previous icon Back to press
Jun 03, 2020
3 minutes read brings Conversational Commerce to the Middle East

Dubai is the 10th office in the network and the second in the MEA Region - the first being opened in South Africa. The Dubai office will be managed by Wael Ali Maksoud, Regional Director MEA at’s Dubai office is opening with two staff members and has plans to double in the upcoming months. The new office will service’s clients in Saudi Arabia, Lebanon, UAE, Egypt, and the rest of the region.’s platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.’s global clients include Accor Hotels, AXA, Mastercard and Domino’s.

Led by Wael Ali Maksoud, who joined 11 months ago as Regional Director MEA, the Dubai office will continue to work on’s MEA strategy and will focus on building out its presence in the region. is an official partner of WhatsApp and authorized distributor for WhatsApp Business, one of the very few companies with a presence in the MEA region. This provides the company with a unique position to gain quick market share.

Hodny Benazzi, General Manager at and responsible for the international expansion at, said: “We are delighted to have this new MEA presence for The Middle East has witnessed a huge population growth over the past decades, going from 186 million people in 1990 to an estimated 410 million in 2018. It is a dynamic region that is fast to adopt new digital technologies. Relationship, trust and proximity are highly valued, probably above average. That is why a local office with local people of the same culture is key for success and for building brand and legitimacy in this region. will focus on selling its conversational commerce solutions, including WhatsApp, Customer contact, SMS messaging and Texter solutions. Instagram, Facebook and WhatsApp are very commonly used in the region, whilst Twitter is very popular in Saudi Arabia. SMS is also extensively used both for marketing, as well as authentication. We therefore see a lot of potential to sell CM’s solutions in this region.”

Was this article interesting?
Share it!
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

Aug 26, 2020 • becomes primary sponsor of Dutch Circuit Zandvoort and starts digital transformation

Zandvoort, 26 August 2020 - commits itself as primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during and after the event. Moreover, the tools of offer better protection against various safety risks.

May 15, 2020 • expands its presence in East Africa, providing conversational commerce solutions for Kenyan Businesses talks of its strategic move of opening an office in Kenya to serve its wide range of customers in a localized way. Always at the forefront of connecting people in new and unique ways, recently increased its global footprint by launching in Kenya on 1 May 2020. By hiring local Country Manager John Mugwe, as well as having a new dedicated website for the region, the company’s main objective is to drive seamless communication between businesses and customers across Africa.

Feb 27, 2020 • opens its first US office in Los Angeles, California, the global Conversational Commerce platform, has opened its first US office in Los Angeles, California. The communication and payments innovator is ready to conquer the US market, after its successful track record in Europe and Southeast Asia.

Dec 23, 2019 • opens Southeast Asia hub in Singapore, a global Conversational Commerce platform that provides enterprises full-scale CPaaS services with integrated payment solutions, opened a regional office for its Southeast Asian market in Singapore.

Dec 23, 2019 • supports communication in the connected vehicle, a leading conversational commerce provider headquartered in the Netherlands, today announced its collaboration with the BMW Group. The company will provide the infrastructure for sending automated SMS messages as part of the car manufacturer's ConnectedDrive services globally.

Dec 23, 2019 • expands its offering with the introduction of Apple Messages for Business

Clients of are now able to use Apple Messages for Business, a new way for customers to communicate directly with companies using the Messages app on iPhone, iPad, Mac and Apple Watch. is a Conversational Commerce platform that connects enterprises and brands to the mobile phones of billions of consumers globally. The company provides mobile messaging channels combined with a Customer Data Platform and other platform features.

Is this region a better fit for you?
close icon