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        <title><![CDATA[Inside CM.com]]></title>
        <link>https://www.cm.com/</link>
        <description><![CDATA[CM.com's official feed with the latest news, press releases, blogs, and insights on the future of conversational commerce, AI-driven customer engagement, messaging, and digital payments.]]></description>
        <language>en</language>
        <pubDate>Fri, 13 Mar 2026 05:01:06 +0100</pubDate>

                    <item>
                <title><![CDATA[CM.com Launches New Data Platform to Help AI Understand Context]]></title>
                <link>https://www.cm.com/press/cmcom-new-dataplatform-ai-context/</link>
                <description><![CDATA[Breda, February 6, 2026 – During the Human After All event, CM.com unveiled a brand-new data platform designed to help organizations organize their data in a way that enables AI to deliver greater value in areas such as customer engagement and personalized communication. The platform was introduced during a day of discussions about the latest developments in AI, with a particular focus on the evolving role of humans in this field.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9865b6f83e11101b8385757ce3ef6b03</guid>
                <pubDate>Fri, 06 Feb 2026 11:38:35 +0100</pubDate>
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                <title><![CDATA[CM.com and VOLT Develop Sovereign AI Environment for Regulated Sectors]]></title>
                <link>https://www.cm.com/press/cmcom-volt-sovereign-ai-regulated-sectors/</link>
                <description><![CDATA[Breda / Amsterdam, February 5, 2026 – CM.com, an international provider of AI-driven communication, engagement and payment platforms, and AI infrastructure developer VOLT are announcing a strategic partnership. The collaboration aims to create a sovereign AI environment for organizations in the Netherlands and Europe that operate in heavily regulated sectors.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7f34e486e4b548c82dc63124f9c4df3d</guid>
                <pubDate>Thu, 05 Feb 2026 07:00:00 +0100</pubDate>
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                <title><![CDATA[HDS Certification: CM.com Becomes the First HDS-Certified CPaaS Solution in France]]></title>
                <link>https://www.cm.com/blog/first-hds-certified-cpaas-solution-in-france/</link>
                <description><![CDATA[CM.com has reached a major milestone by becoming the first CPaaS platform in France to be directly HDS-certified. This certification shows CM.com’s ability to host and process sensitive health data in full compliance with French regulations.

For healthcare organizations, handling sensitive data is no longer just a technical choice, it’s essential to using digital tools. Transactional messages, appointment reminders, medical notifications, or administrative communications all involve personal health information. Without a compliant framework, these uses can become legally risky, or even impossible. 

This is exactly where CM.com’s HDS certification makes a difference, positioning CM.com among the few providers capable of operating as a fully certified HDS platform without relying on third-party HDS hosting.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Ilona Faure]]></author>
                <guid>7d41a8ddbe7b93a9985ab031eddce861</guid>
                <pubDate>Thu, 29 Jan 2026 14:26:09 +0100</pubDate>
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                    <item>
                <title><![CDATA[Static vs. Dynamic Protection: Stop Bots, Save Money, and Stay Secure]]></title>
                <link>https://www.cm.com/blog/dynamic-vs-static-protection/</link>
                <description><![CDATA[Do you send automated SMS or RCS to your customers? Then you need that traffic to be safe and smart. When you send codes at scale, you need to block fake traffic without stopping your real users. And of course, you don’t want to pay for messages that aren't real. We have just the thing for you: Static and Dynamic protection.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bf9fd5f92a82d84e0871b70dfaa26184</guid>
                <pubDate>Mon, 26 Jan 2026 13:34:07 +0100</pubDate>
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                <title><![CDATA[CM.com Among The First Tech Companies To Achieve ISO 42001 Certification For Responsible AI]]></title>
                <link>https://www.cm.com/press/among-the-first-tech-companies-to-achieve-iso-42001-certification-for-responsible-ai/</link>
                <description><![CDATA[Breda, January 6, 2026 – CM.com is among the first technology companies worldwide to obtain ISO 42001 certification, the international standard for the responsible development and management of artificial intelligence. With this milestone, CM.com positions itself as a European leader in AI governance, an area where many AI service providers are still not certified.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>60f9e3ee1f8d68e32d63f3755a53037c</guid>
                <pubDate>Tue, 06 Jan 2026 07:00:03 +0100</pubDate>
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                <title><![CDATA[The Email Gateway API: High Volumes, Worldwide Delivery, and Budget-Friendly]]></title>
                <link>https://www.cm.com/blog/email-api/</link>
                <description><![CDATA[Does your business depend on high-volume email communication? Then you want that infrastructure to be reliable and fast. When it comes to sending millions of messages, you need performance, uptime, and control at scale. And of course, you don't want to break the bank either. We have just the thing for you: the Email Gateway API.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6fcea5c60a9f4ebaa5eb9ff4cc115028</guid>
                <pubDate>Mon, 15 Dec 2025 15:43:17 +0100</pubDate>
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                <title><![CDATA[iDEAL to Wero: What Merchants Need to Know About the Transition]]></title>
                <link>https://www.cm.com/blog/ideal-to-wero-what-merchants-need-to-know-about-the-transition/</link>
                <description><![CDATA[Europe is rolling out Wero – a modern, all-in-one digital payments solution supporting European payments sovereignty and simplify cross-border commerce. For Germany, France, Belgium and Luxembourg, Wero replaces some of their domestic payment methods. In The Netherlands, Wero will replace iDEAL, marking a major shift towards a unified European payments experience. 

So what does this mean for Dutch merchants and consumers? What can you expect and what are the key timelines to prepare for. Let’s take a look.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>8500b8cac544bdfaa45a2a1d34152a5f</guid>
                <pubDate>Tue, 09 Dec 2025 13:20:53 +0100</pubDate>
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                <title><![CDATA[HALO Introduces WhatsApp Voice]]></title>
                <link>https://www.cm.com/blog/halo-introduces-whatsapp-voice/</link>
                <description><![CDATA[Customers are increasingly communicating through apps rather than traditional phone calls. That is why we are introducing an important expansion of HALO today: Voice Agents can now automatically handle incoming calls made through WhatsApp. We are also looking back at improvements we have added to HALO over the past months. Developments that bring voice and chat closer together and help organizations automate faster and more consistently.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Rutger de Ruiter]]></author>
                <guid>a1fd5be56922fc3b9e23ee4c040d6e2b</guid>
                <pubDate>Fri, 28 Nov 2025 08:00:57 +0100</pubDate>
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                <title><![CDATA[Convert Conversations This Christmas: 5 Use Cases]]></title>
                <link>https://www.cm.com/blog/conversational-christmas-engagement/</link>
                <description><![CDATA[The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas.
In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>c892292f1e21f0580c0cfa8f5263ead0</guid>
                <pubDate>Tue, 25 Nov 2025 08:50:14 +0100</pubDate>
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                <title><![CDATA[An eCommerce Christmas Carol: The Customer Journey in One Package]]></title>
                <link>https://www.cm.com/blog/ecommerce-carol/</link>
                <description><![CDATA[' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>52c95f6758adb44c255f34d78d91aa28</guid>
                <pubDate>Thu, 20 Nov 2025 15:58:01 +0100</pubDate>
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                <title><![CDATA[AI Is Getting Smarter and More Independent. How Do You Stay in Control?]]></title>
                <link>https://www.cm.com/blog/ai-is-getting-smarter-and-more-independent-how-do-you-stay-in-control/</link>
                <description><![CDATA[More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions.
This brings speed, efficiency, and relief from manual, repetitive work.

But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate.

This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>2da7e2c2961773475c75c86123885f6c</guid>
                <pubDate>Fri, 14 Nov 2025 14:12:16 +0100</pubDate>
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                <title><![CDATA[From Casual Consumers to Loyal Fans: How to retain customers after Black Friday]]></title>
                <link>https://www.cm.com/blog/black-friday-customer-retention/</link>
                <description><![CDATA[Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>eba74fbfc4422bdebee45830d195fa82</guid>
                <pubDate>Thu, 13 Nov 2025 15:00:11 +0100</pubDate>
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                <title><![CDATA[Increase Conversion With Promotional Messages on WhatsApp]]></title>
                <link>https://www.cm.com/blog/increase-conversion-with-promotional-messages-on-whatsapp/</link>
                <description><![CDATA[In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>f66be8c0bb6a9edcaea81039eb62eaa1</guid>
                <pubDate>Thu, 06 Nov 2025 15:50:00 +0100</pubDate>
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                <title><![CDATA[RCS for Business: 3 Message Types and 3 Use Cases]]></title>
                <link>https://www.cm.com/blog/rcs-message-types-and-use-cases/</link>
                <description><![CDATA[You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6763f49908ad5f241545947db60ab30f</guid>
                <pubDate>Wed, 29 Oct 2025 09:22:08 +0100</pubDate>
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                <title><![CDATA[The Business Impact of Agentic AI: now and in the future]]></title>
                <link>https://www.cm.com/blog/agentic-ai-now-and-in-the-future/</link>
                <description><![CDATA[Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve.

In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fea27dad534f4b78fd1db107c76ea8f2</guid>
                <pubDate>Tue, 28 Oct 2025 10:59:57 +0100</pubDate>
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                <title><![CDATA[Next-Generation AI Agents for Festivals and Concert Venues]]></title>
                <link>https://www.cm.com/press/next-generation-ai-agents-for-festivals-and-venues/</link>
                <description><![CDATA[In a specially designed tram: The CM.com x Loveland | Tram 30 unveils CM.com Festival & Music Venues Agents. A new generation of digital sidekicks, specifically developed for festivals and music venues. During Amsterdam Dance Event, the company showcases how AI is transforming the way visitors purchase tickets, communicate, and curate their festival experience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0137a27f1c689d8ac479db70c1aae5b2</guid>
                <pubDate>Thu, 23 Oct 2025 14:30:44 +0200</pubDate>
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                <title><![CDATA[Shopper Recognition: Get to Know Your Customers Through Their Payment Data]]></title>
                <link>https://www.cm.com/blog/shopper-recognition-payment-data-turn-anonymous-shoppers-into-known-customers/</link>
                <description><![CDATA[Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. 

In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>062cfdf324806594dd19ca33714020d2</guid>
                <pubDate>Mon, 20 Oct 2025 13:07:48 +0200</pubDate>
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                <title><![CDATA[Unleashing the Power of AI: How Generative, Agentic, and Predictive AI Are Transforming Customer Experience]]></title>
                <link>https://www.cm.com/blog/ai-customer-experience-generative-agentic-predictive/</link>
                <description><![CDATA[Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4cf50ec8fa90590c96b814cd43f197f9</guid>
                <pubDate>Wed, 15 Oct 2025 14:31:34 +0200</pubDate>
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                <title><![CDATA[From Claims to Customer Questions: How AI Agents Help Insurers]]></title>
                <link>https://www.cm.com/blog/how-ai-agents-help-insurers/</link>
                <description><![CDATA[The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>410c86b0039ff318d63a3cb21f90dabf</guid>
                <pubDate>Fri, 10 Oct 2025 13:52:16 +0200</pubDate>
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                <title><![CDATA[AI Agents in Real Estate: Streamline Inquiries and Deliver a Better Buyer Experience]]></title>
                <link>https://www.cm.com/blog/ai-agents-in-real-estate-streamline-inquiries-and-deliver-a-better-buyer-experience/</link>
                <description><![CDATA[In today’s competitive global real estate market, agencies are flooded with inquiries on listed properties. Buyers expect instant answers about availability, pricing, and next steps — often outside office hours. For real estate agents, this creates a heavy workload: handling repetitive questions, scheduling viewings, and informing disappointed buyers when a property is already sold or oversubscribed.

Without automation and smart workflows, agencies risk being overwhelmed, leading to frustrated buyers and missed opportunities for meaningful interactions.

HALO, CM.com’s AI-powered engagement platform, helps real estate companies streamline these processes. AI agents work 24/7, provide human-like responses, and handle routine tasks instantly. This frees agents to focus on what matters most: building relationships and guiding serious buyers through the transaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5c4d4a92229df62c197a0711cdaa9682</guid>
                <pubDate>Thu, 02 Oct 2025 14:10:43 +0200</pubDate>
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                <title><![CDATA[Boost Black Friday Sales with WhatsApp and RCS]]></title>
                <link>https://www.cm.com/blog/black-friday/</link>
                <description><![CDATA[Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e191fe542a9bd63fb5c5aa0afbb72527</guid>
                <pubDate>Tue, 30 Sep 2025 12:59:00 +0200</pubDate>
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                <title><![CDATA[Reach Your Audience With Rich Messages That Convert]]></title>
                <link>https://www.cm.com/blog/rcs-coverage/</link>
                <description><![CDATA[The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>45d283a829101007e7c391c9edfe1a0e</guid>
                <pubDate>Thu, 25 Sep 2025 12:40:46 +0200</pubDate>
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                <title><![CDATA[How AI Agents Are About to Transform the Music and Events Industry]]></title>
                <link>https://www.cm.com/blog/how-ai-agents-are-about-to-transform-the-music-and-sports-industry/</link>
                <description><![CDATA[The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>a7f9bdd900eb9a277710590884026e07</guid>
                <pubDate>Tue, 23 Sep 2025 12:55:04 +0200</pubDate>
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                <title><![CDATA[Your AI Agent Implementation Checklist]]></title>
                <link>https://www.cm.com/blog/ai-implementation-checklist/</link>
                <description><![CDATA[AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>f4f6ab46db3d052326d2ec020eef0e4d</guid>
                <pubDate>Tue, 23 Sep 2025 07:51:38 +0200</pubDate>
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                <title><![CDATA[From Selection to Success: How to Choose the Right AI Platform]]></title>
                <link>https://www.cm.com/blog/from-selection-to-success-how-to-choose-the-right-ai-platform/</link>
                <description><![CDATA[An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>861389df029df661016fc19a23b8a749</guid>
                <pubDate>Tue, 09 Sep 2025 09:07:21 +0200</pubDate>
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                <title><![CDATA[AI Agents: The Accelerators of Conversational Commerce]]></title>
                <link>https://www.cm.com/blog/ai-agents-the-accelerators-of-conversational-commerce/</link>
                <description><![CDATA[The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the webshop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>588d5d13e37b05512b0dda86ac168476</guid>
                <pubDate>Tue, 09 Sep 2025 08:40:30 +0200</pubDate>
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                <title><![CDATA[Choosing the Best AI Platform: Comparing Features, Costs, and Use Cases]]></title>
                <link>https://www.cm.com/blog/choosing-the-best-ai-platform-comparing-features-costs-and-use-cases/</link>
                <description><![CDATA[AI platforms are playing an increasingly important role in how companies organize their customer service and marketing. Whether you run a small support team handling large volumes of inquiries or manage an international organization processing thousands of interactions a day, choosing the right platform makes a big difference. But what AI platforms are out there? How do they work, and in which situations do they really shine?

In this article, we compare six widely used AI platforms: HALO, N8N, Neople, Intercom, Zendesk, and Salesforce. We’ll explore their strengths and weaknesses and show which type of organization benefits most from each.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>8a17b6836295829856241c6ab45f34ff</guid>
                <pubDate>Tue, 09 Sep 2025 08:23:37 +0200</pubDate>
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                <title><![CDATA[RCS Messaging Statistics Every Marketer Should Know]]></title>
                <link>https://www.cm.com/blog/rcs-statistics-for-marketers/</link>
                <description><![CDATA[For years, SMS has been the default channel for mobile messaging. It's simple, reliable, widely adopted - and it has some good benchmark statistics. But in a world where consumers expect more interactive, app-like experiences, traditional SMS is starting to feel outdated. That's where RCS comes in. But can RCS compare to the SMS benchmarks?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b2e4c84d0155ee31a5917337d38aae10</guid>
                <pubDate>Mon, 08 Sep 2025 09:04:13 +0200</pubDate>
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                <title><![CDATA[World First: AI Agent HALO supports race fans during Formula 1 Heineken Dutch Grand Prix]]></title>
                <link>https://www.cm.com/press/ai-agent-halo-formula-1-heineken-dutch-grand-prix/</link>
                <description><![CDATA[For the first time ever, race fans attending the FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2025 will experience the power of agentic AI. Event partner CM.com is introducing its AI agent, HALO, on the Dutch Grand Prix’s digital platform. HALO integrates multiple systems, such as travel planning, camping reservations, and ticketing, to provide fans with personalized, real-time answers and actions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>656dbd5d399cb69af267add94cd46aa1</guid>
                <pubDate>Thu, 28 Aug 2025 07:15:19 +0200</pubDate>
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                <title><![CDATA[From Chatbots to Virtual Agents: The Natural Evolution of Customer Interaction]]></title>
                <link>https://www.cm.com/blog/chatbots-vs-virtual-agent/</link>
                <description><![CDATA[Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalized, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>da976d14a9c3118f731b9c906fc6b18f</guid>
                <pubDate>Fri, 15 Aug 2025 14:08:45 +0200</pubDate>
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                <title><![CDATA[Meta's Conversions API for Marketers:  Knowledge is Power]]></title>
                <link>https://www.cm.com/blog/conversions-api/</link>
                <description><![CDATA[In today's competitive digital landscape, data isn't just helpful - it's essential! Tracking data and measuring the results of your marketing efforts should be a vital step in every marketing plan, because marketing success isn’t about who shouts the loudest. It’s about who listens best to their data. That’s why Meta’s Conversions API is an indispensable tool for marketers worldwide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>947d5e971dd2f9ed46d7d2bd599a5930</guid>
                <pubDate>Tue, 12 Aug 2025 11:40:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Never Wait on Hold Again: How Voice AI Is Transforming the Customer Experience]]></title>
                <link>https://www.cm.com/blog/halo-voice/</link>
                <description><![CDATA[HALO, our Agentic AI solution, just got a powerful new upgrade: Voice. With Voice as a channel, you can fully automate phone conversations and serve customers more efficiently. No more long wait times or frustrating transfers - just fast, natural conversations between your AI agent and your customer. They speak their question, and instantly receive a spoken response. In this article, Product Marketer Tom Faas shares how HALO’s Voice is reshaping the way we think about (phone) support.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f2053daa02fca454d3f8dba176704d7d</guid>
                <pubDate>Fri, 08 Aug 2025 13:47:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Templated AI Agents Are a Game-Changer]]></title>
                <link>https://www.cm.com/blog/templated-ai-agents-game-changer/</link>
                <description><![CDATA[In today’s fast-paced world, customers expect instant, seamless service. Whether it’s tracking an order, scheduling an appointment, or managing a return, businesses are under pressure to deliver quick and accurate responses, without driving up costs or overloading their teams. 
Templated AI agents, powered by agentic AI, are stepping in to meet this challenge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7d93ba06f9435d701fbd611a3f638a52</guid>
                <pubDate>Mon, 04 Aug 2025 15:01:52 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Agentic AI Playbook: Unlock Ideas for Your New Digital Colleagues]]></title>
                <link>https://www.cm.com/blog/the-agentic-ai-playbook-unlock-ideas-for-your-new-digital-colleagues/</link>
                <description><![CDATA[In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customizable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realize could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>d9cb5c3f0e3ce8bb9902640f6f2eb8bf</guid>
                <pubDate>Fri, 25 Jul 2025 13:24:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Sees 30% Growth Month-Over-Month in Agentic AI]]></title>
                <link>https://www.cm.com/press/half-year-results-2025/</link>
                <description><![CDATA[Breda, The Netherlands, 23 July 2025 – During the first half of 2025, CM.com's platform performance remained resilient, driven by successful innovations such as the Agentic AI platform HALO and the subsequent launch of Voice AI. These innovations have strengthened CM.com's position as an AI-first company. HALO achieved 30% month-over-month growth since its launch, contributing €1.2 million to ARR within just 5 months.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3ba689795e6315b0999be7ba09f6dc9a</guid>
                <pubDate>Wed, 23 Jul 2025 05:23:22 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Launches AI Voice Agent for Voice-Driven Customer Interaction]]></title>
                <link>https://www.cm.com/press/ai-voice-agent-voice-driven-customer-interaction/</link>
                <description><![CDATA[Today, we're introducing AI Voice Agents: smart voice assistants that automatically handle customer inquiries and are available 24/7. This launch expands on our previously released Agentic AI platform HALO. With these fully automated voice assistants, organizations can handle customer inquiries naturally around the clock - without wait times or menu options.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3776f7a4c29ddf138accaf4ce6659525</guid>
                <pubDate>Thu, 10 Jul 2025 08:39:24 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why You, as an Event Organizer, Should Take the Lead on Ticket Resale]]></title>
                <link>https://www.cm.com/blog/why-you-as-an-event-organizer-should-take-the-lead-on-ticket-resale/</link>
                <description><![CDATA[Ticket resale is no longer just a side hustle. It’s a fundamental part of the live event landscape. Whether it’s festivals, concerts, or sports matches, there are always fans who can’t attend and others eager to take their place. The demand is real, and so is the intent. 

But here’s the challenge: most resale happens on third-party platforms. That means you, the organizer, are left in the dark. You lose control. You lose visibility. And worst of all, you lose connection with your audience. Tickets circulate unchecked. Prices soar. Fraud creeps in. Meanwhile, you watch from the sidelines as someone else manages a critical part of your customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>d59828d89cec60cb4ced6b9c626081a1</guid>
                <pubDate>Fri, 27 Jun 2025 09:20:30 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Resale Platform: secure resale of tickets]]></title>
                <link>https://www.cm.com/press/resale-platform/</link>
                <description><![CDATA[CM.com introduces a new Resale Platform. With this platform, event organizers can offer their attendees the option to easily and securely resell purchased tickets through the organizer's own platform. This means that, in addition to regular ticket sales, the resale of second-hand tickets remains fully managed by the event organizer.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>95ab6688fae10f6004edfa8a4d78bc3f</guid>
                <pubDate>Tue, 24 Jun 2025 08:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and FORMULA 1 HEINEKEN DUTCH GRAND PRIX continue partnership through to final race in 2026]]></title>
                <link>https://www.cm.com/press/partnership-cmcom-dutch-grand-prix/</link>
                <description><![CDATA[The partnership between CM.com and the Formula 1 Heineken Dutch Grand Prix has been extended through 2026. As an Event Partner, CM.com will continue to play a key role in enhancing the digital fan experience at Netherlands' biggest sporting event.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bcf596aaa9032707671640980ca46b3d</guid>
                <pubDate>Tue, 17 Jun 2025 08:49:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Buy Now, Pay Later: The Rise of Responsible Installment Payments]]></title>
                <link>https://www.cm.com/blog/buy-now-pay-later-the-rise-of-responsible-installment-payments/</link>
                <description><![CDATA[More and more consumers are opting for flexibility at checkout. Consequently, installment payments - also known as Buy Now, Pay Later (BNPL) - are growing rapidly in popularity. This model allows consumers to receive products or services immediately and pay later (or in installments). Convenient for large or unexpected expenses, and attractive because of immediate ownership with no immediate cost.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>a81e6d7135b76772baae035c575d42f1</guid>
                <pubDate>Tue, 10 Jun 2025 15:22:25 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Could Your Existing Marketing Budget Drive Better Results on WhatsApp? Absolutely.]]></title>
                <link>https://www.cm.com/blog/roi-marketing-whatsapp/</link>
                <description><![CDATA[There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fc46e4d6eaddc86a4ad9123b4f9a3b68</guid>
                <pubDate>Tue, 10 Jun 2025 11:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Three Common Scams in the Finance Industry, and How to Combat Them]]></title>
                <link>https://www.cm.com/blog/fraud-finance/</link>
                <description><![CDATA[Fraud is, and will always be, a serious threat to the financial services industry. As digital banking, fintech platforms, and online transactions grow, so do the tactics of cybercriminals looking to exploit vulnerabilities. Do you provide financial services? Then it's important to remain vigilant - not only to protect your own data and accounts, but also those of your customers. Clear, secure, and verified communication can be a powerful tool in the fight against fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3d6f984a7de963a75b534debe1bb995d</guid>
                <pubDate>Wed, 04 Jun 2025 11:47:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Safeguard Plus: Protecting Your Business, One Message at a Time]]></title>
                <link>https://www.cm.com/press/safeguard-plus-launch/</link>
                <description><![CDATA[Breda, Netherlands, 21 May 2025 –  CM.com, a global leader in cloud software for agentic AI and conversational commerce releases Safeguard Plus, an advanced solution designed to protect enterprises from the growing threat of Artificially Inflated Traffic (AIT) in SMS communications.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e084b7c7e0dbec6b0d0dd8980476217e</guid>
                <pubDate>Wed, 21 May 2025 12:48:14 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Unveils Improved Financial Targets and Introduces Voice AI Agents]]></title>
                <link>https://www.cm.com/press/improved-financial-targets-voice-ai-agents/</link>
                <description><![CDATA[Breda, The Netherlands, 15 May 2025 - Today, CM.com N.V. (AMS: CMCOM), a global leader in AI-powered Customer Engagement solutions, hosts a Capital Markets Day at its headquarters in Breda. The management board will share its growth strategy, as CM.com enters the next growth phase. CM.com is at the beginning of a new era, where it will become an AI-First company. Improved medium term financial targets will be presented, as CM.com has met all financial goals as presented in the 2022 deep dive.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0a6e767b6b06a0d1cd5991fd6018d777</guid>
                <pubDate>Thu, 15 May 2025 05:00:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Successful Debt Collection With Consumer-Friendly Upgraded SMS]]></title>
                <link>https://www.cm.com/blog/debt-collectors-rcs/</link>
                <description><![CDATA[Debt collection can be a tough industry. Outstanding, late, or unpaid debts are tricky to manage and solve, and strict (security) regulations make the work complicated. On top of that, the industry has a reputation problem - many consumers see debt collectors as aggressive or unapproachable. But how does one make debt collection more efficient, more transparent, and more consumer-friendly?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>de759ee2e7d52024f0b05b8307a762d9</guid>
                <pubDate>Thu, 24 Apr 2025 07:10:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimize Your Marketing Strategy with CM.com’s Voice Solution]]></title>
                <link>https://www.cm.com/blog/voice-for-marketing/</link>
                <description><![CDATA[Voice communication remains one of the most powerful ways to engage customers, build relationships, and drive conversions. In a world where customer expectations are higher than ever, businesses need a reliable, scalable, and intelligent Voice solution to stay ahead.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f464bd7f36deb4b269a4ddfe0d682161</guid>
                <pubDate>Thu, 24 Apr 2025 07:01:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Reports a 63% Higher EBITDA YoY in Q1 2025]]></title>
                <link>https://www.cm.com/press/trading-update-q1-2025/</link>
                <description><![CDATA[Breda, The Netherlands, 17 April 2025 – At the beginning of 2025, CM.com reached some significant milestones, as it introduced its Agentic AI platform HALO, successfully refinanced the outstanding convertible bonds, and executed on a related share placement. These milestones have strengthened the foundation that CM.com builds upon. For HALO, so far close to 100 deals have been secured with both new and existing clients.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cb60d73b37794e7a443654afabbbf047</guid>
                <pubDate>Thu, 17 Apr 2025 05:01:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Build AI for the Future]]></title>
                <link>https://www.cm.com/blog/build-ai-for-the-future/</link>
                <description><![CDATA[You start with one agent, and before you know it, you will have an entire agentic workforce! Plan ahead and future-proof your AI endeavors with seamless integrations and monitored control.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e5f77098c1659197958da0c14ad50957</guid>
                <pubDate>Wed, 16 Apr 2025 14:18:46 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Wero Explained: The Future of Payments Across Europe]]></title>
                <link>https://www.cm.com/blog/wero-explained-the-future-of-payments-across-europe/</link>
                <description><![CDATA[It still seems to be in the future, but Wero will soon replace local European payment methods. In several countries, Wero has already been introduced, such as in Germany, France and Belgium. The Netherlands will follow soon. What is Wero and what can you as a consumer or merchant expect from this new payment method?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>5d4a3eb682b638e555bb41991873e84a</guid>
                <pubDate>Thu, 10 Apr 2025 09:12:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatting with the Near Future: AI's New Role in the Customer Experience]]></title>
                <link>https://www.cm.com/blog/chatting-with-the-near-future-about-ai/</link>
                <description><![CDATA[AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>e86c37c92c9aed778e63ef05e6bafd2b</guid>
                <pubDate>Thu, 20 Mar 2025 10:01:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Agents of Change]]></title>
                <link>https://www.cm.com/blog/agents-of-change/</link>
                <description><![CDATA[A contemplation on CM.com in the era of AI Agents.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Rutger de Ruiter]]></author>
                <guid>78999d639fc7c532a75acd40b03e027b</guid>
                <pubDate>Thu, 13 Mar 2025 05:46:23 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Notre-Dame Cathedral in Paris Implements Digital Reservation System for its Reopening]]></title>
                <link>https://www.cm.com/press/notre-dame-cathedral-reservation-system/</link>
                <description><![CDATA[Notre-Dame Cathedral has partnered with CM.com to implement a free digital time-slot reservation system, effective since its reopening. After 5 years of restoration following the April 15, 2019 fire, Notre-Dame has reopened its doors to welcome the millions of worshippers and visitors expected.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b08903c9a97a988cad87dc4b8beda624</guid>
                <pubDate>Tue, 11 Mar 2025 07:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Create AI Agents in Five Easy Steps]]></title>
                <link>https://www.cm.com/blog/how-to-create-halo-agents/</link>
                <description><![CDATA[AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analyzing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>aeb10e9a650540f0e6c1d21c1d2ad9f5</guid>
                <pubDate>Thu, 27 Feb 2025 07:39:54 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Hyperpersonalization Made Simple: Scalable, Self-learning & Fully Automated]]></title>
                <link>https://www.cm.com/blog/hyperpersonalization-simple-scalable-automated/</link>
                <description><![CDATA[More and more retailers and e-commerce companies are getting started with hyperpersonalization, and they have good reasons for it. After all, hyperpersonalization allows for true one-on-one interactions with customers, regardless of the size of your customer base. Want to know how your company can differentiate itself even more for the consumer? With the possibilities of artificial intelligence (AI), getting started is easier than you think.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>829c462388262ac421e8ffd5e3de7069</guid>
                <pubDate>Wed, 26 Feb 2025 16:28:02 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com acquires GUTS Tickets: Ticket sales now also via blockchain technology]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-guts-tickets/</link>
                <description><![CDATA[With the acquisition of GUTS Tickets, CM.com offers its customers access to a smart ticketing system that uses blockchain technology and dynamic QR codes.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>368e9383902989131f3dc1a7c2224ecb</guid>
                <pubDate>Tue, 25 Feb 2025 09:00:31 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Make Your Contact Page Irresistible: 8 Essential Tips for Improved Customer Service]]></title>
                <link>https://www.cm.com/blog/contact-page-improvements/</link>
                <description><![CDATA[Your contact page is the ultimate business card for your customer service and provides a direct connection to your customer service team. It's a crucial part of the customer experience where you have the chance to significantly enhance the experience right away! To make this happen, the page needs to be well-designed. In this blog, you'll discover 8 steps you can take to make your contact page irresistible!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>e78cab93fa81ee10bac6ea6b3071a0f9</guid>
                <pubDate>Fri, 14 Feb 2025 15:45:25 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Agentic AI Agents: Helping You Get Things Done]]></title>
                <link>https://www.cm.com/blog/agentic-ai-agents/</link>
                <description><![CDATA[Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>74ab4c2d7cd01e359c40543591d61187</guid>
                <pubDate>Thu, 06 Feb 2025 14:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Agentic AI Platform HALO]]></title>
                <link>https://www.cm.com/press/agentic-ai-platform-halo-launch/</link>
                <description><![CDATA[Breda, February 6, 2025 - CM.com introduces HALO, an advanced Agentic AI Platform that fundamentally transforms tasks and business processes. With a team of over 100 professionals, CM.com has spent more than a year developing HALO, which is regarded as one of Europe's most innovative AI platforms.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1da1820181be4bb7db52fd77b1c87d22</guid>
                <pubDate>Thu, 06 Feb 2025 07:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com partners with Necto Future Group to provide the ticketing platform for 50 Cent UK show]]></title>
                <link>https://www.cm.com/press/necto-future-group-50cent-show/</link>
                <description><![CDATA[CM.com, a leading global provider of live event and customer engagement solutions, is announcing its collaboration with Necto Future Group in supporting the upcoming UK show of US hip-hop legend 50 Cent.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>9c938bf8ef1b6f017bc76a01dd729425</guid>
                <pubDate>Fri, 20 Dec 2024 14:50:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Your Customizable Verification Solution]]></title>
                <link>https://www.cm.com/blog/build-your-own-verification/</link>
                <description><![CDATA[In today's digital world, ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting their digital space and their customer interactions - and different needs require different solutions. That's why CM.com introduces "Build Your Own Verification" - flexible and customizable verification that can be tailored to your specific needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>21096316131d39581b1888eec5858a2c</guid>
                <pubDate>Mon, 09 Dec 2024 08:39:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to keep your event growing in the off-season]]></title>
                <link>https://www.cm.com/blog/how-to-keep-your-event-growing-in-the-off-season/</link>
                <description><![CDATA[In the same way that growing your event feels inevitable when you’re deep in promo mode and ticket sales are rolling in, the opposite is true when there’s nothing specific to promote. The off-season can feel like a barren time for promoters, lacking the natural marketing boost that an upcoming event provides.

But it doesn’t have to be that way.

Below, we’ll share insights and strategies to help you maintain momentum even when there are no events on sale. If you’re ready to implement a more sustainable event strategy - one that goes beyond the sugar rush of ticket sales and social media growth - this one is for you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>64f4e38fe4f78591bb8b01d52dd744e7</guid>
                <pubDate>Fri, 06 Dec 2024 10:06:02 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Sees Acceleration in Use of RCS After Integration iOS 18.1]]></title>
                <link>https://www.cm.com/press/cmcom-rcs-integration-ios-181/</link>
                <description><![CDATA[With the recent integration of Rich Communication Services (RCS) into Apple's iOS 18.1, all major manufacturers now support this technology. This leads to a big increase in the use of RCS messages. “RCS offers more features and is more secure, making it an attractive channel for customer communication,” said Jeroen van Glabbeek, CEO of CM.com. “I expect RCS to become a primary choice for customer contact.”]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>af48da1afe13826763b12cc7b34570d5</guid>
                <pubDate>Mon, 25 Nov 2024 08:54:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Mobile Identity Services: Know Your Users]]></title>
                <link>https://www.cm.com/blog/mobile-identity-services/</link>
                <description><![CDATA[Verifying online users and accounts has become indispensable in today's business landscape. You want to know who has access to your (online) services and data, but even if you couldn't care less, rules and regulations will definitely care! Whether it's to protect yourself and your customers from harm, or making sure you abide by the local law - making sure you know who the person on the other end of the internet is, is paramount.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>77fb480a76c0d083a0ef719afc73acd6</guid>
                <pubDate>Tue, 12 Nov 2024 13:26:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Growing by Embracing Change]]></title>
                <link>https://www.cm.com/blog/growing-embracing-change/</link>
                <description><![CDATA[Over the past five years, we’ve made it our mission to stay ahead by adapting quickly to change and seizing new opportunities. Despite the challenges—like the global pandemic—we kept growing by staying flexible and making smart decisions. In this final blog celebrating 25 years of CM.com, we look back at a time when we showed, again and again, how we could offer innovative solutions and strengthen our organization.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4c910f156349c6be2950a29a167799d6</guid>
                <pubDate>Mon, 04 Nov 2024 13:50:08 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: Pricing Changes in 2024 and 2025]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-platform-pricing/</link>
                <description><![CDATA[WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4c765cd0fd3c568cdcfd90135f0fea58</guid>
                <pubDate>Mon, 04 Nov 2024 10:26:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?]]></title>
                <link>https://www.cm.com/blog/multi-channel-omni-channel-cross-channel/</link>
                <description><![CDATA[Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>becf8b73d4a5479a3156a03d496aa70f</guid>
                <pubDate>Mon, 04 Nov 2024 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Impact of QR Donations on Museums]]></title>
                <link>https://www.cm.com/blog/the-impact-of-qr-donations-on-museums/</link>
                <description><![CDATA[With the VAT increase from 9% to 21%, museums are facing a significant challenge just as they begin to recover from the COVID-19 crisis. Rising ticket prices may make it harder for people to visit. Fortunately, technology provides opportunities for generating additional revenue, such as through donations. Discover how museums are strategically adapting to these changes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>2f3a6e5851dcce8de3d8dbcad8e77687</guid>
                <pubDate>Mon, 07 Oct 2024 07:17:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Puzzle Comes Together: From Pieces to Platform]]></title>
                <link>https://www.cm.com/blog/from-pieces-to-platform/</link>
                <description><![CDATA[We started by offering just SMS services, but today we offer an integrated platform where communication, commerce, and customer engagement come together to drive meaningful business interactions. Over the past 25 years, CM.com has been assembling this platform piece by piece, with each innovation, product, and acquisition adding to the bigger picture. Let’s explore how these puzzle pieces have come together to build the CM.com of today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b807a030b4adeef53cd904f0236b1975</guid>
                <pubDate>Tue, 24 Sep 2024 13:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Your One-Stop-Shop for Verification Services]]></title>
                <link>https://www.cm.com/blog/verification-as-a-service/</link>
                <description><![CDATA[Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headliner in the papers. But simply implementing a bunch of security measures isn't always enough. Loose apps and services become vulnerable for fraud, and are often cost-inefficient. That's why we now offer a one-stop-shop to safely secure your business: the Verification API.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3a93ac048351e62d0b05583c671701fb</guid>
                <pubDate>Wed, 11 Sep 2024 07:28:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Conversion With Promotional Messages on WhatsApp]]></title>
                <link>https://www.cm.com/blog/whatsapp-during-sales-periods/</link>
                <description><![CDATA[In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires, it's no surprise people might want to switch off their phones, radios, and televisions, tuning out all forms of marketing until the sales peak season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>071ca4af47474d1467f783701ae0209e</guid>
                <pubDate>Wed, 11 Sep 2024 06:18:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Prevent Text Messaging Fraud and Simplify Verification Processes With Number Verify]]></title>
                <link>https://www.cm.com/blog/number-verify/</link>
                <description><![CDATA[Customer communication via text messaging has become an integral part of the modern business landscape. In recent years however, criminals have figured out that they can abuse SMS communication to scam both your business and your customers out of data and money. But not to worry, there's a new, convenient, and fast verification method that can help secure your online accounts: Number Verify!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>117a76c060e85b7c6dac51b4a2242aef</guid>
                <pubDate>Wed, 04 Sep 2024 11:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Pushing Boundaries: The Path to Global Success]]></title>
                <link>https://www.cm.com/blog/crossing-boundaries/</link>
                <description><![CDATA[By 2010, CM.com knew it was time to expand beyond our roots. What began in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs, and lessons.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>dfc6e6d5a46621559a9a661b645dfe9a</guid>
                <pubDate>Tue, 20 Aug 2024 14:14:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Festival App Introduces SOS Alert]]></title>
                <link>https://www.cm.com/press/festival-app-introduces-sos-notification/</link>
                <description><![CDATA[CM.com's event app, Appmiral, has introduced a new SOS alert feature for quick emergency assistance. Festival-goers can now easily contact security or first aid personnel through the app. By directly connecting with responders and sharing their live location, help can be provided swiftly and effectively.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3793f431f5cc5328981eab90174a0383</guid>
                <pubDate>Mon, 05 Aug 2024 14:25:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com’s Journey from DIY Solutions to a World-Class Operation]]></title>
                <link>https://www.cm.com/blog/diy-solutions-to-world-class/</link>
                <description><![CDATA[What started as ClubMessage —  focused on SMS marketing for nightclubs — quickly evolved into a technology powerhouse capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking. Let’s take a closer look at this journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>f360f993610d97de00593c57dfff9c8c</guid>
                <pubDate>Thu, 25 Jul 2024 13:56:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Introduces Card Payments Without an Internet Connection]]></title>
                <link>https://www.cm.com/press/offline-card-payments/</link>
                <description><![CDATA[CM.com, a global leader in cloud software and a provider of communication, ticketing, and payment platforms, has developed an innovative solution that allows consumers to make card payments without an internet connection. This breakthrough in the world of cashless payments offers numerous benefits for consumers, businesses, and event organizers.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a5360c6a95dc69fd0e682c3be935d946</guid>
                <pubDate>Wed, 24 Jul 2024 15:12:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs WhatsApp: Which is Best for Your Business?]]></title>
                <link>https://www.cm.com/blog/rcs-vs-whatsapp/</link>
                <description><![CDATA[RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>63d03dddd8f3139d83aa2a01609ecabb</guid>
                <pubDate>Mon, 22 Jul 2024 14:05:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Do You Create a Tagging System for eCommerce Customer Service?]]></title>
                <link>https://www.cm.com/blog/tagging-system-ecommerce-customer-service/</link>
                <description><![CDATA[Once your customer service team has more than three employees, it is difficult to explain to the rest of the organization what the customer service conversations are about. Adding tags to service conversations is a good method to tackle that problem.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d143058fce8c07bece9b05f8e494cec6</guid>
                <pubDate>Fri, 12 Jul 2024 07:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Will You Join Me at Highstreet?]]></title>
                <link>https://www.cm.com/blog/will-you-join-me-at-highstreet/</link>
                <description><![CDATA[Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6b29da4ca8081a5ffa15a2ff3a86a733</guid>
                <pubDate>Tue, 02 Jul 2024 08:53:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlock Communication Excellence With CPaaS]]></title>
                <link>https://www.cm.com/blog/unlock-communication-excellence-with-cpaas/</link>
                <description><![CDATA[Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ac1944b869d1df7299b5ebc919b18d5a</guid>
                <pubDate>Thu, 06 Jun 2024 09:01:45 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Get the Meta Verified Badge]]></title>
                <link>https://www.cm.com/blog/how-to-get-whatsapp-business-greentick/</link>
                <description><![CDATA[The Meta Verified Badge is the official identifier for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can your business get verified by Meta? Read all about it below.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a96aaafbbb2fafe317a3cb9c378f02f9</guid>
                <pubDate>Wed, 05 Jun 2024 11:28:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Protect Your Customers from Fraud With RCS Sender Verification]]></title>
                <link>https://www.cm.com/blog/rcs-fraud-protection-security/</link>
                <description><![CDATA[Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9bbb6cd08f3577e072c6044821d8c48a</guid>
                <pubDate>Wed, 05 Jun 2024 09:24:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Music Venue Hedon Chooses the Ticketing and Engagement Platform of CM.com]]></title>
                <link>https://www.cm.com/press/music-venue-hedon-chooses-the-ticketing-and-engagement-platform-of-cmcom/</link>
                <description><![CDATA[Hedon and CM.com will collaborate intensively over the next four years to elevate the overall visitor experience and internal processes to an even higher level. Hedon will receive all the tools to integrate ticket sales, marketing, and visitor support, allowing it to take a leading role in the world of music venues.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>50c58c99401bfa07e0f8f850a2b5093f</guid>
                <pubDate>Mon, 27 May 2024 12:11:54 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unified Messaging With RCS on iOS]]></title>
                <link>https://www.cm.com/blog/rcs-on-ios/</link>
                <description><![CDATA[RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ebbeba5c0a9cb03e022b2b3058ed031d</guid>
                <pubDate>Wed, 15 May 2024 12:05:06 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 SMS Customer Service Templates to Use Today]]></title>
                <link>https://www.cm.com/blog/customer-service-templates-to-use-today/</link>
                <description><![CDATA[Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5ebb0834483bd8e820b73b818fdd909c</guid>
                <pubDate>Mon, 29 Apr 2024 13:05:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Happy Clients, Happy Agents: the Platform Effect in Customer Service]]></title>
                <link>https://www.cm.com/blog/the-platform-effect/</link>
                <description><![CDATA[As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>d01607d6b186f5a60c7b5aafdd258d74</guid>
                <pubDate>Mon, 22 Apr 2024 13:29:47 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Secure Your Business With SMS OTPs and Alerts]]></title>
                <link>https://www.cm.com/blog/sms-security-otp-alerts/</link>
                <description><![CDATA[In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>01107f937f168eacaa877d699357433b</guid>
                <pubDate>Thu, 18 Apr 2024 09:57:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Quality Customer Engagement With WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/blog/quality-customer-engagement-whatsapp-business-platform/</link>
                <description><![CDATA[We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6d2b44c5a151df2866ed9007c30f06b2</guid>
                <pubDate>Mon, 15 Apr 2024 08:06:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Effectively Use SMS for Late Payments]]></title>
                <link>https://www.cm.com/blog/sms-for-late-payments/</link>
                <description><![CDATA[Organizations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4fb51ac8465a0e95c67aa630edc203d7</guid>
                <pubDate>Mon, 08 Apr 2024 12:54:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Ways to Optimize the Customer Experience With WhatsApp Business]]></title>
                <link>https://www.cm.com/blog/10-ways-to-use-whatsapp-business/</link>
                <description><![CDATA[WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>742b537b0017b4f838ffdad3da5234ce</guid>
                <pubDate>Thu, 04 Apr 2024 14:08:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[YourSurprise Secures a Top Three Spot at the Shopping Awards]]></title>
                <link>https://www.cm.com/press/yoursurprise-shoppingawards/</link>
                <description><![CDATA[Breda – In a period of fast pacing innovations, YourSurprise is rewarded by a top three spot of the Shopping Award for their Generative AI case powered by the Engagement Platform of CM.com. This recognition highlights the amazing commitment of YourSurprise to embrace the latest innovative developments and setting new benchmarks in customer service for the future.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>f56f59a3c4ae425197fe253e9b7157f6</guid>
                <pubDate>Fri, 29 Mar 2024 09:10:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS]]></title>
                <link>https://www.cm.com/blog/sms-customer-support-feedback/</link>
                <description><![CDATA[Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>34f79abd7faa599f685826bccbfd04b1</guid>
                <pubDate>Mon, 11 Mar 2024 13:43:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Streamline Your Business to Success with SMS Notifications]]></title>
                <link>https://www.cm.com/blog/sms-reminders-notifications/</link>
                <description><![CDATA[Appointment no-shows, delivery delays, abandoned online shopping carts, late payments - all of the above can be quite the headache for many businesses. SMS notifications offer a solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2c6b2a4b5c2fd21f4dc5e90824ce088a</guid>
                <pubDate>Tue, 05 Mar 2024 10:13:17 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why a Decisioning Engine Helps You Maximize Your CDP]]></title>
                <link>https://www.cm.com/blog/why-decisioning-engine-to-maximize-cdp/</link>
                <description><![CDATA[Thanks to marketing automation tools and Customer Data Platforms (CDPs), personalized marketing has accelerated rapidly in recent years. Marketers gain deeper insights into consumer behavior and can offer content that is both automated and personalized. However, meeting the expectations of demanding consumers can still be challenging, even with a CDP. An AI Decisioning Engine can be a game-changer in this regard.
Today's consumers are demanding; they expect companies to know who they are, what they want, and when they want it. Research shows that 71% of consumers expect businesses to engage in personalized interactions, and 76% become frustrated when such interactions do not occur.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>e3f3e5c9551f337d061ce583ef152588</guid>
                <pubDate>Mon, 26 Feb 2024 16:17:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Yield management in travel: optimizing occupancy through hyperpersonalization]]></title>
                <link>https://www.cm.com/blog/yield-management-in-travel-optimizing-occupancy-through-hyperpersonalization/</link>
                <description><![CDATA[As a travel agency, you always strive for optimal occupancy. Especially when you purchase your inventory in advance or work on a commission basis, each sold ticket and occupied accommodation significantly impact your profit. In the ideal situation, you would price your offerings at the best possible rate, approach all your customers with a personalized offer, and you won’t offer holidays that are already sold out. Only then you ensure an excellent customer experience and achieve maximum profit. An AI-driven decisioning engine helps you achieve that!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>f168a55e971061608f08b98bcf78293d</guid>
                <pubDate>Mon, 26 Feb 2024 15:42:51 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS vs MMS - What is the Difference?]]></title>
                <link>https://www.cm.com/blog/sms-vs-mms-a-business-comparison/</link>
                <description><![CDATA[There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c7fa222eed1c9748adc6f623ee9a8445</guid>
                <pubDate>Thu, 08 Feb 2024 09:37:06 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS for eCommerce - Create a Successful eCommerce Strategy With SMS]]></title>
                <link>https://www.cm.com/blog/sms-ecommerce/</link>
                <description><![CDATA[Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via those powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your succes. Read all about how you can use SMS to elevate your customer contact, drive sales and create that  loyal customer base.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>491970953203ec498a9d78d11aa5e0ad</guid>
                <pubDate>Wed, 07 Feb 2024 14:46:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Popular Is SMS in 2024 and What Is Its Added Value for Business?]]></title>
                <link>https://www.cm.com/blog/how-popular-is-sms/</link>
                <description><![CDATA[SMS is one of the oldest text messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic in its features- plain text messages, not fluff, and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value to modern business communication.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f26563a07fa77d627dcaf722188be26b</guid>
                <pubDate>Wed, 07 Feb 2024 14:42:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drive Engagement and Convert Your Conversations With WhatsApp Carousel]]></title>
                <link>https://www.cm.com/blog/whatsapp-carousel/</link>
                <description><![CDATA[Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c8234e87eed85bcc912c025fd3d1a6c8</guid>
                <pubDate>Thu, 01 Feb 2024 14:17:27 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?]]></title>
                <link>https://www.cm.com/blog/whatsapp-vs-facebook-messenger/</link>
                <description><![CDATA[WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a71ee98b04b70bf9ac9917a16ee4ecf4</guid>
                <pubDate>Wed, 17 Jan 2024 10:38:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ads That Click to WhatsApp: What Are They and What Are the Benefits?]]></title>
                <link>https://www.cm.com/blog/ads-that-click-to-whatsapp/</link>
                <description><![CDATA[Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3af77f8e540a2e3357f328461b8b76c8</guid>
                <pubDate>Wed, 17 Jan 2024 10:37:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Flexible, Functional, and Rich Interactions with WhatsApp Flows]]></title>
                <link>https://www.cm.com/blog/whatsapp-flows/</link>
                <description><![CDATA[WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>451d8837c3acd8843637f45bb649ae28</guid>
                <pubDate>Mon, 08 Jan 2024 11:30:08 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and NOC*NSF Close a Multi-Year Deal for the TeamNL Houses During the Olympic Games.]]></title>
                <link>https://www.cm.com/press/cmcom-nosnsf-close-multiyear-deal-teamnlhouses-during-olympic-games/</link>
                <description><![CDATA[In 2024, the Olympic and Paralympic Games will take place in Paris. During these spectacular events, NOC*NSF, with the TeamNL Houses, will establish a meeting place for orange fans to come together and enjoy matches and celebrations. CM.com and NOC*NSF have entered into a multi-year deal to fully support this initiative, with CM.com assisting in creating the ultimate fan experience before, during, and after the event through ticketing, an event app, and mobile communication.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>843eec6ebb79deeccdfc38cc4dd3a51b</guid>
                <pubDate>Wed, 03 Jan 2024 10:00:30 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Elevating Experiences: Customer Engagement Technology Trends in 2024]]></title>
                <link>https://www.cm.com/blog/customer-engagement-technology/</link>
                <description><![CDATA[As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>525e0208ea370b1efed997b6e444de1e</guid>
                <pubDate>Mon, 18 Dec 2023 14:59:41 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs SMS: A Comparison For Businesses]]></title>
                <link>https://www.cm.com/blog/sms-vs-whatsapp-a-comparison-from-a-business-perspective/</link>
                <description><![CDATA[WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5db2b108d748f9697dda8e5ec623c2c4</guid>
                <pubDate>Thu, 30 Nov 2023 13:24:44 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience]]></title>
                <link>https://www.cm.com/blog/whatsapp-payments/</link>
                <description><![CDATA[Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b0c1b17b4544ef5cfeaf3eb20c944ea8</guid>
                <pubDate>Thu, 23 Nov 2023 12:46:42 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[MFA/2FA vs. SSO: Navigating the Digital Security Landscape]]></title>
                <link>https://www.cm.com/blog/2fa-vs-sso-navigating-the-digital-security-landscape/</link>
                <description><![CDATA[In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>14b966549f969c22c0fc4c721b3ef3b2</guid>
                <pubDate>Mon, 06 Nov 2023 08:17:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Decoding the Struggles of Acquisition and Retention]]></title>
                <link>https://www.cm.com/blog/decoding-struggles-acquisition-retention/</link>
                <description><![CDATA[In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>27ae89855d836937ac235463e4b0ccb2</guid>
                <pubDate>Mon, 23 Oct 2023 12:36:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is DMARC and How Do You Implement It?]]></title>
                <link>https://www.cm.com/blog/what-is-dmarc/</link>
                <description><![CDATA[In our digital age, email threats loom large, with phishing and spoofing becoming increasingly sophisticated. DMARC is the powerful shield that businesses and individuals need. This authentication protocol ensures email integrity, safeguarding against domain impersonation and cyberattacks. In this article, we demystify DMARC, explaining its significance in bolstering email security.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sergey Syerkin]]></author>
                <guid>c1ca54cf950d2e49c032513732a59b9c</guid>
                <pubDate>Fri, 20 Oct 2023 12:58:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Voicebots: The Emerging Force for Customer Service]]></title>
                <link>https://www.cm.com/blog/voicebots-customer-service/</link>
                <description><![CDATA[Voicebots are growing in popularity and are arguably one of the biggest Customer Experience trends of the moment. But what exactly are voicebots? And how can they help your business? Discover our Conversational IVR Solution and read all about voicebots in this blog.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>98bcd0f45b73ee0aacfbdeb48a2d9915</guid>
                <pubDate>Mon, 16 Oct 2023 11:30:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Ways to Supercharge Your Sponsor Revenue with an Event App]]></title>
                <link>https://www.cm.com/blog/5-ways-to-supercharge-your-sponsor-revenue-with-an-event-app/</link>
                <description><![CDATA[Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>6d6dea9e50437a1345155af34c367a8f</guid>
                <pubDate>Thu, 12 Oct 2023 10:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Unveils 'Safeguard' Feature to Combat Artificially Inflated Traffic (AIT) Fraud]]></title>
                <link>https://www.cm.com/press/safeguard-destination-management-release/</link>
                <description><![CDATA[Breda, The Netherlands, 26 September 2023 - CM.com, a leading provider of Communication Platform as a Service (CPaaS) solutions, is proud to announce the launch of its cutting-edge feature, 'Safeguard: Destination Management.' This innovative addition to the company's robust platform empowers customers to protect themselves against artificially inflated traffic (AIT) fraud by managing messaging traffic to specific destinations.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a05c0f2a4bf02ceb4693619458e23542</guid>
                <pubDate>Tue, 26 Sep 2023 08:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Combat SMS Pumping (AIT) Fraud Effectively With CM.com]]></title>
                <link>https://www.cm.com/blog/combat-sms-pumping-ait-fraude-effectively/</link>
                <description><![CDATA[In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5ba3a49c2d7f57ee7dccde1de02d3627</guid>
                <pubDate>Mon, 25 Sep 2023 22:50:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Maze of Choices]]></title>
                <link>https://www.cm.com/blog/maze-of-choices/</link>
                <description><![CDATA[For most of us, going on vacation is the most enjoyable moment of the year. You immerse yourself in a different environment, put your work aside, and create beautiful memories with family or friends. Yet, many consumers find the orientation and booking process to be time-consuming and stressful.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ba5fa0b2f632251b9e514d67725d0d4d</guid>
                <pubDate>Mon, 25 Sep 2023 02:42:10 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in Action: Facebook Chatbots]]></title>
                <link>https://www.cm.com/blog/facebook-chatbot/</link>
                <description><![CDATA[In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>34ac39df1adf4c34dc51f55a36388dbd</guid>
                <pubDate>Fri, 22 Sep 2023 06:25:52 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Methods to Encourage Your Museum or Park Visitors to Buy Their Ticket Online]]></title>
                <link>https://www.cm.com/blog/encourage-visitors-buy-tickets-online/</link>
                <description><![CDATA[In an era where online convenience is becoming the new standard, many visitors still choose to buy their tickets at the entrance. This is unfortunate, given the many advantages of online ticketing for both visitors and the museum or park itself. Think about avoiding lines, generating extra income, and gathering more information. But how can you increase the use of online ticketing? That can still be a challenge, which is why we've compiled six ideas for you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>6024a43b0d57341b616ad1de8ceab56a</guid>
                <pubDate>Thu, 21 Sep 2023 07:00:45 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get More Return From Your Existing Customer Base]]></title>
                <link>https://www.cm.com/blog/more-return-existing-customer-base/</link>
                <description><![CDATA[New clients, new opportunities. Therefore, it’s understandable that many businesses prioritize acquisition. However, there is a risk to this focus. Because what about the current clientele? Investing in it as a retailer or e-commerce company and building trust, enables you to turn every existing customer into a loyal fan. Starting out, on your way to the first result? That is something that can be accomplished quickly. Yet, you already have the data and the channels in place.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1509575c15246fe2aaaab45b6cf430d8</guid>
                <pubDate>Tue, 19 Sep 2023 20:32:39 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Always Relevant for Every Customer: Improve Loyalty and Customer Satisfaction]]></title>
                <link>https://www.cm.com/blog/improve-loyalty-customer-satisfaction/</link>
                <description><![CDATA[A satisfied customer is a customer who stays. But how can you achieve this as a retailer or e-commerce company? How do you remain relevant to the customer? The answer lies in first-party data, directly derived from your existing customers. Use that data to offer a personalized experience every time, and you will improve customer satisfaction. And thus, you will also improve the loyalty of your existing customers, acting as a catalyst for customer lifetime value.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b343dcb6c5ab9a09af94005def6f0203</guid>
                <pubDate>Mon, 18 Sep 2023 00:52:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Celebrates Launch of Generative AI Engine: Revolutionizing Customer Engagement]]></title>
                <link>https://www.cm.com/press/cmcom-celebrates-launch-of-generative-ai-engine/</link>
                <description><![CDATA[Breda, Netherlands, September 15, 2023 - CM.com, a global leader in conversational commerce solutions, is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>48a494907d0a53f599ec3cf097e6ba83</guid>
                <pubDate>Fri, 15 Sep 2023 06:59:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Timing Increases the Booking Value and Improves Customer Relationships]]></title>
                <link>https://www.cm.com/blog/customer-relationships-timing/</link>
                <description><![CDATA[When it comes to booking a vacation, everyone has their own habits. While one person puts together their holiday months before the departure date, another waits until the last minute. And then there’s a large group that falls somewhere in between. To engage all travelers throughout the year and maximize the relevance of your communication, it’s important to present the most suitable offers and booking information at the right time. In this article, you’ll learn how Artificial Intelligence can help you achieve this.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b8a12284108d2cf73a2977c1973d06b3</guid>
                <pubDate>Thu, 14 Sep 2023 19:31:49 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in Action: Instagram Chatbots]]></title>
                <link>https://www.cm.com/blog/instagram-chatbot/</link>
                <description><![CDATA[Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favorite products, and subjects they’re passionate about. It’s a community built on trusting influential people.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>8201acf8a412f079350180d0da68d65b</guid>
                <pubDate>Wed, 13 Sep 2023 15:18:22 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Omnichannel Chatbots: Create Once, Offer Everywhere]]></title>
                <link>https://www.cm.com/blog/omnichannel-chatbots/</link>
                <description><![CDATA[Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3ba79b5bd51a7cc3d94db5191f19bb92</guid>
                <pubDate>Fri, 08 Sep 2023 07:24:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A2P Messaging Fraud and Prevention for Businesses]]></title>
                <link>https://www.cm.com/blog/a2p-messaging-fraud-and-prevention/</link>
                <description><![CDATA[Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7eb6d6e649a650bf8bf8a89490086fca</guid>
                <pubDate>Wed, 06 Sep 2023 09:59:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Protect Your Customers Against A2P Messaging Fraud]]></title>
                <link>https://www.cm.com/blog/a2p-messaging-threats-for-your-customers/</link>
                <description><![CDATA[Protecting your data, and the data of your customers, is top priority for most modern  companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>454dcff8ab4a6696ac36bf53d09fab68</guid>
                <pubDate>Wed, 06 Sep 2023 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Software Debate: DIY, CPaaS, or SaaS?]]></title>
                <link>https://www.cm.com/blog/software-build-buy-cpaas-saas/</link>
                <description><![CDATA[Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3166ade9a14cab3d0294f1fad886b49a</guid>
                <pubDate>Tue, 05 Sep 2023 03:22:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Generative AI Supercharges Your Customer Service]]></title>
                <link>https://www.cm.com/blog/ai-customer-service/</link>
                <description><![CDATA[Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of Generative AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of GenAI for Customer Service in this blog.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4a1592905d3a2ef9ca1fb170e818829b</guid>
                <pubDate>Wed, 30 Aug 2023 12:33:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Your event as a showstopper: 7 futureproof trends to jump on]]></title>
                <link>https://www.cm.com/blog/your-event-as-a-showstopper-7-future-proof-trends-to-jump-on/</link>
                <description><![CDATA[In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>1fe430527dc70548ae50fa2a3d870573</guid>
                <pubDate>Sun, 27 Aug 2023 05:43:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Measurable Success: 8 Customer Service KPIs That Matter To Your Business]]></title>
                <link>https://www.cm.com/blog/customer-service-kpis/</link>
                <description><![CDATA[Great customer service results in a positive customer experience. The impression your customers have, affects how they see you as a brand. Ultimately, this impacts business performance and revenue. No wonder you want to improve your customer service. To make an impact on your business, you need to generate data and insights from your customers and your customer service team. What are the actual customer needs and preferences? And how is the team currently performing?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>da9d76bd75cf4aa7856e34b4c3bebcf8</guid>
                <pubDate>Tue, 22 Aug 2023 07:19:13 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com & Appmiral Strengthen Their Partnership With Pukkelpop to Support Them in Their Next Phase of Digital Transformation.]]></title>
                <link>https://www.cm.com/press/pukkelpop-expands-partnership-to-take-next-step-in-digital-transformation/</link>
                <description><![CDATA[This weekend, the 36th edition of Pukkelpop will take place, during which CM.com and Appmiral will expand their partnership with this leading European festival. As a result, Pukkelpop will be better equipped to reach younger generations through innovative communication methods. Appmiral has already been facilitating the festival app for the past 10 years. This year, the partnership will primarily be extended with customer service tooling, while in upcoming editions, the marketing tooling will also be fully utilized. This marks a promising step forward in targeted and innovative festival communication.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>cbadb6dab368d14a7660e67bf052d723</guid>
                <pubDate>Wed, 16 Aug 2023 11:00:10 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer Data Platforms: An Introductory Guide]]></title>
                <link>https://www.cm.com/blog/customer-data-platform-guide/</link>
                <description><![CDATA[As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5e105a0b08ebcf9f3111d77592335cad</guid>
                <pubDate>Wed, 16 Aug 2023 02:35:48 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Skyrocket Your Email Open Rates]]></title>
                <link>https://www.cm.com/blog/skyrocket-email-open-rates/</link>
                <description><![CDATA[Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>7b86dec571e1109a0a4f3a3926f8173d</guid>
                <pubDate>Tue, 15 Aug 2023 05:17:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Facebook Marketing Messages]]></title>
                <link>https://www.cm.com/blog/introducing-facebook-marketing-messages/</link>
                <description><![CDATA[Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>60026aaf65e48a7bcf8affa3fc9c8ac6</guid>
                <pubDate>Thu, 10 Aug 2023 06:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Best Practices for Two-Factor Authentication (2FA)]]></title>
                <link>https://www.cm.com/blog/best-practices-for-two-factor-authentication/</link>
                <description><![CDATA[Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organizations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>caa9dd7e95fc7d018f8f424d52294494</guid>
                <pubDate>Mon, 07 Aug 2023 02:24:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Ways to Boost Ticket Sales and Make Your Event a Sell-Out]]></title>
                <link>https://www.cm.com/blog/11-ways-boost-ticket-sales-and-make-your-event-a-sell-out/</link>
                <description><![CDATA[It's no secret that selling tickets in today's current climate can be quite the rollercoaster ride, especially with inflation confronting event-goers with increased prices all over, making them more selective where they spend their disposable income. They also tend to make last-minute decisions making it harder to forecast event attendance well in advance. Not to mention fierce competition in the market. So, if you’re looking for fresh approaches to secure more sales, look no further. From utilizing new marketing channels to exploring creative and data-driven approaches and leveraging loyal fans and influencers, here are 11 creative ways to boost ticket sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>d22cee0616c6ac3b94837fdbc99e0d9a</guid>
                <pubDate>Wed, 26 Jul 2023 13:37:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Our Global High Availability Endpoint for CPaaS]]></title>
                <link>https://www.cm.com/blog/introducing-our-global-high-availability-endpoint/</link>
                <description><![CDATA[CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ca89f59e764ed2aeb66735baadaee591</guid>
                <pubDate>Wed, 26 Jul 2023 06:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[9 Essential Features for Your Museum or Park’s Online Ticketing Software]]></title>
                <link>https://www.cm.com/blog/essential-features-online-ticketshop-museum-park/</link>
                <description><![CDATA[Buying a ticket at the entrance of your park or museum remains important, but an online ticketing system is indispensable nowadays. Whether you already sell tickets online or want to start doing so, choosing the right ticketing software can be complicated. Look for a partner that contributes to a smooth visitor experience, helps you work more efficiently, and perhaps even generates additional revenue. To get you started, here are the 9 features that a good online ticketing system for any museum or park should have.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>e44a5da33321f9984482ffb410afd6b2</guid>
                <pubDate>Mon, 24 Jul 2023 11:51:47 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Facebook Messenger: Popularity, Users, and Insights]]></title>
                <link>https://www.cm.com/blog/how-popular-is-facebook/</link>
                <description><![CDATA[Everybody has probably used (or at the very least heard of) Facebook and its communication channel Facebook Messenger. But did you know that Facebook Messenger can be of great added value for your business? Use this versatile channel to reach your audience!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b9ad8cae28b4ae48ce57504036ddbb17</guid>
                <pubDate>Thu, 20 Jul 2023 10:05:39 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Started With Online Ticketing: 10 Reasons for Your Museum or Park]]></title>
                <link>https://www.cm.com/blog/10-reasons-online-ticketing-museum-park/</link>
                <description><![CDATA[Digitization is impacting more and more industries, including the museums & parks industry. Despite this, most tickets are still sold at the box office rather than online. This is unfortunate, as there are numerous benefits to be gained. Not only does it ensure a smooth visitor experience, but it also offers interesting opportunities for your organisation. In this blog, you will discover 10 reasons why you shouldn't fall behind in this digital advancement.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>73f341d62de9c6f6f3c766eb9fa7816a</guid>
                <pubDate>Tue, 18 Jul 2023 22:57:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[DFS Revamps Online Customer Experience With CM.com’s AI-Powered Chatbot Technology]]></title>
                <link>https://www.cm.com/press/dfs-ai-chatbot-technology/</link>
                <description><![CDATA[The partnership sees DFS integrate the ‘Sofia’ chatbot into their online customer service.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a82a9514805dd38feaa868c2430246e1</guid>
                <pubDate>Wed, 12 Jul 2023 15:00:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case]]></title>
                <link>https://www.cm.com/blog/how-to-enhance-sports-event-fan-engagement/</link>
                <description><![CDATA[What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>a36c8d72103a16ae8cfd946ca7592fbb</guid>
                <pubDate>Fri, 30 Jun 2023 01:37:44 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix]]></title>
                <link>https://www.cm.com/blog/event-visitor-support-dutch-grand-prix/</link>
                <description><![CDATA[When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>f866d1642070a9d36e54357cbb07e481</guid>
                <pubDate>Fri, 30 Jun 2023 01:35:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience]]></title>
                <link>https://www.cm.com/blog/ticketing-as-first-touchpoint-of-the-ultimate-fan-experience/</link>
                <description><![CDATA[Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>9e9c85091de54fd9de3edf9c69f90495</guid>
                <pubDate>Fri, 30 Jun 2023 01:27:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Smooth Payments for the Ultimate Dutch Grand Prix Experience]]></title>
                <link>https://www.cm.com/blog/payments-dutch-grand-prix/</link>
                <description><![CDATA[What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e949557f17f3a1a3f0eb0573dd915610</guid>
                <pubDate>Thu, 29 Jun 2023 17:33:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Research on Personalization: Are Retailers Getting It Right?]]></title>
                <link>https://www.cm.com/press/retail-personalization-research/</link>
                <description><![CDATA[Consumers today expect personalized experiences throughout their customer journey. Numerous retailers are falling short of meeting these expectations, but a recent study conducted by CM.com sheds light on the potential for improving overall brand perception by enhancing consumer experiences with personalization opportunities.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>68d7530d4bbab21dd04d9f86ca45d2d2</guid>
                <pubDate>Mon, 26 Jun 2023 22:27:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Service Enquiries From WhatsApp Business Made Simple]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-customer-serivce-enquiries/</link>
                <description><![CDATA[WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? And how can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f1f5f27c63cf6d69109b28ae92c64851</guid>
                <pubDate>Mon, 26 Jun 2023 08:38:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in Action: WhatsApp Chatbots]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-chatbot/</link>
                <description><![CDATA[Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0b113f5b5f64d458a5dc78b3bb234ce6</guid>
                <pubDate>Sun, 25 Jun 2023 18:28:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com's Next Steps into Generative AI: Upcoming Releases for 2023]]></title>
                <link>https://www.cm.com/blog/next-steps-generative-ai/</link>
                <description><![CDATA[The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is witnessing a boom, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what’s going to propel their businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>92365682100fda00c02b9c3d4544cd5b</guid>
                <pubDate>Thu, 22 Jun 2023 02:17:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is Launching Advanced Cross-Product Generative AI Capabilities]]></title>
                <link>https://www.cm.com/press/cmcom-announces-ai-partnership/</link>
                <description><![CDATA[Breda, Netherlands, June 22, 2023 - CM.com, a global leader in conversational commerce solutions, is excited to kickstart its new cross-product Generative AI platform with a group of 10 of its leading customers.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d7181b98a0ea37a1484ab35d2453fa55</guid>
                <pubDate>Wed, 21 Jun 2023 21:55:21 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Make the Most of WhatsApp Business Search]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-search-functionality/</link>
                <description><![CDATA[WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>99144cc328efefd6bfa2412cbebcccec</guid>
                <pubDate>Wed, 21 Jun 2023 13:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business One Time Passwords: What They Are and How to Use Them.]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-otp/</link>
                <description><![CDATA[Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0b096bbbdf9669d78e9577469ed383d1</guid>
                <pubDate>Mon, 19 Jun 2023 06:25:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Conversation Categories]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-platform-conversation-categories/</link>
                <description><![CDATA[WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a38b6b87c5c967222b4340c68e1d75fd</guid>
                <pubDate>Mon, 12 Jun 2023 04:26:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales]]></title>
                <link>https://www.cm.com/blog/win-fans-boost-sales-with-instagram-marketing-messages/</link>
                <description><![CDATA[In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. 

But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>bbf4267626835af85cf76398b96adee4</guid>
                <pubDate>Tue, 06 Jun 2023 05:05:46 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Reasons Why Event Organizers Should Centralize Data]]></title>
                <link>https://www.cm.com/blog/10-reasons-why-event-organizers-should-centralize-data/</link>
                <description><![CDATA[Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>e1d9c1e091efab0470efcef9ef8e5fbb</guid>
                <pubDate>Sat, 27 May 2023 00:47:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 Benefits of Conversion Tracking for the Event Industry]]></title>
                <link>https://www.cm.com/blog/conversion-tracking-benefits-event-industry/</link>
                <description><![CDATA[Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because it offers a lot of benefits. Below, we tell you all about those, how to get started, and how CM.com can help.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>db3a4d26d3c8689fdceb6e11e5a600da</guid>
                <pubDate>Wed, 24 May 2023 13:12:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Instagram Marketing Messages]]></title>
                <link>https://www.cm.com/blog/increase-conversion-with-instagram-marketing-messages/</link>
                <description><![CDATA[Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>456076ff28b034d7bc61592771e8e98f</guid>
                <pubDate>Fri, 19 May 2023 02:20:33 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Reasons Why the Future of Events Is Cashless]]></title>
                <link>https://www.cm.com/blog/7-reasons-why-future-of-events-is-cashless/</link>
                <description><![CDATA[Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>a55d7b52863ae49f86923ecf9cc48e53</guid>
                <pubDate>Tue, 16 May 2023 13:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 10 Must-Haves for Your Museum & Park Cash Register Software]]></title>
                <link>https://www.cm.com/blog/the-top-10-must-haves-for-your-museum-park-cash-register-software/</link>
                <description><![CDATA[When you're in the market for new Cash Register software, it's essential to choose wisely. Your service is key to the customer experience, so you need software that keeps things running smoothly for both your team and your visitors. Plus, let's not forget the financial impact. Efficient software can significantly boost your revenue. So, what should you keep in mind to make sure you make the right choice? Here are some must-haves to look for in your Point-of-Sale (POS) software!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>9f3613196e83d5eca04b85c73ed42f36</guid>
                <pubDate>Sun, 14 May 2023 13:26:23 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Ways to Make Your Event Stand Out With Mobile Marketing]]></title>
                <link>https://www.cm.com/blog/11-mobile-marketing-ideas-events/</link>
                <description><![CDATA[Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>4da7c4be7547dbe55d22dc2f2ed6000a</guid>
                <pubDate>Wed, 10 May 2023 11:57:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Stand Out With Your Marketing Campaigns]]></title>
                <link>https://www.cm.com/blog/peak-moments-ecommerce-marketing-campaigns/</link>
                <description><![CDATA[As marketers, we're already thinking about Q4, the busiest season of the year for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a world that's constantly changing? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real relationships with customers, all while working as one team! Q4 is coming, are you ready!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e90a6fb88e63f0e01cd8ca47357bf41c</guid>
                <pubDate>Mon, 08 May 2023 07:58:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What are the most effective customer service channels?]]></title>
                <link>https://www.cm.com/blog/customer-service-channels/</link>
                <description><![CDATA[Do you recognize the feeling? Imagine you want to change your address, send a message, and await a reply. And you wait. And wait some more. Do you feel annoyed? Or will you try to get the job done via another channel? Now, back to your business. How easily can your customers reach you via their preferred channel?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0b06776ebd96b237b349dc3907e52b70</guid>
                <pubDate>Fri, 05 May 2023 08:25:03 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use the Whatsapp Business Platform in Retail and eCommerce]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-retail-ecommerce/</link>
                <description><![CDATA[In today's digital age, businesses are always looking for ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, which is widely used around the world. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retailers and eCommerce businesses can use the WhatsApp Business Platform to enhance their customer engagement, drive sales, and build a loyal customer base.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>01513e4b063574d415dab2770950a409</guid>
                <pubDate>Tue, 02 May 2023 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Chatbot Examples For Great Customer Experiences]]></title>
                <link>https://www.cm.com/blog/chatbot-examples-customer-experiences/</link>
                <description><![CDATA[People use chatbots for various reasons, with “productivity” as the key
motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b7967a432f5aa66e2fa53e6279956933</guid>
                <pubDate>Tue, 18 Apr 2023 12:05:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business Message Templates?]]></title>
                <link>https://www.cm.com/blog/how-to-use-whatsapp-business-message-templates/</link>
                <description><![CDATA[There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first, you can make use of the so-called Message Templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>24062379c435404113a84bf425c87ebd</guid>
                <pubDate>Sun, 16 Apr 2023 20:16:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com integrates Generative AI into its platform to increase efficiency for business users]]></title>
                <link>https://www.cm.com/press/cmcom-integrates-generative-ai/</link>
                <description><![CDATA[CM.com introduces major updates to its conversational AI platform, Conversational AI Cloud, and its CCaaS solution, Mobile Service Cloud. The new features include Generative AI for generating conversational content, a completely overhauled intent classification recognition engine, and conversation summaries from bot to human.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>104d886bbe75954213976ba413ddb897</guid>
                <pubDate>Wed, 12 Apr 2023 06:39:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Keep Your Customer Service on Point]]></title>
                <link>https://www.cm.com/blog/peak-moments-ecommerce-customer-service/</link>
                <description><![CDATA[Customer service is important year-round, but the pressure is even higher when eCommerce high season is here. More orders will come in, and that means more interactions. This blog article is for all people (a.k.a. heroes) working in eCommerce customer service. At the end of this blog, you will know how to prepare and keep customer service at the best level possible. We dive into solutions and challenges that may be common but deserve your attention. Keep reading because: Q4 is coming!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>da4539e2521d3c4a4cd362ac14d42cdb</guid>
                <pubDate>Fri, 07 Apr 2023 13:38:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments in eCommerce: How to Prepare with Data]]></title>
                <link>https://www.cm.com/blog/ecommerce-peak-moments-prepare-data/</link>
                <description><![CDATA[Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>52f87c1a2a815900a092ba200477fcd1</guid>
                <pubDate>Thu, 06 Apr 2023 07:36:22 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Two Factor Authentication (2FA) on Different Messaging Channels]]></title>
                <link>https://www.cm.com/blog/two-factor-authentication-on-different-messaging-channels/</link>
                <description><![CDATA[Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6a3d383b75c77912c6bdd541bc3e2dd5</guid>
                <pubDate>Thu, 06 Apr 2023 02:31:52 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API]]></title>
                <link>https://www.cm.com/blog/whatsapp-cloud-api-vs-whatsapp-on-premise-api/</link>
                <description><![CDATA[WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>799968c3aaa01ab33df99183af48b546</guid>
                <pubDate>Thu, 23 Mar 2023 06:08:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Implementing Large Language Models and Generative AI, CM.com’s first features]]></title>
                <link>https://www.cm.com/blog/generative-ai-first-features/</link>
                <description><![CDATA[Today CM.com has introduced a major release for its Conversational AI Cloud and Mobile Service Cloud. In our Conversational AI Cloud, we introduced generative AI for generating conversational content and completely overhauled the way we do intent classification, further improving Conversational AI Cloud’s multi-engine NLU. Meanwhile, our teams have been working hard to introduce conversation summaries in CM.com’s Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0e0839717a69712d9a19d9ef3379a556</guid>
                <pubDate>Tue, 21 Mar 2023 10:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Engagement where it matters: the CM.com take on conversational marketing and how it’s changing]]></title>
                <link>https://www.cm.com/blog/conversational-marketing-guide/</link>
                <description><![CDATA[Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”.

Isn’t that what marketers have been doing for years?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5b26c398a28bed731b6f4ca87f8f5171</guid>
                <pubDate>Tue, 21 Mar 2023 05:55:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective]]></title>
                <link>https://www.cm.com/blog/chatgpt-llms-potential/</link>
                <description><![CDATA[With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>a167c986902c14088bb251723aa641b7</guid>
                <pubDate>Tue, 28 Feb 2023 07:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Features to Boost Your eCommerce Business]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-features/</link>
                <description><![CDATA[WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>189f38318e13199a44e655179077e0c4</guid>
                <pubDate>Fri, 17 Feb 2023 12:21:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com announces new deals with Amnesia, Ibiza and TixBox, Middle East and North Africa]]></title>
                <link>https://www.cm.com/press/new-deals-amnesia-ibiza-tixbox/</link>
                <description><![CDATA[CM.com today announces two new deals with Ibiza institution Amnesia, and TixBox, the ticketing partner for Alchemy Project who are a leading entertainment company in the Middle East and North Africa.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9d3263b3b882b32da9f0a1050d01d87c</guid>
                <pubDate>Thu, 16 Feb 2023 09:27:04 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack]]></title>
                <link>https://www.cm.com/blog/ecommerce-chatbot-integrations/</link>
                <description><![CDATA[At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b3cd4618a95a17acac4655d9e03997c8</guid>
                <pubDate>Thu, 02 Feb 2023 07:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why You Need RCS to Boost Sales]]></title>
                <link>https://www.cm.com/blog/rcs-messaging-boost-sales-retail-ecommerce/</link>
                <description><![CDATA[RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9230f0775c9ad43b8d9e20f311307962</guid>
                <pubDate>Mon, 30 Jan 2023 11:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Showcase Your Products With WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-product-messages/</link>
                <description><![CDATA[You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8dc41dff951fb14ae7c85297b9ca388e</guid>
                <pubDate>Tue, 17 Jan 2023 06:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Service Automation]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-service-automation/</link>
                <description><![CDATA[The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2f621e41dfa03c814f352828696b54d3</guid>
                <pubDate>Mon, 16 Jan 2023 17:34:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How WhatsApp Business Can Help With Abandoned Carts Recovery]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-abandoned-carts/</link>
                <description><![CDATA[Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>8cb35f6b6dd6694f79c4de32b1b437b0</guid>
                <pubDate>Mon, 16 Jan 2023 17:02:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is Smishing and How Can You Protect Yourself Against It?]]></title>
                <link>https://www.cm.com/blog/what-is-smishing/</link>
                <description><![CDATA[Even if you’ve never heard of “smishing” you have almost certainly been the target of this type of cyber fraud. Smishing weaponizes SMS messages to scam recipients into disclosing sensitive personal information or to unwittingly infect a mobile device with malware.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>98a035a2427eced316de8c003b32f832</guid>
                <pubDate>Thu, 12 Jan 2023 09:27:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business for Conversational Commerce?]]></title>
                <link>https://www.cm.com/blog/conversational-commerce-whatsapp-business/</link>
                <description><![CDATA[Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7cfb6a7bfcf589a3ecb799d197191aa0</guid>
                <pubDate>Thu, 12 Jan 2023 09:24:07 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Your Conversions Rate With WhatsApp Business Assisted Sales]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-assisted-sales/</link>
                <description><![CDATA[You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>29d206fae0d8127e044862f3b04f7f70</guid>
                <pubDate>Thu, 12 Jan 2023 09:14:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is a WhatsApp Newsletter and How Does It Work?]]></title>
                <link>https://www.cm.com/blog/what-is-whatsapp-newsletter/</link>
                <description><![CDATA[WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>649ec9f497080f8a571e1bf7dba4efdc</guid>
                <pubDate>Wed, 11 Jan 2023 14:56:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Improve Your Email Deliverability With Google Postmaster Tools]]></title>
                <link>https://www.cm.com/blog/improve-your-email-deliverability-with-google-postmaster/</link>
                <description><![CDATA[Gmail is one of the most popular email destinations in the world. It is used by millions of individuals and organizations for both personal and professional purposes. So as an email marketer, you need to ensure that as many of your emails arrive in Gmail inboxes and are not marked as spam. To gain insight into the performance of your sent emails to Gmail inboxes, Google has developed a tool called Google Postmaster Tools. In this blog, we will tell you what it is and how it can help your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sergey Syerkin]]></author>
                <guid>c2842611ef61b213d69afb69b0dd1e24</guid>
                <pubDate>Wed, 11 Jan 2023 14:53:38 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp for Tracking and Order Updates]]></title>
                <link>https://www.cm.com/blog/whatsapp-tracking-order-updates/</link>
                <description><![CDATA[Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>66deb8bfc669311ea24425ffb88fffa7</guid>
                <pubDate>Mon, 09 Jan 2023 17:27:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Collect Customer Feedback With WhatsApp Business]]></title>
                <link>https://www.cm.com/blog/whatsapp-for-customer-feedback/</link>
                <description><![CDATA[Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7b1e2d408320c32a062eba1fc0d8d1d7</guid>
                <pubDate>Fri, 06 Jan 2023 13:54:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Tips to Help Prevent Fraud in SMS and Voice Traffic]]></title>
                <link>https://www.cm.com/blog/prevent-fraud-sms-voice-traffic/</link>
                <description><![CDATA[With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5fa6677e31e239ad32d9d964aaaf98b8</guid>
                <pubDate>Wed, 04 Jan 2023 06:16:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is Mobile Tech Partner of Eurosonic Noorderslag (ESNS)]]></title>
                <link>https://www.cm.com/press/cmcom-mobile-tech-partner-eurosonic-noorderslag/</link>
                <description><![CDATA[ESNS and CM.com join forces in a multi-year partnership. The successful partnership with subsidiary Appmiral - now part of CM.com - will continue from 2023. As a Mobile Tech partner, ESNS and CM.com take the visitor experience to an even higher level. The partnership with ESNS is the perfect opportunity to strengthen CM.com's position within the Music & Live industry.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>15392b6772f1882114ee201e02c2b6b0</guid>
                <pubDate>Mon, 02 Jan 2023 09:38:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is an Opt-in for WhatsApp and Why Do I Need It?]]></title>
                <link>https://www.cm.com/blog/whatsapp-opt-in/</link>
                <description><![CDATA[WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, businesses must first receive consent to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3fa877dfbf2fa5892c8c46aa89e8ef2d</guid>
                <pubDate>Mon, 02 Jan 2023 05:05:57 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Harmony of Hardcore and 7th Sunday Festival Amp up Their Fan Experience With Next-Level Marketing Automation]]></title>
                <link>https://www.cm.com/blog/improve-fan-experience-marketing-automation/</link>
                <description><![CDATA[On the surface, Harmony of Hardcore and 7th Sunday Festival look like very different events: the former attracts black-clad hardcore fans from all over Europe, while the latter is aaleidoscope of dazzling Top 40 pop sunshine. It’s a pretty striking contrast for two events held just one day apart and at the same venue. But these events also have something very important in common: they are serious about creating the ultimate fan experience. Par-T, the organization behind both festivals, is amping up visitor experience with a mix of smart ticket selling and next-level marketing automation tools.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4a5a68894a83e9fe9fa20fce7b330ccb</guid>
                <pubDate>Sun, 01 Jan 2023 05:18:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Grow an Audience and Build Customer Relationships with WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/blog/grow-audience-whatsapp-entry-points/</link>
                <description><![CDATA[Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>18ba76f3c14c38a5677aca5d858c2344</guid>
                <pubDate>Fri, 30 Dec 2022 10:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Tips to Improve the Digital Telecom Experience]]></title>
                <link>https://www.cm.com/blog/telecom-customer-journey-touchpoints/</link>
                <description><![CDATA[Technology and software play a fundamental role in the customer journey, so it’s more important than ever that Telco companies engage and communicate with customers digitally to ensure all bases are covered. And the best bit? Doing so is easier than you think, as it merely involves being more proactive with your data.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0161ef98465c28a4bf794d8250f17545</guid>
                <pubDate>Fri, 16 Dec 2022 11:19:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get the Perfect Practice: The Role of WhatsApp in Healthcare]]></title>
                <link>https://www.cm.com/blog/get-the-perfect-practice-the-role-of-whatsapp-in-healthcare/</link>
                <description><![CDATA[Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7eb17d6a58cdf5ae9829b1d5307ba4d7</guid>
                <pubDate>Mon, 12 Dec 2022 15:13:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS is 30 years old! 30 facts about SMS through the ages]]></title>
                <link>https://www.cm.com/blog/sms-30-years-old-30-facts-through-ages/</link>
                <description><![CDATA[Happy birthday, SMS! This famous channel celebrates its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6779a49a580c8a395f3491ab4ff98408</guid>
                <pubDate>Fri, 02 Dec 2022 11:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Healthy Conversations for Happy Patients]]></title>
                <link>https://www.cm.com/blog/healthy-conversations-for-happy-patients/</link>
                <description><![CDATA[Recent years have sparked a big (technological) growth in the operational healthcare journey. In fact, 64% of EU health care providers reported that their organization had increased its adoption of digital technologies to provide virtual support for patients. But how do you adopt the right technology to help your patients? What is needed to have healthy conversations with happy patients?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>85a7391f9f66369aa6d7dc7809dbeae0</guid>
                <pubDate>Fri, 02 Dec 2022 10:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot examples: how chatbots can benefit different industries]]></title>
                <link>https://www.cm.com/blog/chatbot-examples-industries/</link>
                <description><![CDATA[Chatbots have transformed both customer service operations and customer service experience. They help to reduce costs while harnessing important data insights. Bots enable businesses to scale and streamline support and boost lead generation. Plus, they help busy brands deliver a personalized service no matter what volume of inquiries they are dealing with. Let’s take a look at some AI chatbot use cases for three business sectors]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d8864d576c7d2096d0b6176ca708cf42</guid>
                <pubDate>Fri, 02 Dec 2022 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Almost Half of Society Would Rather Call Customer Service Than Their In-Laws]]></title>
                <link>https://www.cm.com/press/emotions-customer-service-research/</link>
                <description><![CDATA[Almost half of the respondents (48%) prefer to call customer service over their in-laws. The relationship with the in-laws is worst in France and the US: here three in four respondents prefer to call customer service.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f67fcb3fe85d8b5eac76297bf1533f11</guid>
                <pubDate>Tue, 29 Nov 2022 10:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and Shopware announce partnership for further expansion]]></title>
                <link>https://www.cm.com/press/cmcom-and-shopware-announce-partnership/</link>
                <description><![CDATA[Breda - CM.com, market leader in Conversational Commerce, is partnering with Shopware, provider of an open source e-commerce platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bda720f923cc4c5c1e4e802e884701fa</guid>
                <pubDate>Wed, 02 Nov 2022 12:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Ways to Optimize Customer Service in the Leisure Industry]]></title>
                <link>https://www.cm.com/blog/customer-service-in-leisure/</link>
                <description><![CDATA[The leisure industry is undergoing a tremendous shift in how service providers – be it sports stadiums, venues, or events organizers - communicate with their visitors, especially regarding customer service and guest interaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>051e1730a4035cd18bb14f8fd7e3be88</guid>
                <pubDate>Mon, 31 Oct 2022 04:21:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Personalization in eCommerce: there's more than 'Hi John']]></title>
                <link>https://www.cm.com/blog/ecommerce-personalization/</link>
                <description><![CDATA[Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>c53ce63c6b0d1047d83f4c81a4d5abfb</guid>
                <pubDate>Tue, 25 Oct 2022 12:37:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Touchpoints to Engage With Candidates During the Candidate Journey]]></title>
                <link>https://www.cm.com/blog/touchpoints-candidate-journey/</link>
                <description><![CDATA[For candidates searching for a new role, it’s easy to feel lost as the hiring process drags on, like just another applicant among many. In this setting, why would top talent choose an organization that doesn’t make them feel wanted?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f9583c306b4cbca123fdce8a46be5788</guid>
                <pubDate>Fri, 14 Oct 2022 08:31:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/press/launching-voice-in-mobile-service-cloud/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, launches Voice as a channel in Mobile Service Cloud, to connect customers and companies via phone, and any messaging channel.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6b8a925fcdd9d16361777f925f30b172</guid>
                <pubDate>Wed, 05 Oct 2022 14:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Offering Customer Support by Phone Is Essential]]></title>
                <link>https://www.cm.com/blog/why-phone-support-is-essential/</link>
                <description><![CDATA[Who says Gen Z and millennials don’t like to pick up the phone and call? In many cases, the telephone is the preferred customer support contact method for 69% of consumers of all ages. At the same time, Google searches for “phone number customer service” in the US have continued to increase steadily over the past five years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2c74c2c25e7c78b92bce6a8b2b774ce1</guid>
                <pubDate>Mon, 03 Oct 2022 13:38:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Questions About Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/blog/questions-voice-mobile-service-cloud/</link>
                <description><![CDATA[Thinking of customer service, the first image that comes to mind is people with headsets in a call center. Those days are gone – with all messaging channels playing a vital role in our daily lives, the call center has evolved into a contact center. We expect to communicate with companies as we do with friends and family. Sometimes a quick chat will do, while another time you prefer a phone conversation. At CM.com we understand this. That’s why we’ve added Voice as a channel to Mobile Service Cloud: connecting customers and companies via phone, and any messaging channel. In this article, you’ll find out more about Voice in Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>26d0d3eb9e49c86cac3d73ac17a3289e</guid>
                <pubDate>Mon, 03 Oct 2022 13:26:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Popular Is WhatsApp in 2024 and How Can It Benefit Your Business?]]></title>
                <link>https://www.cm.com/blog/how-popular-is-whatsapp/</link>
                <description><![CDATA[Did you know WhatsApp can add value to your business? Get your message out there and benefit from this immensely popular messaging channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a2140955a5aecf9cff9cd266a67e714d</guid>
                <pubDate>Mon, 03 Oct 2022 12:27:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Valuable Customer Engagement for Effective Logistics and Durable Customer Relations]]></title>
                <link>https://www.cm.com/blog/valuable-customer-engagement-for-effective-logistics-and-durable-customer-relations/</link>
                <description><![CDATA[With millions of packages being delivered worldwide on a daily basis, communications have become an integral part of the world of logistics. If there is one thing that customers want, it's helpful information about their packages. Did the order succeed? When will it arrive? How can it be returned? If you’re not engaging them on the right channels—the ones they want to use—you’ll see customer dissatisfaction skyrocket at critical moments. So how do you prevent that? Let's take a look at the many different touchpoints and interactions within the delivery journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d4b5de2c40672638c8401187f61e52fc</guid>
                <pubDate>Tue, 27 Sep 2022 11:35:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Improve Your Delivery Service With SMS Notifications]]></title>
                <link>https://www.cm.com/blog/improve-order-delivery-sms-notifications/</link>
                <description><![CDATA[If you're active in today's transport and/or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7af133736bcec989973885a589fe6b57</guid>
                <pubDate>Mon, 26 Sep 2022 13:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Meet Customer Demand on the Move]]></title>
                <link>https://www.cm.com/blog/how-to-meet-customer-demand-on-the-move/</link>
                <description><![CDATA[Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organization. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>304c4b742b70d4aa7b6cd704387f9ff8</guid>
                <pubDate>Mon, 26 Sep 2022 09:44:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Automate Marketing With Workflows]]></title>
                <link>https://www.cm.com/blog/automate-marketing-activities-workflows/</link>
                <description><![CDATA[The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>c3792ca367918a1103bf1b25aeef47f3</guid>
                <pubDate>Thu, 15 Sep 2022 05:24:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Design and Customize Your Website Chatbot Without Coding]]></title>
                <link>https://www.cm.com/blog/design-customize-website-chatbot/</link>
                <description><![CDATA[Chatbots can be a gold mine, but doesn’t it require much effort? Don’t worry; there’s no need to hassle your developers. You can design and implement a no-code chatbot on your website. In this article, you’ll find out why you’d want a chatbot and how it can look on your website.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b6e2b7a1a59e724f6eaa41c3fbe30bf3</guid>
                <pubDate>Mon, 12 Sep 2022 11:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Email Marketing: 5 Winning Email Campaign Strategies For Growth]]></title>
                <link>https://www.cm.com/blog/email-campaign-strategy/</link>
                <description><![CDATA[What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6249cd2d53c36271d2dffa34bba1562f</guid>
                <pubDate>Wed, 07 Sep 2022 08:08:57 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[9 Top Marketing Use Cases for Voice Campaigns]]></title>
                <link>https://www.cm.com/blog/voice-campaigns-top-marketing-use-cases/</link>
                <description><![CDATA[What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>7a82fc2bd302da88a8c4b2d1c91bf69a</guid>
                <pubDate>Tue, 30 Aug 2022 10:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Engagement on the Right Communication Channels Is Key]]></title>
                <link>https://www.cm.com/blog/why-engagement-on-the-right-communication-channels-is-key/</link>
                <description><![CDATA[Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>285fc70a0c7f3c2ce64961d3981d63df</guid>
                <pubDate>Mon, 29 Aug 2022 07:23:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why You Need a Customer Data Platform?]]></title>
                <link>https://www.cm.com/blog/why-you-need-a-customer-data-platform/</link>
                <description><![CDATA[From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b46a30e87e02614dd2d58300999edbbf</guid>
                <pubDate>Thu, 25 Aug 2022 04:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper recognizes CM.com as leader in CCaaS market]]></title>
                <link>https://www.cm.com/press/juniper-leader-ccaas/</link>
                <description><![CDATA[Juniper Research ranks CM.com, the market leader in cloud software for conversational commerce, as a leader in the Contact Center-as-a-Service (CCaaS) market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>aef8207ddec843d2716149e84a8894af</guid>
                <pubDate>Wed, 17 Aug 2022 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Ways Technology Can Boost the Popularity of Museums and Parks]]></title>
                <link>https://www.cm.com/blog/technology-boosts-museums-parks/</link>
                <description><![CDATA[Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>e52980fd15a366a2428defeaefa02bcb</guid>
                <pubDate>Sun, 24 Jul 2022 06:54:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Value of Engaging With Customers During the Utility Customer Experience]]></title>
                <link>https://www.cm.com/blog/utilities-customer-journey-experience/</link>
                <description><![CDATA[Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about their usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers on the right moment? That is what you will discover in our 7 phase customer journey for utilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4b48eec7dde3cc1290f89c027b82aceb</guid>
                <pubDate>Tue, 19 Jul 2022 09:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Optimize Customer Relations via Instagram's Direct Messages]]></title>
                <link>https://www.cm.com/blog/optimize-customer-relations-instagram-direct-messages/</link>
                <description><![CDATA[Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>309d183bb14357e4f5a89a3558898cf9</guid>
                <pubDate>Tue, 05 Jul 2022 04:56:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution]]></title>
                <link>https://www.cm.com/blog/mobile-marketing-cloud-mobile-service-cloud-integration/</link>
                <description><![CDATA[Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>673f1ba7a51dd268ac38c5a432881b49</guid>
                <pubDate>Tue, 28 Jun 2022 08:20:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of A2P Messaging for Business]]></title>
                <link>https://www.cm.com/blog/benefits-a2p-messaging/</link>
                <description><![CDATA[Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>86d761d87a1b7d0d9fe7288f481c488b</guid>
                <pubDate>Mon, 27 Jun 2022 01:41:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Trust Center: a Clear Insight in Security, Privacy, Risk and Compliance Within CM.com]]></title>
                <link>https://www.cm.com/blog/trust-center-introduction/</link>
                <description><![CDATA[At CM.com, we enable organizations to connect to their customers and offer them a superior customer experience through our state-of-the-art cloud software. Transparency, quality, and trustworthiness are at the core of our products and services. This is why we are happy to announce the introduction of the Trust Center, a place where everyone can have insight into security, privacy, risk, and compliance within CM.com.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>62523e12243800cd2292027214483106</guid>
                <pubDate>Fri, 24 Jun 2022 12:14:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do You Want an Open Rate of 98% For Your Marketing Campaigns?]]></title>
                <link>https://www.cm.com/blog/sms-marketing-open-rate/</link>
                <description><![CDATA[The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. But what channel is the best performer when it comes to getting eyes on your brand?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e5917525178a5fc93930639110bc20b6</guid>
                <pubDate>Fri, 24 Jun 2022 03:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Get More Leads With SMS and Email Marketing]]></title>
                <link>https://www.cm.com/blog/how-to-get-more-leads-with-sms-and-email-marketing/</link>
                <description><![CDATA[If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d2fa9ea9160dee7f959652b6c22252bd</guid>
                <pubDate>Thu, 16 Jun 2022 03:03:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Applications of an SMS Gateway Within One Company]]></title>
                <link>https://www.cm.com/blog/10-applications-of-sms-gateway-within-one-company/</link>
                <description><![CDATA[Login codes for access to the cloud, SMS reminders for meetings, birthday greetings, voting during MT-meetings. The ways to use SMS within one company using our SMS gateway are countless! Here, you’ll find examples of 10 frequently used SMS applications within a single company.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>aaccfe305ae0a039d64ac1db39ab8d7b</guid>
                <pubDate>Wed, 15 Jun 2022 08:31:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS Marketing Use Cases for B2B to Build Your Business]]></title>
                <link>https://www.cm.com/blog/sms-marketing-b2b-use-cases/</link>
                <description><![CDATA[You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>576d1045aab1736414e498ebab53b60f</guid>
                <pubDate>Mon, 13 Jun 2022 19:03:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Scale Your Business Communications With an SMS API Integration]]></title>
                <link>https://www.cm.com/blog/sms-api-integration/</link>
                <description><![CDATA[When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are. ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>507216e853cb9bfa8470e2f049e5a15f</guid>
                <pubDate>Thu, 09 Jun 2022 08:01:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com selected as Euronext Tech Leader]]></title>
                <link>https://www.cm.com/press/euronext-tech-leaders/</link>
                <description><![CDATA[CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been selected to participate in Euronext Tech Leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3cb495a2a476574356f4359e500dc1e7</guid>
                <pubDate>Tue, 07 Jun 2022 05:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why SMS Is Just as Relevant as Ever]]></title>
                <link>https://www.cm.com/blog/why-sms-is-just-as-relevant-as-ever/</link>
                <description><![CDATA[When the first text was sent in December 1992, no-one would have predicted how popular SMS would become. In 1993, Nokia introduced its first mobile phone with an SMS feature, but owning a mobile phone was still relatively unusual. Fast forward through the next decade and SMS’s popularity exploded, with the lack of full keyboards on the handsets of the time being overcome with linguistic innovations such as ‘textspeak’.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0ba6a63daee177cbc91e3a2219b3a870</guid>
                <pubDate>Thu, 02 Jun 2022 04:37:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Choose Between Different Messaging Channels?]]></title>
                <link>https://www.cm.com/blog/chat-apps-choosing-between-channels/</link>
                <description><![CDATA[There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Joep Beusenberg]]></author>
                <guid>58292cf00b7fe7017720bc418702bea4</guid>
                <pubDate>Wed, 01 Jun 2022 18:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Much Data Are You Missing?]]></title>
                <link>https://www.cm.com/blog/missing-analytics-data/</link>
                <description><![CDATA[According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>a01f57c0d75acf0ac2a4f43db0f72eea</guid>
                <pubDate>Tue, 31 May 2022 07:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[An Intro to RCS Messaging for Marketers]]></title>
                <link>https://www.cm.com/blog/intro-to-rcs-messaging-for-marketers/</link>
                <description><![CDATA[How can your business use RCS Bussiness Messaging for marketing campaigns? Discover how RCS can help your brand share interactive content, engage with customers and increase brand engagement.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e024eb20f6dc0bed402334dca172927b</guid>
                <pubDate>Mon, 30 May 2022 05:05:13 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[FKP Scorpio and CM.com’s Appmiral Start Long-Term Partnership for Mobile Event Apps]]></title>
                <link>https://www.cm.com/press/fkp-scorpio-and-cmcoms-appmiral-longterm-partnership-for-mobile-apps/</link>
                <description><![CDATA[Today, FKP Scorpio – one of Europe’s biggest promoters of festivals, tours, and local concerts – has chosen the all-in-one experience event platform, CM.com-owned Appmiral, as its app provider in a multi-year partnership that will kick off in time for the first full events season in over two years.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>cc4425bc30433d13403d197c3dc79b33</guid>
                <pubDate>Thu, 26 May 2022 13:01:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Named ‘Leading Challenger’ in Mobile Voice by Juniper Research]]></title>
                <link>https://www.cm.com/press/cmcom-named-leading-challenger-in-mobile-voice-by-juniper-research/</link>
                <description><![CDATA[New report, Mobile Voice Strategies: Future Monetisation Opportunities & Market Forecasts 2022-2026, places CM.com amongst top ten global market leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>569460608d488ff88a511384b9bef2dd</guid>
                <pubDate>Thu, 19 May 2022 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Future of Customer Service Starts with Multidisciplinary Teams]]></title>
                <link>https://www.cm.com/blog/multidisciplinary-teams/</link>
                <description><![CDATA[86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3b4e08521df7cd1417db1b688d92fc5e</guid>
                <pubDate>Wed, 18 May 2022 14:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs. SMS Messaging: A Comparison]]></title>
                <link>https://www.cm.com/blog/rcs-vs-sms-messaging-a-comparison/</link>
                <description><![CDATA[Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f4352fbbb7bcabece03b030ffacc314b</guid>
                <pubDate>Tue, 10 May 2022 02:25:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A Starter Guide to WhatsApp Message Templates & Buttons]]></title>
                <link>https://www.cm.com/blog/a-starter-guide-to-whatsapp-message-templates-buttons/</link>
                <description><![CDATA[WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and they can be enriched with interactive buttons. Here’s what you need to know about this platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ef8aa4b77795603222b1718e66c79f7e</guid>
                <pubDate>Sun, 08 May 2022 19:35:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Push Notification Vs. SMS Message: What's the Difference?]]></title>
                <link>https://www.cm.com/blog/push-notifications-vs-sms/</link>
                <description><![CDATA[SMS messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9c3e907714dcd389b28c88f9c575f569</guid>
                <pubDate>Mon, 02 May 2022 07:40:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Are You Still One-Way Messaging? There Is Another Way]]></title>
                <link>https://www.cm.com/blog/are-you-still-one-way-messaging/</link>
                <description><![CDATA[Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3793acf14bece3ad17f41722b90ac7f4</guid>
                <pubDate>Sun, 01 May 2022 22:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Response to zero-day in Spring Core Framework]]></title>
                <link>https://www.cm.com/blog/cmcom-response-to-zero-day-in-spring-core-framework/</link>
                <description><![CDATA[On March 31st a severe vulnerability in the Spring Core Framework was discovered known as "Spring4Shell". With this post we would like to share with our customers how CM.com responded to this zero-day exploit. ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>06bc62d4dfa1a3495f9bb607414d7956</guid>
                <pubDate>Thu, 31 Mar 2022 11:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Seize the Moment: Moments of Truth in Financial Services]]></title>
                <link>https://www.cm.com/blog/moments-of-truth/</link>
                <description><![CDATA[“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d91d6d052695379e6211e534ab4561f0</guid>
                <pubDate>Wed, 30 Mar 2022 04:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 Questions to Ask to Reduce Customer Churn Rates]]></title>
                <link>https://www.cm.com/blog/reduce-customer-churn-rates/</link>
                <description><![CDATA[Struggle with high churn rates? 

If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 30%- 35% for the U.S. market and 12-15% for European markets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>863ef534c7889327edaabcdab4e08528</guid>
                <pubDate>Tue, 15 Mar 2022 16:43:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030]]></title>
                <link>https://www.cm.com/blog/top-5-skills-marketing-sales/</link>
                <description><![CDATA[In the world of Marketing and Sales, a decade is a long time. Just ten years ago, most of us would never have imagined how disruptive technologies like social media, automated marketing tools, and mobile apps would rewrite all the rules of how we operate. As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 - and what this means for everyone working in Marketing and Sales today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>65c61197b6950637fb210c2f26b461dc</guid>
                <pubDate>Tue, 15 Mar 2022 10:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com completes acquisition of Building Blocks]]></title>
                <link>https://www.cm.com/press/cmcom-completes-acquisition-of-building-blocks/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has completed the acquisition of
Consumer AI technology company Building Blocks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b570e108be216a77bba27c4701fe46e0</guid>
                <pubDate>Tue, 15 Mar 2022 05:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Importance of Seamless Operations for Customer Engagement]]></title>
                <link>https://www.cm.com/blog/the-importance-of-seamless-operations-for-customer-engagement/</link>
                <description><![CDATA[I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6bf7828a2b7c42cea810550c547b20ee</guid>
                <pubDate>Thu, 10 Mar 2022 09:26:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Enhance Live Experiences With Technology in the Leisure & Travel Industry]]></title>
                <link>https://www.cm.com/blog/enhance-live-experiences-leisure-travel/</link>
                <description><![CDATA[Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalization. Read on to find out how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>31169e341ceecf422d0b25f320cec9a7</guid>
                <pubDate>Tue, 08 Mar 2022 08:38:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Unify Customer Data (And How a Customer Data Platform Can Help)]]></title>
                <link>https://www.cm.com/blog/why-unify-customer-data/</link>
                <description><![CDATA[Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>50f2b516478021303f40367fcdf05b96</guid>
                <pubDate>Tue, 22 Feb 2022 12:44:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Absa Cape Epic Launches Virtual Race Office via WhatsApp Chatbot]]></title>
                <link>https://www.cm.com/press/absa-cape-epic-launches-virtual-race-office-via-whatsapp-chatbot/</link>
                <description><![CDATA[CM.com is pleased to announce the partnership with Absa Cape Epic as the official Conversational Commerce Partner and headline sponsor of the women’s category.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2c7c3d22173f2e5214fa5756d3c9a3ae</guid>
                <pubDate>Thu, 17 Feb 2022 09:05:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Arrives in Brazil to Boost the Way Brands Interact With Their Customers]]></title>
                <link>https://www.cm.com/press/cmcom-arrives-in-brazil-to-boost-the-way-brands-interact-with-their-customers/</link>
                <description><![CDATA[With a local presence in 20 countries, CM.com aims to connect businesses and consumers through a range of solutions that integrates different messaging channels, using data and automation in conversations.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b68fc1feef83e8678bc0c604fba06dac</guid>
                <pubDate>Fri, 11 Feb 2022 06:04:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How The Customer Relationship Will Define Your Business Model]]></title>
                <link>https://www.cm.com/blog/customer-relationship-defines-business-model/</link>
                <description><![CDATA[New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards.
Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>cd1ae8448851beea78c8b5ec6551a83a</guid>
                <pubDate>Thu, 10 Feb 2022 08:43:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Your Email Open Rates With Preview Text]]></title>
                <link>https://www.cm.com/blog/boost-your-open-rates-with-preview-text/</link>
                <description><![CDATA[Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts? In this blog, we'll discuss how to take control of your preview text to ensure that nobody misses your first impression.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>9c030054ffa459e79621df1c9b396a7a</guid>
                <pubDate>Thu, 10 Feb 2022 07:10:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Chatbot Use Cases to Revolutionize Retail and Ecommerce]]></title>
                <link>https://www.cm.com/blog/six-ways-chatbots-can-revolutionize-retail-ecommerce/</link>
                <description><![CDATA[In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>73c91d502d8b8fbdb11cbef72c9df1fc</guid>
                <pubDate>Mon, 07 Feb 2022 14:14:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Power of a Relational Approach for the Retail & Ecommerce Industry]]></title>
                <link>https://www.cm.com/blog/relational-approach-for-retail-ecommerce/</link>
                <description><![CDATA[Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a survey from Qualtrics revealed that 94% of respondents will buy more after a very good customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>a6229a8f074d628f76982ccccd67525f</guid>
                <pubDate>Fri, 04 Feb 2022 07:23:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded Platinum for Best CCaaS Solution and Best Conversational Commerce Solution in Future Digital Awards of Juniper Research]]></title>
                <link>https://www.cm.com/press/best-ccaas-solution-and-best-conversational-commerce-solution-juniper-research/</link>
                <description><![CDATA[With the Future Digital Awards for Telco Innovation, Juniper Research recognizes the most innovative and impactful telecommunication solutions. Two of our software solutions have been awarded Platinum: Mobile Service Cloud for Best CCaaS Solution, and Mobile Marketing Cloud for Best Conversational Commerce Solution.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>29bc14e027fddfa49a69d53caa78fc65</guid>
                <pubDate>Tue, 01 Feb 2022 04:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Examples of Relationship Marketing Done Right]]></title>
                <link>https://www.cm.com/blog/relationship-marketing-examples-done-right/</link>
                <description><![CDATA[One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>231c51185d79fea542d3663af7a8d0bc</guid>
                <pubDate>Mon, 31 Jan 2022 08:29:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Digitize Insurance With Smart Solutions]]></title>
                <link>https://www.cm.com/blog/digitize-insurance/</link>
                <description><![CDATA[Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalization. In this blog, you can read which steps.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>676ba4fd429cd375a86b33c3207097ff</guid>
                <pubDate>Tue, 25 Jan 2022 13:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Create Customer Support Content That Rocks]]></title>
                <link>https://www.cm.com/blog/create-customer-support-content/</link>
                <description><![CDATA[Customer service isn’t just about solving any problems customers have, it’s about making the journey from web surfer to loyal customer as easy as possible. Having all your potential customer’s questions answered before they’ve asked them is the smartest way to do this.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e3fe0c43143c067d33dd6e43ccca0190</guid>
                <pubDate>Fri, 21 Jan 2022 06:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty]]></title>
                <link>https://www.cm.com/blog/customer-service-retail-wrong-about-customer-loyalty/</link>
                <description><![CDATA[Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>babad58d0fa49ce0648e3e4defa67196</guid>
                <pubDate>Mon, 17 Jan 2022 07:08:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Prepare For Hyper-Personalization]]></title>
                <link>https://www.cm.com/blog/prepare-hyper-personalization/</link>
                <description><![CDATA[Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>16a2332bdc9e463ed522b3d10a4d484b</guid>
                <pubDate>Thu, 13 Jan 2022 08:34:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six Ways to Show More Empathy in Service Conversations]]></title>
                <link>https://www.cm.com/blog/six-ways-to-show-more-empathy-in-service-conversations/</link>
                <description><![CDATA[Customer Service has always been about (not surprisingly) the customer. Are tech, big data, AI, and automation changing this? No! It will always be about the customer. Even when you're automating a lot, you cannot forget the human touch. For customer service agents, empathy is one of the most important skills. We give you six tips to help your team have more empathic service conversations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5911df912778a16a77dadd3346bbe1d4</guid>
                <pubDate>Mon, 10 Jan 2022 10:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Strategy of Customer Service Channels for eCommerce]]></title>
                <link>https://www.cm.com/blog/ecommerce-channel-strategy/</link>
                <description><![CDATA[The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. 

You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. 

Think — immersive, personalized experiences that grab shoppers' attention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e9d6ecb7b5cb3825b5180570c5247415</guid>
                <pubDate>Wed, 05 Jan 2022 04:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper Research Recognized CM.com as “Established Leader” in Three Categories: Conversational Commerce, CPaaS Vendors and Messaging Platforms.]]></title>
                <link>https://www.cm.com/press/juniper-research-recognized-cmcom-as-established-leader-in-three-fields-in-the-conversational-commerce-market-as-a-cpaas-vendor-and-as-a-messaging-platform/</link>
                <description><![CDATA[Breda – CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, is ranked by Juniper Research as “Established Leader" in Conversational Commerce, as a CPaaS vendor and as a Messaging Platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ed8c1a4af3b68e4d0efab725c8e46fa0</guid>
                <pubDate>Wed, 22 Dec 2021 09:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Response to the Log4J Vulnerability]]></title>
                <link>https://www.cm.com/blog/cmcom-response-to-the-log4j-vulnerability/</link>
                <description><![CDATA[On 10-12-2021 CM.com became aware of the Log4J security vulnerability also known as CVE-2021-44228. We would like to share with our customers how we've acted upon the zero-day vulnerability.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>125d218b8640a4e6bcb51732676dc2a9</guid>
                <pubDate>Tue, 14 Dec 2021 12:56:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Easily Create an Electronic Signature in 5 Steps With Sign]]></title>
                <link>https://www.cm.com/blog/how-to-create-an-electronic-signature/</link>
                <description><![CDATA[Research suggests that many individuals continue to believe that creating an e-signature is a complicated process. This means that many of them stick with the status quo - using traditional “wet” signatures even though they are associated with higher costs, lower productivity levels, and a more harmful impact on the environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b66ea49f7c715002f0aa98b8c9ea3cff</guid>
                <pubDate>Mon, 13 Dec 2021 09:19:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Avoid Losing One Third of Your Customers in One Day]]></title>
                <link>https://www.cm.com/blog/avoid-losing-one-third-of-your-customers-in-one-day/</link>
                <description><![CDATA[According to PwC's Future of Customer Experience report, 32% of customers will leave a brand after just one bad experience. Even when they love your brand, 59% will walk away after two bad experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>943d79ea1a3cc0bb12c785eef56e90e6</guid>
                <pubDate>Fri, 10 Dec 2021 07:40:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Integrated Customer Service and what are its benefits?]]></title>
                <link>https://www.cm.com/blog/integrated-customer-service-benefits/</link>
                <description><![CDATA[Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8f6bb00712e93b76b31cb08f460c314a</guid>
                <pubDate>Wed, 08 Dec 2021 10:49:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App]]></title>
                <link>https://www.cm.com/blog/what-is-whatsapp-business/</link>
                <description><![CDATA[Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8c7ebec6cfc45d3b2228a078eca03ac</guid>
                <pubDate>Wed, 08 Dec 2021 06:32:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Top Ten People Skills for Effective Customer Service Representatives]]></title>
                <link>https://www.cm.com/blog/top-ten-people-skills-effective-customer-service/</link>
                <description><![CDATA[Dealing with customers on the phone, through email, or via live chat requires a variety of people skills. A good customer service agent needs the delicacy of a diplomat, the verbal agility of a politician, the empathy of a therapist, and the good nature of a helpful friend.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>744cce9daa73daeec976bd317f6f7907</guid>
                <pubDate>Tue, 07 Dec 2021 08:05:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Make Your SMS Strategy Succeed]]></title>
                <link>https://www.cm.com/blog/how-to-make-your-sms-strategy-succeed/</link>
                <description><![CDATA[So you wish to set up a SMS strategy for your business? Not a bad idea, considering the 5.1 billion people around the world who are subscribed to mobile services. That's a whopping 67% of the global population within your reach with this powerful communication tool.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>05bb7a1070ebfdcf546a2979facbc2a1</guid>
                <pubDate>Tue, 30 Nov 2021 01:50:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Microsoft Teams Direct Routing Is the Must-Have Solution for Your Business]]></title>
                <link>https://www.cm.com/blog/why-microsoft-teams-direct-routing-is-the-must-have-solution-for-your-business/</link>
                <description><![CDATA[Microsoft Teams has become a staple of the business world. Part of its boost in popularity is thanks to the fact that working from home became the norm in recent times. That it is currently one of the fastest growing products in the world should come as no surprise. Microsoft Teams handles our internal communications, meetings and offers options for document management and app integrations. But did you know you can also use it as a platform to make business calls?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>954f98c80ad204a5324926c7b043a361</guid>
                <pubDate>Mon, 29 Nov 2021 08:31:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Launches Ticketing Solution in the UK & Ireland]]></title>
                <link>https://www.cm.com/press/cmcom-launches-ticketing-solution-in-the-uk-ireland/</link>
                <description><![CDATA[CM.com, global leader in conversational commerce, launched a new ticketing solution for the live events sector in the UK & IE. ]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6f82988d5dbf0fcef3921373da15b78d</guid>
                <pubDate>Wed, 24 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Seven Essential Conflict Resolution Skills for Customer Service Representatives]]></title>
                <link>https://www.cm.com/blog/conflict-resolution-skills/</link>
                <description><![CDATA[People typically buy from you because of your note-worthy product, service, or brand reputation. In contrast, they most frequently stop buying from you because of poor customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d2ac66c29f17d8f609a5ce0600bd16f2</guid>
                <pubDate>Mon, 22 Nov 2021 15:10:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires Appmiral to Expand the Customer Experience With Festival & Event Apps]]></title>
                <link>https://www.cm.com/blog/cmcom-acquires-appmiral/</link>
                <description><![CDATA[We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>390cda6a8779bc801f3aba36c5719029</guid>
                <pubDate>Tue, 09 Nov 2021 18:07:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Five Management Styles That Build High Performing Customer Service Teams]]></title>
                <link>https://www.cm.com/blog/five-management-styles-customer-service/</link>
                <description><![CDATA[We’ve identified five distinct management styles that help build high-performing customer service teams - but the most successful managers are adaptive ninjas who can switch between styles!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ea960aaffc89f1e6953657adcd52e3e4</guid>
                <pubDate>Tue, 09 Nov 2021 08:32:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Stop Annoying Your Customers: How Digital Signing Improves Customer Experience]]></title>
                <link>https://www.cm.com/blog/digital-signing-improves-customer-experience/</link>
                <description><![CDATA[The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b406051f703fbcbecbee738245c65aa6</guid>
                <pubDate>Fri, 29 Oct 2021 08:57:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Well Do You Know Your Supporters?]]></title>
                <link>https://www.cm.com/blog/supporter-data-sports-marketing/</link>
                <description><![CDATA[Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your supporters engaged for the long haul?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d4cad53ca9468853fdaeb8be0c192ee7</guid>
                <pubDate>Thu, 28 Oct 2021 20:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot vs. Live Chat: which is right for you?]]></title>
                <link>https://www.cm.com/blog/chatbot-vs-live-chat/</link>
                <description><![CDATA[Chat is quickly becoming many customers’ favorite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>302dc38f17a097a58e78c731a08aa73e</guid>
                <pubDate>Tue, 12 Oct 2021 05:16:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The top 10 reasons to use Electronic Signatures]]></title>
                <link>https://www.cm.com/blog/top-reasons-electronic-signatures/</link>
                <description><![CDATA[We've all hand-signed an agreement or contract, only to have to scan it before sending it via email or post. It's not only a time-consuming process, it's also extremely insecure. Thankfully, there's an alternative.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>5d88fb8a9760c437f5256f7ad44bfd63</guid>
                <pubDate>Thu, 30 Sep 2021 06:59:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp QR Code Ideas to Build a Healthy Contact List]]></title>
                <link>https://www.cm.com/blog/whatsapp-qr-code-ideas-to-build-a-healthy-contact-list/</link>
                <description><![CDATA[When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fc21af6abdc0534d2fc180386a3a9b7c</guid>
                <pubDate>Tue, 21 Sep 2021 14:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Choose the Right Payment Service Provider]]></title>
                <link>https://www.cm.com/blog/how-to-choose-the-right-payment-service-provider/</link>
                <description><![CDATA[Payment Service Providers (PSP) can benefit your
business greatly. They make it easier for you to accept payments from your customers all over the world by offering a platform that can adapt to accommodate multiple payment channels, methods and currencies as your business evolves. Additionally, they can be a more cost-effective alternative to using a payment gateway or setting up a merchant account. But how do you choose the right PSP for your business? Let's discuss the key features to look for and the questions to ask, to help decide which PSP has what it takes to enhance your business and help you grow.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6c43d1c6a6f820da286441a32e0deaa9</guid>
                <pubDate>Tue, 21 Sep 2021 05:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Wave Goodbye To Queuing And Crowded Bars At Your Events With Mobile Order]]></title>
                <link>https://www.cm.com/blog/mobile-order/</link>
                <description><![CDATA[Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place.
So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organizers. Let’s take a closer look…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>7cd3d9e3400d903bf1976585aa0c267e</guid>
                <pubDate>Thu, 16 Sep 2021 22:35:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make flexibility the key to every successful marketing strategy]]></title>
                <link>https://www.cm.com/blog/flexible-marketing-strategy/</link>
                <description><![CDATA[It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>93cc3bb63269bed99e7522e41894cab5</guid>
                <pubDate>Wed, 15 Sep 2021 06:57:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Digital Certificates Can Add Trust Into Your Contract Signing Process]]></title>
                <link>https://www.cm.com/blog/digital-certificates/</link>
                <description><![CDATA[As more and more everyday interactions make their way online - whether they involve individuals, businesses, or a mixture of the two - it has become more important than ever to verify digital identities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6cc46c87d8969e2027e5668a02b24111</guid>
                <pubDate>Mon, 13 Sep 2021 14:02:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 5 Benefits of E-Ticketing]]></title>
                <link>https://www.cm.com/blog/e-ticketing-5-benefits/</link>
                <description><![CDATA[Digitization is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organizers and attendees.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>21ac586c1761133c79cbf4f9ccfb0cd9</guid>
                <pubDate>Wed, 01 Sep 2021 17:15:13 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of 2FA for Business]]></title>
                <link>https://www.cm.com/blog/benefits-of-using-multi-factor-authentication/</link>
                <description><![CDATA[Protecting customer data is (or should be) a priority for every modern business. One of the most secure ways to verify customer information is by multi-factor authentication (MFA). In this blog, we’ll discuss the top benefits of MFA (and 2FA) and explain why it’s a must-have for mobile-native businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4ac7a71a6d2d0be0666acfc0221d9624</guid>
                <pubDate>Tue, 31 Aug 2021 07:10:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com acquires minority stake in fintech Phos]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-minority-stake-in-fintech-phos/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for Conversational Commerce, introduces a Software only
Point-of-Sale system (SoftPOS) through a strategic partnership with Phos Services Limited (Phos).]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8d0982997f8ffbabda9dc7e6df7fce8b</guid>
                <pubDate>Tue, 24 Aug 2021 15:21:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Tips to Improve Your eCommerce Customer Experience]]></title>
                <link>https://www.cm.com/blog/improve-ecommerce-customer-service-experience/</link>
                <description><![CDATA[Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 7 ways to improve your customer service experience and retain more buyers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>4f1146762ad13549007d55bdea4f543c</guid>
                <pubDate>Wed, 18 Aug 2021 00:58:32 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Started with Interactive WhatsApp Messages]]></title>
                <link>https://www.cm.com/blog/get-started-with-interactive-whatsapp-messages/</link>
                <description><![CDATA[Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8e33ee19faef4bf3fc05a04abef1e122</guid>
                <pubDate>Fri, 13 Aug 2021 01:25:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Apple’s iOS 15 Update Will Change Email Marketing]]></title>
                <link>https://www.cm.com/blog/how-apples-ios-15-update-will-change-email-marketing/</link>
                <description><![CDATA[Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5dce949e9525e726afd69a05716936ac</guid>
                <pubDate>Thu, 12 Aug 2021 18:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multi-Factor Authentication Use Cases]]></title>
                <link>https://www.cm.com/blog/multi-factor-authentication-use-cases/</link>
                <description><![CDATA[Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>42fd1b99d6253e19238264b48a1c90cb</guid>
                <pubDate>Wed, 11 Aug 2021 23:57:41 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Opt-In Policies for SMS: How to Stay Compliant]]></title>
                <link>https://www.cm.com/blog/opt-in-text-messaging/</link>
                <description><![CDATA[Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>df72e6f7a74abe6e03f6e2c10f10b04a</guid>
                <pubDate>Thu, 05 Aug 2021 01:10:26 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Weighing Up the Benefits of Wet and Dry Signatures]]></title>
                <link>https://www.cm.com/blog/wet-dry-signatures/</link>
                <description><![CDATA[Businesses are increasingly adopting dry or electronic signatures in order to streamline the contract process, reduce their environmental footprint, and lower costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8fef4323dbf4aea0996604eb513dce0a</guid>
                <pubDate>Tue, 03 Aug 2021 06:38:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimize Your Visitor Experience With the Meta Conversion API for Ticketing (Museums & Parks)]]></title>
                <link>https://www.cm.com/blog/facebook-conversion-api-for-ticketing/</link>
                <description><![CDATA[As a result of consumers continuing to move away from traditional retail in favor of digital and online experiences, the world of advertising now relies almost entirely on data. However, due to the recent shift away from cookie-based server tracking, marketers need to consider more intelligent ad-tracking solutions that track customer behavior in a non-invasive way. 

The Meta Conversion API, or CAPI for short, is a new Meta Business tool that lets you share both online and offline events with Meta’s server, directly from yours. It’s likely to become the next must-have tool for any ticketing business looking to get a grasp on their customers’ journey and optimize their ad experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>8be8dcf9c474fbc7decd999b5c5f49df</guid>
                <pubDate>Mon, 02 Aug 2021 14:52:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[From Conversation to Conversion: Integrate Apple Pay within Apple Messages for Business]]></title>
                <link>https://www.cm.com/blog/from-conversation-to-conversion-integrate-apple-pay-within-apple-business-chat/</link>
                <description><![CDATA[Familiar, safe, instant, personal. Just some of the reasons consumers prefer mobile messaging over calling and emailing to communicate with brands. With an added benefit for you: companies can transform mobile messaging channels into a sales channel. Get started with Apple Pay to increase sales revenue and customer satisfaction rates. Here’s how!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Jessica de Korte]]></author>
                <guid>18bc119d6492ff4795376e212b7eae57</guid>
                <pubDate>Fri, 30 Jul 2021 04:47:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Recognized as a Major Player in the 2021 IDC MarketScape for the Worldwide Communication Platform as a Service (CPaaS) Market]]></title>
                <link>https://www.cm.com/press/recognized-major-cpaas-player-idc/</link>
                <description><![CDATA[Breda, 22-07-2021 – CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been positioned as a Major Player in the 2021 IDC MarketScape for Worldwide Communication Platform as a Service Vendor Assessment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1001a322363b2010b198bc3437f69ac5</guid>
                <pubDate>Wed, 21 Jul 2021 13:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of VoIP for Business]]></title>
                <link>https://www.cm.com/blog/the-benefits-of-voip-for-business/</link>
                <description><![CDATA[If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. 

That said, what do you know about VoIP?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c9191e4e536f756cf17a959f205e9f24</guid>
                <pubDate>Tue, 20 Jul 2021 14:32:24 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Instagram for Businesses: Connect, Engage and Support Your Customers on Instagram Via API]]></title>
                <link>https://www.cm.com/blog/instagram-for-businesses/</link>
                <description><![CDATA[With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>81074d0f069f2cdfacc9590ac55eadfb</guid>
                <pubDate>Wed, 14 Jul 2021 08:50:25 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business: More Types of Proactive Messages Now Available]]></title>
                <link>https://www.cm.com/blog/whatsapp-proactive-messages-now-available/</link>
                <description><![CDATA[Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ba25ac6ad04d143d2696f9606fdf3358</guid>
                <pubDate>Wed, 14 Jul 2021 05:14:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded by Frost & Sullivan for Delivering Next-level Conversational Experiences]]></title>
                <link>https://www.cm.com/press/awarded-by-frost-sullivan/</link>
                <description><![CDATA[By combining rule-based and AI technologies, Conversational AI Cloud provides highly effective services that enrich both the user and employee experience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3e657c84cf7b2184ade498219b76b295</guid>
                <pubDate>Tue, 13 Jul 2021 05:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tips to Build the Best Chatbot]]></title>
                <link>https://www.cm.com/blog/5-tips-chatbot/</link>
                <description><![CDATA[A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls, which may prevent your chatbot from providing the most optimal experience. With the tips in this article, you'll create a successful chatbot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3f0bcce2caa7d6eedd2aec0679dbe823</guid>
                <pubDate>Fri, 09 Jul 2021 11:40:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CRM, CDP and DMP Platforms: How Are They Different?]]></title>
                <link>https://www.cm.com/blog/crm-cdp-dmp/</link>
                <description><![CDATA[Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>0f44c3b835dda8557023a587faa3242d</guid>
                <pubDate>Mon, 05 Jul 2021 05:39:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Hot Topics in Hospitality]]></title>
                <link>https://www.cm.com/blog/8-hot-topics-in-hospitality/</link>
                <description><![CDATA[The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience.

This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. 

In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>c70df10d911a66810929801ba521bc1e</guid>
                <pubDate>Tue, 29 Jun 2021 08:19:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Introduces Instagram Messaging for Businesses]]></title>
                <link>https://www.cm.com/press/cmcom-introduces-instagram-messaging-for-businesses/</link>
                <description><![CDATA[Breda 25 June 2021— CM.com now offers Instagram Messaging. This allows companies to engage at scale with their consumers on Instagram Messaging, one of the most popular social networking services among consumers worldwide. Every month, already 150 million people have conversations with businesses on Instagram. CM.com is one of the few selected partners to offer Instagram Messaging for Businesses.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>161605602938cc2c731bed45794e81c6</guid>
                <pubDate>Fri, 25 Jun 2021 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Ensure a Smooth Candidate Experience Without (Digital) Hurdles]]></title>
                <link>https://www.cm.com/blog/a-candidate-experience-without-digital-bumps/</link>
                <description><![CDATA[Over the past decade, many organizations have set themselves the task of putting the customer first. But despite the battle for new talent, this principle doesn’t determine how to think and act during recruiting. Process digitization might help to turn the backlog into an advantage.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d18156edcd0669583b0cd6d5b0e90f68</guid>
                <pubDate>Thu, 24 Jun 2021 23:30:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Everything Businesses Need to Know About Integrating Instagram Messaging via API]]></title>
                <link>https://www.cm.com/blog/everything-businesses-need-to-know-about-integrating-instagram-messaging-via-api/</link>
                <description><![CDATA[During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. 

Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1ad4fccd57265ee1f0cfa0aefdc36551</guid>
                <pubDate>Thu, 03 Jun 2021 05:13:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Custom is the New Standard in Ticketing]]></title>
                <link>https://www.cm.com/blog/custom-is-the-new-standard-in-ticketing/</link>
                <description><![CDATA[Event organizers often have a high workload. Customizing your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organizers do not even start. Good news: this is now a thing of the past. It is very easy to built your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog, we will explain how this works.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>685a0b29c4c574ff4221905c7eeac011</guid>
                <pubDate>Tue, 18 May 2021 04:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires Ticketing Company Yourticketprovider]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-yourticketprovider/</link>
                <description><![CDATA[Through the acquisition of Yourticketprovider, CM.com further strengthens its market position in ticket sales]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cdda13689fdc14f84e12c0c0226a8ce1</guid>
                <pubDate>Mon, 19 Apr 2021 06:58:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why 2022 Is the Year to Start With a Chatbot]]></title>
                <link>https://www.cm.com/blog/why-start-with-a-chatbot/</link>
                <description><![CDATA[While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>c7c97aa62088b2bf53fb2a2988dd7d0b</guid>
                <pubDate>Wed, 10 Mar 2021 12:13:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Tips to Optimize Your Mobile Marketing]]></title>
                <link>https://www.cm.com/blog/5-tips-to-optimize-your-mobile-marketing/</link>
                <description><![CDATA[Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fbec8fcb02ff58bc017fb24b7cf64532</guid>
                <pubDate>Wed, 03 Mar 2021 07:39:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires Dutch Fintech Company PayPlaza]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-dutch-fintech-company-payplaza/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, reached agreement to acquire PayPlaza,
an innovative Point of Sale (POS) Payment Acceptance Platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>809215ac02c60256dd77512c8304c126</guid>
                <pubDate>Tue, 02 Mar 2021 15:14:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Electronic Signature Vs. Digital Signature: How Are They Different?]]></title>
                <link>https://www.cm.com/blog/electronic-signature-vs-digital-signature/</link>
                <description><![CDATA[Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4239033efd4fb7ad99a5a7286adad6c1</guid>
                <pubDate>Mon, 18 Jan 2021 10:25:46 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 Ways Business Messaging Enhances Your Customer Satisfaction]]></title>
                <link>https://www.cm.com/blog/17-ways-business-messaging-enhances-your-customer-satisfaction/</link>
                <description><![CDATA[The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>feee9adf8c53d9b7b25fd5987012d74c</guid>
                <pubDate>Wed, 13 Jan 2021 11:27:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Sign 2.0: New UX Design for E-Signatures]]></title>
                <link>https://www.cm.com/blog/sign-new-ux-design-e-signatures/</link>
                <description><![CDATA[Bringing you the latest exciting design enhancements, based on current UX insights]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bc90ad16ddf8df9c5891d37ede177329</guid>
                <pubDate>Mon, 11 Jan 2021 14:13:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Policy Update - New Opportunities]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-policy-update-new-opportunities/</link>
                <description><![CDATA[WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Make sure to follow the WhatsApp Business Policy to stay compliant. Discover what the new policy means for you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>926a0056212afdcb73858dd7bfa239d1</guid>
                <pubDate>Mon, 04 Jan 2021 13:03:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[9 Mobile Marketing Mistakes to Avoid in 2022]]></title>
                <link>https://www.cm.com/blog/mobile-marketing-mistakes-to-avoid-next-year/</link>
                <description><![CDATA[It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2022.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>21c543d2066731cea31e342cbc02fc69</guid>
                <pubDate>Wed, 30 Dec 2020 08:54:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why is BYOC Becoming the De Facto Way to Increase Agility, Manage Compliance and Reduce Costs?]]></title>
                <link>https://www.cm.com/blog/why-is-byoc-becoming-the-de-facto-way-to-increase-agility-manage-compliance-and-reduce-costs/</link>
                <description><![CDATA[Welcome to BYOC. In as little as two clicks you can avoid spending hundreds of Euros and weeks of integrations, extending your choice of SIP Trunk providers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c906cf28324ecfb9f1d39fbfb1539ca4</guid>
                <pubDate>Tue, 29 Dec 2020 14:14:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 10 biggest challenges facing today's customer service manager]]></title>
                <link>https://www.cm.com/blog/the-10-biggest-challenges-facing-todays-customer-service-manager/</link>
                <description><![CDATA[Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8330a46689d4c84ddb37bd375c079438</guid>
                <pubDate>Thu, 17 Dec 2020 06:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Myths Busted For Automating The Customer Service]]></title>
                <link>https://www.cm.com/blog/myths-busted-for-automating-the-customer-service/</link>
                <description><![CDATA[In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop Conversational AI Cloud: a platform for automated customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>31c5ee95b5df16d116ddb2f859b0ab05</guid>
                <pubDate>Fri, 20 Nov 2020 05:02:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com to Introduce RCS: A New Generation of Text Messaging for the Netherlands]]></title>
                <link>https://www.cm.com/press/cmcom-to-introduce-rcs-a-new-generation-of-text-messaging-for-the-netherlands/</link>
                <description><![CDATA[CM.com, the global provider of cloud-based Conversational Commerce, is launching a new generation of text messaging in the Netherlands known as RCS (Rich Communication Services). This will be done in collaboration with Vodafone Netherlands, following a successful rollout in Germany. RCS enables companies to communicate with consumers in a richer and safer way. An RCS message can include pictures and buttons, making it easy for the consumer to make choices in the conversation or to make a payment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>643c78c6122b4ae28791e151f673b795</guid>
                <pubDate>Tue, 10 Nov 2020 10:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Start With WhatsApp Business Interactive Buttons]]></title>
                <link>https://www.cm.com/blog/how-to-start-with-whatsapp-business-interactive-buttons/</link>
                <description><![CDATA[We have been waiting for the button feature since the launch of the WhatsApp Business Platform, and this is the first step to start using them! WhatsApp released the Interactive Button Templates, which provide you as a company with the opportunity to add buttons for quick replies or call-to-actions. Buttons are key to creating a frictionless customer journey, and we will explain to you why they are so important and how you can use this new feature.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>014b27602e3829110d718d19200242bc</guid>
                <pubDate>Wed, 04 Nov 2020 08:43:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires E-Commerce Customer Service Provider RobinHQ.com]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-e-commerce-customer-service-provider-robinhqcom/</link>
                <description><![CDATA[CM.com, a global conversational commerce provider, has reached agreement to acquire e-commerce customer service provider RobinHQ.com. The customer contact software of RobinHQ.com is a new addition to our suite of mobile first conversational commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a37736a04b5a8e81c4fa3c0a7b2f2497</guid>
                <pubDate>Tue, 13 Oct 2020 08:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Focuses on Strong Growth of Mobile Commerce With Introduction of Mobile Marketing Cloud]]></title>
                <link>https://www.cm.com/press/introduction-mobile-marketing-cloud/</link>
                <description><![CDATA[CM.com, worldwide provider of Conversational Commerce solutions, is launching the Mobile Marketing Cloud. The Mobile Marketing Cloud is the world’s first ‘mobile first’ omnichannel customer engagement platform that connects businesses to customers via mobile telephone. It is the only marketing platform in the world that comprises all mobile messaging channels, including WhatsApp, Apple Messages for Business and RCS. With the Mobile Marketing Cloud, CM.com broadens its services with SaaS and thus anticipates the strongly increasing demand of businesses for mobile commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8ba461991289872297fbf430dfdd0c22</guid>
                <pubDate>Tue, 29 Sep 2020 10:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Parts of Customer Service That Should Never Be Automated]]></title>
                <link>https://www.cm.com/blog/the-parts-of-customer-service-that-should-never-be-automated/</link>
                <description><![CDATA[Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a47ebcb6eed59fbfa10016a8cd9ffb83</guid>
                <pubDate>Tue, 15 Sep 2020 05:42:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com becomes primary sponsor of Dutch Circuit Zandvoort and starts digital transformation]]></title>
                <link>https://www.cm.com/press/circuit-zandvoort-becomes-cmcom-circuit-zandvoort/</link>
                <description><![CDATA[Zandvoort, 26 August 2020 - CM.com commits itself as primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that CM.com started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of CM.com result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during and after the event. Moreover, the tools of CM.com offer better protection against various safety risks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ae5eaf3eca24ddb4c8c2f8244f3092d0</guid>
                <pubDate>Wed, 26 Aug 2020 17:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Sandbox: 3 Easy Ways to Start Testing and Developing]]></title>
                <link>https://www.cm.com/blog/whatsapp-getting-started-sandbox/</link>
                <description><![CDATA[Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>737b07e615ce30b12375e0172847e28e</guid>
                <pubDate>Fri, 21 Aug 2020 05:13:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Tips to Choose the Right CPaaS Provider]]></title>
                <link>https://www.cm.com/blog/how-to-choose-the-right-cpaas-provider/</link>
                <description><![CDATA[At the heart of any CPaaS provider, you’ll find one common theme – APIs. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9025218b6726cc9f75547eec753c76d5</guid>
                <pubDate>Wed, 19 Aug 2020 10:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A/B-testing emails: 3 good reasons to start now]]></title>
                <link>https://www.cm.com/blog/a-b-testing-emails/</link>
                <description><![CDATA[When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through.  However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>2f5ee27f65548bf58db2cb79fca9a717</guid>
                <pubDate>Mon, 17 Aug 2020 14:13:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do you mean Customer Experience, Customer Service or Customer Care?]]></title>
                <link>https://www.cm.com/blog/do-you-mean-customer-experience-customer-service-or-customer-care/</link>
                <description><![CDATA[The words in the title are used a lot lately. And not because they can be called buzzwords, but because companies need to invest into building a strong customer experience if they want to keep up with their competitors. Talking about customer experience, you should not forget about customer service and care. In this blog, we are going to clarify the differences between these terms.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0e3c37284ecba1d27e2ada09f56168bc</guid>
                <pubDate>Thu, 06 Aug 2020 13:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Takes Conversational Commerce to the Next Level Through the Acquisition of Leading Conversational AI Provider CX Company]]></title>
                <link>https://www.cm.com/press/cmcom-aquires-cx-company/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform, strengthens its customer offering through the acquisition of CX Company, a European (cloud-based) digital conversation platform designed to automatically engage customers in a personalized manner via virtual assistants, intelligent chatbots, and conversational artificial intelligence (AI). The transaction comprises a consideration of € 15.5 million (excluding a capped earn-out). Upon closing, the acquisition will be immediately accretive to EBITDA.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3a210a4e6f63cf0e526b98fdbffbb3dd</guid>
                <pubDate>Tue, 26 May 2020 09:49:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Expands Its Presence in East Africa, Providing Conversational Commerce Solutions for Kenyan Businesses]]></title>
                <link>https://www.cm.com/press/cmcom-expands-its-presence-in-east-africa-providing-conversational-commerce-solutions-for-kenyan-businesses/</link>
                <description><![CDATA[CM.com talks of its strategic move of opening an office in Kenya to serve its wide range of customers in a localized way.

Always at the forefront of connecting people in new and unique ways, CM.com recently increased its global footprint by launching in Kenya on 1 May 2020. By hiring local Country Manager John Mugwe, as well as having a new dedicated website for the region, the company’s main objective is to drive seamless communication between businesses and customers across Africa.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>91d77b8b4457ccbf10a710572f552c51</guid>
                <pubDate>Fri, 15 May 2020 10:19:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com First to Launch Rich Communication Services (RCS) in Germany]]></title>
                <link>https://www.cm.com/press/cmcom-first-to-launch-rcs-in-germany/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce provider, has announced the launch of Rich Communication Services (RCS) in Germany in partnership with Vodafone Germany.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4d1ecf2084e3a82f267df7dd541dfb51</guid>
                <pubDate>Fri, 17 Apr 2020 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires International Ticketing Company Global Ticket]]></title>
                <link>https://www.cm.com/press/cmcom-acquires-international-ticketing-company-global-ticket/</link>
                <description><![CDATA[CM.com, the worldwide Conversational Commerce platform, is acquiring international ticketing company Global Ticket.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d2dffdb7751d31ef4d578fea7dc50a84</guid>
                <pubDate>Thu, 27 Feb 2020 17:31:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Opens Its First Us Office in Los Angeles, California]]></title>
                <link>https://www.cm.com/press/cmcom-opening-office-los-angeles-california/</link>
                <description><![CDATA[CM.com, the global Conversational Commerce platform, has opened its first US office in Los Angeles, California. The communication and payments innovator is ready to conquer the US market, after its successful track record in Europe and Southeast Asia.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9fab5ef4e3f6481ba909d5cb71d6d2db</guid>
                <pubDate>Wed, 29 Jan 2020 10:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Supports Communication in the Connected Vehicle]]></title>
                <link>https://www.cm.com/press/cmcom-supports-communication-in-the-connected-vehicle/</link>
                <description><![CDATA[CM.com, a leading conversational commerce provider headquartered in the Netherlands, today announced its collaboration with the BMW Group. The company will provide the infrastructure for sending automated SMS messages as part of the car manufacturer's ConnectedDrive services globally.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0f5bd1db38a727a1182a4d2fdb9d8d4c</guid>
                <pubDate>Fri, 20 Dec 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Opens Southeast Asia Hub in Singapore]]></title>
                <link>https://www.cm.com/press/cmcom-opens-southeast-asia-hub-in-singapore/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform that provides enterprises full-scale CPaaS services with integrated payment solutions, opened a regional office for its Southeast Asian market in Singapore.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>46c2614fd4781d26a0e6fe53c9db06d7</guid>
                <pubDate>Wed, 18 Dec 2019 08:55:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Expands Its Offering With the Introduction of Apple Messages for Business]]></title>
                <link>https://www.cm.com/press/cmcom-expands-its-offering-with-the-introduction-of-apple-business-chat/</link>
                <description><![CDATA[Clients of CM.com are now able to use Apple Messages for Business, a new way for customers to communicate directly with companies using the Messages app on iPhone, iPad, Mac and Apple Watch. CM.com is a Conversational Commerce platform that connects enterprises and brands to the mobile phones of billions of consumers globally. The company provides mobile messaging channels combined with a Customer Data Platform and other platform features.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>10712e73f7439da4ac37c4ac5bc38955</guid>
                <pubDate>Mon, 28 Oct 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 Creative uses of the WhatsApp Business solution: engagement & interaction]]></title>
                <link>https://www.cm.com/blog/3-creative-uses-of-the-whatsapp-business-solution-engagement-interaction/</link>
                <description><![CDATA[There’s no denying the popularity of WhatsApp as a communication channel for consumers. But just how can you put WhatsApp to use to engage with them? Check out these creative campaigns that Hellmann’s, X-Travel and Absolut launched.  This will surely help tap into your creativity for an engaging campaign with your own WhatsApp Business account.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>54f2e2e591434bfeebe9a99a733ff0f7</guid>
                <pubDate>Mon, 17 Jun 2019 14:32:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use the WhatsApp Business solution in Travel & Hospitality]]></title>
                <link>https://www.cm.com/blog/whatsapp-business-travel-hospitality/</link>
                <description><![CDATA[In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>60aae91c8de069b0832780ac6d592b6d</guid>
                <pubDate>Tue, 04 Jun 2019 11:31:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Brings Conversational Commerce to the Middle East]]></title>
                <link>https://www.cm.com/press/cmcom-opens-office-in-dubai/</link>
                <description><![CDATA[Dubai is the 10th office in the CM.com network and the second in the MEA Region - the first being opened in South Africa. The Dubai office will be managed by Wael Ali Maksoud, Regional Director MEA at CM.com. CM.com’s Dubai office is opening with two staff members and has plans to double in the upcoming months. The new office will service CM.com’s clients in Saudi Arabia, Lebanon, UAE, Egypt, and the rest of the region.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8307c0629d800ea5cdd58035e4b6f0df</guid>
                <pubDate>Mon, 03 Jun 2019 09:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Becomes Dutch Grand Prix Mobile Technology Partner]]></title>
                <link>https://www.cm.com/press/cmcom-becomes-dutch-grand-prix-mobile-technology-partner/</link>
                <description><![CDATA[The Grand Prix is returning to the Netherlands after 35 years. Taking place in May 2020 at the Zandvoort circuit, the long awaited Dutch Grand Prix will be sponsored by CM.com, specialists in Conversational Commerce solutions. The CM.com platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>969a4085a97b807f321f51740154f401</guid>
                <pubDate>Tue, 14 May 2019 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is mobile technology partner Dutch Grand Prix]]></title>
                <link>https://www.cm.com/blog/cmcom-is-mobile-technology-partner-dutch-grand-prix/</link>
                <description><![CDATA[The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>927f49df396885e55090cef04ff5a603</guid>
                <pubDate>Tue, 14 May 2019 06:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is the WhatsApp Business Customer Care Window?]]></title>
                <link>https://www.cm.com/blog/what-is-whatsapp-business-customer-care-window/</link>
                <description><![CDATA[With the WhatsApp Business Platform, there are two ways to communicate with customers. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5e4dc19eabb89f2640f31f192e9604a2</guid>
                <pubDate>Wed, 10 Apr 2019 06:20:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 80/20 rule: Who are your loyal customers?]]></title>
                <link>https://www.cm.com/blog/the-8020-rule-who-are-your-loyal-customers/</link>
                <description><![CDATA[The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5188f32e992a9814511c636c90fc34d8</guid>
                <pubDate>Tue, 22 Jan 2019 13:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Takes Next Step in Platform High Availability]]></title>
                <link>https://www.cm.com/blog/the-next-step-in-platform-high-availability/</link>
                <description><![CDATA[When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd4d087c5d5d24dc239038942c4f81f9</guid>
                <pubDate>Wed, 14 Nov 2018 05:47:45 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Do You Think SMS is Dead? Guess Again!]]></title>
                <link>https://www.cm.com/blog/sms-is-dead-guess-again/</link>
                <description><![CDATA[SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e64062b7d8fe31b024015ec35544f6a2</guid>
                <pubDate>Tue, 06 Nov 2018 03:10:16 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS: Busting the 5 Biggest Myths]]></title>
                <link>https://www.cm.com/blog/rcs-busting-the-5-biggest-myths/</link>
                <description><![CDATA[You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b7d8e81d81c81f2340a6258200bd5242</guid>
                <pubDate>Tue, 06 Nov 2018 01:20:12 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[GDPR for Mobile Marketing? How to Get Your Consent Right]]></title>
                <link>https://www.cm.com/blog/mobile-marketing-in-a-gdpr-era/</link>
                <description><![CDATA[Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>db6008fefc1692c1248e64ec269d4164</guid>
                <pubDate>Mon, 05 Nov 2018 21:13:12 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Rising Future of CPaaS in the Middle East]]></title>
                <link>https://www.cm.com/blog/the-rising-future-of-cpaas-in-the-middle-east/</link>
                <description><![CDATA[CPaaS stands for Communication Platform as a Service. It is a cloud-based delivery platform for all communication channels including SMS, Voice, Email, Messaging Channels and more. Businesses use CPaaS for real-time communication with clients. As the world is more digitalized than ever, the future of CPaaS is rising. Companies such as Uber, AirBnB, Facebook and Netflix all use CPaaS, with their online interfaces, smartphone applications, SMS verifications, chatbots and many more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a581d2c7790e13a65226e6080034d7dd</guid>
                <pubDate>Tue, 30 Oct 2018 05:04:19 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Platform High Availability With a Double Redundant SMS Gateway]]></title>
                <link>https://www.cm.com/blog/cm-takes-the-next-step-in-platform-high-availability/</link>
                <description><![CDATA[Almost ten years ago CM.com was the first in the market to provide high-end customers, like banks and governments, a double redundant SMS gateway. And it was a huge success, we won almost all deals in those markets in our home markets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d562d504662e3cc9a3978d1d98e6cbbb</guid>
                <pubDate>Tue, 16 Oct 2018 03:08:55 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Choose the Right SMS Gateway API? Direct Operator Connections]]></title>
                <link>https://www.cm.com/blog/how-to-choose-the-right-sms-gateway-api-direct-operator-connections/</link>
                <description><![CDATA[When choosing an SMS Gateway API, direct operator connections are important to consider. For the highest delivery speed and ratio, direct connections to your customers’ operators are crucial.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>658a1ced253eabb180b802ba50a6caf7</guid>
                <pubDate>Thu, 19 Apr 2018 02:19:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Does 24/7 monitoring of the SMS Gateway API Mean?]]></title>
                <link>https://www.cm.com/blog/what-does-24-7-monitoring-of-the-sms-gateway-api-mean-at-cm/</link>
                <description><![CDATA[When you use an SMS Gateway, you'll want to rely on it that this gateway delivers all messages in time. Also, data protection plays a key role in whether or not you can trust a provider with your business-critical or privacy-sensitive messages. When sending SMS notifications over our SMS gateway, you can completely rely on 24/7 monitoring and security to handle this with the utmost care. But what exactly does this mean for you?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3a407dae26357cbddd406106dbbee43f</guid>
                <pubDate>Tue, 03 Apr 2018 03:10:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Choose Between Short Code or Long Number? The 5 Main Differences]]></title>
                <link>https://www.cm.com/blog/how-to-choose-between-short-code-or-long-number-the-5-main-differences/</link>
                <description><![CDATA[Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>543f21fb6bbfa3544509ca64b06fe96a</guid>
                <pubDate>Fri, 26 Jan 2018 03:41:02 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[GDPR: IT security and data protection at CM]]></title>
                <link>https://www.cm.com/blog/gdpr-it-security-and-data-protection-at-cm/</link>
                <description><![CDATA[2018 will bring some major changes in the legal landscape. One of these changes is the General Data Protection Regulation (GDPR), which comes into effect on May 25th 2018.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4f1909556cdba304162446b95de6681e</guid>
                <pubDate>Tue, 19 Dec 2017 06:44:26 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS Is Taking Over the World of SMS. Or Is It?]]></title>
                <link>https://www.cm.com/blog/rcs-is-taking-over-the-world-of-sms-or-is-it/</link>
                <description><![CDATA[The next big thing in mobile communications: Google’s RCS promises to upgrade messaging with popular chat features. It is even said that RCS will replace SMS as the new interactive messaging service. But does RCS really mean the end of SMS?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f6d6c4ce4190536c5b6fc7b98481358e</guid>
                <pubDate>Mon, 23 Oct 2017 00:36:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Texter: a new way of testing your SMS routes]]></title>
                <link>https://www.cm.com/blog/introducing-texter-a-new-way-of-testing-your-sms-routes/</link>
                <description><![CDATA[On May 4th, we’ve introduced a completely new way of testing global SMS delivery and SMS routes. Now, you can guarantee the quality of messaging routes without having to deal with fake DLR’s, grey routes and white listed test nodes. That’s because CM’s Texter tests the reliability of messaging routes with live nodes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>045f78bae15b46d2b83176348a0c0d66</guid>
                <pubDate>Thu, 11 May 2017 11:04:05 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Sending International SMS - Country-Specific Rules]]></title>
                <link>https://www.cm.com/blog/sending-international-sms-country-specific-rules-regulations-and-habits/</link>
                <description><![CDATA[SMS is an effective way to instantly reach people all over the world but is comes with a wide range of national habits, restrictions and options. Our international colleagues explain what (not) to do if you want to target consumers in their region. Here is their advice for international SMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4aad3fb94330e2480471973de2dafd12</guid>
                <pubDate>Wed, 05 Apr 2017 00:17:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS Gateway Comparison: The Search For The Perfect SMS Provider]]></title>
                <link>https://www.cm.com/blog/sms-gateway-comparison/</link>
                <description><![CDATA[If you are sending large volumes of SMS messages, an SMS gateway operator will help you to organise and manage your processes. But what makes a good gateway? What does it need to do to stand out from the crowd? What makes an SMS gateway operator stand out from the crowd and how can you choose the right one for your long-term use?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4b9cc7b53b96d7a2876334a622b2a48b</guid>
                <pubDate>Wed, 08 Mar 2017 12:50:07 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Timing Is Key: When Is the Best Time to Reach Your Audience?]]></title>
                <link>https://www.cm.com/blog/timing-is-key-when-is-the-best-time-to-reach-your-audience/</link>
                <description><![CDATA[Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>49907bd8416a1cd57f3fe5777f212e45</guid>
                <pubDate>Wed, 19 Oct 2016 07:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Send Personalized SMS Messages Using Excel]]></title>
                <link>https://www.cm.com/blog/how-to-sending-personalised-sms-messages-using-excel/</link>
                <description><![CDATA[Personalizing the contact you have with your customers is very important. It shows dedication, you have prepared a personal message, especially for him or her.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>19029f826e6a62b446c1020812cc69b0</guid>
                <pubDate>Tue, 13 Oct 2015 11:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Format International Telephone Numbers?]]></title>
                <link>https://www.cm.com/blog/how-to-format-international-telephone-numbers/</link>
                <description><![CDATA[Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion in how to format telephone numbers correctly.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>43c8e475d981e2db5f1d10de6e4e3ac1</guid>
                <pubDate>Wed, 23 Jul 2014 05:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Fake DLR’s Devaluate a Well-Functioning SMS Market]]></title>
                <link>https://www.cm.com/blog/how-fake-dlr-devaluate-a-well-functioning-sms-market/</link>
                <description><![CDATA[Sending and receiving text messages seems pretty simple but is in fact every time a miracle that has many technical intermediate stations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f3109043b58667634380d6be72e2e667</guid>
                <pubDate>Mon, 23 Jun 2014 03:28:00 +0200</pubDate>
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