Tag "Mobile Marketing Cloud"

Aug 15, 2023 • Mobile Marketing Cloud

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

May 19, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Mobile Marketing Cloud conversational marketing blog

Mar 21, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 11, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 11, 2023 • Mobile Marketing Cloud

How to Improve Your Email Deliverability With Google Postmaster Tools

Gmail is one of the most popular email destinations in the world. It is used by millions of individuals and organizations for both personal and professional purposes. So as an email marketer, you need to ensure that as many of your emails arrive in Gmail inboxes and are not marked as spam. To gain insight into the performance of your sent emails to Gmail inboxes, Google has developed a tool called Google Postmaster Tools. In this blog, we will tell you what it is and how it can help your business.

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Jan 05, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Oct 25, 2022 • Mobile Marketing Cloud

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Sep 15, 2022 • Mobile Marketing Cloud

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 07, 2022 • Mobile Marketing Cloud

Email Marketing: 5 Winning Email Campaign Strategies For Growth

What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Aug 30, 2022 • Mobile Marketing Cloud

9 Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Aug 25, 2022 • Mobile Marketing Cloud

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Aug 06, 2022 • Mobile Marketing Cloud

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Jul 24, 2022 • Mobile Marketing Cloud

10 Ways Technology Can Boost the Popularity of Museums and Parks

Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.

Jun 28, 2022 • Mobile Marketing Cloud

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.