On August 26th we launched the Mobile Marketing Cloud, which is a replacement of the old packages.
The Mobile Marketing Cloud (MMC) is an omnichannel customer engagement solution built for B2C marketers. It is the only solution that includes all mobile messaging channels like WhatsApp. This empowers marketers to create superior customer experiences that increase conversion rates and sales.
Collect all your customer data to create 360° unified profiles.
Easily create every segment you can think of and target your campaigns.
Save time and work more efficiently with the Mobile Marketing Cloud.
Get access to all mobile messaging channels available through CM.com.
Send mobile-friendly email campaigns with our drag and drop editor.
Create personalised messages to engage customers during critical moments.
The Mobile Marketing Cloud can be purchased as a subscription that replaces the existing Online, Essentials, Business and Enterprise packages. For existing customers, upgrading to the Mobile Marketing Cloud is not mandatory, but we would highly recommend it.
Why?
Because the Mobile Marketing Cloud provides more value and gives you access to powerful software such as our Customer Data Platform with segmentation and automation options.
Subscriptions for the Mobile Marketing Cloud start at R 299 per month for the Basic version and R 1154 per month for the Advanced version, which includes more advanced marketing automation workflows and custom data integrations.
We will still offer a free version of the Campaigns application that can be used for SMS only. The advanced features of Campaigns will only be available with a Mobile Marketing Cloud subscription from October 1st and onwards. These are:
- Pages (Mobile Marketing Cloud Basic)
- Dynamic Fields (Mobile Marketing Cloud Basic)
- Campaign Spreading (Mobile Marketing Cloud Advanced)
Colinda and Jordi will tell you more about the Mobile Marketing Cloud in about 60 minutes. During the webinar, they will explain the differences between the Basic, Pro and Advanced packages and give you a preview of all possibilities. The following points will be discussed:
- Introduction of CM.com and the Mobile Marketing Cloud;
- All benefits per package;
- Pricing and subscription plans;
- Demo of all features and associated applications;
- Integration options with other (non) CM products;
- Use case: How the Mobile Marketing Cloud helps your business.
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You can upgrade from Essentials, Business and Enterprise to the Mobile Marketing Cloud at any time. If you don't upgrade, nothing will change, but you can't use the Customer Data Platform.
You can upgrade to the Mobile Marketing Cloud. If you don't, you can keep using Campaigns for SMS, but with limited functionalities from October 1st and onwards.
We will still offer a free version of Campaigns for SMS only. Some features of Campaigns can't be used without a subscription, these are: Pages, Dynamic Fields and Spreading.
Please get in touch with our team or your account manager directly to upgrade your subscription. We'll get back to you within 24 hours.
We would like to get in touch with you to answer all your questions, so feel free to contact us!
Want to read more about the Mobile Marketing Cloud? No problem! Visit our complete page about the Mobile Marketing Cloud.
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