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Customer Data Platform

Know Your Customers As Individuals

A unified Customer Data Platform to create 360° profiles, deliver personalized experiences and boost growth.


Increase Customer
Lifetime Value

Increase relevance and revenue with personalization at every touchpoint

Reduce Total Cost of

Easily consolidate exsiting data platforms and remove redundant tools.

Establish One
Source of Truth

Empower employees to access and understand customer data all in one place.

Rich Customer Profiles For Rich Relationships

Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.


Web Tracking

Monitor visitors browsing patterns and merge with the relevant profile when possible.

Integrate Data

Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.

Identity Resolution

Accurately identify and merge data from the same individual into 360° customer profiles.


Predict The Next Step in Your Customers Journey with AI

Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalized 1:1 interactions.

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Conversational AI Cloud personalize to your needs drag and drop

Self-Learning AI

Connect existing data sources and allow the AI to learn from the start and continuously with every interaction.

Conversational AI Cloud control your answers

Control Your AI

Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions


No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Integrate across all sources

apple business chat
facebook messenger
instagram messaging
google business messaging

Personalized Communications Made Easy

Why Work With's Customer Data Platform?

  1. First-Party Data Collection
  2. Controlled Data Retention
  3. Integrated Analytics & Insights
  4. Advanced AI Predictions
  5. GDPR-Compliant & ISO 27001

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.

Here's What Our Customers Have to Say

Find Answers To Your Questions

What is a Customer Data Platform (CDP)?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

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What is Cookieless Data Collection?

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Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.

What is First-Party Data Collection?

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First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.

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What is Server-Side Tracking?

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Client and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.

Latest Articles

May 07, 2024 • Customer Data Platform

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

Jun 30, 2023 • Customer Data Platform

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Jun 30, 2023 • Customer Data Platform

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

May 02, 2023 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Engage why you need a CDP
Dec 29, 2022 • Customer Data Platform

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

what is an api
Aug 12, 2022 • Customer Data Platform

What is the Meaning of API? Learn All About Application Programming Interfaces

Even if you’ve never heard of an API, you will most certainly have used them in your day-to-day life. When you paid for your partner’s birthday present online, or when you logged into Netflix and opened an online account using your Facebook credentials, you were using an API. How do these clever tools work in business, and do you need them in yours? Read on; all will be revealed.

marketing trends 2023
Jun 20, 2022 • Customer Data Platform

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

Apr 06, 2022 • Customer Data Platform

How to Easily Digitize Insurance With Smart Solutions

Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With's intelligent solutions, insurers can easily and quickly take steps towards digitalization. In this blog, you can read which steps.

Why Unify Customer Data
Apr 06, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

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