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Tag "Mobile Marketing Cloud"

Feb 07, 2022 • Mobile Marketing Cloud

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Oct 07, 2021 • Mobile Marketing Cloud

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

Sep 27, 2021 • Mobile Marketing Cloud

What is Proptech?

Over the last few years, the local real estate industry has been leveraging on new channels to market to buyers, such as using YouTube or TikTok to showcase homes. However, the industry has been comparatively slow to pick up on the benefits of marketing technology and automation. Here we dive into some of the technological advances that should be considered in order to stay competitive.

Sep 16, 2021 • Mobile Marketing Cloud

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your communications, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect.

Aug 29, 2021 • Mobile Marketing Cloud

How to Optimize Your Mobile Marketing in Retail and eCommerce

Working as marketer in retail or e-commerce means that you know a lot about your customers, such as where they are from, their purchase history (online or offline), and what they want or need. Moreover, you know that they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customers also expect a choice in how they communicate. Offering a website or app is not enough. How are retail and eCommerce businesses coping with all the demands of their customers?

Aug 13, 2021 • Mobile Marketing Cloud

Why is Mobile Marketing Important?

Until recently, digital marketing was perceived as a distinct concept from marketing as a whole. These days however, most marketing activities will have a digital element to it. The same applies to mobile marketing. We often may see it as a separate discipline from other forms of marketing, but actually, effective modern marketers always include a mobile element in order to succeed.

Jul 13, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

Jun 30, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of smartphones. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customer satisfaction.

Nov 24, 2020 • Mobile Marketing Cloud

The Value of Mobile Marketing Cloud Technology For Customer-Centric Companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

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