There are five analysis performance cookies in place:
- Google Analytics
- Hotjar
- VWO
- Sumo
- Webtracker
Google Analytics:
Google Analytics is a cookie with which CM.com can analyse the general use of the website and improve your experience.
Google does not transfer this information to third parties because CM has opted-out for data sharing. Google will not combine your IP address with any other data held by Google. CM has chosen for masking the last octet of the IP-address. CM accepted the Data Processing Amendment, written by Google. Here, it is recorded that Google only acts as collector in the processing of personal data of the CM.com website visitors. This way, Google Analytics has a privacy friendly setup.
Hotjar:
CM.com uses Hotjar, a web analytics service. Hotjar may record mouse clicks, mouse movements and scrolling activity. Hotjar does not collect any personally identifiable information (PII) that you have not voluntarily entered in our website. Hotjar also does not track your browsing habits across websites that do not use Hotjar. We are using the information collected by Hotjar to improve our website, make it more user-friendly and monitor that it is performing correctly.
VWO:
CM.com uses Visual Website Optimizer (VWO), an A/B testing service. VWO only records mouse clicks. VWO does not collect personally identifiable information (PII). We use the information collected by VWO to improve our website, make it more user-friendly and monitor that it is performing correctly.
Sumo:
CM.com uses Sumo, a conversion optimisation tool. We use the ‘Sumo-me tool’ to create information banners across the website to display the most relevant information at that moment.
WebTracker:
CM.com uses their own technology to track and analyze the actions of users on the website.
We track the views and clicks of every webpage on https://www.cm.com and use this to measure the effectiveness of the website and the CM Platform, and to provide the user with useful information to make the best use of our products.
