Grow conversion with Conversational Commerce

Smart integration of conversational messaging, customer data and mobile payments

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What is Conversational Commerce?

With Conversational Commerce, you can be exactly where your customers are. This means communicating with your customer on all popular messaging channels, combined with data tools and payment solutions for the optimal customer experience.

The basis of Conversational Commerce is allowing customers to contact businesses and finish the path-to-purchase within their favourite messaging channel. Sounds complicated? Connect to the platform and start the conversation today!

  1. Conversational Messaging

    Create presence on all important messaging channels and start the conversation for an optimal customer experience.

  2. Customer Profiles

    Do you know who you're doing business with? With our innovative verification and data tools for rich customer profiles.

  3. In-app payments

    Remove any barrier in the path to purchase by allowing consumers to make purchases within the conversation.

The role of Conversational Commerce

The term Conversational Commerce isn’t all that new. Back in 2015, Uber’s Chris Messina already mentioned Conversational Commerce as the ‘intersection of messaging apps and shopping’. The Uber experience now sets the new standard across the globe.

Find out more about the 3 building blocks.

1. Conversational Messaging

Each customer has his own favourite messaging channels. To reach them all, you need presence on all of the important messaging channels. Disclose all required messaging channels for a true omni-channel presence.

Our messaging channels include -amongst others- WhatsApp, Viber, Telegram, RCS. Apple Business Chat, Facebook Messenger and of course the always reliable SMS for those internet-scarce moments.  

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conversational messaging

A grasp from our Conversational Messaging Channels


WhatsApp Business

1.5 billion users


Facebook Messenger

2.5 billion users


Apple Business Chat

1.3 billion users



1 billion users



800 million users



200 million users

2. Customer profiles

Marketing is changing. Customers expect relevant and personal messages. You can only do this by really getting to know your customers. Use our CM Data solutions to continue the conversation and offer the best service, whenever and wherever.

With CM Data you can connect multiple data sources to one unified customer profile. You will have real time insights into your customers data and behavior.

More about Customer Data
Customer data profiles

3. In-app payments

Remove any threshold on the path-to-purchase and allow safe and easy payments within the conversation. As a Payment Service Provider, we enable implementation of the most popular payment solutions in your Conversational Commerce proposition to sky-rocket your conversion rates.

More about Payments
in-app payments

Want to get started with Conversational Commerce?

Want to discover how you can use Conversational Commerce in your business? Contact us for more information and get started with mobile messaging channels, in-app payments, and our customer data platform!

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