Tag "Mobile Marketing Cloud"

Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

May 22, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

Apr 29, 2023 • Mobile Marketing Cloud

B2B Text Messaging Use Cases to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

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Apr 19, 2023 • Mobile Marketing Cloud

Smart Marketing Communication Tools for Logistics and Transport Industry

The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!

Mobile Marketing Cloud conversational marketing blog

Mar 23, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

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Jan 24, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Jan 24, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.

Dec 20, 2022 • Mobile Marketing Cloud

4 martech trends set to reshape how we connect with customers

This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.

Nov 30, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

Nov 21, 2022 • Mobile Marketing Cloud

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

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Nov 16, 2022 • Mobile Marketing Cloud

4 Digital Marketing Trends in the Financial Sector

Predominantly, customers' interactions with financial institutions are physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.

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Oct 31, 2022 • Mobile Marketing Cloud

How To Do Black Friday Better Than eCommerce Giants

Black Friday shopping mania has been with Mzansi for over 10 years now. SA online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1 million. Seven years later, before the pandemic hit, their turnover was almost 200 times that. South African consumers wasted no time getting behind this global trend. But it’s not always smooth sailing for big eCommerce players. Over the years, we’ve witnessed site crashes, disrupted servers, payment issues, and delivery disasters – not to mention the recent outrage over inflated prices and discounts in disguise.

Oct 26, 2022 • Mobile Marketing Cloud

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.

Oct 06, 2022 • Mobile Marketing Cloud

How to Automate Your Marketing Activities by Defining Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.