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Mobile Marketing Cloud

Konverter kunder med omnichannel-kampagner

Et kampagneværktøj til nemt at oprette og automatisere marketingkampagner på tværs af alle kanaler og interaktioner

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Fjern platformens siloer

Sig farvel til at jonglere med flere værktøjer, og begynd at styre alle dine kampagner på én platform.

Engagement på flere kanaler

Engager kunderne via personaliserede kampagner på tværs af alle meddelelseskanaler, e-mail, sms og mobilapps.

Øg teamets produktivitet

Byg nemt on-brand-kampagner med AI-foreslået indhold, visuelle redaktører og kundedata i realtid.

Det ultimative marketingværktøj til dit team

Mobile Marketing Cloud hjælper dig med at skabe effektive marketingkampagner og levere ensartede oplevelser på tværs af hele kunderejsen, alt sammen fra en enkelt platform - så du når dine kunder på det rigtige tidspunkt med det rigtige budskab på den rigtige kanal.

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Ubesværet skabelse af kunderejser

Design nemt end-to-end kunderejser med visuelle og enkle træk-og-slip-værktøjer.

AI-skabte kunderejser

Skab nemt automatiserede personaliserede oplevelser med AI, og lad AI'en gøre det tunge arbejde

Agér på performance

Mål kampagnens resultater med indsigt i realtid fra hvert eneste kundekontaktpunkt.

Mobile Marketing Cloud

Skab personlige kunderejser på tværs af alle kanaler

Sig farvel til usammenhængende kunderejser med Mobile Marketing Cloud. Vores platform tilbyder integrationer på tværs af kanaler for at sikre, at du når dine kunder på deres foretrukne kanal.

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Email

Forbedr e-mailmarkedsføring med skræddersyet indhold baseret på kundernes adfærd og præferencer i avanceret segmentering.

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Messaging Channels

Kom i kontakt med kunderne på de mest populære kanaler som WhatsApp, Facebook og Instagram.

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SMS, RCS og Push

Nå ud til dine kunder, uden at de behøver at downloade en anden besked-app, via SMS, RCS og push-meddelelser.

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Forbedr brugeroplevelsen med Web Personalization

Øg fastholdelsen, styrk kundeloyaliteten og skab konverteringer med 1:1-webstedsoplevelser uanset enhed. Mobile Marketing Cloud giver dig mulighed for at tilpasse webafspillere og meddelelser i appen med en visuel editor eller HTML, CSS og JavaScript, hvilket sikrer, at alle besøg på hjemmesiden er relevante for hver enkelt kunde.

  1. Visuelle, drag-and-drop-arbejdsgange

  2. AI-genereret personalisering

  3. Førsteparts dataindsamling

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Engager kunderne via alle kanaler

whatsapp
apple business chat
facebook messenger
sms
viber
instagram messaging
telegram
rcs
voice
e-mail

Farvel til siloopdelte løsninger.
Hej Engagement Platform.

Mobile Marketing Cloud integreres problemfrit med vores service- og AI-værktøjer for at skabe en samlet kundeoplevelse og forene data på tværs af afdelinger. Den forbindes ubesværet med vores Customer Data Platform, AI Decisioning Engine og Mobile Service Cloud.

Her er, hvad vores kunder har at sige

Ofte stillede spørgsmål om Mobil Marketing

Hvad er mobil marketing?

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Med Mobil Marketing anvendes principperne for markedsføring med fokus på mobile enheder som smartphones og tablets. Mobilmarketing har til formål at tiltrække, engagere og kommunikere med kunder via indhold, kampagner og styrede samtaler via e-mail, sms, mms, sociale medier og meddelelseskanaler.

Mobil markedsføring er ikke et separat felt fra konventionel markedsføring. Den bruger de samme marketingprincipper og de samme målinger, som f.eks. konverteringsrater.

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Hvad er marketing automation?

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Marketing automation henviser til brugen af software og teknologi til at automatisere og forbedre marketingaktiviteter som f.eks. e-mail- og SMS-kampagner, annoncekampagner på sociale medier, chatbot-samtaler, sporing, A/B-testning og meget mere. Marketing automation-software giver dig mulighed for at udføre dine marketingstrategier, mens du fokuserer på mere komplekse opgaver. Du kan f.eks. bruge marketing automation-teknologi til at udløse en forudskrevet e-mail om en forladt indkøbskurv.

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Hvad er omnichannel-marketing?

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Omnichannel-marketing er integration og samarbejde mellem de forskellige kanaler, som en organisation bruger til at interagere med forbrugerne, med det formål at skabe en ensartet brandoplevelse og interagere med forbrugerne på en problemfri måde.

Omnichannel-marketing omfatter fysiske (f.eks. butikker) og digitale kanaler (f.eks. hjemmesider og sociale medier) og en kombination heraf - f.eks. "køb online og afhent i butikken".

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Hvad er en Customer Data Platform?

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En CDP eller Customer Data Platform er software, der indsamler kundernes berøringspunkter og interaktioner med dit produkt eller din service fra forskellige kanaler og kilder. Den samler alle disse data fra flere kilder for at skabe en samlet profil for hver kunde.

En CDP indsamler og organiserer data i realtid for at skabe profiler for hver kunde gennem sin centraliserede database.

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Bliv inspireret

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Feb 01, 2024 • Marketing

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

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Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

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Oct 12, 2023 • Marketing

5 Ways to Supercharge Your Sponsor Revenue with an Event App

Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.

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Aug 27, 2023 • Marketing

Your event as a showstopper: 7 futureproof trends to jump on

In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.

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Aug 16, 2023 • Marketing

Customer Data Platforms: An Introductory Guide

As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.

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Aug 15, 2023 • Marketing

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

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Aug 10, 2023 • Marketing

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.

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Jun 30, 2023 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

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Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

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