Tag "Mobile Marketing Cloud"

Apr 02, 2021 • Mobile Marketing Cloud

Sports and Digitization: The Old One-Two for Ultimate Fan Engagement

Digitization is gaining ground in the world of soccer. This process of many years has been given a boost thanks to the COVID-19 pandemic. After all, interaction with your supporters is more challenging then ever and it requires out-of-the-box solutions. And as it happens, we have an entire platform full of them.

Mar 24, 2021 • Mobile Marketing Cloud

Platform Updates: March 2021

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Mar 03, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.

Feb 11, 2021 • Mobile Marketing Cloud

Marketing Clouds: a toolkit for hyper-personalized mobile communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Feb 02, 2021 • Mobile Marketing Cloud

Event Organizers Should Own Visitor Data and Communicate 1-1

Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights in the risks involved with promoting your events to your visitors and fans solely via social media and e-mail, and explains why managing and owning your own data is best for your event business.

Jan 04, 2021 • Mobile Marketing Cloud

WhatsApp Business Policy Update - New Opportunities

WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Make sure to follow the WhatsApp Business Policy to stay compliant. Discover what the new policy means for you.

Dec 30, 2020 • Mobile Marketing Cloud

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Dec 23, 2020 • Mobile Marketing Cloud

Platform Updates: December 2020

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Dec 15, 2020 • Mobile Marketing Cloud

How to Improve Employee Engagement With the Mobile Marketing Cloud

Employee engagement is key for numerous reasons. From higher retention, productivity and profit to reduced absenteeism: all important reasons for investing in an engaged workforce. However, keep in mind that employee engagement is not a one-time task to tick off your list. It requires constant attention. How to give it the attention it deserves? With the Mobile Marketing Cloud as employee engagement software.

Nov 06, 2020 • Mobile Marketing Cloud

The 5 Best Mobile Marketing Christmas Tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!

Oct 20, 2020 • Mobile Marketing Cloud

Smart and Relevant Mcommerce Opportunities for Black Friday and Beyond

Arguably the world’s biggest sales day of the year, Black Friday presents a prime opportunity to attract existing and new customers to your physical or digital store. It’s also a fantastic time to capture valuable customer data, helping you better understand who your customers are, what makes them tick, and what they’re after.

Aug 18, 2020 • Mobile Marketing Cloud

How to automate your marketing activities by defining workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Aug 17, 2020 • Mobile Marketing Cloud

A/B-testing emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!

Jul 15, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

Jun 29, 2020 • Mobile Marketing Cloud

Mobile Marketing Cloud for Travel & Hospitality

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website?

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