The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.
The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.
Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!
Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.
One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.
The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.
AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.
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