messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest Articles

blog-conversational-christmas-engagement Connect

Convert Conversations This Christmas: 5 Use Cases

The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.

7 minutes read Dec 04, 2025
Black Friday WhatsApp and RCS campaigns Connect

Boost Black Friday Sales with WhatsApp and RCS

Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!

6 minutes read Oct 24, 2025
live-meta Connect

Why SMS Remains as Essential as Ever for Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

4 minutes read Oct 23, 2025
blog-rcs-coverage Connect

Reach Your Audience With Rich Messages That Convert

The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.

6 minutes read Oct 22, 2025
multi-channel-vs-omni-channel Connect

Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?

Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.

6 minutes read Apr 10, 2025
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