Sustainable value creation for sports organizations

Try for free

Why do sport organizations choose CM?

Professional sports organizations are constantly looking for solutions to guarantee income for their club. They also have to stay ahead in future developments, in order to making attending a sports match as safely and friendly as possible for the audience. Both are possible with personal mobile communication. To ensure this, it is important for the world of sports to gain a better understanding of the personal profile of fans and spectators.

CM links databases with open data about sports fans and makes these accessible to sports organizations. This data is merged to person profiles. With the mobile communication channels, ticketing and payment solutions of CM you can reach your fans in person. This allows sports organizations to send the right message at the right time to mobile phones. This translates to a better sports experience and a sustainable income stream.

  1. Stimulate (ticket) sales
    Inform supporters about new season tickets and make it easy to order tickets directly. Increase not only customer satisfaction but also your sales figures.
  2. Increase sponsorship money
    Discover the possibilities of database marketing and make sure sponsoring your club is attractive to sponsors.
  3. One platform
    Get access to all CM products. Use one platform for all mobile communication and payment solutions.

How sport organizations can benefit from our platform

SMS Campaigns

With SMS campaigns every sports enthusiast can receive a personal message on his mobile at the moment that matters. For example, reminding a fan of buying a new season ticket was never so easy by clicking on the mobile payment link in a personal text message.

Thanks to this mobile technology, it is also possible for sports organizations to notify all supporters in a specific stadium area on their mobile. And because the communication is personal, you build a structural and long-term relationship with sports fans, which helps determine sustainable value creation.

Read more about SMS campaigns
Dashboard SMS Marketing campaign


Offer supporters the opportunity to pay their bills in installments. AutoCollect provides the direct debits and gives a simple overview of the successful and failed collections. If a collection has failed, Autocollect offers the possibility to send the season ticket holder an e-mail or text message containing a link for a payment. The percentage of successful direct debits thus rises. Autocollect saves sports clubs time and money.

Read more about AutoCollect
Autocollect mobile payments


With the online ticketing tool you let supporters easily buy their match tickets and season tickets online. It is possible to send tickets by SMS and by E-mail. At the door the tickets can be scanned easily and quickly with free secured Scan app. In the same CM platform, text message reminders containing purchase links can be sent to announce and stimulate ticket sales.

Read more about Entrance Tickets

Why other sport organizations trust CM

Ticket sales

New Heroes Basketball, baketball club in the Dutch Basketball League, uses the ticketing system of CM for the ticket sales for all matches and network events.

Mobile collections

NAC Breda, football club in the Dutch Premier League, uses Autocollect to offer its supporters the possibility to pay in installments. This saves NAC Breda a lot of work and money.

Contact Sales

Do you have an account? instead and have you details prefilled.