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Tag "Mobile Marketing Cloud"

Jul 09, 2021 • Mobile Marketing Cloud
9 Top Marketing Use Cases for Voice Campaigns
What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.
Jul 05, 2021 • Mobile Marketing Cloud
CRM, CDP and DMP Platforms: How Are They Different?
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.
Jun 29, 2021 • Mobile Marketing Cloud
8 Hot Topics in Hospitality
The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience. This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.
Jun 23, 2021 • Mobile Marketing Cloud
Platform Updates: June 2021
Every day, over a hundred developers are improving the CM.com platform. In this update, you can read everything about the latest changes made to improve your platform experience.
Mar 24, 2021 • Mobile Marketing Cloud
Platform Updates: March 2021
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Mar 03, 2021 • Mobile Marketing Cloud
5 Tips to Optimize Your Mobile Marketing
Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.
Feb 11, 2021 • Mobile Marketing Cloud
Marketing Clouds: a toolkit for hyper-personalized mobile communication
Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.
Feb 02, 2021 • Mobile Marketing Cloud
Event Organizers Should Own Visitor Data and Communicate 1-1
Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights in the risks involved with promoting your events to your visitors and fans solely via social media and e-mail, and explains why managing and owning your own data is best for your event business.
Jan 04, 2021 • Mobile Marketing Cloud
WhatsApp Business Policy Update - New Opportunities
WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Make sure to follow the WhatsApp Business Policy to stay compliant. Discover what the new policy means for you.
Dec 30, 2020 • Mobile Marketing Cloud
9 Mobile Marketing Mistakes to Avoid in 2021
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Dec 23, 2020 • Mobile Marketing Cloud
Platform Updates: December 2020
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Dec 15, 2020 • Mobile Marketing Cloud
How to Improve Employee Engagement With the Mobile Marketing Cloud
Employee engagement is key for numerous reasons. From higher retention, productivity and profit to reduced absenteeism: all important reasons for investing in an engaged workforce. However, keep in mind that employee engagement is not a one-time task to tick off your list. It requires constant attention. How to give it the attention it deserves? With the Mobile Marketing Cloud as employee engagement software.
Nov 06, 2020 • Mobile Marketing Cloud
The 5 Best Mobile Marketing Christmas Tips
With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!
Oct 20, 2020 • Mobile Marketing Cloud
Smart and Relevant Mcommerce Opportunities for Black Friday and Beyond
Arguably the world’s biggest sales day of the year, Black Friday presents a prime opportunity to attract existing and new customers to your physical or digital store. It’s also a fantastic time to capture valuable customer data, helping you better understand who your customers are, what makes them tick, and what they’re after.
Aug 18, 2020 • Mobile Marketing Cloud
How to automate your marketing activities by defining workflows
The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
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