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What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Highlighted article • Messaging Channels

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

3 Reasons SMS Improves Customer Experience for Digitally Native Brands

Sep 09, 2020 • SMS

Today, online services have become a part of our daily lives. It’s impossible to imagine a life without digital services accessible on-demand. Similarly, when it comes to payment processing and transfers, through a mobile device, customers expect simple and quick solutions accessible from a digitally-native environment. How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role...

How to Use Twitter for Business to Engage With Customers

Sep 02, 2020 • Messaging Channels

Many businesses use Twitter to keep customers informed on trending events, news, and new products or services. But you might not be familiar with one of Twitter's lesser-known features: The ability to chat with customers via Twitter Direct Messages. Today, we'll share our top tips and use cases for leveraging Twitter Direct Messages to reach highly engaged customers and boost your brand image.

7 Tips To Finding The Right CPaaS Provider for Your Business

Aug 31, 2020 • Customer Experience

At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.

How to Use Facebook Messenger for Business

Aug 31, 2020 • Messaging Channels

Adding a new communication channel to your existing marketing stack can feel like a daunting undertaking. But have no fear. We’ve unpacked everything you need to use Messenger for business — and get the most out of the platform.

How Does CM.com Monitor Our SMS API Gateway 24/7/365?

Aug 20, 2020 • SMS

When you use an SMS Gateway provider, you rely on this gateway to deliver all messages on time. Data protection also plays a key role in whether or not you can trust a provider with your business-critical and private/sensitive messages. When sending SMS notifications over our SMS gateway, you can rely on CM.com for 24/7/365 monitoring and security to handle this with the utmost care. But what exactly does this mean?

A/B Testing Emails: 3 good reasons to start now

Aug 18, 2020 • Latest News

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!

Apple Business Chat 101: How to Deliver Seamless Customer Service With Apple Business Chat

Jul 15, 2020 • Messaging Channels

Whether reaching out for support or making a purchase, customers are more likely to choose your brand if the buyer journey is simple, intuitive, and unified. CM.com enables this streamlined experience by empowering U.S. businesses to engage with customers through Apple Business Chat. In this blog, you’ll learn everything you need to know about Apple Business Chat and find out how businesses can use it to increase brand loyalty and revenue.

How To: Get Customers to Opt-in to Your WhatsApp Business Messaging

Jul 10, 2020 • WhatsApp

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out how your business can get customers to validly opt-in to your WhatsApp Business solution...

Platform & Product Updates: March 2020 | CM.com

Jul 09, 2020 • Innovation

CM.com is continuously updating our platform to stay at the forefront of innovation. Our goal is to empower businesses with cutting-edge tools to exceed their customer expectations. Check out the advances we've made to our Landing Pages app, Customer Contact, Apple Pay, and more...

How to improve customer communication with omnichannel conversations

Jul 09, 2020 • Chatbots

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

How to Use WhatsApp Business – 3 Creative Customer Use Cases

Jul 09, 2020 • WhatsApp

WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?

How to Get Your Customers to Use WhatsApp for Your Business' Service & Support Chat

Jul 06, 2020 • WhatsApp

WhatsApp for Business is a solution dedicated to simplifying the life of customer care agents. Its features help reduce unproductive and ineffective methods of contacting and engaging with customers. Using WhatsApp, helps brands deliver a personalized customer experience by allowing customers to communicate via WhatsApp.

CPaaS eBook Summary: The Key to Successful Customer Communications

Jun 24, 2020 • Messaging Channels

A good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?