|5 Tips to Optimise Your Mobile Marketing||09:20||11:40||14:20|
|Employ Your Data for Effective Marketing||09:40||12:20||14:40|
|CPaaS Driver for Conversational Commerce||10:00||12:00||14:00|
|Apps are Dead! Invest in Messaging||10:20||12:40||15:20|
|Scaling Your Voice Business Globally||10:40||13:20||15:40|
|Conversational Commerce is Not Chat||11:00||13:00||15:00|
|Chat apps: Choosing between channels||11:20||13:40|
The way today’s customers interact with brands is fundamentally shifting to mobile. If you are constantly optimizing the many possibilities of Mobile Marketing, your customer loyalty and conversion rates will only improve.
Join for the talk, read the blog or register for the in-depth session "Building SMS Campaigns with Rich Content" with an SMS Marketing case and rich page.
Already some tips to optimize your campaigns:
Be short and concise in your message
Have a clear call to action
Make it personal and conversational
Test, measure and improve
No longer run your business without a Customer Data Platform; the central hub where all data is stored and combined into 360° profiles of your customers. Use these profiles to have meaningful conversations. Then you'll be able to cut through the noise that we're experiencing and bring relevant information to people.
Join for the talk, read the blog or register for the in-depth session "Employing your customer data".
Be very, very, very relevant to be noticed
Aim for conversation instead of a marketing push
Combine different marketing data to understand your customers
Digital Transformation drives Brands to reach customers in real-time, via their preferred channels (SMS, Whatsapp, FB Messenger, etc). This can be realized by the brand’s existing systems within just minutes. How? Via a Communication Platform as a Service (CPaaS). Join for the talk or read the blog.
CPaaS vendors offer:
All messaging channels such as SMS, Whatsapp, Wechat, Viber, RCS
All the rich messaging features such as Buttons, Calendars, Maps
All leveraged through a single Business Messaging API
Your customers can directly reach your company via communication channels they already use every day. And vice versa!
Join for the talk, read the blog or register for the in-depth session "Setting-up your contact center".
Omni-channel: You simply need to support all channels
Conversational: Go beyond your customer’s expectations.
In-channel commerce: match your customers' needs
Behind setting up a VoIP call lies a world of complexity. Especially for companies that have focus on scaling internationally. It becomes increasingly challenging. The last thing you want to worry about is connectivity that withholds you from focusing on what matters most for your business.
Join for the talk, read the blog or register for the in-depth session "Taking control of your voice traffic".
So cover 3 things:
Mobile leads the way; customers find, compare and make purchases on their mobile phone. The customer's expectations have changed. The promise of 'conversational commerce' is being there exactly where customers are.
Join for the talk or read the blog.
To implement Conversational Commerce you need three building blocks:
Business Messaging: Combination of all social chat apps
In-Channel Payments solutions: From conversation to conversion
Data Platform: enrich, personalize and automate the conversation
With chat apps, SMS & RCS there are so many possibilities to communicate with your customers, but what is the best way to get into contact with your audience and keep your customers hooked?
Using new communication channels makes it much easier to get into contact with your customers, using apps they know and trust.
Join for the talk, read the blog or register for the in-depth session "Developing with the messaging API".
Easy implementation of Bots
Decide what channel to use
|In-Depth Session||Session time|
|Setting-up your contact center||10:30|
|Developing with the messaging API||11:30|
|Employing your customer data||12:30|
|Taking control of your voice traffic||13:30|
|Building SMS Campaigns with Rich Content||14:30|
|Checking the quality of your SMS routes||15:30|
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