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Tag "Mobile Marketing Cloud"

Feb 22, 2022 • Mobile Marketing Cloud

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 10, 2022 • Mobile Marketing Cloud

Boost Your Email Open Rates With Preview Text

Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts? In this blog, we'll discuss how to take control of your preview text to ensure that nobody misses your first impression.

Oct 29, 2021 • Mobile Marketing Cloud

How Well Do You Know Your Supporters?

Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your supporters engaged for the long haul?

Sep 28, 2021 • Mobile Marketing Cloud

CM.com’s acquisition of TraceDock - Perspectives from TraceDock's founders

Earlier in the summer, we were delighted to announce that TraceDock has joined forces with CM.com as part of an exciting strategic acquisition. This development presents an important alliance between our two companies; one that has significant benefits to the customers and partners of both TraceDock and CM.com, and one that offers a number of exciting opportunities for the future. Here’s the story of TraceDock's founders, Boris Schellekens and Jaap Breeuwer, so far.

Sep 20, 2021 • Mobile Marketing Cloud

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. In fact, the 2019 Email Marketing Census from Econsultancy and Adestra found that 73% of respondents considered email marketing an ‘excellent’ channel, compared to 72% for SEO and 67% for paid search (PPC).

Sep 17, 2021 • Mobile Marketing Cloud

Wave Goodbye To Queuing And Crowded Bars At Your Events With Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organizers. Let’s take a closer look…

Sep 15, 2021 • Mobile Marketing Cloud

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

Sep 02, 2021 • Mobile Marketing Cloud

The Top 5 Benefits of E-Ticketing

Digitization is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organizers and attendees.

Aug 12, 2021 • Mobile Marketing Cloud

How Apple’s iOS 15 Update Will Change Email Marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Jul 09, 2021 • Mobile Marketing Cloud

9 Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Jul 05, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

Jun 29, 2021 • Mobile Marketing Cloud

8 Hot Topics in Hospitality

The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience. This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.

Jun 23, 2021 • Mobile Marketing Cloud

Platform Updates: June 2021

Every day, over a hundred developers are improving the CM.com platform. In this update, you can read everything about the latest changes made to improve your platform experience.

Mar 24, 2021 • Mobile Marketing Cloud

Platform Updates: March 2021

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Mar 03, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.

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