messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest articles

the-benefits-of-2fa-for-business Connect

WhatsApp usernames are coming in June 2026: What your business needs to know

WhatsApp is rolling out one of its most-requested privacy features: Usernames. Starting June 2026, your customers will be able to hide their phone number when messaging your business, and that change has real implications for how you identify customers, run campaigns, and structure your data.

10 minutes read May 13, 2026
whatsapp-business-blog_image-abandoned-carts-stock-wishlist Connect

How WhatsApp Business Can Help With Abandoned Carts Recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

4 minutes read Jun 30, 2025
WhatsApp Marketing Connect

Could your existing marketing budget drive better results on WhatsApp? Absolutely.

There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!

8 minutes read Jun 27, 2025
convert-customer-conversations-this-christmas Connect

Convert customer conversations this Festive Season: 5 insightful use cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalised ways. Messaging channels like WhatsApp and SMS can help you create an unforgettable customer experience this Festive Season. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. Learn how to leverage channels will not only enhance customer satisfaction but also drive sales during the busiest time of the year.

7 minutes read Dec 11, 2024
sms-vs-mms-vs-rcs Connect

SMS vs MMS - What is the difference?

There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.

4 minutes read Jun 03, 2024
how-popular-is-sms Connect

How popular is SMS in 2024 and how does it add value to businesses?

SMS is one of the oldest messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic with; plain text messages, no fluff and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value for modern business communication.

7 minutes read Mar 01, 2024
The Benefits of A2P Messaging Connect

The benefits of A2P Messaging for business

Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.

6 minutes read Feb 28, 2024
WhatsApp vs Facebook Messenger Connect

WhatsApp vs Facebook Messenger: Which messaging channel is best for what?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement, but what are the differences? Lets look at what the advantages are of each channel and which situations call for which channel. Let's dive in.

7 minutes read Feb 12, 2024
blog-featured-sms-ecommerce Connect

SMS for e-commerce: Create a successful e-commerce strategy with SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via these powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your success. Read all about how you can use SMS to elevate your customer contact, drive sales and create a loyal customer base.

5 minutes read Feb 09, 2024
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