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WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

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Nov 23, 2023 • WhatsApp

Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience

Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.

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Nov 06, 2023 • Authentication

MFA/2FA vs. SSO: Navigating the Digital Security Landscape

In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.

live-meta
Oct 31, 2023 • SMS

Why SMS Remains as Essential as Ever for Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

black-friday-channels
Oct 31, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

Acquisition and retention in marketing engage platform
Oct 23, 2023 • Personalization

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

customer lifetime value touch points in the journey blog explain
Oct 20, 2023 • Email

What Is DMARC and How Do You Implement It?

In our digital age, email threats loom large, with phishing and spoofing becoming increasingly sophisticated. DMARC is the powerful shield that businesses and individuals need. This authentication protocol ensures email integrity, safeguarding against domain impersonation and cyberattacks. In this article, we demystify DMARC, explaining its significance in bolstering email security.

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Oct 16, 2023 • Conversational AI

Voicebots: The Emerging Force for Customer Service

Voicebots are growing in popularity and are arguably one of the biggest Customer Experience trends of the moment. But what exactly are voicebots? And how can they help your business? Discover our Conversational IVR Solution and read all about voicebots in this blog.

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Oct 12, 2023 • Live

5 Ways to Supercharge Your Sponsor Revenue with an Event App

Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.