Help Products Address Book Opt-out Management - How it works?

Opt-out Management - How it works?

Remco Magielse
Remco Magielse
Updated 2 years ago

How Opt-out Management works?

1. An Opt-out solution per destination

Regarding the destination you are sending SMS to, our system will apply an opt-out addition to your message: either an opt-out via shortcode or via a URL. For the user, the solution is either to reply “STOP” to a predefined number (also called a shortcode) or to go to a specific website CM is hosting (

2. Add the feature

For customers using the web platform to send out messages, the Opt-Out feature is added to your messages by default. For messages sent to recipients in France the system will automatically add the country-specific opt-out method (usually: “STOP to short code”). If your messages are sent to other destinations, the system will use the international option for compliance, regardless of the country you are sending to (Short URL unique per recipient: NO-S.MS/123456).

3. Unsubscribe

Once a recipient has opted-out, the information is processed and linked to your database. Each end-user that unsubscribes will be marked as unsubscribed and will no longer be reachable via SMS for promotional SMS or Email campaigns. Unless the consumer gives its consent to be on a marketing list again, its phone number or email address is considered as “blacklisted” in your database.


4. Review

Finally, CM’s solution provides valuable insight regarding opt-outs. You can see which SMS marketing campaign the recipient has opted-out for. Additionally, we can ask why the consumer has decided not to receive marketing messages anymore (only applicable with the Website )

5. Continue using other channels

Opt-Out Management has been designed to allow companies to send transactional SMS notifications to their customers. You can still reach out to recipients that may have unsubscribed from marketing content but still want to receive One Time Passwords, bank statements or any sensitive information via SMS.

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