cmcom-formula 1 dutch grand prix

Dutch Grand Prix & Circuit Zandvoort's strategic partnerships help companies optimize customer journeys through conversational commerce and innovation. Dutch Grand Prix 2022

Optimizing the Fan Experience

Both partners from Dutch soil share an equal vision of the future of sports and leisure events, where the need for innovation is more relevant than ever.

After the successful implementation of the tools of in the unique perception of the ticket sales for the Formula 1 Heineken Dutch Grand Prix, and Circuit Zandvoort are jointly further tackling the digital transition of the circuit in the future with Conversational Commerce.

These mobile communications and payment solutions of offer optimal fan perception throughout the customer journey of the visitors of the Dutch Grand Prix and the Circuit Zandvoort. 

Formula 1 Heineken Dutch Grand Prix 2021

Learn how helps the Formula 1 Heineken Dutch Grand Prix to optimize their fan experience with Mobile Marketing Cloud, Mobile Service Cloud, Ticketing, and Payments.

Read the Customer Story

Acceleration of Digital Innovations in the Event World

jeroen van glabbeek

The partnership exceeds just a new name of the circuit. We use all our tools to offer the event visitor a VIP experience. Apart from brand awareness among various target groups, Circuit Zandvoort connects people through sports and emotion, which is fully in line with our ambition

Jeroen van Glabbeek, CEO of

jan lammers dgp

Formula 1 is a data-driven sport, so it requires a data-driven partner. We have found that partner in I really hope we can make Dutch Grand Prix history, by giving fans the best Formula 1 experience they’ve ever had. 

Jan Lammers, Sportive Director Dutch Grand Prix

robert van overdijk

The partnership with was a logical choice. It shows the Circuit’s long-term commitment to digital transformation and development as a business & leisure venue; with a guest-oriented focus. deeply understands our audiences based on data and insights. 

Robert van Overdijk, CEO of Circuit Zandvoort

gilbert gooijers

We’ve got so many innovative solutions to take this event to the next level. All aspects of the customer journey will be optimized:

no more printed tickets, no more waiting in line to wait to pay for your food…

It will be a Grand Prix unlike you have ever seen before.

Gilbert Gooijers, COO of

Sponsor of Circuit Zandvoort starts the digital transformation of Circuit Zandvoort and commits itself as the name-giving sponsor. The partnership results from the successful cooperation has with the Formula 1 Heineken Dutch Grand Prix. Circuit Zandvoort

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