:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs Facebook Messenger: Which messaging channel is best for what?]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-vs-facebook-messenger/</link>
                <description><![CDATA[WhatsApp and Facebook Messenger are both established messaging channels for customer engagement, but what are the differences? Lets look at what the advantages are of each channel and which situations call for which channel. Let's dive in.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9e0d51622dd7d4d319e395ff99a25e92</guid>
                <pubDate>Mon, 12 Feb 2024 13:46:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS for e-commerce: Create a successful e-commerce strategy with SMS]]></title>
                <link>https://www.cm.com/en-za/blog/sms-ecommerce/</link>
                <description><![CDATA[Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via these powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your success. Read all about how you can use SMS to elevate your customer contact, drive sales and create a loyal customer base.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a0b35fe7e8f0e0e72047b1815b0d6149</guid>
                <pubDate>Fri, 09 Feb 2024 09:46:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drive engagement and convert your conversations with WhatsApp Carousel]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-carousel/</link>
                <description><![CDATA[Are you talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>284906ef92a454fab0a1a70e3ce0e221</guid>
                <pubDate>Mon, 05 Feb 2024 12:41:23 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ads that click to WhatsApp: What are they and what are the benefits?]]></title>
                <link>https://www.cm.com/en-za/blog/ads-that-click-to-whatsapp/</link>
                <description><![CDATA[Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a1e6c1a7b01d598f86072908ba4ae2ba</guid>
                <pubDate>Mon, 05 Feb 2024 12:19:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs SMS: A comparison for businesses]]></title>
                <link>https://www.cm.com/en-za/blog/sms-whatsapp-comparison/</link>
                <description><![CDATA[WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We can all acknowledge this, but what exactly are the differences between them? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS and the benefits of both.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>451d6718a1429bdb3798d95899e1aab9</guid>
                <pubDate>Fri, 19 Jan 2024 11:20:58 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why offering customer support by phone is essential]]></title>
                <link>https://www.cm.com/en-za/blog/why-phone-support-is-essential/</link>
                <description><![CDATA[Contrary to what you may believe about the preferences of the younger generations, recent data indicates that the telephone remains the favoured method of customer support for 69% of consumers across various age groups, including Gen Z and millennials. Additionally, there has been a consistent upward trend in Google searches for "phone number customer service" in the US over the past five years. This demonstrates a sustained and growing reliance on phone-based customer service solutions, highlighting its enduring significance in the contemporary consumer landscape.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Havanna Wentzel]]></author>
                <guid>50915c5bc5845cee6f366d3d501012a8</guid>
                <pubDate>Mon, 15 Jan 2024 13:57:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What are the most effective customer service channels?]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-channels/</link>
                <description><![CDATA[Today's diverse array of communication channels encourages customers to naturally gravitate towards their preferred social platforms and anticipate brands to be readily accessible across these channels. Rarely will customers go out of their way to switch between channels just to reach you; instead, they are likely to opt for a brand that not only provides the desired product but also ensures excellent customer service (on the channel they like most). How easily can your customers reach you via their preferred channel?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4880cdba957f7238856b329e050cf35c</guid>
                <pubDate>Mon, 15 Jan 2024 09:30:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Experience Elevation: Customer engagement tech trends 2024]]></title>
                <link>https://www.cm.com/en-za/blog/customer-engagement-technology/</link>
                <description><![CDATA[As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>30d5be2f540f406a301dfa29b6a51f1c</guid>
                <pubDate>Fri, 12 Jan 2024 10:06:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business: Making customer service enquiries simple]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-customer-service-enquiries/</link>
                <description><![CDATA[WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? How can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>523799a24d9b08e072c3f58a75af3c60</guid>
                <pubDate>Fri, 12 Jan 2024 08:18:20 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Measuring the effectiveness of SMS for Black Friday]]></title>
                <link>https://www.cm.com/en-za/blog/measure-sms-effectiveness-black-friday/</link>
                <description><![CDATA[During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>4f18171e27124a2f00654434c763b32f</guid>
                <pubDate>Mon, 13 Nov 2023 07:45:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Social Commerce: Leveraging Instagram Marketing Messages for Retail Success]]></title>
                <link>https://www.cm.com/en-za/blog/social-commerce-instagram-marketing-messages-retail/</link>
                <description><![CDATA[In the dynamic landscape of retail and e-commerce, staying relevant through this social commerce revolution, has never been more challenging. As we delve into the heart of the digital age, social media platforms have emerged as indispensable allies for businesses, reshaping the way brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of 2 billion active users globally.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Havanna Wentzel]]></author>
                <guid>b6373dbd2acca718d4ef892196ff5a1f</guid>
                <pubDate>Mon, 13 Nov 2023 07:13:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How AI Supercharges your Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/ai-customer-service/</link>
                <description><![CDATA[Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>54d9457401f88d926f29514c0c4e943a</guid>
                <pubDate>Wed, 01 Nov 2023 09:24:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Black Friday Sales with WhatsApp, Instagram and Facebook Business Messaging]]></title>
                <link>https://www.cm.com/en-za/blog/black-friday-sales-whatsapp-instagram-facebook-business-messaging/</link>
                <description><![CDATA[Black Friday remains a highly anticipated shopping event, having witnessed a global increase in online sales, reaching an impressive $70.9 billion in 2023. In light of this, businesses, both large and small, are in fierce competition for maximum visibility. Nevertheless, this task is anything but simple. Retailers find themselves grappling with the need to stand out, contend with steep advertising costs, and meet the ever-rising expectations of consumers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>d10577bd77612d506a736e2f93c5b7e0</guid>
                <pubDate>Tue, 31 Oct 2023 06:44:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Enhance your Black Friday SMS Marketing with Pages]]></title>
                <link>https://www.cm.com/en-za/blog/black-friday-sms-marketing-pages/</link>
                <description><![CDATA[In recent years, SMS integration has played a pivotal role in transforming the Black Friday shopping experience. Both retailers and consumers have wholeheartedly embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Havanna Wentzel]]></author>
                <guid>16d9d194935630f4bbc6cea5248c7906</guid>
                <pubDate>Mon, 30 Oct 2023 08:12:35 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Decoding the Struggles of Acquisition and Retention]]></title>
                <link>https://www.cm.com/en-za/blog/decoding-struggles-acquisition-retention/</link>
                <description><![CDATA[In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>f2c1acd72994fd039408701f3b5adbf9</guid>
                <pubDate>Wed, 25 Oct 2023 11:03:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Instagram Marketing Messages for Leisure and Travel]]></title>
                <link>https://www.cm.com/en-za/blog/instagram-marketing-messages-for-leisure-and-travel/</link>
                <description><![CDATA[The impact of social media on leisure and travel is undeniable. Platforms like Instagram and Facebook have transformed how people experience and plan their journeys. They serve as hubs for sharing photos, videos, travel tips, and reviews, essential tools for travellers worldwide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>70274c64ed5a343b54a3e7f09580c756</guid>
                <pubDate>Mon, 23 Oct 2023 13:01:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Unveils 'Safeguard' Feature to Combat Artificially Inflated Traffic (AIT) Fraud]]></title>
                <link>https://www.cm.com/en-za/press/safeguard-destination-management-release/</link>
                <description><![CDATA[Breda, The Netherlands, 26 September 2023 - CM.com, a leading provider of Communication Platform as a Service (CPaaS) solutions, is proud to announce the launch of its cutting-edge feature, 'Safeguard: Destination Management.' This innovative addition to the company's robust platform empowers customers to protect themselves against artificially inflated traffic (AIT) fraud by managing messaging traffic to specific destinations.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f2b8f74e3ca2854b0cbf66d338f5b7e3</guid>
                <pubDate>Fri, 20 Oct 2023 11:32:13 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A2P Messaging Fraud and Prevention for Businesses]]></title>
                <link>https://www.cm.com/en-za/blog/a2p-messaging-fraud-and-prevention/</link>
                <description><![CDATA[Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d790a676136d5b753973d14888200a7e</guid>
                <pubDate>Wed, 18 Oct 2023 11:35:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Protect Your Customers Against A2P Messaging Fraud]]></title>
                <link>https://www.cm.com/en-za/blog/a2p-messaging-threats-for-your-customers/</link>
                <description><![CDATA[Protecting your data, and the data of your customers, is top priority for most modern  companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>182e98121e120b9c6504acd88f47f42e</guid>
                <pubDate>Tue, 17 Oct 2023 11:38:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Timing Increases the Booking Value and Improves Customer Relationships]]></title>
                <link>https://www.cm.com/en-za/blog/customer-relationships-timing/</link>
                <description><![CDATA[When it comes to planning a vacation, people have diverse habits. Some individuals meticulously arrange their holidays months in advance, while others prefer last-minute spontaneity. And then there's a substantial group that falls somewhere in between. To effectively connect with travellers year-round and ensure the timeliness of your messaging, it's vital to provide tailored offers and booking details when they're most relevant. In this article, you'll discover how Artificial Intelligence can be your ally in achieving this goal.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8c8d908926c456f1fff07ed5dcef423d</guid>
                <pubDate>Tue, 17 Oct 2023 08:23:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Combat SMS Pumping (AIT) Fraud Effectively With CM.com]]></title>
                <link>https://www.cm.com/en-za/blog/combat-sms-pumping-ait-fraude-effectively/</link>
                <description><![CDATA[In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1dc8d9981f48460725c393fa4b7aa569</guid>
                <pubDate>Mon, 16 Oct 2023 11:27:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The self-service revolution in customer support]]></title>
                <link>https://www.cm.com/en-za/blog/the-self-service-revolution-in-customer-support/</link>
                <description><![CDATA[Self-service is more than a buzzword; it’s a vital part of modern customer service that means your customers can get answers fast and your customer service team can focus on the issues that really matter. Allied to that, self-service can reduce costs and have a positive effect on the mental health of your customer service team. Not to mention the equally positive effect it has on brand perception.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>2b55dc9b5f722925d11274d337e384ef</guid>
                <pubDate>Mon, 09 Oct 2023 17:11:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why SMS remains as essential as ever for Black Friday]]></title>
                <link>https://www.cm.com/en-za/blog/sms-black-friday/</link>
                <description><![CDATA[One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>bff2c994d0ff40d0522491f6e783b867</guid>
                <pubDate>Mon, 09 Oct 2023 16:52:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use AI Chatbots to Improve Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-chatbots/</link>
                <description><![CDATA[Customer service teams encounter a broad spectrum of challenges in their daily operations. Customer expectations have surged to unprecedented levels, and the influx of repetitive inquiries can strain their patience and induce unnecessary stress. This phenomenon likely contributes to the relatively short tenure of customer service representatives, with an average job retention of just 12 months.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f4758de607dbc3906d109253ad2179d9</guid>
                <pubDate>Fri, 06 Oct 2023 00:32:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 1: WhatsApp Chatbots]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-chatbot/</link>
                <description><![CDATA[Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>cc6e9b3bb1bc38dde65316d2d8df161e</guid>
                <pubDate>Mon, 02 Oct 2023 16:42:25 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 3: Facebook Chatbots]]></title>
                <link>https://www.cm.com/en-za/blog/facebook-chatbot/</link>
                <description><![CDATA[In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>635f9ef4a4ee2ed229f3a0013ad0a8c6</guid>
                <pubDate>Thu, 28 Sep 2023 13:09:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 2: Instagram Chatbots]]></title>
                <link>https://www.cm.com/en-za/blog/instagram-chatbot/</link>
                <description><![CDATA[Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favourite products, and subjects they’re passionate about. It’s a community built on trusting influential people.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>73f0903fb75677417b3c2794c372ec3d</guid>
                <pubDate>Tue, 26 Sep 2023 16:21:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Celebrates Launch of Generative AI Engine: Revolutionizing Customer Engagement]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-celebrates-launch-of-generative-ai-engine/</link>
                <description><![CDATA[Breda, Netherlands, September 15, 2023 - CM.com, a global leader in conversational commerce solutions, is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>02e243cea61f1c5de88cfda158492950</guid>
                <pubDate>Tue, 19 Sep 2023 13:45:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get More Return From Your Existing Customer Base]]></title>
                <link>https://www.cm.com/en-za/blog/more-return-existing-customer-base/</link>
                <description><![CDATA[New clients bring new opportunities, and it's natural for businesses to prioritise acquisition. However, there's a risk in solely focusing on this aspect. What about your existing clientele? Investing in your current customers, especially as a retailer or eCommerce company, and building trust can transform them into loyal fans. While starting from scratch can yield quick results, remember that you already have valuable data and established channels at your disposal.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>078a45d3f2f8f76140a9b1c63932dd56</guid>
                <pubDate>Thu, 14 Sep 2023 17:49:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How AI Chatbots Can Increase Sales and Reduce Costs]]></title>
                <link>https://www.cm.com/en-za/blog/ai-chatbots-increase-sales-reduce-costs/</link>
                <description><![CDATA[With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>003e13ff7f8c03179345bf3538ace4c9</guid>
                <pubDate>Wed, 06 Sep 2023 08:55:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Omni-channel chatbots: Create once, offer everywhere]]></title>
                <link>https://www.cm.com/en-za/blog/omnichannel-chatbots/</link>
                <description><![CDATA[Chatbots spent a decade-plus as a technological sideline, nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>fca289e8bd11671370cacd5bc9c0fcfe</guid>
                <pubDate>Wed, 06 Sep 2023 04:47:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to build a great chatbot experience]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-build-a-great-chatbot-experience/</link>
                <description><![CDATA[Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e48f8c08565a4fe64ec637b0ddedd1c6</guid>
                <pubDate>Wed, 06 Sep 2023 02:22:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Software Debate: DIY, CPaaS, or SaaS?]]></title>
                <link>https://www.cm.com/en-za/blog/software-build-buy-cpaas-saas/</link>
                <description><![CDATA[Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a278f4e8b60821690e8bd4bfbd105234</guid>
                <pubDate>Wed, 06 Sep 2023 02:12:06 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer Data Platforms: An Introductory Guide]]></title>
                <link>https://www.cm.com/en-za/blog/customer-data-platform-guide/</link>
                <description><![CDATA[As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>dd1e31b254836d3fb5af7066bc9b974b</guid>
                <pubDate>Thu, 24 Aug 2023 19:03:15 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Chatbot Examples For Great Customer Experiences]]></title>
                <link>https://www.cm.com/en-za/blog/chatbot-examples-customer-experiences/</link>
                <description><![CDATA[People use chatbots for various reasons, with “productivity” as the key
motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6571267eee0ad767c9575ed1970c8efc</guid>
                <pubDate>Tue, 22 Aug 2023 15:16:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Our Global High Availability Endpoint for CPaaS]]></title>
                <link>https://www.cm.com/en-za/blog/introducing-our-global-high-availability-endpoint/</link>
                <description><![CDATA[CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5b17348e6b53ef854404912bc68243fc</guid>
                <pubDate>Fri, 11 Aug 2023 09:57:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Facebook Marketing Messages]]></title>
                <link>https://www.cm.com/en-za/blog/introducing-facebook-marketing-messages/</link>
                <description><![CDATA[Social media plays a crucial role in how businesses connect with customers. Sending personalised messages through the messaging platforms your customers like to use can greatly improve their experience and strengthen their loyalty to your brand. A noteworthy development in this area is the new addition of Facebook Marketing Messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c37b9f5f3161b0586b1785ffe8758015</guid>
                <pubDate>Thu, 10 Aug 2023 09:58:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Best practices for multi-factor authentication]]></title>
                <link>https://www.cm.com/en-za/blog/best-practices-for-two-factor-authentication/</link>
                <description><![CDATA[Implementing safe and secure systems is a priority for most modern companies. Or at least it should be. However, the efficacy of these security measures relies heavily on the collective willingness of both employees and customers to integrate them seamlessly. So how do you get everybody on board?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>99ecd2b06f0d0b1d0bcc735c08da5af0</guid>
                <pubDate>Thu, 10 Aug 2023 09:46:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Two Factor Authentication (2FA) on different messaging channels]]></title>
                <link>https://www.cm.com/en-za/blog/two-factor-authentication-on-different-messaging-channels/</link>
                <description><![CDATA[Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d3d47a6aa5ec840b3c850e61260fdf57</guid>
                <pubDate>Thu, 13 Jul 2023 13:44:07 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective]]></title>
                <link>https://www.cm.com/en-za/blog/chatgpt-llms-potential/</link>
                <description><![CDATA[With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>952b49fa76555d728fbd909109e839eb</guid>
                <pubDate>Fri, 07 Jul 2023 07:29:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[TechnoGirl Trust Partners with CM.com to Create STEM Careers for South African Girls]]></title>
                <link>https://www.cm.com/en-za/press/technogirl-trust-partnership/</link>
                <description><![CDATA[Johannesburg, July 6th, 2023 - CM.com, a global leader in conversational commerce solutions, is excited to announce its partnership with TechnoGirl Trust (TGT) in selecting four exceptional beneficiaries from the TGT programme for an exclusive internship opportunity.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a6ce41d4686496847d2ed5b589ac33e0</guid>
                <pubDate>Wed, 05 Jul 2023 22:27:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix]]></title>
                <link>https://www.cm.com/en-za/blog/event-visitor-support-dutch-grand-prix/</link>
                <description><![CDATA[When you go to any event, questions are likely to arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organisation. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>18a9aefcae11e9c863ee9ee0533d3085</guid>
                <pubDate>Fri, 30 Jun 2023 07:36:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience]]></title>
                <link>https://www.cm.com/en-za/blog/ticketing-as-first-touchpoint-of-the-ultimate-fan-experience/</link>
                <description><![CDATA[Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>94a8a1c53f25acc0117a7f8e754b3dff</guid>
                <pubDate>Fri, 30 Jun 2023 05:42:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-enhance-sports-event-fan-engagement/</link>
                <description><![CDATA[What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>31a2f61a6046afa71d726d2f97dd7d74</guid>
                <pubDate>Fri, 30 Jun 2023 05:39:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is a WhatsApp opt-in and why do businesses need It?]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-opt-in/</link>
                <description><![CDATA[WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cbc0f0430b74dd3028b8252b3ecf594d</guid>
                <pubDate>Mon, 26 Jun 2023 04:15:47 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Research on Personalisation: Are Retailers Getting It Right?]]></title>
                <link>https://www.cm.com/en-za/press/retail-personalization-research/</link>
                <description><![CDATA[Consumers today expect personalised experiences throughout their customer journey. Numerous retailers are falling short of meeting these expectations, but a recent study conducted by CM.com sheds light on the potential for improving overall brand perception by enhancing consumer experiences with personalisation opportunities.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6215d1fce4ba3c5699eec59181a04d26</guid>
                <pubDate>Sun, 25 Jun 2023 22:00:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business One Time Passwords]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-otp/</link>
                <description><![CDATA[Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>50eaa70cd8682c4f642ee35184727b0d</guid>
                <pubDate>Thu, 22 Jun 2023 07:17:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is Launching Advanced Cross-Product Generative AI Capabilities]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-announces-ai-partnership/</link>
                <description><![CDATA[Breda, Netherlands, June 22, 2023 - CM.com, a global leader in conversational commerce solutions, is excited to kickstart its new cross-product Generative AI platform with a group of 10 of its leading customers.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1628e181f66cf7a53ac2b26d737fcd76</guid>
                <pubDate>Thu, 22 Jun 2023 05:36:57 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business Messages Templates]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-use-whatsapp-business-message-templates/</link>
                <description><![CDATA[There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first – once you have received an opt-in from them - you can then make use of the WhatsApp Business Message Templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>0ec5023cf377fa4577ca5ff17b29623a</guid>
                <pubDate>Thu, 22 Jun 2023 00:55:09 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com's Next Steps into Generative AI: Upcoming Releases for 2023]]></title>
                <link>https://www.cm.com/en-za/blog/next-steps-generative-ai/</link>
                <description><![CDATA[The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is witnessing a boom, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what’s going to propel their businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>a143bc3ec40971b8e21c66715d7cd4b4</guid>
                <pubDate>Wed, 21 Jun 2023 06:54:21 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Conversation Categories]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-platform-conversation-categories/</link>
                <description><![CDATA[WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7ed46f5ea15d136d36b079ff8f720725</guid>
                <pubDate>Mon, 12 Jun 2023 08:48:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Reach out to customers via WhatsApp Business Message Templates]]></title>
                <link>https://www.cm.com/en-za/blog/reach-out-to-customers-via-whatsapp-business-with-message-templates/</link>
                <description><![CDATA[There are many ways to use WhatsApp Business to communicate with your customers. Utilising WhatsApp Business Message Templates makes your life easier and creates a professional, engaging experience every time.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ab8890ad5008bb7650027ad454eff607</guid>
                <pubDate>Mon, 29 May 2023 05:56:46 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Instagram Marketing Messages]]></title>
                <link>https://www.cm.com/en-za/blog/increase-conversion-with-instagram-marketing-messages/</link>
                <description><![CDATA[In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>991936c03e15ea1abb65d62c706889a6</guid>
                <pubDate>Mon, 22 May 2023 05:22:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Sign your Documents at the Highest Level of Security with Qualified Electronic Signature (QES).]]></title>
                <link>https://www.cm.com/en-za/blog/qualified-electronic-signature-secure-signing/</link>
                <description><![CDATA[Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>db9c0796762de8e0441e510fed4d6b41</guid>
                <pubDate>Wed, 03 May 2023 11:32:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[B2B Text Messaging Use Cases to Build Your Business]]></title>
                <link>https://www.cm.com/en-za/blog/b2b-text-messaging-use-cases-to-build-your-business/</link>
                <description><![CDATA[You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b0449ebfe5cbc520f6cf8bba4275ab83</guid>
                <pubDate>Sat, 29 Apr 2023 11:08:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[From Inspiration to Booking: The Evolution of Travel Planning through Social Media]]></title>
                <link>https://www.cm.com/en-za/blog/the-evolution-of-travel-planning-through-social-media/</link>
                <description><![CDATA[If you haven't already, it's time to start tapping into the power of social media. From inspiring to providing customer service, social media has revolutionised how people experience leisure and travel. And one tool that has played a significant role in this transformation is Meta.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>77b1e1cdf87626ba84d635451eea6d89</guid>
                <pubDate>Mon, 24 Apr 2023 15:15:24 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Do You Create a Tagging System for eCommerce Customer Service?]]></title>
                <link>https://www.cm.com/en-za/blog/tagging-system-ecommerce-customer-service/</link>
                <description><![CDATA[Once your customer service team has more than three employees, it is difficult to explain to the rest of the organization what the customer service conversations are about. Adding tags to service conversations is a good method to tackle that problem.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b71996c25efb41928809f33337ddbdbf</guid>
                <pubDate>Sun, 23 Apr 2023 11:30:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Prepare with Data]]></title>
                <link>https://www.cm.com/en-za/blog/ecommerce-peak-moments-prepare-data/</link>
                <description><![CDATA[In this article, we will guide you on how to analyse important data to ensure you are well-prepared for busier times. Peak season (also referred to as Q4) is just around the corner, and it's crucial to understand the significance of peak moments in eCommerce.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>95d179f884859bdfd47aa35cf6659840</guid>
                <pubDate>Thu, 20 Apr 2023 04:19:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Smart Marketing Communication Tools for Logistics and Transport Industry]]></title>
                <link>https://www.cm.com/en-za/blog/smart-marketing-communication-tools-for-transport-and-logistics-industry/</link>
                <description><![CDATA[The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6b355282c0fafb56743b82c8bcb33e48</guid>
                <pubDate>Wed, 19 Apr 2023 13:30:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Keep Your Customer Service on Point]]></title>
                <link>https://www.cm.com/en-za/blog/peak-moments-ecommerce-customer-service/</link>
                <description><![CDATA[Customer service is the backbone of any successful business, but when eCommerce peak season rolls around, the pressure to deliver exceptional service skyrockets! With an avalanche of orders pouring in, it's essential for customer service representatives to stay on top of their game. And that's why we've got your back! In this blog, we'll give you the inside scoop on how to prepare your team to handle the surge in demand and maintain a top-notch customer service experience. From tackling common challenges to providing practical solutions, we've got everything you need to get through the peak season with ease.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f90408a085ae04cae76aad9ae2108699</guid>
                <pubDate>Mon, 17 Apr 2023 10:22:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-cloud-api-vs-whatsapp-on-premise-api/</link>
                <description><![CDATA[WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cde12ce8740485fbf78eb0b2dfd20856</guid>
                <pubDate>Fri, 24 Mar 2023 07:35:56 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing]]></title>
                <link>https://www.cm.com/en-za/blog/conversational-marketing-guide/</link>
                <description><![CDATA[Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”.

Isn’t that what marketers have been doing for years?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>69a6b4bd9b1b931f5ce24e879f7bfe7f</guid>
                <pubDate>Thu, 23 Mar 2023 09:16:31 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Implementing Large Language Models and Generative AI, CM.com’s first features]]></title>
                <link>https://www.cm.com/en-za/blog/generative-ai-first-features/</link>
                <description><![CDATA[Welcome to a world where innovation knows no bounds. In this blog, we'll dive deep into the cutting-edge realm of Generative AI. Our team has been working hard to make our platform even better for you. In this major release for Conversational AI Cloud and Mobile Service Cloud, we're excited to introduce you to our latest features designed to enhance your conversational experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>63a2e043eec53d36e34ce0a0144925b4</guid>
                <pubDate>Tue, 21 Mar 2023 06:02:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Features to Boost Your eCommerce Business]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-features/</link>
                <description><![CDATA[WhatsApp Business provides business owners with a presence on one of the world's most popular social messaging apps, enabling them to communicate more efficiently with their customers and aid in the growth of their online businesses. The platform has become an essential tool for e-commerce businesses across the world, thanks to its numerous features.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>765d0714ec14d57e1534770588ea9afb</guid>
                <pubDate>Fri, 17 Mar 2023 06:30:46 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[USSD vs. WhatsApp Business Platform: A Comparative Analysis for Financial Institutions]]></title>
                <link>https://www.cm.com/en-za/blog/ussd-vs-whatsapp-business-platform-a-comparative-analysis-for-financial-institutions/</link>
                <description><![CDATA[Financial institutions, in particular, are constantly looking for ways to improve the customer experience and offer more advanced and convenient banking services. With the advancement of technology, there are now several options available for financial institutions to choose from when it comes to offering competitive digital services.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4b8c3b7cff4ad6f954050c5c320ab507</guid>
                <pubDate>Wed, 08 Mar 2023 12:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Turns the Key to Two-Way Communication and Customer Retention]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-platform-turns-the-key-to-two-way-communication-and-customer-retention/</link>
                <description><![CDATA[In today’s world, customer experience is everything. Whatever business you’re in, if you want to be successful, you need to treat your customers like humans - special humans! And as social creatures who crave connection and communication, humans expect to be heard when they have something to say.

Historically, business marketing has been very much a one-way street, with billboards and ads flashing brightly into the eyes and ears of the customer.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e93626e4c8c28135fbf9364182d4ec2d</guid>
                <pubDate>Mon, 27 Feb 2023 09:17:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com announces new deals with Amnesia, Ibiza and TixBox, Middle East and North Africa]]></title>
                <link>https://www.cm.com/en-za/press/new-deals-amnesia-ibiza-tixbox/</link>
                <description><![CDATA[CM.com today announces two new deals with Ibiza institution Amnesia, and TixBox, the ticketing partner for Alchemy Project who are a leading entertainment company in the Middle East and North Africa.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>12c9a3dcab06cae947cc52fc58d75f4b</guid>
                <pubDate>Thu, 16 Feb 2023 18:11:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper recognizes CM.com as leader in CCaaS market]]></title>
                <link>https://www.cm.com/en-za/press/juniper-leader-ccaas/</link>
                <description><![CDATA[Juniper Research ranks CM.com, the market leader in cloud software for conversational commerce, as a leader in the Contact Center-as-a-Service (CCaaS) market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4769f438296ff8dff2547758ac9dc554</guid>
                <pubDate>Thu, 16 Feb 2023 18:07:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and Shopware announce partnership for further expansion]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-and-shopware-announce-partnership/</link>
                <description><![CDATA[Breda - CM.com, market leader in Conversational Commerce, is partnering with Shopware, provider of an open source e-commerce platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fa0826b4fa873d717ded99528fbea311</guid>
                <pubDate>Thu, 16 Feb 2023 18:05:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com named an ‘Established Leader’ in Juniper Research's CDP Vendor Competitor Leaderboard]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-named-an-established-leader-in-juniper-researchs-cdp-vendor-competitor-leaderboard/</link>
                <description><![CDATA[Juniper Research’s Competitor Leaderboard: CDP Vendors places CM.com as one of 14 leaders in the market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>26ed65992af026429850b58bef4a39e4</guid>
                <pubDate>Thu, 16 Feb 2023 18:02:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Five Things You Need to Know About Acquisition Chatbots]]></title>
                <link>https://www.cm.com/en-za/blog/five-things-you-need-to-know-about-acquisition-chatbots/</link>
                <description><![CDATA[Acquisition chatbots, or lead generation chatbots, are gaining traction within sales teams for their ability to gather and triage new leads and upsell existing customers. Here, we answer the five most commonly asked questions and show you how an acquisition chatbot can revolutionise your sales function.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>677fba3f713dc921c4e7128d5c0af624</guid>
                <pubDate>Thu, 16 Feb 2023 06:53:36 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Let’s talk about the benefits of integrating a chatbot with your existing tech stack]]></title>
                <link>https://www.cm.com/en-za/blog/ecommerce-chatbot-integrations/</link>
                <description><![CDATA[At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>fa0c9a8b39994e7b68a15c4433ff6047</guid>
                <pubDate>Thu, 09 Feb 2023 14:32:52 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Tips to Help Prevent Fraud in SMS and Voice Traffic]]></title>
                <link>https://www.cm.com/en-za/blog/prevent-fraud-sms-voice-traffic/</link>
                <description><![CDATA[With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd2f8299f08d1bf8b23c7a255d7db399</guid>
                <pubDate>Wed, 25 Jan 2023 06:49:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Showcase Your Products With WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-product-messages/</link>
                <description><![CDATA[You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c73cc8beff66e530a5ccf3822a9d10d9</guid>
                <pubDate>Tue, 24 Jan 2023 19:42:37 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Your Conversions Rate With WhatsApp Business Assisted Sales]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-assisted-sales/</link>
                <description><![CDATA[You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>14b72aac2cbb17a303a66cdd70e85b82</guid>
                <pubDate>Tue, 24 Jan 2023 18:46:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase conversions with promo messages on WhatsApp]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-during-sales-periods/</link>
                <description><![CDATA[In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>0f45716c5a23879cadaa71a4c8d394e0</guid>
                <pubDate>Tue, 24 Jan 2023 15:33:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Conversational Commerce?]]></title>
                <link>https://www.cm.com/en-za/blog/conversational-commerce-whatsapp-business/</link>
                <description><![CDATA[Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6e9ee8d44b57c388ef2a475ecddafd49</guid>
                <pubDate>Tue, 24 Jan 2023 11:17:42 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Service Automation]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-service-automation/</link>
                <description><![CDATA[The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1b0ed64e39b05a0a5909553c5aaf0301</guid>
                <pubDate>Tue, 24 Jan 2023 10:59:56 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is a WhatsApp Newsletter and how does it work?]]></title>
                <link>https://www.cm.com/en-za/blog/what-is-whatsapp-business-newsletter/</link>
                <description><![CDATA[WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>b0e843201673f4ad315cc32a4f7ccd68</guid>
                <pubDate>Tue, 24 Jan 2023 09:16:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp for Tracking and Order Updates]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-tracking-order-updates/</link>
                <description><![CDATA[Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>09209ac9fbc6ad2449b5c4ae30a98333</guid>
                <pubDate>Mon, 23 Jan 2023 07:32:47 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Collect Customer Feedback With WhatsApp Business]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-for-customer-feedback/</link>
                <description><![CDATA[Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4673f6537e8f3cd1f2f7054cabb7e0d1</guid>
                <pubDate>Tue, 17 Jan 2023 15:07:24 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Entry Points to build customer relationships on the WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-za/blog/grow-audience-whatsapp-entry-points/</link>
                <description><![CDATA[Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d4f5b3cfe5f00a223081d7bd17923550</guid>
                <pubDate>Tue, 03 Jan 2023 10:51:16 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost patient happiness with healthier conversations]]></title>
                <link>https://www.cm.com/en-za/blog/healthy-conversations-for-happy-patients/</link>
                <description><![CDATA[Many of the solutions that were developed and implemented in 2020 could be consolidated in the present, contributing to the definition and adoption of new digital models of care. In addition to video visits, the care options include mobile phone apps as well as use of chatbots, artificial intelligence (AI)–powered diagnostic tools, voice-interface systems, and mobile sensors such as smart watches, oxygen monitors, or thermometers. But how do you adopt the right technology to have healthy conversations with patients?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>de1001c4e40b0194bbe57fe3d66e6f4d</guid>
                <pubDate>Tue, 27 Dec 2022 11:45:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 martech trends set to reshape how we connect with customers]]></title>
                <link>https://www.cm.com/en-za/blog/4-martech-trends-set-to-reshape-how-we-connect-with-customers/</link>
                <description><![CDATA[This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>28553d632e33d4174832b014e6bd5520</guid>
                <pubDate>Tue, 20 Dec 2022 07:21:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to improve customer service with call deflection]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-improve-customer-service-with-call-deflection/</link>
                <description><![CDATA[The key to providing world-beating customer service is to ensure your team has the time and the bandwidth to deal with every customer’s issue effectively. That means ensuring call volumes are reduced and customers are able to self-serve. That way your team can focus on customers that need their time the most.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>6ae129ebfe6c98d3f165c447e16e377d</guid>
                <pubDate>Wed, 14 Dec 2022 09:51:49 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Low code vs no code: what’s best for your organisation?]]></title>
                <link>https://www.cm.com/en-za/blog/low-code-vs-no-code-whats-best-for-your-organisation/</link>
                <description><![CDATA[Digital transformation can be intimidating. Particularly if you don't have a developer on your team or the ability to code yourself. No code and low code platforms are becoming more and more popular for this very reason. They enable you to take full advantage of the digital revolution without necessarily having all the technical knowledge to create platforms and applications yourself.
 
So let's take a look at low code and no code solutions to find out which is best for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>a7f0fa60dc1739d41ba3f24d7928c2e2</guid>
                <pubDate>Wed, 14 Dec 2022 09:42:51 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[An intro to RCS messaging for marketers]]></title>
                <link>https://www.cm.com/en-za/blog/intro-to-rcs-messaging-for-marketers/</link>
                <description><![CDATA[Over 70% of consumers say RCS messaging would make them more likely to want to communicate with a brand. Using RCS for marketing, you can create rich, interactive content that showcases your brand and engages your audience right on their mobile phones.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>70a2b7923723f010f2573531a1459a0e</guid>
                <pubDate>Thu, 08 Dec 2022 13:47:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot examples: how chatbots can benefit different industries]]></title>
                <link>https://www.cm.com/en-za/blog/chatbot-examples-industries/</link>
                <description><![CDATA[Chatbots have transformed both customer service operations and customer service experience. They help to reduce costs while harnessing important data insights. Bots enable businesses to scale and streamline support and boost lead generation. Plus, they help busy brands deliver a personalized service no matter what volume of inquiries they are dealing with. Let’s take a look at some AI chatbot use cases for three business sectors]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>5db16ed912c9a79f1f78b6f703b9c1a3</guid>
                <pubDate>Thu, 08 Dec 2022 09:46:11 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS is 30 years old! 30 facts about SMS through the ages]]></title>
                <link>https://www.cm.com/en-za/blog/sms-30-years-old-30-facts-through-ages/</link>
                <description><![CDATA[Happy birthday, SMS! This famous channel celebrates its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>47a2a7af3c33dbea12399d12bfbbb168</guid>
                <pubDate>Mon, 05 Dec 2022 12:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Digital marketing trends for 2023]]></title>
                <link>https://www.cm.com/en-za/blog/digital-marketing-trends-for-2023/</link>
                <description><![CDATA[After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from.

We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>32e6ab4195a49af081f8b4ca96419202</guid>
                <pubDate>Wed, 30 Nov 2022 08:53:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[9 mobile marketing mistakes to avoid next year]]></title>
                <link>https://www.cm.com/en-za/blog/mobile-marketing-mistakes-to-avoid-next-year/</link>
                <description><![CDATA[It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bbd7ad0a21e76f5e1491f1e77c159e44</guid>
                <pubDate>Mon, 21 Nov 2022 10:23:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Go With The Flow: Here’s How Internal Knowledge Base Chatbots Improve Business Operations]]></title>
                <link>https://www.cm.com/en-za/blog/go-with-the-flow-heres-how-internal-knowledge-base-chatbots-improve-business-operations/</link>
                <description><![CDATA[There’s a push and pull in business where we are acutely aware of the need for individual, personalised team and customer communication, but we don’t always have the time or capacity to manage it. To this end, many are opting to implement a robust internal knowledge base with an integrated chatbot functionality.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>349480db47d6e63b0f5725cbc7e0bf4e</guid>
                <pubDate>Thu, 17 Nov 2022 14:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 Digital Marketing Trends in the Financial Sector]]></title>
                <link>https://www.cm.com/en-za/blog/digital-marketing-trends-in-financial-service-industry/</link>
                <description><![CDATA[Predominantly, customers' interactions with financial institutions are  physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7d28fc59953a3fec11ba883d37b831ea</guid>
                <pubDate>Wed, 16 Nov 2022 12:05:02 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer service trends for 2023]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-trends-2023/</link>
                <description><![CDATA[The customer service industry has had its fair share of challenges over the past two to three years, with COVID forcibly altering the face of customer care, in some cases permanently. Supply chain issues, inflation and cost of living crises have added fuel to the fire and presented significant challenges to an already over-stretched sector.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>4147b369d2e3425e2adf94c14879691b</guid>
                <pubDate>Wed, 16 Nov 2022 09:16:52 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Migrating WhatsApp for Business to CM.com]]></title>
                <link>https://www.cm.com/en-za/blog/migrating-whatsapp-for-business-to-cmcom/</link>
                <description><![CDATA[One of the frequently asked questions we tackle is around migrating a WhatsApp (WA) for Business account to a new Business Solution Provider (BSP). If you’ve been working with our team and are considering making the switch to CM.com form another Business Solution Provider, then we’ve got all your questions answered right here.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c92fefe89ccb88b5d78e2420407c5ec4</guid>
                <pubDate>Thu, 10 Nov 2022 09:34:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Can an AI Chatbot App Do For Your Customer Call Centre?]]></title>
                <link>https://www.cm.com/en-za/blog/what-can-an-ai-chatbot-app-do-for-your-customer-call-centre/</link>
                <description><![CDATA[Our customers are becoming more comfortable with chatbots, as are we, no doubt. In fact, we expect to interact with them on most channels now, from Facebook to WhatsApp; they’re certainly useful and efficient tools.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>48207255c105bdfb88499e22ddac4ca8</guid>
                <pubDate>Wed, 02 Nov 2022 06:44:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get the Perfect Practice: The Role of WhatsApp in Healthcare]]></title>
                <link>https://www.cm.com/en-za/blog/get-the-perfect-practice-the-role-of-whatsapp-in-healthcare/</link>
                <description><![CDATA[Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>71f7392a6d0fcd0ade71ef1a20c5e335</guid>
                <pubDate>Fri, 28 Oct 2022 13:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Touchpoints to Engage With Candidates During the Candidate Journey]]></title>
                <link>https://www.cm.com/en-za/blog/touchpoints-candidate-journey/</link>
                <description><![CDATA[For candidates searching for a new role, it’s easy to feel lost as the hiring process drags on, like just another applicant among many. In this setting, why would top talent choose an organization that doesn’t make them feel wanted?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a00bdc135029c0134ff5eef335d8a5e4</guid>
                <pubDate>Fri, 28 Oct 2022 11:39:54 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How popular was WhatsApp in 2023 and how can it benefit your business?]]></title>
                <link>https://www.cm.com/en-za/blog/how-popular-is-whatsapp/</link>
                <description><![CDATA[WhatsApp can add significant value to your business? With the number of WhatsApp users in South Africa projected to reach 1.5 million by 2025, leveraging this immensely popular messaging channel can provide substantial benefits for businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fa2c2de8d040589d2498fb6f6bc8da72</guid>
                <pubDate>Wed, 26 Oct 2022 08:52:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Personalisation in eCommerce: There's more than 'Hi John']]></title>
                <link>https://www.cm.com/en-za/blog/ecommerce-personalization/</link>
                <description><![CDATA[Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>55d7e5fb07952caa8261cdde22eed36d</guid>
                <pubDate>Wed, 26 Oct 2022 06:18:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Automate Your Marketing Activities by Defining Workflows]]></title>
                <link>https://www.cm.com/en-za/blog/automate-marketing-activities-workflows/</link>
                <description><![CDATA[The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ef50772249a7a7b0c6f6261bf10278dc</guid>
                <pubDate>Thu, 06 Oct 2022 13:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Valuable Customer Engagement for Effective Logistics and Durable Customer Relations]]></title>
                <link>https://www.cm.com/en-za/blog/valuable-customer-engagement-for-effective-logistics-and-durable-customer-relations/</link>
                <description><![CDATA[With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6ae22151134d8c05de10486307f59024</guid>
                <pubDate>Thu, 06 Oct 2022 07:41:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Voicebot vs IVR in Today’s Call Centre]]></title>
                <link>https://www.cm.com/en-za/blog/voicebot-vs-ivr-in-todays-call-centre/</link>
                <description><![CDATA[Wouldn’t it be a fascinating study to put a Rand value on service speed? How much do you think it would be worth to your company to route customers as quickly as possible to the right place where their problems can be solved in record time?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>dccdd25d9ef2268005a1dcb8405f65bd</guid>
                <pubDate>Wed, 05 Oct 2022 08:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Pages: how we supercharge SMS]]></title>
                <link>https://www.cm.com/en-za/blog/pages-how-we-supercharge-sms/</link>
                <description><![CDATA[Build visually engaging mobile landing pages from a simple text message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>17fe5aae7a86b7ab5a81752d121b4cf9</guid>
                <pubDate>Fri, 30 Sep 2022 13:26:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Design and Customise Your Website Chatbot With No Code]]></title>
                <link>https://www.cm.com/en-za/blog/design-customise-website-chatbot/</link>
                <description><![CDATA[Chatbots can be a gold mine, but businesses often think implementing one can take up a lot of resources. Don’t worry; there’s no need to hassle your developers. You can now design and implement a no-code chatbot on your website. In this article, you’ll find out why you’d want a chatbot and how it can look on your website.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b9ba4aedbcb49122e7e2589476ee9014</guid>
                <pubDate>Wed, 28 Sep 2022 13:14:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 Ways of Enhancing CX With Conversational Commerce]]></title>
                <link>https://www.cm.com/en-za/blog/enhancing-cx-with-conversational-commerce/</link>
                <description><![CDATA[See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e72c905a5c48ef4611998dd9434d9311</guid>
                <pubDate>Mon, 26 Sep 2022 12:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to improve your delivery service with SMS notifications]]></title>
                <link>https://www.cm.com/en-za/blog/improve-order-delivery-sms-notifications/</link>
                <description><![CDATA[If you're active in today's transport and or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>61339e37dde62e7d82ef40b13a0d634d</guid>
                <pubDate>Wed, 21 Sep 2022 09:37:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Create an Electronic Signature in 5 Steps With Sign]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-create-an-electronic-signature/</link>
                <description><![CDATA[Research suggests that many individuals continue to believe that creating an e-signature is a complicated process. This means that many of them stick with the status quo - using traditional “wet” signatures even though they are associated with higher costs, lower productivity levels, and a more harmful impact on the environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6ac8ccd46b439957ac9e59ac1d8c8d56</guid>
                <pubDate>Wed, 21 Sep 2022 08:16:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Hybridising Live Chat With a Chatbot]]></title>
                <link>https://www.cm.com/en-za/blog/hybridising-live-chat-with-a-chatbot/</link>
                <description><![CDATA[If your customer service strategy doesn’t include live chat, you could be missing out on a big boost to customer satisfaction scores. Live chat offers short waiting times and the ability for customers to get on with their day while your team solves their issues. However, it can be a burden for your customer service team as a large proportion of their time is often spent dealing with repetitive questions that are easily answered but time-consuming to resolve.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>669209ccc90ba6cf6230281d2c83b832</guid>
                <pubDate>Fri, 16 Sep 2022 12:01:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tech Stack Essentials for Improving Customer Service in 2023]]></title>
                <link>https://www.cm.com/en-za/blog/top-5-customer-support-tech-stack-essentials/</link>
                <description><![CDATA[Are your customer service tools lacking the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d4d409f626d1e291468e5907e23fdd8b</guid>
                <pubDate>Thu, 15 Sep 2022 09:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Engagement on the Right Communication Channels Is Key]]></title>
                <link>https://www.cm.com/en-za/blog/why-engagement-on-the-right-communication-channels-is-key/</link>
                <description><![CDATA[Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e1808c75c4420f25370bf19a91f05424</guid>
                <pubDate>Wed, 07 Sep 2022 05:33:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How the Logistics Industry Can Benefit From the WhatsApp Business Solution]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-use-the-whatsapp-business-solution-in-logistics/</link>
                <description><![CDATA[In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d81d2573ce397aab1ed177533d6e4987</guid>
                <pubDate>Mon, 05 Sep 2022 09:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[9 Top Marketing Use Cases for Voice Campaigns]]></title>
                <link>https://www.cm.com/en-za/blog/voice-campaigns-top-marketing-use-cases/</link>
                <description><![CDATA[What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>0eee09e01653f3a146b2c6d917c6e962</guid>
                <pubDate>Fri, 02 Sep 2022 09:11:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Meet Customer Demand On The Move]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-meet-customer-demand-on-the-move/</link>
                <description><![CDATA[Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organisation. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f5c4dd2c709d6eca2e29283cacaf55a0</guid>
                <pubDate>Wed, 31 Aug 2022 11:51:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Email Marketing: 5 Winning Email Campaign Strategies For Growth]]></title>
                <link>https://www.cm.com/en-za/blog/email-marketing-5-fast-ways-to-grow-your-business-with-email-automation/</link>
                <description><![CDATA[What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>59946133c2dc8358391e29d1940e923a</guid>
                <pubDate>Mon, 29 Aug 2022 17:36:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Take Flight! 3 Reasons to Use a FAQ Chatbot in Your Agency]]></title>
                <link>https://www.cm.com/en-za/blog/take-flight-3-reasons-to-use-a-faq-chatbot-in-your-agency/</link>
                <description><![CDATA[Tentatively at first, but with increasing urgency and excitement, we watched the world of travel open up in 2022. Undoubtedly, the travel and leisure industry suffered a significant beating over the past two years. However, smart travel companies are turning their attention to ways to differentiate themselves and emerge as battle-scarred market leaders, ready to support the impending surge of travellers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1472952280843ec35ff529230fdc0eca</guid>
                <pubDate>Sun, 28 Aug 2022 19:52:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Gen Z: The Future of Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/gen-z-the-future-of-customer-service/</link>
                <description><![CDATA[More than any generation before it, Gen Z has a different attitude towards the work environment and work-life balance.

Born between the mid-90s and approximately 2010-12, depending on who you ask, Gen Z have been immersed in social media from a relatively young age and have never known a time before mobile phones and the internet. They’ve been ‘plugged in’ since day one. For that reason, they embrace technology more readily than any generation before them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>4d9f721ec3915df157109b7fee375688</guid>
                <pubDate>Wed, 17 Aug 2022 12:04:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Value of Engaging With Customers During The Utility Customer Experience]]></title>
                <link>https://www.cm.com/en-za/blog/utilities-customer-journey-experience/</link>
                <description><![CDATA[Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about customer usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers at the right moment? That is what you will discover in our seven phase customer journey for utilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cc2aea8d9ccc724e13fe8c284d1495c5</guid>
                <pubDate>Thu, 11 Aug 2022 05:06:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Stop Annoying Your Customers: How Digital Signing Improves Customer Experience]]></title>
                <link>https://www.cm.com/en-za/blog/digital-signing-improves-customer-experience/</link>
                <description><![CDATA[The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>43f2535dbf1606cc99954b99d99e8975</guid>
                <pubDate>Wed, 10 Aug 2022 11:56:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why the WhatsApp Business Solution is a great addition to HR and Recruitment Software]]></title>
                <link>https://www.cm.com/en-za/blog/why-the-whatsapp-business-solution-is-a-great-addition-to-hr-and-recruitment-software/</link>
                <description><![CDATA[WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bcd8a8a58952f28f013c5deba174ce72</guid>
                <pubDate>Thu, 04 Aug 2022 11:06:00 +0200</pubDate>
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                    <item>
                <title><![CDATA[Retail and eCommerce Mobile Marketing Trends That Keep on Performing]]></title>
                <link>https://www.cm.com/en-za/blog/retail-and-ecommerce-mobile-marketing-trends-that-keep-on-performing/</link>
                <description><![CDATA[It makes logical sense to fish where the fish are. And it’s with this in mind that we are peering into the world of mobile marketing trends and how we can make the most of them in today’s fiercely competitive business environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f24258cacb3b0bfbaf8dbff12862a57f</guid>
                <pubDate>Thu, 04 Aug 2022 06:14:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Industry Use Cases For a Customer Data Platform]]></title>
                <link>https://www.cm.com/en-za/blog/11-industry-use-cases-for-a-customer-data-platform/</link>
                <description><![CDATA[Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>7e80f5126babaed18f68084ac4e3c89e</guid>
                <pubDate>Mon, 25 Jul 2022 00:57:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Top 5 Marketing Tech Stack Essentials For 2022]]></title>
                <link>https://www.cm.com/en-za/blog/top-5-martech-stack-essentials/</link>
                <description><![CDATA[A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>453878930d7e214e622159d039650658</guid>
                <pubDate>Fri, 22 Jul 2022 05:43:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Optimise Customer Conversations via Instagram’s Direct Messages]]></title>
                <link>https://www.cm.com/en-za/blog/optimise-customer-conversations-instagram-direct-messages/</link>
                <description><![CDATA[Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b1b9f65b4918b460b4873ffa92ecb0b3</guid>
                <pubDate>Fri, 15 Jul 2022 06:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Live Chat: A Powerful Way to Improve Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/live-chat-a-powerful-way-to-improve-customer-service/</link>
                <description><![CDATA[“The struggle that exists today pits profits against the necessity for total customer satisfaction. The truth? Not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are. But it's those who don't relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate.” - Entrepreneur]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>dd24c4d24f629bd81119ecff3c312bb6</guid>
                <pubDate>Wed, 06 Jul 2022 04:43:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimising Customer Service With The Right Metrics]]></title>
                <link>https://www.cm.com/en-za/blog/optimising-customer-service-with-the-right-metrics/</link>
                <description><![CDATA[If you’re investing a sizeable budget in refreshing the way your customer service operates, you’ll naturally want to see significant ROI. It’s very easy to focus on immediate results and then forget the iterative process of refining a solution to ensure it’s still delivering in 12 or 24 months’ time and beyond.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>0f469010721054337e8e380d40c94673</guid>
                <pubDate>Tue, 05 Jul 2022 01:44:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of SMS marketing]]></title>
                <link>https://www.cm.com/en-za/blog/benefits-sms-marketing/</link>
                <description><![CDATA[When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7fd95349c6d5fa86db64dd8463f6c760</guid>
                <pubDate>Tue, 05 Jul 2022 00:18:54 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Publishes Research Into Online Habits in South Africa]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-publishes-research-into-online-habits-in-south-africa/</link>
                <description><![CDATA[A new research report from CM.com provides interesting insights into how South Africans are embracing digital channels and online platforms to perform a wide range of activities.

2000 respondents participated in a country-wide research project during the second quarter of 2022. The study shows that life has moved online for people across all income brackets and ages in South Africa in a variety of sectors.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>01ea4a6fc5aacdb1db44008000514793</guid>
                <pubDate>Fri, 01 Jul 2022 06:01:00 +0200</pubDate>
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                    <item>
                <title><![CDATA[How to Get More Leads With SMS and Email Marketing]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-get-more-leads-with-sms-and-email-marketing/</link>
                <description><![CDATA[If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>60763903a2ce0f6ed6ce77ca846b736c</guid>
                <pubDate>Thu, 30 Jun 2022 07:38:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Create Powerful Customer Experiences With the Integration of Mobile Marketing Cloud and Mobile Service Cloud]]></title>
                <link>https://www.cm.com/en-za/blog/mobile-marketing-cloud-mobile-service-cloud-integration/</link>
                <description><![CDATA[Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>f121420eca37c8a963366d4de83ef291</guid>
                <pubDate>Tue, 28 Jun 2022 09:44:23 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs. SMS Messaging: A Comparison]]></title>
                <link>https://www.cm.com/en-za/blog/rcs-vs-sms-messaging-a-comparison/</link>
                <description><![CDATA[Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9a619885c61481d9c7e6a2b853584f0d</guid>
                <pubDate>Tue, 28 Jun 2022 07:28:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Seize the Moment: Moments of Truth in Financial Services]]></title>
                <link>https://www.cm.com/en-za/blog/moments-of-truth/</link>
                <description><![CDATA[“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>9399e0ecff8535dd552c8f944a0ead36</guid>
                <pubDate>Mon, 20 Jun 2022 07:11:44 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Encourage Collaborative Customer Service?]]></title>
                <link>https://www.cm.com/en-za/blog/why-encourage-collaborative-customer-service/</link>
                <description><![CDATA[In customer service terms, the fastest route to a satisfactory resolution for the customer is undoubtedly the right one. But how can you deliver outstanding customer service and avoid overloading your agents? The answer is to implement collaborative customer service…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e868295fddee23a1c3bfa8e210fd163f</guid>
                <pubDate>Tue, 14 Jun 2022 05:18:52 +0200</pubDate>
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                    <item>
                <title><![CDATA[Be Ahead of the Game With 3 Takeaways for the eCommerce & Retail Industry]]></title>
                <link>https://www.cm.com/en-za/blog/be-ahead-of-the-game-with-3-takeaways-for-the-ecommerce-retail-industry/</link>
                <description><![CDATA[Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget.

Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3d33fa323075a59d83f5e0df7ae62376</guid>
                <pubDate>Tue, 14 Jun 2022 04:42:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Future of Customer Service Starts With Multidisciplinary Teams]]></title>
                <link>https://www.cm.com/en-za/blog/multidisciplinary-teams/</link>
                <description><![CDATA[86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4ec4c221e3482f47f392911cb49dc831</guid>
                <pubDate>Fri, 10 Jun 2022 06:34:29 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Much Data Are You Missing?]]></title>
                <link>https://www.cm.com/en-za/blog/missing-analytics-data/</link>
                <description><![CDATA[According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail and eCommerce industry, where attribution data is one of the most vital components of maximising customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>b2ceea51e66e51ec6827b116fab9a4d6</guid>
                <pubDate>Fri, 10 Jun 2022 03:35:06 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com selected as Euronext Tech Leader]]></title>
                <link>https://www.cm.com/en-za/press/euronext-tech-leaders/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has been selected to participate in Euronext Tech Leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>12689b0483d731305a0a3e77d4ee6f2c</guid>
                <pubDate>Tue, 07 Jun 2022 01:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chat Apps - Choosing Between Channels]]></title>
                <link>https://www.cm.com/en-za/blog/chat-apps-choosing-between-channels/</link>
                <description><![CDATA[There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Joep Beusenberg]]></author>
                <guid>65a5c7d85e077da6a82405ca6cfaba09</guid>
                <pubDate>Fri, 03 Jun 2022 05:52:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why WhatsApp Business is a Brilliant eCommerce Solution]]></title>
                <link>https://www.cm.com/en-za/blog/why-whatsapp-business-is-a-brilliant-ecommerce-solution/</link>
                <description><![CDATA[It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025.

It's little wonder that it forms the backbone of 21st-century communication, with over 100 billion messages sent each day between a cross-section of demographics.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7dff3a8cfbdbeb6c3a423e62d0f19a8f</guid>
                <pubDate>Thu, 02 Jun 2022 22:35:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drive More Conversions in Less Time with Conversational AI Cloud]]></title>
                <link>https://www.cm.com/en-za/blog/drive-more-conversions-in-less-time-with-conversational-ai-cloud/</link>
                <description><![CDATA[Much has been spoken about, written about, and portrayed onscreen around Artificial Intelligence (AI) technologies, both good and bad. But very few realise the incredible potential this technology poses for everyday use in business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6eb221b63a7dc7c823f411ef05691e7a</guid>
                <pubDate>Thu, 26 May 2022 01:32:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Choosing the Right Chatbot for You]]></title>
                <link>https://www.cm.com/en-za/blog/chatbot-use-cases/</link>
                <description><![CDATA[You’ll no doubt have encountered chatbots in your day-to-day interactions with brands, financial institutions, or government organisations. You might not have realised it but chatbots can take many forms. Finding one that’s right for you involves knowing a little bit about how they work and what they can do.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3ed6f5d14e01800e8dcb62632b2e5ca2</guid>
                <pubDate>Wed, 18 May 2022 02:39:14 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Enhance Live Experiences With Technology in the Leisure & Travel Industry]]></title>
                <link>https://www.cm.com/en-za/blog/enhance-live-experiences-leisure-travel/</link>
                <description><![CDATA[Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalisation. Read on to find out how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>36904c7957fce82701882115d502d662</guid>
                <pubDate>Tue, 10 May 2022 07:54:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[An Actionable Guide on UX Using Omnichannel Communication]]></title>
                <link>https://www.cm.com/en-za/blog/guide-on-ux-using-omnichannel-communication/</link>
                <description><![CDATA[If you’re in the business of sales – whether it’s a physical product or a service – then you’ve likely come across the concept of omnichannel user experiences (UX) through a Mobile Service Cloud. If you haven’t, then you need to read on.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>55c563b13db9b6fafa3b2d738ede0f27</guid>
                <pubDate>Tue, 10 May 2022 02:37:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drawing up an Omnichannel Customer Experience Strategy]]></title>
                <link>https://www.cm.com/en-za/blog/drawing-up-omnichannel-customer-experience-strategy/</link>
                <description><![CDATA[No matter what you’re trying to achieve, rushing headlong into it without a strategy is a sure-fire recipe for failure. And if customer experience is the victim of such lack of planning, then the damage to your business can be high: think the harming of your business reputation, loss of customer goodwill, and the eventual decline in sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e95f746bf356411242b49095aa05f73b</guid>
                <pubDate>Mon, 09 May 2022 07:19:09 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Increase Customer Retention Based on Service Delivery in Retail and eCommerce?]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-increase-customer-retention-based-on-service-delivery-in-retail-and-ecommerce/</link>
                <description><![CDATA[You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cc4d71d40efd4985b22fd06b9dc48e1f</guid>
                <pubDate>Mon, 09 May 2022 07:10:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Power of a Relational Approach for the Retail & Ecommerce Industry]]></title>
                <link>https://www.cm.com/en-za/blog/relational-approach-for-retail-ecommerce/</link>
                <description><![CDATA[Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a survey from Qualtrics revealed that 94% of respondents will buy more after a very good customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>869537f8b135380196db48980eb78a56</guid>
                <pubDate>Fri, 06 May 2022 12:18:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030]]></title>
                <link>https://www.cm.com/en-za/blog/top-5-skills-marketing-sales/</link>
                <description><![CDATA[Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>082b7551df18e1fd21c7f737e93dc06f</guid>
                <pubDate>Thu, 05 May 2022 07:32:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Differences Between Chatbots and Conversational AI]]></title>
                <link>https://www.cm.com/en-za/blog/differences-between-chatbots-and-conversational-ai/</link>
                <description><![CDATA[Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the differences between chatbots and conversational AI and which option is better for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b76d528413bd8abfb91bed621921034a</guid>
                <pubDate>Fri, 29 Apr 2022 07:50:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Fast Facts About Mobile Marketing in the Hospitality Industry]]></title>
                <link>https://www.cm.com/en-za/blog/5-fast-facts-about-mobile-marketing-in-the-hospitality-industry/</link>
                <description><![CDATA[Travel has surged in 2022 as homebound customers are taking advantage of borders opening up and the tourism industry reigniting. But this is a new worldly-wise traveller emerging from two years of lockdown with nothing but technology for company.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e81605061a86fa66192872314dd6e5de</guid>
                <pubDate>Fri, 15 Apr 2022 09:59:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Ways to Show More Empathy in Service Conversations]]></title>
                <link>https://www.cm.com/en-za/blog/six-ways-to-show-more-empathy-in-service-conversations/</link>
                <description><![CDATA[Customer Service has always been about (not surprisingly) the customer. Are tech, big data, AI, and automation changing this? No! It will always be about the customer. Even when you're automating a lot, you cannot forget the human touch. For customer service agents, empathy is one of the most important skills. We give you six tips to help your team have more empathic service conversations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>437c6f9335cb1a1b556c44023c211103</guid>
                <pubDate>Tue, 12 Apr 2022 13:00:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Can Your Customer Service Agents Achieve Inbox Zero?]]></title>
                <link>https://www.cm.com/en-za/blog/how-can-your-customer-service-agents-achieve-inbox-zero/</link>
                <description><![CDATA[Reduced stress, increased productivity and satisfied customers. Just some of the benefits of effective inbox management.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>c7b8f734fb44045e928288c1b124fb65</guid>
                <pubDate>Tue, 12 Apr 2022 11:05:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Sales With WhatsApp Business Product Catalog]]></title>
                <link>https://www.cm.com/en-za/blog/boost-sales-with-product-catalog-whatsapp/</link>
                <description><![CDATA[Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers and to offer them convenient service, but are you using WhatsApp to drive more sales?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b813b3fdb1386870b7540d80344ea2a0</guid>
                <pubDate>Wed, 06 Apr 2022 13:49:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Unify Customer Data (And How a Customer Data Platform Can Help)]]></title>
                <link>https://www.cm.com/en-za/blog/why-unify-customer-data/</link>
                <description><![CDATA[Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>681372df0bee103c8387017d7aa27986</guid>
                <pubDate>Wed, 06 Apr 2022 08:47:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Reasons To Use WhatsApp For Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/reasons-to-use-whatsapp-for-customer-service/</link>
                <description><![CDATA[With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0240a991a8182aade68b67899a9b78b2</guid>
                <pubDate>Fri, 01 Apr 2022 05:49:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer Conversations: It Starts With an Entry Point]]></title>
                <link>https://www.cm.com/en-za/blog/customer-conversations-it-starts-with-an-entry-point/</link>
                <description><![CDATA[Customers use conversational channels every day; whether they’re interacting with friends, colleagues, or businesses, it’s these kinds of interactions that contribute to the 100 billion messages sent daily on WhatsApp, Facebook Messenger and Instagram. And that’s just the tip of the iceberg. But how do you get your customers to start using conversational channels to interact with you?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e1db596c0a224fe1db5ebee2e364f3f2</guid>
                <pubDate>Wed, 30 Mar 2022 07:50:30 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Importance of Seamless Operations for Customer Engagement]]></title>
                <link>https://www.cm.com/en-za/blog/the-importance-of-seamless-operations-for-customer-engagement/</link>
                <description><![CDATA[I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8180d52d39d78096e75318a678686b6</guid>
                <pubDate>Fri, 25 Mar 2022 08:30:36 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 Types of Chatbots to Optimise Your Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/types-of-chatbots/</link>
                <description><![CDATA[Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6df5af77000ecf4fdce909366a53bf1b</guid>
                <pubDate>Wed, 23 Mar 2022 13:06:33 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 Questions to Ask to Reduce Customer Churn Rates]]></title>
                <link>https://www.cm.com/en-za/blog/reduce-customer-churn-rates/</link>
                <description><![CDATA[Struggling with high churn rates? 

If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 12-15% for Western European markets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ebadd01f090b2f8cdd10d1d135c79be1</guid>
                <pubDate>Wed, 23 Mar 2022 11:03:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com completes acquisition of Building Blocks]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-completes-acquisition-of-building-blocks/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has completed the acquisition of
Consumer AI technology company Building Blocks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8e59d600a33a04756e2473db37b4ddd</guid>
                <pubDate>Tue, 15 Mar 2022 03:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Absa Cape Epic 2022 interview with CM.com rider - Kate Slegrova]]></title>
                <link>https://www.cm.com/en-za/blog/absa-cape-epic-2022-interview-with-cmcom-rider-kate-slegrova/</link>
                <description><![CDATA[From 2022, CM.com will be known as the headline sponsor of Women's category at the Absa Cape Epic in South Africa. The leaders will be immediately recognisable on the trails and on television screens across the world in the brand new orange CM.com Women’s jersey. 

CM.com aims to help grow the stature of the Women’s category, increase participation and inspire more young women to take up the sport.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b4fe97d4dcafde63d1359a10ca54bb75</guid>
                <pubDate>Tue, 08 Mar 2022 08:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How The Customer Relationship Will Define Your Business Model]]></title>
                <link>https://www.cm.com/en-za/blog/customer-relationship-defines-business-model/</link>
                <description><![CDATA[New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards.
Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>2105a19b1686d72eda3584da2e6f8b29</guid>
                <pubDate>Thu, 03 Mar 2022 08:44:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Mobile Marketing Strategies For Your Travel And Tourism Business]]></title>
                <link>https://www.cm.com/en-za/blog/mobile-marketing-strategies-for-travel-and-tourism-businesses/</link>
                <description><![CDATA[As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>dd582f459e28c90cb60d67c419676c41</guid>
                <pubDate>Fri, 25 Feb 2022 07:23:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost your email open rates with preview text]]></title>
                <link>https://www.cm.com/en-za/blog/boost-your-open-rates-with-preview-text/</link>
                <description><![CDATA[Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>381ae7adc68df53e0ede404bedcf3fcf</guid>
                <pubDate>Tue, 22 Feb 2022 07:09:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Absa Cape Epic launches virtual race office via WhatsApp chatbot]]></title>
                <link>https://www.cm.com/en-za/press/absa-cape-epic-launches-virtual-race-office-via-whatsapp-chatbot/</link>
                <description><![CDATA[CM.com is pleased to announce the partnership with Absa Cape Epic as the official Conversational Commerce Partner and headline sponsor of the women’s category.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d0766bdce0011c308cf7af22f218573a</guid>
                <pubDate>Thu, 17 Feb 2022 11:05:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Avoid Losing One Third of Your Customers in One Day]]></title>
                <link>https://www.cm.com/en-za/blog/avoid-losing-one-third-of-your-customers-in-one-day/</link>
                <description><![CDATA[According to PwC's Future of Customer Experience report, 32% of customers will leave a brand after just one bad experience. Even when they love your brand, 59% will walk away after two bad experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4f7295d29882513c9b26b1862bc2e70f</guid>
                <pubDate>Wed, 09 Feb 2022 10:14:39 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Chatbots to Revolutionise Retail and eCommerce]]></title>
                <link>https://www.cm.com/en-za/blog/six-ways-chatbots-can-revolutionise-retail/</link>
                <description><![CDATA[In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>1d43ae2d0f774ae75de0f46246923909</guid>
                <pubDate>Mon, 07 Feb 2022 04:22:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Digitise The Insurance Industry With Smart Solutions]]></title>
                <link>https://www.cm.com/en-za/blog/digitise-insurance/</link>
                <description><![CDATA[Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalisation. In this blog, you can read which steps.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d09813dca53b4cec5d721f790f81fa7f</guid>
                <pubDate>Wed, 02 Feb 2022 20:29:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-retail-wrong-about-customer-loyalty/</link>
                <description><![CDATA[Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ad04ca55bdb8035b6a1af66c7b6955bc</guid>
                <pubDate>Tue, 01 Feb 2022 06:16:08 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded Platinum for Best CCaaS Solution and Best Conversational Commerce Solution in Future Digital Awards of Juniper Research]]></title>
                <link>https://www.cm.com/en-za/press/best-ccaas-solution-and-best-conversational-commerce-solution-juniper-research/</link>
                <description><![CDATA[With the Future Digital Awards for Telco Innovation, Juniper Research recognises the most innovative and impactful telecommunication solutions. Two of our software solutions have been awarded Platinum: Mobile Service Cloud for Best CCaaS Solution, and Mobile Marketing Cloud for Best Conversational Commerce Solution.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5bfbc46de40e9fe30f814c908280a28e</guid>
                <pubDate>Tue, 01 Feb 2022 02:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Transform Customer Experience In The Financial Services Industry With CM.com]]></title>
                <link>https://www.cm.com/en-za/blog/transform-customer-experience-in-the-financial-services-industry-with-cmcom/</link>
                <description><![CDATA[Financial services clients have been quick to accept apps as a remote banking option, but mobile messaging is quickly becoming the most important channel for banks to communicate with clients. Mobile messaging channels open doors to future proof relationships with clients - especially when visiting branches often means long wait times.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2e7bd443a61b3927981b1778cbd30bba</guid>
                <pubDate>Thu, 27 Jan 2022 10:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Should You Do to Get Ready for Hyper-Personalisation in Customer Service?]]></title>
                <link>https://www.cm.com/en-za/blog/prepare-hyper-personalisation/</link>
                <description><![CDATA[Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2ee5026de687cd5b7780078469bf9ee4</guid>
                <pubDate>Wed, 26 Jan 2022 14:33:36 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Create Customer Support Content That Rocks]]></title>
                <link>https://www.cm.com/en-za/blog/create-customer-support-content/</link>
                <description><![CDATA[Customer service isn’t just about solving any problems customers have, it’s about making the journey from web surfer to loyal customer as easy as possible. Having all your potential customer’s questions answered before they’ve asked them is the smartest way to do this.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3e5895d0ef9051016c245bbd2baa662f</guid>
                <pubDate>Tue, 25 Jan 2022 17:34:19 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Strategy of Customer Service Channels for eCommerce]]></title>
                <link>https://www.cm.com/en-za/blog/ecommerce-channel-strategy/</link>
                <description><![CDATA[The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. 

You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. 

Think — immersive, personalised experiences that grab shoppers' attention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>592b8cf0dfae8b6cbe84db6eedc9b1c5</guid>
                <pubDate>Tue, 25 Jan 2022 07:06:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Sign Makes Signing Your Rental Contracts Easy in Minutes]]></title>
                <link>https://www.cm.com/en-za/blog/how-sign-makes-signing-your-rental-contracts-easy-in-minutes/</link>
                <description><![CDATA[Real estate businesses are constantly in search of technologies that will help them sell properties more quickly and effectively. However, the COVID-19 global pandemic forced businesses to innovate and re-evaluate how they conduct businesses.  In these unprecedented times with almost half the world on some form of lockdown, businesses across the globe are forced to look for practical solutions to complete transactions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2532a4e20d3c68762c371537148aba29</guid>
                <pubDate>Wed, 19 Jan 2022 08:01:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Succeed With Mobile Marketing For Real Estate]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-succeed-with-mobile-marketing-for-real-estate/</link>
                <description><![CDATA[Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0f09fc350d6aee5b4e0416dd9fa4c962</guid>
                <pubDate>Wed, 19 Jan 2022 07:44:15 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper Research Recognised CM.com as “Established Leader” in Three Categories: Conversational Commerce, CPaaS Vendors and Messaging Platforms.]]></title>
                <link>https://www.cm.com/en-za/press/juniper-research-recognized-cmcom-as-established-leader-in-three-fields-in-the-conversational-commerce-market-as-a-cpaas-vendor-and-as-a-messaging-platform/</link>
                <description><![CDATA[Breda – CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, is ranked by Juniper Research as “Established Leader" in Conversational Commerce, as a CPaaS vendor and as a Messaging Platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>44cc242a13d86ef862476ee613bbaf60</guid>
                <pubDate>Wed, 22 Dec 2021 07:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Microsoft Teams Direct Routing Is The Must-Have Solution For Your Business]]></title>
                <link>https://www.cm.com/en-za/blog/why-microsoft-teams-direct-routing-is-the-must-have-solution-for-your-business/</link>
                <description><![CDATA[Microsoft Teams has become a staple of the business world. Part of its boost in popularity has been thanks to working from home becoming the norm in recent times. The fact it is currently one of the fastest growing products in the world should come as no surprise. Microsoft Teams handles internal communications, meetings and offers options for document management and app integrations. But did you know you can also use it as a platform to make business calls?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5d623b44d97343453d34781b978bbaba</guid>
                <pubDate>Thu, 09 Dec 2021 06:57:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use the WhatsApp Business API in Retail and eCommerce]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-use-the-whatsapp-business-solution-in-retail-ecommerce/</link>
                <description><![CDATA[In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, discover how the WhatsApp Business Platform reduces pressure on customer support, and offers a more personalised shopping experience for your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>686c075ac7e9c8cfd36a050a8cb54282</guid>
                <pubDate>Fri, 03 Dec 2021 00:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Ways To Improve Customer Service In The Hospitality Industry]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-improve-customer-service-in-the-hospitality-industry/</link>
                <description><![CDATA[Today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ced736477974587c1ae05da57ddac875</guid>
                <pubDate>Thu, 02 Dec 2021 10:08:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Seven Essential Conflict Resolution Skills for Customer Service Representatives]]></title>
                <link>https://www.cm.com/en-za/blog/conflict-resolution-skills/</link>
                <description><![CDATA[People typically buy from you because of your note-worthy product, service, or brand reputation. In contrast, they most frequently stop buying from you because of poor customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>f19bf808bef092e61328e58938dfebc5</guid>
                <pubDate>Mon, 29 Nov 2021 12:49:28 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multi-factor authentication use cases]]></title>
                <link>https://www.cm.com/en-za/blog/multi-factor-authentication-use-cases/</link>
                <description><![CDATA[Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7e4e2cbca6abfaca351527a19bcc6030</guid>
                <pubDate>Mon, 22 Nov 2021 12:27:47 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is Integrated Customer Service and What Are Its Benefits?]]></title>
                <link>https://www.cm.com/en-za/blog/integrated-customer-service-benefits/</link>
                <description><![CDATA[Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1af4f86adeac9289d8ca0359049491ba</guid>
                <pubDate>Thu, 18 Nov 2021 07:06:49 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Balancing Privacy and Digital Marketing in the Information Age]]></title>
                <link>https://www.cm.com/en-za/blog/balancing-privacy-and-digital-marketing-in-the-information-age/</link>
                <description><![CDATA[The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a9b6b8787ddb660fe84985291d7e109b</guid>
                <pubDate>Thu, 11 Nov 2021 13:03:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Proptech?]]></title>
                <link>https://www.cm.com/en-za/blog/what-is-proptech/</link>
                <description><![CDATA[The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake? ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>80c8ddefe4e6cb147f20182be8f7219d</guid>
                <pubDate>Wed, 10 Nov 2021 11:40:54 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How SMS API Integration Helps You Scale Your Business Communications]]></title>
                <link>https://www.cm.com/en-za/blog/sms-api-integration/</link>
                <description><![CDATA[When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>04742b84000c7c71a29c5a631a18214b</guid>
                <pubDate>Wed, 10 Nov 2021 04:41:45 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Benefits of Using Multi-Factor Authentication]]></title>
                <link>https://www.cm.com/en-za/blog/benefits-of-using-multi-factor-authentication/</link>
                <description><![CDATA[Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3dc19be050c4e48a514e1db087007323</guid>
                <pubDate>Wed, 20 Oct 2021 09:22:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot vs. Live Chat: Which is Right for Your Business?]]></title>
                <link>https://www.cm.com/en-za/blog/chatbot-vs-live-chat/</link>
                <description><![CDATA[Chat is quickly becoming many customers’ favourite way to communicate with brands. From getting their problems solved quickly to finding more information about a company’s products or services - chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>be3a21a4f7c56e4f93e07897298105fd</guid>
                <pubDate>Tue, 12 Oct 2021 07:35:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Reasons You Need A CDP]]></title>
                <link>https://www.cm.com/en-za/blog/10-reasons-you-need-a-cdp/</link>
                <description><![CDATA[A Customer Data Platform (CDP) helps you to get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are, and most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have a real impact on your bottom line.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>07b20f401a4886869f6ce728708e7c38</guid>
                <pubDate>Mon, 11 Oct 2021 08:47:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Digital Certificates Can Add Trust Into Your Contract Signing Process]]></title>
                <link>https://www.cm.com/en-za/blog/digital-certificates/</link>
                <description><![CDATA[As more and more everyday transactions take place online, whether they include individuals, corporations, or a combination of the two, it is more vital than ever to verify digital identities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a41b74fb9cd526f9d60aa569d3d433bf</guid>
                <pubDate>Tue, 28 Sep 2021 05:14:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Make Flexibility the Key to Every Successful Marketing Strategy]]></title>
                <link>https://www.cm.com/en-za/blog/flexible-marketing-strategy/</link>
                <description><![CDATA[It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real-time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behaviour or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>45ed855d731e916962908fb6c1703f31</guid>
                <pubDate>Wed, 22 Sep 2021 11:51:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy]]></title>
                <link>https://www.cm.com/en-za/blog/social-messaging/</link>
                <description><![CDATA[The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. 

Transformational products, services, or actions inspire or create major, lasting changes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e8be4f894e8b7c1896152d61f63f2914</guid>
                <pubDate>Mon, 06 Sep 2021 02:17:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 4 Best Types of Marketing Communication Tools]]></title>
                <link>https://www.cm.com/en-za/blog/the-4-best-types-of-marketing-communication-tools/</link>
                <description><![CDATA[If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>929b78f18097bacfec422f1e5a17508e</guid>
                <pubDate>Sun, 05 Sep 2021 23:22:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Tips to Improve Your eCommerce Customer Support Experience]]></title>
                <link>https://www.cm.com/en-za/blog/improve-ecommerce-customer-service-experience/</link>
                <description><![CDATA[The rise of eCommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d13d406af5abf230c6f73baaba287fae</guid>
                <pubDate>Thu, 02 Sep 2021 15:16:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Apple’s iOS 15 Update Will Change Email Marketing]]></title>
                <link>https://www.cm.com/en-za/blog/how-apples-ios-15-update-will-change-email-marketing/</link>
                <description><![CDATA[Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>e81279733ff2ad348c867c4d22d40985</guid>
                <pubDate>Thu, 19 Aug 2021 09:33:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why You Should Automate Your Mobile Marketing]]></title>
                <link>https://www.cm.com/en-za/blog/why-you-should-automate-your-mobile-marketing/</link>
                <description><![CDATA[That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. 

Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c9ab1c0c7009c1727d59934021761e5d</guid>
                <pubDate>Mon, 16 Aug 2021 12:19:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Hot Topics in Hospitality]]></title>
                <link>https://www.cm.com/en-za/blog/8-hot-topics-in-hospitality/</link>
                <description><![CDATA[The hospitality industry is different from other industries because the customer experience is the product. Delivering an outstanding client experience consistently is the key to success.

This can be challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year or two. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital and physical services are intertwined, with fast and intelligent (self) service at its core. 

In this blog, we share the 8 trendiest topics in the hospitality industry. Some of them are accelerated due to the COVID-19 pandemic but they're all just as relevant.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>c51634385587350edb5994a8c95bc974</guid>
                <pubDate>Fri, 13 Aug 2021 05:05:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Weighing Up the Benefits of Wet and Dry Signatures]]></title>
                <link>https://www.cm.com/en-za/blog/wet-dry-signatures/</link>
                <description><![CDATA[Businesses are increasingly adopting dry or electronic signatures to streamline contract processes, reduce their environmental footprint and lower costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5024da246e2b6a5b2ae64e42e374db81</guid>
                <pubDate>Thu, 12 Aug 2021 12:24:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Ensure a Smooth Candidate Experience Without (digital) Hurdles]]></title>
                <link>https://www.cm.com/en-za/blog/a-candidate-experience-without-digital-bumps/</link>
                <description><![CDATA[We all understand the concept of “customer first” and for most businesses, providing excellent customer service is one of their top priorities. Despite the competition for fresh talent on the job market, this concept does not guide how people think and conduct throughout the hiring process. When it comes to HR and recruitment, a digitalised process may be the way of the future.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>10afc981adb8671c4770532f7befc453</guid>
                <pubDate>Thu, 12 Aug 2021 10:54:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp QR Code Ideas to Build a Healthy Contact List]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-qr-code-ideas-to-build-a-healthy-contact-list/</link>
                <description><![CDATA[When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>11add6bed6e60eaf46007fadf062be46</guid>
                <pubDate>Wed, 11 Aug 2021 05:54:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Started with Interactive WhatsApp Messages]]></title>
                <link>https://www.cm.com/en-za/blog/get-started-with-interactive-whatsapp-messages/</link>
                <description><![CDATA[Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ff53602e9d569f7c1d78f15341d43720</guid>
                <pubDate>Tue, 10 Aug 2021 23:26:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tips to Build the Best Chatbot]]></title>
                <link>https://www.cm.com/en-za/blog/5-tips-chatbot/</link>
                <description><![CDATA[A growing number of businesses are taking full advantage of chatbots. Unfortunately, there are a lot of problems that may hinder your chatbot from giving the best experience possible. There are five tips in this article will assist you in creating a successful chatbot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0880e59db5caa0ccf689b02a28c0d88b</guid>
                <pubDate>Thu, 05 Aug 2021 06:15:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Benefits of Switching to Electronic Signature Software]]></title>
                <link>https://www.cm.com/en-za/blog/benefits-of-electronic-signature-software/</link>
                <description><![CDATA[Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6924fb23876ce08017f8cdbd78aaf867</guid>
                <pubDate>Tue, 27 Jul 2021 13:58:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Beyond the Hype: Use Voicebots for Your Service]]></title>
                <link>https://www.cm.com/en-za/blog/voicebots-for-customer-service/</link>
                <description><![CDATA[Are voicebots the future of customer service? Many believe so. At the very least, you should consider it. We believe in an omnichannel future of customer service. Make sure you are reachable; on the channel your customer prefers. In this article, we'll show you why a voicebot can also improve your customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ba5f94ee19299663a1c24b819b7485da</guid>
                <pubDate>Thu, 22 Jul 2021 08:16:44 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Recognised as a Major Player in the 2021 IDC MarketScape for the Worldwide Communication Platform as a Service (CPaaS) Market]]></title>
                <link>https://www.cm.com/en-za/press/recognised-major-cpaas-player-idc/</link>
                <description><![CDATA[CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been positioned as a Major Player in the 2021 IDC MarketScape for Worldwide Communication Platform as a Service Vendor Assessment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c0c35b1acd0913e2ae9587e2c5866038</guid>
                <pubDate>Wed, 21 Jul 2021 05:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business: More Types of Proactive Messages Now Available]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-proactive-messages-now-available/</link>
                <description><![CDATA[WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a1a0d0693c6d07e9428643f3635d6ff2</guid>
                <pubDate>Wed, 14 Jul 2021 09:33:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Our Top 10 WhatsApp Business Greeting Tips]]></title>
                <link>https://www.cm.com/en-za/blog/our-top-10-whatsapp-business-greeting-tips/</link>
                <description><![CDATA[We are all too well aware of the fact that it only takes a few seconds to form an opinion on another person. The persistence of that first impression continues though, despite evidence to the contrary, which means that first impressions matter. A lot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6ff987afe333ed02e634b4af9802018b</guid>
                <pubDate>Thu, 08 Jul 2021 10:32:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of VoIP for Business]]></title>
                <link>https://www.cm.com/en-za/blog/the-benefits-of-voip-for-business/</link>
                <description><![CDATA[If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. 

That said, what do you know about VoIP?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0c74f61c9e794027d6af6d127c97b913</guid>
                <pubDate>Thu, 08 Jul 2021 10:22:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Partners with Webber Wentzel to Ensure POPIA Compliance]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-partners-with-webber-wentzel-to-ensure-popia-compliance/</link>
                <description><![CDATA[With the Protection of Personal Information Act (POPIA) compliance grace period ending on 30 June 2021, communication, and marketing software provider CM.com has been working with leading law firm Webber Wentzel to understand what is required to achieve POPIA compliance.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ca4fa89536552eb21800a06f7104a813</guid>
                <pubDate>Tue, 29 Jun 2021 13:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Sign Documents on the Go via SMS, Email or WhatsApp Business]]></title>
                <link>https://www.cm.com/en-za/blog/sign-documents-on-the-go-via-sms-email-or-whatsapp-business/</link>
                <description><![CDATA[Digital signatures have become a key part of business systems – particularly as remote and hybrid working has risen in popularity.

Sign offers unique benefits for your business that eliminates bottlenecks whilst reducing your organisation's environmental impact.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0ef0a614dc4eaa576c2e8d9abc58c055</guid>
                <pubDate>Tue, 29 Jun 2021 12:07:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 SMS customer service templates to use Today]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-templates-to-use-today/</link>
                <description><![CDATA[Using SMS customer service templates not only saves time but lets your support team create personalised, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f4274e40858882c6627d4f2e673939af</guid>
                <pubDate>Mon, 21 Jun 2021 11:00:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Opt-In Policies for Text Messaging: How to Stay Compliant With SMS]]></title>
                <link>https://www.cm.com/en-za/blog/opt-in-text-messaging/</link>
                <description><![CDATA[Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6ac72916bef82ccac53375b2d1070759</guid>
                <pubDate>Mon, 21 Jun 2021 09:04:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded by Frost & Sullivan for Delivering Next-level Conversational Experiences]]></title>
                <link>https://www.cm.com/en-za/press/awarded-by-frost-sullivan/</link>
                <description><![CDATA[By combining rule-based and AI technologies, Conversational AI Cloud provides highly effective services that enrich both the user and employee experience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>983353f565b65f62b71d605f44f3c698</guid>
                <pubDate>Mon, 14 Jun 2021 13:39:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Everything Businesses Need to Know About Integrating Instagram Messaging via API]]></title>
                <link>https://www.cm.com/en-za/blog/everything-businesses-need-to-know-about-integrating-instagram-messaging-via-api/</link>
                <description><![CDATA[During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. 

Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>97162dc9e3ed4aec22d0239423e82386</guid>
                <pubDate>Thu, 03 Jun 2021 12:53:49 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Customers Want from Conversational Marketing]]></title>
                <link>https://www.cm.com/en-za/blog/conversational-marketing/</link>
                <description><![CDATA[Conversational marketing is less of a business strategy and more of a way of treating your most valuable asset: your customers. It removes obstacles between the customer and business and replaces them with the power of real-time communication. Read on to find out more!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8cf496ed36a417d0d8a47aa53387ca5f</guid>
                <pubDate>Thu, 03 Jun 2021 10:52:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS Marketing Done Right: 3 Examples We Love]]></title>
                <link>https://www.cm.com/en-za/blog/sms-marketing-done-right-3-examples-we-love/</link>
                <description><![CDATA[You're probably wondering "What's the point of sending text messages?" Especially since there are now so many new and exciting messaging tools that businesses can leverage in their marketing.

As it happens, SMS may be the older brother of these other communication innovations, but it still has some unexpectedly impressive benefits.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>583b1cb1467de31a77512eb29b503432</guid>
                <pubDate>Tue, 01 Jun 2021 09:08:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Personal: How Smart Customer Segments Boost ROI]]></title>
                <link>https://www.cm.com/en-za/blog/how-smart-customer-segments-boost-roi/</link>
                <description><![CDATA[The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f8c78df09938a00fca3e66a8d3671fe2</guid>
                <pubDate>Thu, 06 May 2021 15:25:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Win with OTT: 8 Real-World Customer Service Uses]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-win-with-ott-8-real-world-customer-service-uses/</link>
                <description><![CDATA[The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b9e302e5a05032710f6d472bfc452daf</guid>
                <pubDate>Fri, 30 Apr 2021 09:39:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Myths Busted For Automating The Customer Service]]></title>
                <link>https://www.cm.com/en-za/blog/myths-busted-for-automating-the-customer-service/</link>
                <description><![CDATA[In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop DigitalCX: a platform for automated customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7b1bee311a66d94616e310fa42d474c7</guid>
                <pubDate>Mon, 12 Apr 2021 15:21:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Differences Between CRM, CDP and DMP Platforms]]></title>
                <link>https://www.cm.com/en-za/blog/the-differences-between-crm-cdp-and-dmp-platforms/</link>
                <description><![CDATA[Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>50cad32ec249328ce16485de2ea6715c</guid>
                <pubDate>Fri, 09 Apr 2021 12:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Applications of Our SMS Gateway Within a Company]]></title>
                <link>https://www.cm.com/en-za/blog/10-applications-of-sms-gateway-within-a-company/</link>
                <description><![CDATA[If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. 

Using business SMS online is easier than ever with our intuitive online interface. 

Let’s go through how an SMS Gateway can help you engage with your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e731030c4f0d4a8f2ce36ff9a7fa03ad</guid>
                <pubDate>Tue, 30 Mar 2021 16:56:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp for Business: 6 Creative Customer Case Studies]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-for-business-6-creative-customer-case-studies/</link>
                <description><![CDATA[There’s no denying the popularity of WhatsApp as a communication channel for consumers. 

But how can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that effectively use WhatsApp Business to engage their customers and drive brand loyalty.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>be09311a16f0bf4f30b688db3cff3281</guid>
                <pubDate>Tue, 30 Mar 2021 14:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A Starter Guide to WhatsApp Message Templates & Buttons]]></title>
                <link>https://www.cm.com/en-za/blog/a-starter-guide-to-whatsapp-message-templates-buttons/</link>
                <description><![CDATA[WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and now they can be enriched with interactive buttons. Here’s what you need to know about this platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6831e7160be68422639ddfb2400e4fd7</guid>
                <pubDate>Tue, 30 Mar 2021 10:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Collect WhatsApp Business Opt-ins]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-opt-in-for-whatsapp-business/</link>
                <description><![CDATA[If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. 

In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>eba6d707e0b064c8fea780afb8169aa6</guid>
                <pubDate>Tue, 30 Mar 2021 07:54:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A Vital POPI Act Requirement: Two Factor Authentication]]></title>
                <link>https://www.cm.com/en-za/blog/a-vital-popi-act-requirement-two-factor-authentication/</link>
                <description><![CDATA[Have you ever had money disappear from your account while you are sitting at home? Or checked your ID number only to find that you are married to someone you have never met? 
Sadly, this is the risk we take when entering our personal information online. Whether in a personal or business capacity, we all face the possibility of having our information or identities stolen. While nothing can guarantee the safety of your online information, two factor authentication is a secure option to help protect your data.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5fdea043ab534bb09c56c1ec717a383c</guid>
                <pubDate>Sun, 28 Mar 2021 11:24:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why 2021 Is the Year to Start With a Chatbot]]></title>
                <link>https://www.cm.com/en-za/blog/why-start-with-a-chatbot/</link>
                <description><![CDATA[While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d96b179e214d2097b0d27073ae1a9c74</guid>
                <pubDate>Wed, 24 Mar 2021 14:02:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 customer service KPIs you need to measure for success]]></title>
                <link>https://www.cm.com/en-za/blog/customer-service-kpis/</link>
                <description><![CDATA[We know that customer centricity is nothing new. But do you really put your customers first? There is no better way to deliver consistently great customer service and challenge your team members to grow than by setting smart goals. But first, you need to set realistic KPIs in order to achieve your goals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>fb2271de4b7c48f442da47b507d76fbe</guid>
                <pubDate>Fri, 05 Mar 2021 12:33:22 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is WhatsApp Business? Top benefits of the most popular messaging app]]></title>
                <link>https://www.cm.com/en-za/blog/what-is-whatsapp-business/</link>
                <description><![CDATA[Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f0a82960c43dbcd700b246810965ceb4</guid>
                <pubDate>Thu, 04 Mar 2021 16:17:33 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 ways business messaging enhances your customer satisfaction]]></title>
                <link>https://www.cm.com/en-za/blog/17-ways-business-messaging-enhances-your-customer-satisfaction/</link>
                <description><![CDATA[The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bce7edc7718b1f996c2c0c18987e4f17</guid>
                <pubDate>Thu, 28 Jan 2021 10:01:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Sign 2.0: New UX Design for E-Signatures]]></title>
                <link>https://www.cm.com/en-za/blog/sign-new-ux-design-e-signatures/</link>
                <description><![CDATA[Bringing you the latest exciting design enhancements, based on current UX insights. At CM.com we’re always looking for ways to enhance and improve our products. The world doesn’t stand still, after all.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cb8895429fa567146d65a3afeabf6aaf</guid>
                <pubDate>Mon, 25 Jan 2021 07:20:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Policy update - new opportunities]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-business-policy-update-new-opportunities/</link>
                <description><![CDATA[WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Therefore, you will need to follow the WhatsApp Business Policy, so we ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Discover what the new policy means for you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7804defe210c2ffa90a48988ec0f8f74</guid>
                <pubDate>Tue, 12 Jan 2021 10:33:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 10 biggest challenges facing today's customer service manager]]></title>
                <link>https://www.cm.com/en-za/blog/the-10-biggest-challenges-facing-todays-customer-service-manager/</link>
                <description><![CDATA[Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f9ccfb230d68d7505be827db0d5ce6cf</guid>
                <pubDate>Thu, 17 Dec 2020 13:20:06 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Electronic signature vs. digital signature: How are they different?]]></title>
                <link>https://www.cm.com/en-za/blog/electronic-signature-vs-digital-signature/</link>
                <description><![CDATA[Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd2c1d7017e67ec669a1497fd0ce02a4</guid>
                <pubDate>Mon, 14 Dec 2020 14:10:26 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Top 10 Reasons to Use Electronic Signatures]]></title>
                <link>https://www.cm.com/en-za/blog/4-reasons-to-use-electronic-signatures/</link>
                <description><![CDATA[We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's a time-consuming process, and thankfully, there's an alternative.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f714a45cc6794fd73b9ff22df32f6c45</guid>
                <pubDate>Tue, 03 Nov 2020 08:59:07 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Irrelevant advertising: What to avoid when marketing to modern consumers]]></title>
                <link>https://www.cm.com/en-za/blog/irrelevant-advertising-what-to-avoid-when-marketing-to-modern-consumers/</link>
                <description><![CDATA[We live in an age of digital convenience. This means that when we need something, it's often only a click away. But the same applies when we don’t want anything! If you’re being spammed with marketing communications from that one store you reluctantly handed your email address to, it's just as easy to click on the unsubscribe button and sever communication with the brand.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d9cab002925cec0c7550dd4d8ad615a9</guid>
                <pubDate>Wed, 14 Oct 2020 10:37:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com acquires e-commerce customer service provider RobinHQ.com]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-acquires-e-commerce-customer-service-provider-robinhqcom/</link>
                <description><![CDATA[CM.com, a global conversational commerce provider, has reached agreement to acquire e-commerce customer service provider RobinHQ.com. The customer contact software of RobinHQ.com is a new addition to our suite of mobile first conversational commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>319b6eabf7d49b2ceb868f2497fae476</guid>
                <pubDate>Tue, 13 Oct 2020 10:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The parts of customer service that should never be automated]]></title>
                <link>https://www.cm.com/en-za/blog/the-parts-of-customer-service-that-should-never-be-automated/</link>
                <description><![CDATA[Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7a5ee9748a116c8bac3ed93874a715f3</guid>
                <pubDate>Wed, 30 Sep 2020 10:48:39 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com focuses on strong growth of mobile commerce with introduction of Mobile Marketing Cloud]]></title>
                <link>https://www.cm.com/en-za/press/introduction-mobile-marketing-cloud/</link>
                <description><![CDATA[CM.com, worldwide provider of Conversational Commerce solutions, is launching the Mobile Marketing Cloud. The Mobile Marketing Cloud is the world’s first ‘mobile first’ omnichannel customer engagement platform that connects businesses to customers via mobile telephone. It is the only marketing platform in the world that comprises all mobile messaging channels, including WhatsApp, Apple Messages for Business and RCS. With the Mobile Marketing Cloud, CM.com broadens its services with SaaS and thus anticipates the strongly increasing demand of businesses for mobile commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a5b8b675e9f97aedf70e0dcbf17393c5</guid>
                <pubDate>Tue, 29 Sep 2020 08:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 tips to choose the right CPaaS provider]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-choose-the-right-cpaas-provider/</link>
                <description><![CDATA[At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a1a00a6ee3d120ee873f56e59d70f376</guid>
                <pubDate>Thu, 17 Sep 2020 11:39:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com becomes primary sponsor of Dutch Circuit Zandvoort and starts digital transformation]]></title>
                <link>https://www.cm.com/en-za/press/circuit-zandvoort-becomes-cmcom-circuit-zandvoort/</link>
                <description><![CDATA[Zandvoort, 26 August 2020 - CM.com commits itself as primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that CM.com started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of CM.com result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during and after the event. Moreover, the tools of CM.com offer better protection against various safety risks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>09c2d56a130e1196506c5a1468ccf37a</guid>
                <pubDate>Wed, 26 Aug 2020 17:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!]]></title>
                <link>https://www.cm.com/en-za/blog/whatsapp-sandbox-3-easy-ways-to-start-testing-and-developing-right-away/</link>
                <description><![CDATA[Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6828841f27e7e78671ee06e48ea15ce1</guid>
                <pubDate>Tue, 25 Aug 2020 15:08:07 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 Good Reasons to Start A/B Testing Email Campaigns]]></title>
                <link>https://www.cm.com/en-za/blog/a-b-testing-emails/</link>
                <description><![CDATA[When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your email and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ee7b257231559808e602d40f6e70a525</guid>
                <pubDate>Tue, 18 Aug 2020 13:27:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do you mean Customer Experience, Customer Service or Customer Care?]]></title>
                <link>https://www.cm.com/en-za/blog/do-you-mean-customer-experience-customer-service-or-customer-care/</link>
                <description><![CDATA[The words in the title are used so often lately. Not because they can be called buzzwords, but because companies need to invest in building a strong customer experience if they want to keep up with their competitors. But customer experience, customer service, and customer care are quite different. In this blog, we are going to clarify the differences between these terms.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>eb6328c854c7d4da7bb92759935dcf73</guid>
                <pubDate>Thu, 06 Aug 2020 15:01:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Mobile Marketing?]]></title>
                <link>https://www.cm.com/en-za/blog/what-is-mobile-marketing/</link>
                <description><![CDATA[Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9be62d1868b0e18054c7638b725c6653</guid>
                <pubDate>Tue, 28 Jul 2020 11:29:47 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Our guide to Short Code messaging for businesses]]></title>
                <link>https://www.cm.com/en-za/blog/what-is-a-short-code-and-what-are-the-benefits/</link>
                <description><![CDATA[A short code is a unique 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to remember your number easily. This blog post provides you with a detailed definition of short codes, the different and most common ways they are used, and benefits for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5750bb274377f749f161d9447d4589ab</guid>
                <pubDate>Wed, 17 Jun 2020 10:08:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com takes Conversational Commerce to the next level through the acquisition of leading Conversational AI provider CX Company]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-aquires-cx-company/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform, strengthens its customer offering through the acquisition of CX Company, a European (cloud-based) digital conversation platform designed to automatically engage customers in a personalized manner via virtual assistants, intelligent chatbots, and conversational artificial intelligence (AI). The transaction comprises a consideration of € 15.5 million (excluding a capped earn-out). Upon closing, the acquisition will be immediately accretive to EBITDA.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>80c2380612006a2a1c4d7911263ca5c5</guid>
                <pubDate>Tue, 26 May 2020 09:49:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com expands its presence in East Africa, providing conversational commerce solutions for Kenyan Businesses]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-expands-its-presence-in-east-africa-providing-conversational-commerce-solutions-for-kenyan-businesses/</link>
                <description><![CDATA[CM.com talks of its strategic move of opening an office in Kenya to serve its wide range of customers in a localized way.

Always at the forefront of connecting people in new and unique ways, CM.com recently increased its global footprint by launching in Kenya on 1 May 2020. By hiring local Country Manager John Mugwe, as well as having a new dedicated website for the region, the company’s main objective is to drive seamless communication between businesses and customers across Africa.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3ae16fb128fcd9f20320df1e390b3ef6</guid>
                <pubDate>Fri, 15 May 2020 10:19:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com first to launch Rich Communication Services (RCS) in Germany]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-first-to-launch-rcs-in-germany/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce provider, has announced the launch of Rich Communication Services (RCS) in Germany in partnership with Vodafone Germany.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6f3a436ec21a9f2b94496ba209b1e968</guid>
                <pubDate>Fri, 17 Apr 2020 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires International Ticketing Company Global Ticket]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-acquires-international-ticketing-company-global-ticket/</link>
                <description><![CDATA[CM.com, the worldwide Conversational Commerce platform, is acquiring international ticketing company Global Ticket.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4ff112a7e53e84aff621668da7d312b0</guid>
                <pubDate>Thu, 27 Feb 2020 17:31:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com opens its first US office in Los Angeles, California]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-opening-office-los-angeles-california/</link>
                <description><![CDATA[CM.com, the global Conversational Commerce platform, has opened its first US office in Los Angeles, California. The communication and payments innovator is ready to conquer the US market, after its successful track record in Europe and Southeast Asia.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d556f417412391b30bd7898b51344dcd</guid>
                <pubDate>Wed, 29 Jan 2020 10:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses]]></title>
                <link>https://www.cm.com/en-za/blog/rmas-whatsapp-business-virtual-assistant-simplifies-employee-compliance-for-businesses/</link>
                <description><![CDATA[Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry.

Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5c9988a6a980b88adbbfa3e3784b45ea</guid>
                <pubDate>Wed, 15 Jan 2020 15:18:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com supports communication in the connected vehicle]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-supports-communication-in-the-connected-vehicle/</link>
                <description><![CDATA[CM.com, a leading conversational commerce provider headquartered in the Netherlands, today announced its collaboration with the BMW Group. The company will provide the infrastructure for sending automated SMS messages as part of the car manufacturer's ConnectedDrive services globally.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b5b7d41cfff27e3a75fc52989ae76ade</guid>
                <pubDate>Fri, 20 Dec 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com opens Southeast Asia hub in Singapore]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-opens-southeast-asia-hub-in-singapore/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform that provides enterprises full-scale CPaaS services with integrated payment solutions in Europe, opened a regional office for its Southeast Asian market in Singapore.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>45951b0f93231268a7092e8f79277efe</guid>
                <pubDate>Wed, 18 Dec 2019 08:55:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com expands its offering with the introduction of Apple Messages for Business]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-expands-its-offering-with-the-introduction-of-apple-business-chat/</link>
                <description><![CDATA[Clients of CM.com are now able to use Apple Messages for Business, a new way for customers to communicate directly with companies using the Messages app on iPhone, iPad, Mac and Apple Watch. CM.com is a Conversational Commerce platform that connects enterprises and brands to the mobile phones of billions of consumers globally. The company provides mobile messaging channels combined with a Customer Data Platform and other platform features.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>21b1852ea17a1248c9f99a9954530f72</guid>
                <pubDate>Mon, 28 Oct 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use the WhatsApp Business solution in: Travel & Hospitality]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-use-the-whatsapp-business-solution-in-travel-hospitality/</link>
                <description><![CDATA[In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>92624dad6726196f3cee17f005aa264b</guid>
                <pubDate>Tue, 04 Jun 2019 11:31:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com brings Conversational Commerce to the Middle East]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-opens-office-in-dubai/</link>
                <description><![CDATA[Dubai is the 10th office in the CM.com network and the second in the MEA Region - the first being opened in South Africa. The Dubai office will be managed by Wael Ali Maksoud, Regional Director MEA at CM.com. CM.com’s Dubai office is opening with two staff members and has plans to double in the upcoming months. The new office will service CM.com’s clients in Saudi Arabia, Lebanon, UAE, Egypt, and the rest of the region.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f0d3bb62593881fc359c721aa7f7a982</guid>
                <pubDate>Mon, 03 Jun 2019 09:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com becomes Dutch Grand Prix mobile technology partner]]></title>
                <link>https://www.cm.com/en-za/press/cmcom-becomes-dutch-grand-prix-mobile-technology-partner/</link>
                <description><![CDATA[The Grand Prix is returning to the Netherlands after 35 years. Taking place in May 2020 at the Zandvoort circuit, the long awaited Dutch Grand Prix will be sponsored by CM.com, specialists in Conversational Commerce solutions. The CM.com platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9840d288d16aae61de745a64fdc0eab3</guid>
                <pubDate>Tue, 14 May 2019 09:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is mobile technology partner Dutch Grand Prix]]></title>
                <link>https://www.cm.com/en-za/blog/cmcom-is-mobile-technology-partner-dutch-grand-prix/</link>
                <description><![CDATA[The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ab729b016c1969052ecea28aad9fa112</guid>
                <pubDate>Tue, 14 May 2019 06:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 tips to optimise your Mobile Marketing]]></title>
                <link>https://www.cm.com/en-za/blog/5-tips-to-optimise-your-mobile-marketing/</link>
                <description><![CDATA[Marketing isn’t the same as we knew it 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services conveniently from their mobile phones. If you want consumers to find and choose you, a mobile presence is an absolute must to get higher conversion rates and to improve customers’ satisfaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1af854cf373514f153d9ff7630e87b2c</guid>
                <pubDate>Thu, 07 Feb 2019 13:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 80/20 rule: Who are your loyal customers?]]></title>
                <link>https://www.cm.com/en-za/blog/the-8020-rule-who-are-your-loyal-customers/</link>
                <description><![CDATA[The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a2366321f7657f1db65f8d87c9130f28</guid>
                <pubDate>Tue, 22 Jan 2019 14:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multi-channel vs. Omni-channel. What’s the difference?]]></title>
                <link>https://www.cm.com/en-za/blog/mult-channel-or-omni-channel-differences/</link>
                <description><![CDATA[We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c6991f586beac6c0ed41cb721f1d7f59</guid>
                <pubDate>Fri, 21 Dec 2018 13:58:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why you need a Customer Data Platform?]]></title>
                <link>https://www.cm.com/en-za/blog/the-more-personalized-the-better-why-you-need-a-customer-data-platform/</link>
                <description><![CDATA[From the very beginning of the business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d6020fe33352e2f119bb4c1ac690628d</guid>
                <pubDate>Mon, 03 Dec 2018 08:04:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM takes next step in platform high availability]]></title>
                <link>https://www.cm.com/en-za/blog/cm-takes-next-step-in-platform-high-availability/</link>
                <description><![CDATA[When SMS Messaging is a critical part of your business processes, it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com has provided a double redundant SMS gateway to high-end customers. From now on this high availability is ready for all our customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b42a09300603a7c20b17b4e7476c0feb</guid>
                <pubDate>Mon, 03 Dec 2018 07:56:45 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Timing is key: When is the best time to reach your audience?]]></title>
                <link>https://www.cm.com/en-za/blog/timing-is-key-when-is-the-best-time-to-reach-your-audience/</link>
                <description><![CDATA[Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2512a5add4557afd6560aa106f385bf7</guid>
                <pubDate>Wed, 19 Oct 2016 11:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to format international telephone numbers?]]></title>
                <link>https://www.cm.com/en-za/blog/how-to-format-international-telephone-numbers/</link>
                <description><![CDATA[Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion on how to format telephone numbers correctly.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d3fede55ab7caf2b8ec4b4b8ee59954e</guid>
                <pubDate>Wed, 23 Jul 2014 11:50:00 +0200</pubDate>
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