messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest Articles

WhatsApp RCS Connect

Your customer received your SMS. Now what?

You've been sending SMS messages to your customers for years. Delivery rates are high, they work on every phone, and your customers are familiar with the channel. SMS does exactly what it's supposed to do. But that's also the problem: SMS delivers messages, it doesn't start conversations.

6 minutes read Sep 07, 2026
the-benefits-of-2fa-for-business Connect

WhatsApp Usernames Are Coming in June 2026: What Your Business Needs to Know

WhatsApp is rolling out one of its most-requested privacy features: usernames. Starting June 2026, your customers will be able to hide their phone number when messaging your business, and that change has real implications for how you identify customers, run campaigns, and structure your data.

10 minutes read May 25, 2026
RCS for Business Connect

RCS for Business: 3 Message Types and 3 Use Cases

You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.

6 minutes read Feb 19, 2026
blog-conversational-christmas-engagement Connect

Convert Conversations This Christmas: 5 Use Cases

The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.

7 minutes read Dec 11, 2025
blog-rcs-coverage Connect

Reach Your Audience With Rich Messages That Convert

The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.

7 minutes read Nov 04, 2025
WhatsApp Marketing Connect

Could Your Existing Marketing Budget Drive Better Results on WhatsApp? Absolutely.

There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!

8 minutes read Jul 28, 2025
messaging-fraud-and-prevention-for-businesses Connect

Combat SMS Pumping (AIT) Fraud Effectively With CM.com

In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.

4 minutes read Dec 06, 2024
how-popular-is-sms Connect

How Popular Is SMS in 2024 and What Is Its Added Value for Business?

SMS is one of the oldest text messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic in its features- plain text messages, not fluff, and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value to modern business communication.

7 minutes read Aug 19, 2024
Unified Messaging With RCS on iOS Connect

Unified Messaging With RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

5 minutes read Aug 05, 2024
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