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mobile_marketing_mistakes
in: Blog & Messaging Academy

9 mobile marketing mistakes to avoid in 2019

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2019.

Mobile trends 2019 Cpaas Conversational Commerce Wearables
in: Blog

The future of mobile in 2019: What to expect?

2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?

Look back op CM Campus WhatsApp NAC AHtogo Nederlandse Loterij CDP
in: Blog

Looking back on 2018

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.

In this update, we want to inform you on the latest changes made to improve your platform experience.
in: Blog

Platform updates: December 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

marketing this Christmas mobile
in: Retail & Blog

How to: Mobile marketing this Christmas - 5 tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.

Viber_CM.com
in: Blog & Messaging Academy

Viber available via CM.com

Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.

High Availability Proxy CM.com double redundant servers
in: Blog

CM takes next step in platform high availability

When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.

mobile marketing conversion optimization
in: Blog

How to get more leads with SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.