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Tag "Mobile Marketing Cloud"

Jun 21, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

May 25, 2022 • Mobile Marketing Cloud

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 10, 2022 • Mobile Marketing Cloud

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

Jan 19, 2022 • Mobile Marketing Cloud

Why Is Omnichannel Marketing Important for Retail & eCommerce?

Your customers are already used to an omnichannel experience as each of them have their own favourite messaging channels. But is your eCommerce business flexible enough to reach the customers on their preferred channels? Having a strong omnichannel strategy is crucial for any eCommerce and retail brand. Read on to know more about the most essential conversational channels for your business and understand how you can deliver a consistent experience across every channel.

Aug 25, 2021 • Mobile Marketing Cloud

Ways to Skyrocket your E-mail Click Through Rate

Click through rate (CTR) - is one of the most sought after and eluded KPI as far as e-mail marketing is concerned. CTR is a standard metric after open rate for calculating engagement within an e-mail campaign. A high click-through rate is the ratio of e-mail recipients who have clicked on the link in an e-mail that defines your campaign’s success criteria. In short, a high CTR indicates you have enticed the right behavior expected out of your end prospect/client.

Jul 18, 2021 • Mobile Marketing Cloud

[Webinar recap] Communication Channels Powering Business Messaging

“Nothing great was ever achieved without communication.” In today’s world, great ideas won’t sell themselves. Having a good idea isn’t enough to become successful unless you communicate successfully with your audience. Communication is key to getting ahead and achieving success in the modern world. So, how can your business effectively communicate and talk to customers’ needs and keep them close? The answer to this is “be where your customers are, on their most preferred channels – we call it conversational messaging.”

May 26, 2021 • Mobile Marketing Cloud

Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience

Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.

Apr 11, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Apr 11, 2021 • Mobile Marketing Cloud

The Differences Between CRM, CDP and DMP Platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

Jan 25, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jan 11, 2021 • Mobile Marketing Cloud

What is Mobile Marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.

Jan 01, 2021 • Mobile Marketing Cloud

How to automate your marketing activities by defining workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Dec 16, 2020 • Mobile Marketing Cloud

The Marketing Cloud: a toolkit for hyper-personalized mobile communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Dec 08, 2020 • Mobile Marketing Cloud

5 tips to optimise your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.

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