Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience
Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.