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Mobile Marketing Cloud

Convert Customers with Omnichannel Campaigns

A campaign builder to easily create and automate marketing campaigns across all channels and interactions


Remove Platform Silos

Say goodbye to juggling multiple tools and start managing all your campaigns within one platform.

Multi-Channel Engagement

Engage customers via personalized campaigns across all messaging channels, email, SMS, and mobile apps.

Boost Team Productivity

Easily build on-brand campaigns with AI-suggested content, visual editors and real-time customer data.

The Ultimate Marketing Tool for Your Team

Mobile Marketing Cloud helps you create seamless marketing campaigns and deliver consistent experiences across the whole customer journey, all from a single platform—reaching your customers at the right time with the right message on the right channel.


Effortless Journey Creation

Easily design end-to-end customer journeys with visual and straightforward drag-and-drop creation tools.

AI-created Journeys

Easily create automated personalized experiences with AI and let the AI do the heavy lifting

Act On Performance

Measure campaign performance with real-time insights from each and every customer touchpoint.

Mobile Marketing Cloud

Create Personalized Journeys Across All Channels

Say goodbye to disconnected customer journeys with Mobile Marketing Cloud. Our platform offers cross-channel integrations to ensure you reach your customers on their preferred channel.

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Enhance email marketing with tailored content based on customers' behavior and preferences in advanced segmentation.

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Messaging Channels

Connect with customers on the most popular messaging channels, such as WhatsApp, Facebook, and Instagram.


SMS, RCS and Push

Reach your customers without them needing to download another messaging app via SMS, RCS and Push notifications.


Enhance User Experience With Web Personalization

Increase retention, boost customer loyalty and drive conversions with 1:1 website experiences no matter the device. Mobile Marketing Cloud enables you to customize web players and in-app notifications with a visual editor or HTML, CSS, and JavaScript, ensuring all website visits are relevant to each customer.

  1. Visual, Drag-and-Drop Workflows

  2. AI-Generated Personalization

  3. First-Party Data Collection

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Engage Customers via All Channels

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facebook messenger
instagram messaging

Goodbye Siloed Solutions.
Hello Engagement Platform.

Mobile Marketing Cloud seamlessly integrates with our service and AI tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, AI Decisioning Engine and Mobile Service Cloud.

Here's What Our Customers Have to Say

Frequently Asked Questions About Mobile Marketing

What Is Mobile Marketing?

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Mobile marketing applies the principles of marketing with a focus on mobile devices such as smartphones and tablets. Mobile Marketing aims to attract, engage, and communicate with customers via content, campaigns, and managed conversations via email, SMS, MMS, social media, and messaging channels.

Mobile marketing isn’t a separate field from conventional marketing. It uses the same marketing principles, and the same metrics, like conversion rates. Where it differs is the channels.

Learn more

What Is Marketing Automation?

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Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email and SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more. Marketing automation software allows you to execute your marketing strategies while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.

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What Is Omnichannel Marketing?

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Omnichannel marketing is the integration and cooperation of the various channels that an organization uses to interact with consumers, with the goal of creating a consistent brand experience and interacting with consumers in a seamless way.

Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as “buy online and pick up in-store”.

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What Is a Customer Data Platform?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

A CDP gathers and organizes data in real-time to create profiles for each customer through its centralized database.

Learn more

Latest Articles

Feb 01, 2024 • Marketing

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

Ads That Click to WhatsApp
Jan 17, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

Oct 12, 2023 • Marketing

5 Ways to Supercharge Your Sponsor Revenue with an Event App

Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.

Jouw festival als eyecatcher
Aug 27, 2023 • Marketing

Your event as a showstopper: 7 futureproof trends to jump on

In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.

Aug 16, 2023 • Marketing

Customer Data Platforms: An Introductory Guide

As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.

Aug 15, 2023 • Marketing

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

Aug 10, 2023 • Marketing

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.

Jun 30, 2023 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jun 06, 2023 • Marketing

Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

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