World Premiere: Conversational Commerce is here.

The Formula 1 Dutch Grand Prix turns to Conversational Commerce. The Dutch Grand Prix understands exactly where their fan base is. They're on their mobiles phones, using messaging apps to stay in touch with the world.

Start the conversation on WhatsApp or Apple Business Chat and allow fans to purchase their tickets directly in the messaging channel. This seamless and intuitive process raises customer experience to the highest level.

5 Billion people are on messaging. We see billions of active users on the known social and messaging channels such as Whatsapp, Facebook Messenger, WeChat, Instagram, Snapchat etc. 

All big companies are already integrating Conversational Commerce into their strategies. They are opening up the messaging channels to communicate and do business with their customers.

Jan Saan, CTO at CM.com, will take you through the future of commerce.

This is your chance to experience the real Conversational Commerce showcase CM.com has built around the Formula 1 Dutch Grand Prix.

It's a unique experience, combining chat channels with payments and all sorts of rich features into one frictionless customer journey.

How? Ravinder, Partner Manager at CM.com, will give a live demo!

The world is changing. In starting with Conversational Commerce, the first decision to make is which channel to activate. You want to be where your customers are. That will make it easy for your customers to choose your company over others. 

For our showcase of the Formula 1 Dutch Grand Prix, we offer our Conversational Commerce solution via WhatsApp Business and Apple Business Chat. But why these channels? Remco Magielse, Senior Product Manager at CM.com, gives the answer!

Let's take a moment to zoom in on the key features of a Conversational Commerce conversation. From verified accounts and product pickers, to in-channel payments, chatbots with human-handover. Talking about low-friction transactions, this is the tech behind your company's growth for the future. Colinda Leemans, Data Consultant at CM.com, will explain how these features improve customer trust and engagement.