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Tag "Mobile Marketing Cloud"

Jul 13, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

Jun 30, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of smartphones. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customer satisfaction.

Nov 24, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

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