Latest Blog Articles

WhatsApp Chatbots Conversational AI Messaging Marketing

Acquisition and retention in marketing engage platform

Oct 26, 2023 • Conversational AI

Decoding the Struggles of Acquisition and Retention

They say percentages don't matter in life, but in marketing, they are everything. The customer journey, from acquisition to retention, is filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and your conversion rate is suddenly plummeting.

Oct 23, 2023 • Marketing

Enhance your Black Friday SMS marketing with Pages

In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.

Conversational AI Cloud web conversations blog woman chatting chatbot

Oct 18, 2023 • Chatbots

6 Steps for MSP Profitability with AI Chatbots

As the Managed Service Provider (MSP) landscape continues to evolve, staying ahead means embracing innovative solutions that not only enhance efficiency but also elevate customer service to new heights. Enter AI Chatbots from CM.com – a game-changing tool that can revolutionize how MSPs interact with clients. In this blog, we’ll provide you with a comprehensive roadmap consisting of six steps to boost profitability using AI Chatbots from CM.com.

Oct 10, 2023 • SMS

Why SMS Remains As Essential As Ever For Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, regarding Black Friday, one of the most anticipated shopping events of the year, SMS remains as essential as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

Sep 18, 2023 • Authentication

MFA/2FA vs. SSO: Navigating the Digital Security Landscape

In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.

Sep 12, 2023 • Instant Messaging

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be at the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud, is on the rise. Read about the different types of A2P fraud and the steps you can take to avoid becoming the next victim.

Aug 23, 2023 • Authentication

Best practices for Multi-Factor Authentication (MFA)

Implementing safe and secure systems is crucial for most modern companies. Or at least it should be. But, security measures only work if both employees and customers are willing to adopt them. So, how do you get everybody on board?

Aug 14, 2023 • Authentication

Two Factor Authentication (2FA) on different messaging channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Aug 07, 2023 • Authentication

The Benefits of 2FA for Business

Protecting customer data is (or should be) a priority for every modern business. One of the most secure ways to verify customer information is by multi-factor authentication (MFA). In this blog, we’ll discuss the top benefits of MFA (and 2FA) and explain why it’s a must-have for mobile-native businesses.

Aug 04, 2023 • WhatsApp

How to use WhatsApp Business One Time Passwords

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.

Engage peak moments in ecommerce end of 2023

Aug 03, 2023 • Customer Experience

Peak Moments In eCommerce: How To Keep Your Customer Service On Point

Customer service is essential year-round, but the pressure increases during the retail and eCommerce holiday season: sharply rising from November to December. More orders come in, which means more customer interactions.

Aug 02, 2023 • Marketing

Peak moments in eCommerce: how to prepare with data

The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyze and prepare your business for busier times.

Engage ecommerce peak moments within Q4 blog

Aug 01, 2023 • Marketing

Peak moments in eCommerce: how to stand out with your marketing campaigns

As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? This blog explores ways to overcome these challenges, from standing out in a crowded marketplace to building authentic customer relationships. Q4 is coming; are you ready?

Jul 31, 2023 • Customer Experience

The Benefits of an Integrated Marketing and Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

Mobile Marketing Cloud conversational marketing blog

Jul 27, 2023 • Marketing

Engagement where it matters: CM.com's take on conversational marketing

Look at most definitions of conversational marketing, and it’s unclear what the excitement is about. “Engaging customers through dialogue,” “interacting with people via real-time,” “two-way communication,” and “putting the focus on interactions using social media messaging channels.” Isn’t that what marketers have been doing for years?