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Get Personal: How Smart Customer Segments Boost ROI

Highlighted article • Mobile Marketing Cloud

Get Personal: How Smart Customer Segments Boost ROI

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

The Top Marketing Use Cases for Voice Campaigns

Apr 26, 2021 • Mobile Marketing Cloud

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

How to Win with OTT: 8 Real-World Customer Service Uses

Apr 23, 2021 • Mobile Service Cloud

The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.

How to Create a Mobile Landing Page That Converts: 12 Expert Tips

Apr 16, 2021 • Mobile Marketing Cloud

More people are engaging with the internet on their mobile devices than ever before. Creating mobile landing pages makes it easy to promote events, promotions, special deals, and much more. Start creating beautiful mobile experiences with Pages, our mobile landing page solution that increases engagement and enhances your mobile experience.

The Differences Between CRM, CDP and DMP Platforms

Apr 13, 2021 • Mobile Marketing Cloud

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

How to Get Started With A2P 10DLC Texting

Mar 29, 2021 • SMS

What is 10DLC? If you think it’s the latest texting acronym, think again. 10DLC A2P is taking SMS technology to new heights for businesses. It’s a secure, inexpensive, and fast way for your company to send SMS text messages. Let’s learn more about A2P 10DLC and why you’ll love making the switch for your business texting needs.

12 Customer Service KPIs You Should Be Tracking

Mar 24, 2021 • Latest News

Providing excellent customer service and increasing engagement is more critical than ever. Customer service KPIs are a means of tracking the effectiveness of your customer support efforts. KPIs give you feedback on which metrics offer the most bang for your buck and keep customers satisfied.

How to Improve Employee Engagement With the Mobile Marketing Cloud

Mar 13, 2021 • Mobile Marketing Cloud

Improving employee engagement can generate higher employee retention, productivity, profit, and reduced absenteeism — what’s not to like? However, employee engagement is not a “one and done” task to check off your to-do list. How do you consistently give your employees the attention they deserve? Our Mobile Marketing Cloud platform may be the solution you’re looking for.

9 Mobile Marketing Trends To Watch For in 2021

Mar 2, 2021 • Mobile Marketing Cloud

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

WhatsApp Business Templates That Will Make Your Life Easier

Mar 1, 2021 • WhatsApp

There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.

Mobile Marketing Mistakes to Avoid This Year

Feb 24, 2021 • Mobile Marketing Cloud

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.

What Is Conversational Commerce? The eCommerce Guide to Modern 1-1 Customer Experiences

Jan 29, 2021 • Conversational Commerce

Discover how conversational commerce can help you reach customers directly and revolutionize the mobile shopping experience — from browsing and customer support to abandoned carts and return buyers.

Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach

Jan 21, 2021 • SMS

Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

Multi-Factor Authentication Use Cases

Jan 12, 2021 • One Time Passwords

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.