Mobitainment is one of the founding, most awarded, independent, technology enablers and leading experts of mobile marketing in South Africa. Ranked #1 Technology Providers in Africa in the MMA Smarties Business Impact Index in 2018.
Using WhatsApp Chatbots for competition entry mechanics and surveys is a natural progression for South African consumers, as they are used to the text-based, question-and-answer type entry mechanic of USSD – but now without the technical limitations of character length and timeouts, and the additional benefit of images, pin location and even voice notes and video.
Chatbots are made for instant user engagement, and can guide the conversation to get questions answered, drive sales, and collect data.
Allow your customers to share PDF brochures and share your number with their friends. Because we track their referrals, we can reward them for it, prompting your campaign to go viral.
Get their pin location and drive them to their nearest store. Then invite them to buy your product and to upload a pic of their till slip to our automatic reader for proof of purchase.
South Africans are mad for mobile. We are constantly on our phones and especially like engaging via text. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. However, this method, although valuable, comes with a few glaring technical limitations like a short character length and frustrating timeouts.
The increase in smartphone usage in South Africa naturally requires a choice of the best of both - USSD and WhatsApp as entry mechanics for competitions, especially those aimed at the mass market.
Mobitainment's recent award-winning campaign for Royco used WhatsApp to capture till slips that could be read automatically to detect whether loyalty members had purchased products and then be rewarded with airtime in their always-on wallet.
For future WhatsApp needs, Mobitainment has partnered with CM.com.
“We have chosen to partner with CM.com as an Official WhatsApp Business partner that offers amazing service and pricing. The platform is reliable with a fast response and performance – nearing the response times of USSD without the timeouts and character limitations" says Candice Goodman, MD, Mobitainment.
To communicate with your customers via WhatsApp, you need an Authorised Distributor, selected by WhatsApp. CM.com is such an Authorised Distributor. Our selected business partners also have the WhatsApp Business solution integrated in their software and thereby directly offering their customers access to the official WhatsApp Business solution.
Customers of Mobitainment can now request access to the WhatsApp Business API and gain access to all other messaging channels that the CM.com platform offers.Contact online successMore about WhatsApp
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