Tag "Mobile Marketing Cloud"

Jul 31, 2023 • Mobile Marketing Cloud

The Benefits of an Integrated Marketing and Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

Mobile Marketing Cloud conversational marketing blog

Jul 27, 2023 • Mobile Marketing Cloud

Engagement where it matters: CM.com's take on conversational marketing

Look at most definitions of conversational marketing, and it’s unclear what the excitement is about. “Engaging customers through dialogue,” “interacting with people via real-time,” “two-way communication,” and “putting the focus on interactions using social media messaging channels.” Isn’t that what marketers have been doing for years?

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Apr 03, 2023 • Mobile Marketing Cloud

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet, and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios, and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customer's needs.

Mar 13, 2023 • Mobile Marketing Cloud

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. For example, you can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays or annual promotions like Black Friday and Cyber Monday.

Apr 26, 2022 • Mobile Marketing Cloud

6 Tips to Reduce Customer Churn Rate

Many businesses deal with customer churn, but that doesn’t have to slow down growth. In this blog, we’ll review the basics of customer churn and share best practices for how to reduce it.

Jan 31, 2022 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.

Jan 14, 2022 • Mobile Marketing Cloud

6 Mobile Marketing Strategies for Your Travel & Tourism Business

As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.

Dec 17, 2021 • Mobile Marketing Cloud

How to Succeed With Mobile Marketing for Real Estate

Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.

Nov 30, 2021 • Mobile Marketing Cloud

8 Mobile Marketing Trends To Watch For in 2022

What’s new in mobile marketing for 2022? While some recent trends in mobile marketing remain static, others continue to gain ground as marketers increasingly embrace mobile-first marketing strategies. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2022.

Nov 24, 2021 • Mobile Marketing Cloud

10 Mobile Marketing Tips to Boost Your Retail Business

Are you harnessing the power of mobile-first marketing to drive business to your retail store? If not, you may be leaving money on the table. In our guide to mobile marketing strategies, we’ll share ten mobile marketing tips that will help you connect with customers, increase conversion rates, and build brand loyalty.

Oct 20, 2021 • Mobile Marketing Cloud

How to Improve Your Automotive Mobile Marketing Strategy

Is your automotive business taking full advantage of current mobile marketing trends? The average American adult spends nearly four hours per day on their mobile devices, so you may be leaving money on the table if you aren’t investing in an automotive marketing strategy.

Sep 28, 2021 • Mobile Marketing Cloud

B2B Text Messaging Use Cases to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

Sep 20, 2021 • Mobile Marketing Cloud

How Apple’s iOS 15 Update Will Change Email Marketing

Along with a slate of new user features, Apple’s iOS 15 update promises significant changes to your email marketing strategy this fall. These include new privacy protections that will have a massive impact on key metrics, tracking, email list hygiene, and data collection. Learn more about what these iOS 15 changes will mean for your business and what you can do to prepare for them.

Aug 02, 2021 • Mobile Marketing Cloud

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Jun 17, 2021 • Mobile Marketing Cloud

How to Market Your Business to a Global Audience

You’ve mastered business in the US, and now you’re ready to take on the world! But where do you start? Knowing how to market your business globally and maximize your reach will give you a leg up on the competition.