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Mobile Marketing Cloud

Personalize Your Mobile Marketing Campaigns

Omnichannel customer engagement solution for businesses that want to start conversations with people, not profiles.

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Create Superior Customer Experiences

Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels like SMS and WhatsApp.

This empowers marketers to create superior experiences that increase engagement and conversion.

Watch the video to get a first impression of our mobile marketing software.

Mobile Marketing Cloud, to start conversations with people, not profiles.

TRUSTED BY BRANDS WORLDWIDE

nevobo
hulphond
Customer succes - Brennan Heart
Customer succes - KLM open
Customer succes - Nac Breda
Customer succes - Etam
hellopaisa
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Unlock Your Customer Data

Customer Data is often fragmented and siloed in different systems. As a result, you cannot utilize your data to its full potential. Our CDP collects all customer data in one central location. From any source, data comes together into 360 customer profiles. Making the data ready to use.

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1:1 Personalization

One size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events and using real-time Smart Segments.

  1. Know what your customers want

  2. Create smart segments in real-time

  3. Design dynamic workflows

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ADD CONVERSATIONAL CHANNELS

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whatsapp
rcs
viber
email
voice
Mobile-Push
Omnichannel Marketing Campaigns

Build Omnichannel Marketing Campaigns

Reach your customers on their preferred mobile messaging channel. Email, SMS, RCS, Push, WhatsApp, Viber, and Voice are all built-in and can be used immediately.

  1. One-stop-shop for all mobile channels

  2. No need for 3rd party suppliers

  3. No need for programming by developers

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Automate Your Customer Journeys

Start automating your marketing processes. Easily create workflows for every customer journey you can think of and let us do the heavy lifting for you.

  1. Design workflows with our visual drag-and-drop editor

  2. Scale up with the power of automation

  3. Keep it simple, or use advanced multi-step conditions

How Mobile Marketing Cloud Is Used by Our Partners

Pricing & Packages Mobile Marketing Cloud

Basic

Price on request

  • Profile upload/import

  • Unified customer profiles

  • Audience segmentation

  • Consent management

  • Campaign statistics and reporting

  • Single-step automation

  • Landing Pages and Forms

    Support via email - business hours

Advanced

Price on request

  • All basic features

  • + Multi-step automations

  • + Custom dashboards

  • + 1 external source integration

  • + Campaign spreading

  • + A/B testing

  • + Conditional content

  • + Voice calling campaigns

    Support via email / chat / phone - business hours

Pro

Price on request

  • All advanced features

  • + Unlimited external integrations

  • + Audience export to ad platforms

  • + First-Party Data Collection

  • + Cookieless Data Collection

  • + Server-side Transaction Tracking

  • + Support via email / chat / phone - 24/7

Frequently Asked Questions About Mobile Marketing

What Is Mobile Marketing?

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Mobile marketing applies the principles of marketing with a focus on mobile devices such as smartphones and tablets. Mobile Marketing aims to attract, engage, and communicate with customers via content, campaigns, and managed conversations via email, SMS, MMS, social media, and messaging channels.

Mobile marketing isn’t a separate field from conventional marketing. It uses the same marketing principles, and the same metrics, like conversion rates. Where it differs is the channels.

Learn more

What Is Marketing Automation?

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Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email and SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more. Marketing automation software allows you to execute your marketing strategies while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.

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What Is Omnichannel Marketing?

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Omnichannel marketing is the integration and cooperation of the various channels that an organization uses to interact with consumers, with the goal of creating a consistent brand experience and interacting with consumers in a seamless way.

Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as “buy online and pick up in-store”.

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What Is a Customer Data Platform?

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A CDP or Customer Data Platform is a software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

A CDP gathers and organizes data in real-time to create profiles for each customer through its centralized database.

Learn more

Latest Articles

unlock-communication-excellence-with-cpaas
Jun 06, 2024 • Mobile Marketing Cloud

Unlock Communication Excellence With CPaaS

Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

blog-email-open-rates
Aug 15, 2023 • Mobile Marketing Cloud

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

dutch-grand-prix-marketing
Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

instagram-marketing-messages-feature1
May 19, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Live 11 mobile marketing ideas for events
May 10, 2023 • Mobile Marketing Cloud

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Mobile Marketing Cloud conversational marketing blog
Mar 21, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

whatsapp-business-blog_image-newsletters-announcements
Jan 11, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Google Postmaster explain new features
Jan 11, 2023 • Mobile Marketing Cloud

How to Improve Your Email Deliverability With Google Postmaster Tools

Gmail is one of the most popular email destinations in the world. It is used by millions of individuals and organizations for both personal and professional purposes. So as an email marketer, you need to ensure that as many of your emails arrive in Gmail inboxes and are not marked as spam. To gain insight into the performance of your sent emails to Gmail inboxes, Google has developed a tool called Google Postmaster Tools. In this blog, we will tell you what it is and how it can help your business.

whatsapp-business-blog_image-deals-offers
Jan 05, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

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