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SBS Belgium introduces SMS payments for Video on Demand

2 minutes read

sms video on demand

Belgium broadcasting station SBS has recently introduced SMS based payments for its Video on Demand platform called MEER.be (More). SBS’s ambition is to reduce the struggle in payments when ordering Video on Demand content with credit cards or other unwieldy methods.

Premium Content

Besides free video content, SBS offers premium content such as Grey’s Anatomy, Scandal and Criminal Minds. SBS now offers its viewers SMS based payments for video content. “With this construction, we hope to find a new audience for our on demand platform”, Manager Interactive Media Nicolas Declercq from SBS Belgium says.

Hassle

“The system works really efficient and prevents the hassle with credit cards. When choosing video content, the viewer needs to send a text message containing one of the categories - like hot, preview or review - to short code 8850. When using the SMS-payments for the first time, the user needs to follow the bank account check. When that check is finished, the system prompts a code that gives access to the video content.”

Instantpay

SBS uses the payments technique Instantpay, developed by mobile messaging and payments company CM Telecom in Brusses. Instantpay provides SMS payments as well as in app payments.

SBS Belgium is the parent company of the Flemish TV channels VIER and VIJF (Four and Five). Channel VIER aims to attend people in the age of 18 to 54, VIJF is especially targeting women between 20 and 49 years old. SBS Belgium is part of De Vijver Media, the company that issues the popular Humo magazine. 

Meer over CM:

Sinds de opkomst van mobiel zijn bedrijven op zoek naar de beste manier om de consument hierop te bereiken. Sinds 1999 helpen we bedrijven hiermee door het dagelijks verbeteren van het beste platform voor alle vormen van berichten zoals SMSEmailAppcare

Naast verschillende messaging diensten voorziet het platform ook in oplossingen voor zakelijk bellen via SIP trunkingbetalingsmogelijkheden voor bedrijven zoals Autocollect, maar ook zeer veilige toegangsoplossingen voor online identificatie in de vorm van twee factor authenticatie en iDIN.

We bieden via één platform een hybride oplossing waarmee bedrijven hun doelgroep bereiken. Dat garanderen we.



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Erik Eggens

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