previous icon Back to blog
Oct 07, 2021
3 minutes read

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

In order to create campaigns that speak effectively to your individual customer personas, demographics and psychographic groups, without a tool, it would take a team of skilled marketers and data analysts quite a bit of time and effort. 

Just ensuring your customer data is clean and properly segmented is a job function in itself. Then add on developing a campaign strategy, curating multiple campaign messages and building the proper workflows for your various personas.

Furthermore, you would need to consider the multitude of mobile messaging channels available. Decisions need to be made on which ones to focus on, how to keep your messaging consistent throughout, and then how to distribute your efforts to ensure your customers receive their personalized messages on their preferred channels.

If that all sounds easy to you, then you may not need us. 

If, however, that sounds complicated and like several jobs in itself, then you may want to consider leveraging on a mobile marketing automation tool to simplify the process.

Let’s quickly list out some of the benefits of automating your mobile marketing:

  • You can automate everything: messaging, customer segmentation, personalization and even analytics. 
  • Time-consuming routine processes like data filtering and customer segmentation can be fully automated - creating clean, complete data sets and segments in seconds.
  • You can manage large quantities of customer data effectively. Using a Customer Data Platform (CDP), you can access all customer data at the press of a button and filter it quickly according to your needs.
  • You can reduce time to market, allowing your marketing campaigns to be created quickly to capitalize on recent events, for example.
  • You can push out your campaigns to multiple channels simultaneously with no extra effort, delivering your marketing message to users on the channels they prefer.
  • You can A/B test more effectively and automate the results, meaning the best performing campaigns will automatically be shown and less performing creatives removed. 
  • You can personalize your campaigns to a far greater degree than using manual methods. Multiple combinations of text and multimedia can be created and rolled out to specific segments of your customer database. 
  • Most importantly, you can scale campaigns quickly and efficiently as your data sets and customer segments grow. 

The ability to take customer or potential customer data and create specific, bespoke marketing campaigns that speak directly to consumers about the pain points they’re experiencing is invaluable.

Ultimately, automation removes a huge chunk of human effort in marketing activities, allowing you to run multi-layered marketing campaigns with minimal effort, to A/B test, and even remove the need to constantly monitor campaign performance.

Start Automating Your Mobile Marketing

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

unlock-communication-excellence-with-cpaas
Sep 03, 2024 • CM.com

Unlock Communication Excellence With CPaaS

Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

whatsapp-business-message-templates
Mar 03, 2024 • WhatsApp

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

whatsapp-business-blog_image-newsletters-announcements
Feb 22, 2024 • WhatsApp

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

whatsapp-business-blog_image-deals-offers
Feb 11, 2024 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 02, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

Ads That Click to WhatsApp
Jan 25, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

Mobile Marketing Cloud conversational marketing blog
May 08, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

ecommerce peak moments with data
Apr 18, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!

personalization-ecommerce
Jan 12, 2023 • Conversational Commerce

Personalization in eCommerce: there's more than "Hi John"

Every eCommerce player knows personalization is essential. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad personalization goes.

Is this region a better fit for you?
Go
close icon