CM.com @ MWC 2019

Wrap up about our Talks, Demos and In-depth Sessions
about the future of messaging: Conversational Commerce.

Conversational Commerce @ MWC19

MWC 2019 has come to a end, and it was one of the most innovative events in recent history. The main trend in mobile communication is, without a doubt, Conversational Commerce.

How to gain rapid access to next-gen communication channels fully available integrated within existing applications?

A little throwback to the Mobile World Congress Barcelona 2019.

About MWC Barcelona

MWC Barcelona is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference program assembling today’s visionaries to explore the hottest topics influencing the industry.

Talk 1/7: 5 Tips to Optimise Your Mobile Marketing

The way today’s customers interact with brands is fundamentally shifting to mobile. If you are constantly optimizing the many possibilities of Mobile Marketing, your customer loyalty and conversion rates will only improve.

Some tips to optimize your campaigns:

  1. Be short and concise in your message

  2. Have a clear call to action 

  3. Make it personal and conversational 

  4. Test, measure and improve

Read the blog article
mwc 2019 barcelona mobile marketing

Talk 2/7: Employ Your Data for Effective Marketing

No longer run your business without a Customer Data Platform; the central hub where all data is stored and combined into 360° profiles of your customers. Use these profiles to have meaningful conversations. Then you'll be able to cut through the noise that we're experiencing and bring relevant information to people. 

  1. Be very, very, very relevant to be noticed

  2. Aim for conversation instead of a marketing push

  3. Combine different marketing data to understand your customers

Read the blog article
mwc 2019 barcelona live demo

Talk 3/7: CPaaS: the Driver for Conversational Commerce

Digital Transformation drives Brands to reach customers in real-time, via their preferred channels (SMS, Whatsapp, FB Messenger, etc). This can be realized by the brand’s existing systems within just minutes. How? Via a Communication Platform as a Service (CPaaS).

CPaaS vendors offer:

  1. All messaging channels such as SMS, Whatsapp, Wechat, Viber, RCS

  2. All the rich messaging features such as Buttons, Calendars, Maps

  3. All leveraged through a single Business Messaging API

Read the blog article
mwc 2019 barcelona cpaas

Talk 4/7: Apps are Dead! Invest in Business Messaging

Your customers can directly reach your company via communication channels they already use every day. And vice versa!

  1. Omni-channel: You simply need to support all channels

  2. Conversational: Go beyond your customer’s expectations

  3. In-channel commerce: Match your customers' needs

Read the blog article
mwc 2019 barcelona business messaging

Talk 5/7: Scaling Your Voice Business Globally

Behind setting up a VoIP call lies a world of complexity. Especially for companies that have focus on scaling internationally. It becomes increasingly challenging. The last thing you want to worry about is connectivity that withholds you from focusing on what matters most for your business.  

So cover 3 things:  

  1. Scalibility

  2. Quality

  3. Cost

Read the blog article
mwc 2019 barcelona voice business talk

Talk 6/7: Conversational Commerce is Not Chat

Mobile leads the way; customers find, compare and make purchases on their mobile phone. The customer's expectations have changed. The promise of 'conversational commerce' is being there exactly where customers are. 

To implement Conversational Commerce you need three building blocks:

  1. Business Messaging: Combination of all social chat apps

  2. In-Channel Payments solutions: From conversation to conversion

  3. Data Platform: enrich, personalize and automate the conversation

Read the blog article
mwc 2019 barcelona crowd talks chat

Talk 7/7: Chat apps: Choosing Between Channels

With chat apps, SMS & RCS there are so many possibilities to communicate with your customers, but what is the best way to get into contact with your audience and keep your customers hooked? 

Using new communication channels makes it much easier to get into contact with your customers, using apps they know and trust.

  1. Easy implementation of Bots

  2. Decide what channel to use

  3. Overcome limitations

Read the blog article
mwc 2019 barcelona chat apps

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