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9 Mobile Marketing Trends To Watch For in 2021

Highlighted article • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

WhatsApp Business Templates That Will Make Your Life Easier

Mar 01, 2021 • WhatsApp

There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.

Mobile Marketing Mistakes to Avoid This Year

Feb 24, 2021 • Mobile Marketing Cloud

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.

What Is Conversational Commerce? The eCommerce Guide to Modern 1-1 Customer Experiences

Jan 29, 2021 • Conversational Commerce

Discover how conversational commerce can help you reach customers directly and revolutionize the mobile shopping experience — from browsing and customer support to abandoned carts and return buyers.

Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach

Jan 21, 2021 • SMS

Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

Multi-Factor Authentication Use Cases

Jan 12, 2021 • One Time Passwords

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.

Guide to Mobile Marketing Compliance in the U.S.

Jan 12, 2021 • Mobile Marketing Cloud

Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.

Electronic Signature Vs. Digital Signature: How Are They Different?

Dec 10, 2020 • Sign

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.

6 Tips for Stress-Free Customer Data Management

Dec 10, 2020 • Mobile Marketing Cloud

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.

What Is Conversational AI? A Deep Dive Into Modern Chatbots

Dec 10, 2020 • Chatbots

Whether you know it or not, you've probably interacted with conversational AI before — perhaps on your favorite brands’ website or in a chat conversation with a business. Today, we’ll break down conversational artificial intelligence, how it differs from traditional chatbots, and why every businesses should consider adopting it.

The Most Popular Chat Apps in the U.S. (2021 Update)

Nov 24, 2020 • Messaging Channels

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.

Comparing the Best Esignature Products

Nov 16, 2020 • Sign

The use of electronic signature products, or esignatures, has flourished in recent years. Esignatures are quickly becoming the new norm, but many businesses still have hesitations about digital documents' legality and security. In this article, we’ll review a few esignature basics and compare the best esignature products to help you decide which one is right for your business.

5 Examples of Relationship Marketing Done Right

Nov 10, 2020 • Mobile Marketing Cloud

One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.

7 Benefits of Using Multi-Factor Authentication

Nov 10, 2020 • One Time Passwords

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.