Say goodbye to juggling multiple tools and start managing all your campaigns within one platform.
Engage customers via personalised campaigns across all messaging channels, email, SMS and mobile apps.
Easily build on-brand campaigns with AI-suggested content, visual editors and real-time customer data.
Mobile Marketing Cloud helps you create seamless marketing campaigns and deliver consistent experiences across the whole customer journey, all from a single platform—reaching your customers at the right time with the right message on the right channel.
Easily design end-to-end customer journeys with visual and straightforward drag-and-drop creation tools.
Easily create automated personalised experiences with AI and let the AI do the heavy lifting
Measure campaign performance with real-time insights from each and every customer touchpoint.
Say goodbye to disconnected customer journeys with Mobile Marketing Cloud. Our platform offers cross-channel integrations to ensure you reach your customers on their preferred channel.
Request a demoEnhance email marketing with tailored content based on customers' behaviour and preferences in advanced segmentation.
Connect with customers on the most popular messaging channels, such as WhatsApp, Facebook and Instagram.
Reach your customers without them needing to download another messaging app via SMS, RCS and Push notifications.
Increase retention, boost customer loyalty and drive conversions with 1:1 website experiences no matter the device. Mobile Marketing Cloud enables you to customise web players and in-app notifications with a visual editor or HTML, CSS and JavaScript, ensuring all website visits are relevant to each customer.
Visual, drag-and-drop workflows
AI-generated personalisation
First-party data collection
Mobile Marketing Cloud seamlessly integrates with our service and AI tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, AI Decisioning Engine and Mobile Service Cloud.
Our Engagement Platform connects Mobile Marketing Cloud to our Customer Data Platform, ensuring all campaigns are personalised based on real-time insights and behaviour.
Our Engagement Platform integrates Mobile Marketing Cloud with our AI Decisioning Engine, automatically creating and suggesting tailored content for marketing campaigns.
Our Engagement Platform combines our Marketing Solutions and Agent Inbox to activate campaigns and newsletters based on service information, designated tags and customer sentiment.
“When we’re building email campaigns, we don't have a two-stage process of downloading data from one system to then upload it into another marketing platform, we can access real-time data directly through the CM.com platform."
Iain Starkey, Marketing Manager, England Hockey
"With all stored information in the CDP, the most complete, 360-degree view of the fan was created. Based on that data, Mobile Marketing Cloud allowed the us to communicate with all fans in a personal, practical way, before, during and after the event through the right channel."
Formula 1 Heineken Dutch Grand Prix
“The benefit of CM.com is that everything is in one place. Ticketing, marketing, online ordering, chatbots and scanning are all linked up so there aren’t different systems that you have to go through, which on a small marketing team saves a lot of time”
Jake Bailey, Marketing Manager, Egg LDN
Mobile marketing applies the principles of marketing with a focus on mobile devices such as smartphones and tablets. Mobile marketing aims to attract, engage and communicate with customers via content, campaigns and managed conversations via email, SMS, MMS, social media and messaging channels.
Learn moreOmnichannel marketing is the integration and cooperation of an organisation's various channels to interact with consumers, create a consistent brand experience, and interact with consumers seamlessly.
Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as “buy online and pick up in-store”.
Learn moreA Customer Data Platform (CDP) is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.
A CDP gathers and organises data in real time to create profiles for each customer through its centralised database.
Learn moreMarketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email campaigns, SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing and more.
Learn moreSurely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single-channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication, because it can truly make or break the customer experience.
Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.
With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.
As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.
In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.
In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.
Social media plays a central role in modern-day customer engagement. Personalised messages on your customers' favourite platforms will skyrocket the customer experience and grow brand loyalty. With this, Meta has introduced a new way to market to your audience via Facebook Messenger.
As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real customer relationships. Q4 is coming; are you ready?
There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first, you can make use of the WhatsApp Business Message Templates.
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