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Tag "Mobile Marketing Cloud"

Oct 20, 2021 • Mobile Marketing Cloud
How to Improve Your Automotive Mobile Marketing Strategy
Is your automotive business taking full advantage of current mobile marketing trends? The average American adult spends nearly four hours per day on their mobile devices, so you may be leaving money on the table if you aren’t investing in an automotive marketing strategy.
Sep 28, 2021 • Mobile Marketing Cloud
B2B Text Messaging Use Cases to Build Your Business
You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.
Sep 20, 2021 • Mobile Marketing Cloud
How Apple’s iOS 15 Update Will Change Email Marketing
Along with a slate of new user features, Apple’s iOS 15 update promises significant changes to your email marketing strategy this fall. These include new privacy protections that will have a massive impact on key metrics, tracking, email list hygiene, and data collection. Learn more about what these iOS 15 changes will mean for your business and what you can do to prepare for them.
Aug 02, 2021 • Mobile Marketing Cloud
What is Proptech?
The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake? 
Jun 17, 2021 • Mobile Marketing Cloud
How to Market Your Business to a Global Audience
You’ve mastered business in the US, and now you’re ready to take on the world! But where do you start? Knowing how to market your business globally and maximize your reach will give you a leg up on the competition.
May 03, 2021 • Mobile Marketing Cloud
Get Personal: How Smart Customer Segments Boost ROI
The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.
Apr 26, 2021 • Mobile Marketing Cloud
The Top Marketing Use Cases for Voice Campaigns
What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.
Apr 16, 2021 • Mobile Marketing Cloud
How to Create a Mobile Landing Page That Converts: 12 Expert Tips
More people are engaging with the internet on their mobile devices than ever before. Creating mobile landing pages makes it easy to promote events, promotions, special deals, and much more. Start creating beautiful mobile experiences with Pages, our mobile landing page solution that increases engagement and enhances your mobile experience.
Apr 13, 2021 • Mobile Marketing Cloud
The Differences Between CRM, CDP and DMP Platforms
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
Mar 13, 2021 • Mobile Marketing Cloud
How to Improve Employee Engagement With the Mobile Marketing Cloud
Improving employee engagement can generate higher employee retention, productivity, profit, and reduced absenteeism — what’s not to like? However, employee engagement is not a “one and done” task to check off your to-do list. How do you consistently give your employees the attention they deserve? Our Mobile Marketing Cloud platform may be the solution you’re looking for.
Mar 02, 2021 • Mobile Marketing Cloud
9 Mobile Marketing Trends To Watch For in 2021
Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.
Feb 24, 2021 • Mobile Marketing Cloud
Mobile Marketing Mistakes to Avoid This Year
It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.
Jan 12, 2021 • Mobile Marketing Cloud
Guide to Mobile Marketing Compliance in the U.S.
Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.
Dec 10, 2020 • Mobile Marketing Cloud
6 Tips for Stress-Free Customer Data Management
How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.
Nov 10, 2020 • Mobile Marketing Cloud
5 Examples of Relationship Marketing Done Right
One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.
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