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What are cookies?

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device to identify your unique browser or device. Cookies cannot damage your computer or files on your computer. Cookies just allow a site or services to know if your computer or device has visited that site or service before.
Cookies can be used to help understand how a site or service is used. Also, they help you navigate between pages more efficiently, remember your preferences, and generally improve your browsing experience. Cookies can also help ensure online advertising is more relevant to you.
Below, you can determine which cookies you accept to be placed for an improved experience. The following types of cookies can be placed by this website:

Types of cookies

Non-customizable: Necessary functional cookies

Functional cookies are used to make our website more user friendly by storing user preferences like your chosen language localisation of the site.

Non-customizable: Analysis-performance cookie

There are five analysis performance cookies in place:
- Google Analytics
- Hotjar
- VWO
- Sumo
- Webtracker

Google Analytics:
Google Analytics is a cookie with which CM.com can analyse the general use of the website and improve your experience.

Google does not transfer this information to third parties because CM has opted-out for data sharing. Google will not combine your IP address with any other data held by Google. CM has chosen for masking the last octet of the IP-address. CM accepted the Data Processing Amendment, written by Google. Here, it is recorded that Google only acts as collector in the processing of personal data of the CM.com website visitors. This way, Google Analytics has a privacy friendly setup.

Hotjar:
CM.com uses Hotjar, a web analytics service. Hotjar may record mouse clicks, mouse movements and scrolling activity. Hotjar does not collect any personally identifiable information (PII) that you have not voluntarily entered in our website. Hotjar also does not track your browsing habits across websites that do not use Hotjar. We are using the information collected by Hotjar to improve our website, make it more user-friendly and monitor that it is performing correctly.

VWO:
CM.com uses Visual Website Optimizer (VWO), an A/B testing service. VWO only records mouse clicks. VWO does not collect personally identifiable information (PII).
We use the information collected by VWO to improve our website, make it more user-friendly and monitor that it is performing correctly.

Sumo:
CM.com uses Sumo, a conversion optimisation tool. We use the ‘Sumo-me tool’ to create information banners across the website to display the most relevant information at that moment.

WebTracker:
CM.com uses their own technology to track and analyze the actions of users on the website. We track the views and clicks of every webpage on https://www.cm.com and use this to measure the effectiveness of the website and the CM Platform, and to provide the user with useful information to make the best use of our products.

Non-customizable: Social media cookies

Functional cookies are used to make our website more user friendly by storing user preferences like your chosen language localisation of the site.

Customizable: Advertisement cookies

Google Adwords: CM.com uses Google’s Adwords tool for direct marketing and remarketing purposes. The information it collects, is restricted to the pages you have visited on our domain.

LinkedIn Insight: CM.com uses the LinkedIn Insight tool to enable in-depth campaigning on the LinkedIn platform, track conversions and retarget CM.com visitors on LinkedIn.

Customizable: Other cookies

Unbounce: CM.com uses Unbounce to build and test custom landing pages, website popups and sticky bars to improve conversion rates and easily launch campaigns.

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This website uses different types of cookies. Below you will find an overview per type.

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