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Tag "Mobile Marketing Cloud"

Nov 07, 2022 • Mobile Marketing Cloud

4 Digital Marketing Trends in the Financial Service Industry

In the past, customers' only interactions with financial service businesses might have been physical. (Like walking into a bank branch to conduct a transaction, for example.) But that was a long time ago.

Oct 10, 2022 • Mobile Marketing Cloud

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 05, 2022 • Mobile Marketing Cloud

Top 5 Customer Support Tech Stack Essentials for Improving the Customer Service Journey

Are your customer service tools lacking the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade.

Sep 01, 2022 • Mobile Marketing Cloud

Why Do You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Jul 04, 2022 • Mobile Marketing Cloud

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you can set up your message, send it out to your target market and analyze the results. But how do you improve that message for better results the next time you send out your SMS or email?

Jun 19, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

May 12, 2022 • Mobile Marketing Cloud

Developing a Last-Mile Fulfillment Experience That Delivers

So close, yet so far. If packages could speak, that's what they would say as they wait to make their final trip to their owners. Will you help get them across the finish line? Or will you stumble in the last leg of the fulfillment relay race?

May 11, 2022 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. Read on to find out about relationship marketing and five relationship marketing examples that will inspire you.

Feb 07, 2022 • Mobile Marketing Cloud

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Oct 07, 2021 • Mobile Marketing Cloud

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

Sep 27, 2021 • Mobile Marketing Cloud

What is Proptech?

Over the last few years, the local real estate industry has been leveraging on new channels to market to buyers, such as using YouTube or TikTok to showcase homes. However, the industry has been comparatively slow to pick up on the benefits of marketing technology and automation. Here we dive into some of the technological advances that should be considered in order to stay competitive.

Sep 16, 2021 • Mobile Marketing Cloud

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your communications, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect.

Aug 29, 2021 • Mobile Marketing Cloud

How to Optimize Your Mobile Marketing in Retail and eCommerce

Working as marketer in retail or e-commerce means that you know a lot about your customers, such as where they are from, their purchase history (online or offline), and what they want or need. Moreover, you know that they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customers also expect a choice in how they communicate. Offering a website or app is not enough. How are retail and eCommerce businesses coping with all the demands of their customers?

Aug 13, 2021 • Mobile Marketing Cloud

Why is Mobile Marketing Important?

Until recently, digital marketing was perceived as a distinct concept from marketing as a whole. These days however, most marketing activities will have a digital element to it. The same applies to mobile marketing. We often may see it as a separate discipline from other forms of marketing, but actually, effective modern marketers always include a mobile element in order to succeed.

Jul 13, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

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