How to Optimize Your Mobile Marketing in Retail and eCommerce
Working as marketer in retail or e-commerce means that you know a lot about your customers, such as where they are from, their purchase history (online or offline), and what they want or need. Moreover, you know that they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customers also expect a choice in how they communicate. Offering a website or app is not enough. How are retail and eCommerce businesses coping with all the demands of their customers?