CM Data

Automate your customer journey with personalised and relevant communication using CM Data, a Customer Data Platform.

With data, you can really get to know your customer better

With CM Data, data is pulled from multiple sources, cleaned and combined to create a single customer profile in return for a more personalised customer journey. Everything that is personal can be added to a customer profile. Think CRM, purchase orders, email responses, social media chats and more.

The marketing automation industry is growing...

bar-chart Created with Sketch.

75% of

recipients are more likely to click on emails from segmented campaigns than non-segmented campaigns.

View stat

bar-chart Created with Sketch.

80% of

marketing automation users saw an increase in the number of leads using marketing automation software.

View stat

bar-chart Created with Sketch.

77% of

marketing automation users had an increase in conversions using marketing automation software.

View stat

Collect customer insights

People are bombarded with information every day. As a coping mechanism, we’ve learnt to filter out irrelevant data. As a marketer, how can you increase the chances of your message passing through this filter?

Consumers are expecting relevant and personal messages. You can only offer such an experience if you are really getting to know your customers. But how, when customer information is scattered over multiple data sources?

With CM Data, you can connect multiple data sources into one unified customer profile and therefore giving you real time insights into your customers behaviour - a single source of truth.

customer segmentation

Build segments

Segmentation has incredible potential to empower your brand to send more personalised messages. Once data is collected and unified, CM Data allows you to filter customer profiles into very specific segments. When your data changes, the segments are updated automatically.

  1. Filter on profile properties and past behaviour.

  2. Sync segments and send via messaging channels.

  3. Filter segments by permissions to ensure GDPR compliancy.

customer data platform

Automate with personal communication

Once workflows are created, the incredible benefits that marketing automation has to offer, like time saving and personalisation can start.

The workflows within CM Data allows you to send automated marketing campaigns whilst you focus on whats important. Both sales and marketing emails can be sent automatically. Workflows can be triggered as soon as certain events are met like downloading a guide, opening an email, buying a ticket and so much more.

Real time segmentation

How to use segments...

forward Created with Sketch.

Create workflows

Create workflows with triggers and goals and add multiple steps for each segment.

emoticon Created with Sketch.

Personalise

Trigger these workflows to send personal communication relevant to each customer.

settings Created with Sketch.

Automate communication

Add email, SMS, social media, chatbots, webforms and even more, all in the same workflow.

bar-chart Created with Sketch.

Analyse data

Create a dashboard for segments. Add charts, graphs and tables to monitor performance.

Start multi-channel conversations

People desire constant connectivity through their mobile phones. Why limit your business’ communication to email, SMS or Voice? Coordinate all your conversations on one platform. Think of E-mail, SMS, Voice, and Chat Apps. With our multi-channel solution, you can create the perfect flow for every single customer, via the channel they prefer most.

More about Chat Apps
Customer journey

Ready to try our platform?

Our platform provides a smart combination of messaging, voice, authentication, digital signatures, ticketing, and customer data solutions. Start-ups and enterprise businesses rely on our platform for better marketing, sales and service every day.

Try for free

Related articles

Choose a different country or region if you want to see the content for your location.

Go