Mobile Customer Journey

The mobile customer journey: mobile companies go for the win

A potential new customer. How do you ensure that his customer journey leads to your product or service? If you want to win this customer, he must find you in every step of his customer journey.

More and more consumers start and end their search on their mobile phone. So now that the mobile phone plays an increasingly important role in the life of consumers, the success of companies depends on their mobile presence. Mobile holds more opportunities for companies than you may think.

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To reach people is to reach their phones

Mobile keeps growing

The number of mobile phones worldwide continues to grow. Moreover, the time we spend on our mobile phone increases. That's why we say that people are not only connected, but intertwined with their mobile phone. This makes it the perfect channel to reach consumers immediately and directly.

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Mobile overtakes PC

Consumers increasingly search for their information online. Think of product information, offers and online reviews. Meanwhile, mobile has overtaken the PC in frequency of use by consumers. This means that the consumer must be able to easily find your company and all relevant information about your products via the smartphone. At least, if you do not want his customer journey to end at the competitor's shop.

Mobile & Tablet 51.3%
Desktop 48.7%

We help companies to reach consumers and employees via the mobile phone

Jeroen Van Glabbeek CM

Jeroen Van Glabbeek

CEO and co-founder of CM.com

"Consumers clearly show a movement towards mobile. Customers want to find products via their mobile phone, pay via secure apps and contact companies through their usual channels.

It is up to companies to decide whether or not to service this. Although many companies do not yet believe it, technology is ready for this. At CM, we ensure that companies can now use this technique for each and every step in the customer journey. Because we enable all mobile touch points in the customer journey from one platform, you can not only meet but even exceed the customer's expectations."

Our vision on the future of the customer journey

2018: All touchpoints in the customer journey from one platform

Much has been written about the customer journey, and every marketer has his own interpretation for the steps in this process. Although there are many different names and interpretations for the customer journey, these steps mentioned here are reflected in all customer journeys one way or another.


This is just a grasp of the solutions available to optimise your customer journey. When using CM's mobile solutions, you can optimise each step of the mobile customer journey from one platform. Want to learn more about our products and how you can optimise your customer jouney with the possibilities of mobile? Please contact us.

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