previous icon Back to blog
Oct 07, 2021
3 minutes read

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

In order to create campaigns that speak effectively to your individual customer personas, demographics and psychographic groups, without a tool, it would take a team of skilled marketers and data analysts quite a bit of time and effort. 

Just ensuring your customer data is clean and properly segmented is a job function in itself. Then add on developing a campaign strategy, curating multiple campaign messages and building the proper workflows for your various personas.

Furthermore, you would need to consider the multitude of mobile messaging channels available. Decisions need to be made on which ones to focus on, how to keep your messaging consistent throughout, and then how to distribute your efforts to ensure your customers receive their personalized messages on their preferred channels.

If that all sounds easy to you, then you may not need us. 

If, however, that sounds complicated and like several jobs in itself, then you may want to consider leveraging on a mobile marketing automation tool to simplify the process.

Let’s quickly list out some of the benefits of automating your mobile marketing:

  • You can automate everything: messaging, customer segmentation, personalization and even analytics. 
  • Time-consuming routine processes like data filtering and customer segmentation can be fully automated - creating clean, complete data sets and segments in seconds.
  • You can manage large quantities of customer data effectively. Using a Customer Data Platform (CDP), you can access all customer data at the press of a button and filter it quickly according to your needs.
  • You can reduce time to market, allowing your marketing campaigns to be created quickly to capitalize on recent events, for example.
  • You can push out your campaigns to multiple channels simultaneously with no extra effort, delivering your marketing message to users on the channels they prefer.
  • You can A/B test more effectively and automate the results, meaning the best performing campaigns will automatically be shown and less performing creatives removed. 
  • You can personalize your campaigns to a far greater degree than using manual methods. Multiple combinations of text and multimedia can be created and rolled out to specific segments of your customer database. 
  • Most importantly, you can scale campaigns quickly and efficiently as your data sets and customer segments grow. 

The ability to take customer or potential customer data and create specific, bespoke marketing campaigns that speak directly to consumers about the pain points they’re experiencing is invaluable.

Ultimately, automation removes a huge chunk of human effort in marketing activities, allowing you to run multi-layered marketing campaigns with minimal effort, to A/B test, and even remove the need to constantly monitor campaign performance.

Start Automating Your Mobile Marketing

Was this article interesting?
Share it!
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

Nov 07, 2022 • Mobile Marketing Cloud

4 Digital Marketing Trends in the Financial Service Industry

In the past, customers' only interactions with financial service businesses might have been physical. (Like walking into a bank branch to conduct a transaction, for example.) But that was a long time ago.

Oct 10, 2022 • Mobile Marketing Cloud

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.

Happy customer service agent through favourite channels
Sep 05, 2022 • Mobile Service Cloud

Top 5 Customer Support Tech Stack Essentials for Improving the Customer Service Journey

Are your customer service tools lacking the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade.

Engage why you need a CDP
Sep 01, 2022 • Customer Data Platform

Why Do You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

SMS Marketing Use Cases for B2B
Jul 11, 2022 • SMS

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

Jul 04, 2022 • Mobile Marketing Cloud

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you can set up your message, send it out to your target market and analyze the results. But how do you improve that message for better results the next time you send out your SMS or email?

Jun 19, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

May 12, 2022 • Conversational AI

Developing a Last-Mile Fulfillment Experience That Delivers

So close, yet so far. If packages could speak, that's what they would say as they wait to make their final trip to their owners. Will you help get them across the finish line? Or will you stumble in the last leg of the fulfillment relay race?

May 11, 2022 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. Read on to find out about relationship marketing and five relationship marketing examples that will inspire you.

Is this region a better fit for you?
close icon