CM.com @ MWC 2019

Join us for Talks, Demos and In-depth Sessions
about the future of messaging: Conversational Commerce.

CM.com: Conversational Commerce

SMS, Calls, Whatsapp, RCS, Viber, WeChat etc: the most used and most preferred channels among consumers.

How to gain rapid access to next-gen communication channels fully available integrated within existing business applications?

Step by for Talks & Demos. Or register for an In-Depth Session!

REGISTER FOR SESSION

Join us at MWC booth 8.1E41 for Talks & Demos!

Step by our booth and get inspired!

5 Tips to Optimise Your Mobile Marketing 09:20 11:40 14:20
Employ Your Data for Effective Marketing 09:40 12:20 14:40
CPaaS Driver for Conversational Commerce 10:00 12:00 14:00
Apps are Dead! Invest in Messaging 10:20 12:40 15:20
Scaling Your Voice Business Globally 10:40 13:20 15:40
Conversational Commerce is Not Chat 11:00 13:00 15:00
Chat apps: Choosing between channels 11:20 13:40
multichannel

Talk 1/7: 5 Tips to Optimise Your Mobile Marketing

The way today’s customers interact with brands is fundamentally shifting to mobile. If you are constantly optimizing the many possibilities of Mobile Marketing, your customer loyalty and conversion rates will only improve.

Join for the talk, read the blog or register for the in-depth session "Building SMS Campaigns with Rich Content" with an SMS Marketing case and rich page.

Already some tips to optimize your campaigns:

  1. Be short and concise in your message

  2. Have a clear call to action 

  3. Make it personal and conversational 

  4. Test, measure and improve

Register for session

Talk 2/7: Employ Your Data for Effective Marketing

No longer run your business without a Customer Data Platform; the central hub where all data is stored and combined into 360° profiles of your customers. Use these profiles to have meaningful conversations. Then you'll be able to cut through the noise that we're experiencing and bring relevant information to people. 

Join for the talk, read the blog or register for the in-depth session "Employing your customer data".

  1. Be very, very, very relevant to be noticed

  2. Aim for conversation instead of a marketing push

  3. Combine different marketing data to understand your customers

REGISTER FOR SESSION
customer data platform

Talk 3/7: CPaaS: the Driver for Conversational Commerce

Digital Transformation drives Brands to reach customers in real-time, via their preferred channels (SMS, Whatsapp, FB Messenger, etc). This can be realized by the brand’s existing systems within just minutes. How? Via a Communication Platform as a Service (CPaaS). Join for the talk or read the blog.

CPaaS vendors offer:

  1. All messaging channels such as SMS, Whatsapp, Wechat, Viber, RCS

  2. All the rich messaging features such as Buttons, Calendars, Maps

  3. All leveraged through a single Business Messaging API

Talk 4/7: Apps are Dead! Invest in Business Messaging

Your customers can directly reach your company via communication channels they already use every day. And vice versa!

Join for the talk, read the blog or register for the in-depth session "Setting-up your contact center".

  1. Omni-channel: You simply need to support all channels

  2. Conversational: Go beyond your customer’s expectations.  

  3. In-channel commerce: match your customers' needs

Register for session
Business Messaging

Talk 5/7: Scaling Your Voice Business Globally

Behind setting up a VoIP call lies a world of complexity. Especially for companies that have focus on scaling internationally. It becomes increasingly challenging. The last thing you want to worry about is connectivity that withholds you from focusing on what matters most for your business.  

Join for the talk, read the blog or register for the in-depth session "Taking control of your voice traffic".

So cover 3 things:  

  1. Scalibility

  2. Quality

  3. Cost

REGISTER FOR SESSION
Voice management
Apps in the world

Talk 6/7: Conversational Commerce is Not Chat

Mobile leads the way; customers find, compare and make purchases on their mobile phone. The customer's expectations have changed. The promise of 'conversational commerce' is being there exactly where customers are. 

Join for the talk or read the blog.

To implement Conversational Commerce you need three building blocks:

  1. Business Messaging: Combination of all social chat apps

  2. In-Channel Payments solutions: From conversation to conversion

  3. Data Platform: enrich, personalize and automate the conversation

Multichannel

Talk 7/7: Chat apps: Choosing Between Channels

With chat apps, SMS & RCS there are so many possibilities to communicate with your customers, but what is the best way to get into contact with your audience and keep your customers hooked? 

Using new communication channels makes it much easier to get into contact with your customers, using apps they know and trust.

Join for the talk, read the blog or register for the in-depth session "Developing with the messaging API".

  1. Easy implementation of Bots

  2. Decide what channel to use

  3. Overcome limitations

REGISTER FOR SESSION

Join us for In-Depth Sessions:

Hands-on workshop: Cases & Live Demos

In-Depth Session Session time
Setting-up your contact center 10:30
Developing with the messaging API 11:30
Employing your customer data 12:30
Taking control of your voice traffic 13:30
Building SMS Campaigns with Rich Content 14:30
Checking the quality of your SMS routes 15:30

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