messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest Articles

WhatsApp RCS Messaging

Your customer received your SMS. Now what?

You've been sending SMS messages to your customers for years. Delivery rates are high, they work on every phone, and your customers are familiar with the channel. SMS does exactly what it's supposed to do. But that's also the problem: SMS delivers messages, it doesn't start conversations.

6 minutes read Jun 29, 2026
the-benefits-of-2fa-for-business Messaging

WhatsApp Usernames Are Rolling out as of June 2026: What Your Business Needs to Know

WhatsApp is rolling out one of its most-requested privacy features: usernames. As of June 2026, your customers are able to hide their phone number when messaging your business, and that change has real implications for how you identify customers, run campaigns, and structure your data.

11 minutes read May 06, 2026
blog-conversational-christmas-engagement Messaging

Convert Conversations This Christmas: 5 Use Cases

The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.

7 minutes read Nov 25, 2025
blog-christmas-carol Messaging

An eCommerce Christmas Carol: The Customer Journey in One Package

' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.

7 minutes read Nov 20, 2025
RCS for Business Messaging

RCS for Business: 3 Message Types and 3 Use Cases

You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.

6 minutes read Oct 29, 2025
Black Friday WhatsApp and RCS campaigns Messaging

Boost Black Friday Sales with WhatsApp and RCS

Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!

6 minutes read Sep 30, 2025
blog-rcs-coverage Messaging

Reach Your Audience With Rich Messages That Convert

The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.

7 minutes read Sep 25, 2025
WhatsApp Marketing Messaging

Could Your Existing Marketing Budget Drive Better Results on WhatsApp? Absolutely.

There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!

8 minutes read Jun 10, 2025
multi-channel-vs-omni-channel Messaging

Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?

Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.

6 minutes read Nov 04, 2024
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