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The Most Popular Chat Apps in the U.S. (2021 Update)

Highlighted article • Messaging Channels

The Most Popular Chat Apps in the U.S. (2021 Update)

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.

Comparing the Best Esignature Products

Nov 16, 2020 • Sign

The use of electronic signature products, or esignatures, has flourished in recent years. Esignatures are quickly becoming the new norm, but many businesses still have hesitations about digital documents' legality and security. In this article, we’ll review a few esignature basics and compare the best esignature products to help you decide which one is right for your business.

5 Examples of Relationship Marketing Done Right

Nov 10, 2020 • Mobile Marketing Cloud

One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.

9 Mobile Marketing Trends to Watch for in 2021

Nov 10, 2020 • Mobile Marketing Cloud

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

7 Benefits of Using Multi-Factor Authentication

Nov 10, 2020 • One Time Passwords

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

What Is an SMS API and How Does It Work?

Oct 14, 2020 • SMS

Have you ever wondered how an SMS API works? It’s an unfamiliar process to many, but the mechanics behind it are simple. In this article, we’ll explain what an SMS API is, how it works, and the benefits of using an API for business text messaging.

What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today

Oct 08, 2020 • Mobile Marketing Cloud

By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.

Platform Updates: September 2020

Oct 05, 2020 • Platform Features

Every day, hundreds of CM.com's developers work on improving the CM.com platform. For September's Platform update, we will go through what changes, additions, and overall enhancements were made to improve and enhance the CM.com platform experience.

What is Mobile Marketing?

Sep 23, 2020 • Mobile Marketing Cloud

More so than ever, smartphones have become a part of our everyday life. That's why it's also more important than ever, for businesses to start focusing their efforts on mobile marketing – an emerging new marketing strategy that provides new opportunities for your business. Mobile marketing capitalizes on your customers when they're on their mobile phones (these days, is most of the time), to maximize your engagement rate. This article will go through and explain what mobile marketing is, exactly along with best practices for how to use it, and what mobile channels your business should be honing in on to reach your customers.

13 Benefits of Conversational Chatbots

Sep 22, 2020 • Messaging Channels

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots, an increasingly popular form of artificial intelligence in the business world, enable companies to serve customers’ needs without human interventions. Today, we’ll explain the benefits of chatbots to help you determine if it’s the right tool to integrate into your customer service strategy.

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Sep 15, 2020 • Messaging Channels

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

3 Reasons SMS Improves Customer Experience for Digitally Native Brands

Sep 09, 2020 • SMS

Today, online services have become a part of our daily lives. It’s impossible to imagine a life without digital services accessible on-demand. Similarly, when it comes to payment processing and transfers, through a mobile device, customers expect simple and quick solutions accessible from a digitally-native environment. How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role...

How to Use Twitter for Business to Engage With Customers

Sep 02, 2020 • Messaging Channels

Many businesses use Twitter to keep customers informed on trending events, news, and new products or services. But you might not be familiar with one of Twitter's lesser-known features: The ability to chat with customers via Twitter Direct Messages. Today, we'll share our top tips and use cases for leveraging Twitter Direct Messages to reach highly engaged customers and boost your brand image.

7 Tips To Finding The Right CPaaS Provider for Your Business

Aug 31, 2020 • Customer Experience

At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.