Jun 13, 2022 •
Mobile Service Cloud
Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty
Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?
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