In the past, customers' only interactions with financial service businesses might have been physical. (Like walking into a bank branch to conduct a transaction, for example.) But that was a long time ago.
The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.
See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.
Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) are one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but you've probably come across it several times in the messaging market. Let’s see why A2P remains relevant as a messaging technology today.
Are your customer service tools lacking the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade.
From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.
There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?
You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So, are you ready for an explosive growth? As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.
If a person needed customer support, they might have previously picked up the phone. They might have even sent an email. But what if there was an alternative channel that could help them get their issue addressed almost instantly?
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